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What to get for Valentine's Day on La Crosse Talk

Valentine's Day is this weekend. It's on a Saturday. When the day falls on the weekend, we tend to spend more and take more time to celebrate the day, so says Lightspeed commerce, a digital consulting and research firm.

In 2024, Americans spent $25.8 billion on Valentine's presents. The number one person receiving those gifts were significant others and spouses. Second on the list, other family members and #3 friends. Interesting fact, Americans spend more money on their pets on Valentine's Day than they do on co-workers.

One year which stands out is 2020, the year of the pandemic. That year…

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