Latest / Tearsheet Podcast: Exploring Financial Services Together
Outlier Briefing: MBLM's Rina Plapler on improving brand intimacy in financial services
Welcome to Tearsheet’s Outlier Briefing. This subscriber-only content is exclusive for our Outlier members. We go deeper with subject matter experts, to take actionable steps that can impact your business and practice. Rina Plapler has been working in brand strategy for over 20 years. That means she’s worked with many of today’s top financial brands with market positioning, messaging, and their product portfolios. As a partner at MBLM, she was instrumental in creating her firm’s research on brand intimacy — the emotional science that measures the bonds we form with the brands we use and love…
The skinny
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