813 Lucia Smigel: Co-Founder & CEO of Supersmile
On today’s episode, we welcome Lucia Smigel, CEO & Co-Founder of Supersmile — the pioneering oral care brand she built alongside her late husband, Dr. Irwin Smigel, known as the “Father of Aesthetic Dentistry.” What began with a clinical breakthrough in tooth bonding evolved into a global brand built on one core belief: the mouth is the gateway to total health. Lucia shares how a personal observation — that traditional toothpaste was too abrasive for bonded teeth — led to the creation of Calprox®, a patented, non-abrasive whitening formula that changed the category. We talk about building a…
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