#42: Business isn't complicated. The 3 most common reasons why we make it that way

The Quietly Disruptive Business · May 5, 2026 · 11m

Business at its core is beautifully simple, so why does it so rarely feel that way?

Most founders don't set out to overcomplicate things, but somewhere along the line, the borrowed strategies, the offers nobody asked for, and the platforms you don't even enjoy using all pile up until the original reason you started gets buried underneath everything you think you should be doing.

In this episode, I unpack three reasons why founders make business harder than it needs to be — including the sneakiest one that nobody ever names — and I share why my own business has one single offer and nothing…