From Pricing Strategy to Profit: What Actually Works with Kevin Mitchell
Most companies don’t have a pricing strategy problem.
They have a value capture problem.
In this episode of If Prices Could Talk, Holden Advisors sits down with Kevin Mitchell, President of the Professional Pricing Society, to explore why so many organizations struggle to turn pricing strategy into real financial outcomes.
They discuss:
- Why pricing has evolved into a critical business discipline
- Where pricing strategies break down inside organizations
- The gap between value creation and value capture
- Why execution, not design, is the real challenge
- How leading companies build pricing…
The skinny
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