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Latest / Solopreneur Sessions with Fexingo: One-Person Businesses, Freelancing, and Independent Work

How a Solopreneur Turned One Failed Launch into a Recurring Revenue Engine

In this episode, Lucas and Luna dive into the story of a solo founder who spent six months building a product launch, only to get 17 pre-orders — then turned that flop into a $120,000-a-year subscription business by repackaging the same work as a done-for-you service. They break down the numbers: how the founder identified the signal in the failure, priced the recurring offer at $2,000 per month per client, and landed three clients within two weeks using the same launch content. The hosts discuss the mindset shift from product to service, the economics of time arbitrage for solopreneurs, and…

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