Ep. 123 – The Number One Driver to Changing Beliefs - Emotions (Not Logic)
In this episode, Tom Stanfill and Tab Norris discuss Part 4 of Tom’s new book UnReceptive – Changing Beliefs. They unpack the formula for building value (Action = Belief + Care) and a simple but effective strategy to ensure the customer instantly grasps the impact of your recommendation.
The skinny
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