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Sam's Club's Global Intent Revolution | Fast Five Shorts · Omni Talk Retail

• 0:00
  Sam's
• 0:00
  Club
• 0:01
  has
• 0:01
  rolled
• 0:01
  out
• 0:01
  a
• 0:02
  new
• 0:02
  presentation
• 0:03
  layer
• 0:03
  for
• 0:03
  its
• 0:03
  website
• 0:04
  and
• 0:04
  app
• 0:04
  to
• 0:05
  100%
• 0:06
  of
• 0:06
  its
• 0:06
  members,
• 0:06
  according
• 0:07
  to
• 0:07
  Mitchell
• 0:07
  Pardon
• 0:08
  at
• 0:08
  Modern
• 0:08
  Retail.
• 0:09
  Shout
• 0:09
  out
• 0:09
  to
• 0:10
  Mitchell.
• 0:11
  The
• 0:11
  app
• 0:11
  has
• 0:11
  a
• 0:12
  new
• 0:12
  look
• 0:12
  and
• 0:12
  feel
• 0:12
  with
• 0:13
  what
• 0:13
  the
• 0:13
  company
• 0:13
  calls
• 0:14
  a
• 0:14
  global
• 0:15
  intent
• 0:16
  center
• 0:16
  in
• 0:17
  the
• 0:17
  top
• 0:17
  left
• 0:17
  corner
• 0:18
  where
• 0:18
  customers
• 0:19
  can
• 0:19
  choose
• 0:19
  a
• 0:19
  fulfillment
• 0:20
  option,
• 0:20
  pick
• 0:20
  up
• 0:20
  curbside
• 0:21
  or
• 0:21
  ship
• 0:22
  to
• 0:22
  home
• 0:22
  from
• 0:23
  the
• 0:23
  start
• 0:23
  of
• 0:23
  shopping
• 0:24
  in
• 0:24
  the
• 0:24
  app.
• 0:25
  The
• 0:25
  company
• 0:25
  will
• 0:26
  also
• 0:26
  be
• 0:26
  able
• 0:26
  to
• 0:27
  offer
• 0:27
  advertising
• 0:27
  more
• 0:28
  contextually
• 0:28
  in
• 0:28
  the
• 0:29
  app
• 0:29
  through
• 0:29
  its
• 0:29
  member
• 0:29
  access
• 0:30
  platform
• 0:31
  or
• 0:31
  map
• 0:31
  app.
• 0:33
  Advertising
• 0:33
  businesses
• 0:34
  and
• 0:34
  its
• 0:35
  product
• 0:35
  detail
• 0:35
  pages
• 0:36
  will
• 0:36
  have
• 0:36
  better
• 0:36
  video
• 0:37
  capabilities
• 0:37
  and
• 0:37
  larger
• 0:38
  spaces
• 0:39
  for
• 0:39
  imagery.
• 0:40
  The
• 0:40
  company
• 0:40
  has
• 0:41
  been
• 0:41
  rolling
• 0:41
  the
• 0:41
  new
• 0:42
  experience
• 0:42
  out
• 0:42
  slowly
• 0:43
  over
• 0:43
  six
• 0:43
  weeks,
• 0:44
  beginning
• 0:44
  with
• 0:44
  5%
• 0:45
  of
• 0:45
  overall
• 0:45
  traffic
• 0:46
  and
• 0:46
  Android
• 0:46
  users
• 0:47
  prior
• 0:47
  to
• 0:48
  rolling
• 0:48
  it
• 0:48
  out
• 0:49
  to
• 0:49
  all
• 0:49
  customers.
• 0:50
  Chris,
• 0:51
  are
• 0:51
  you
• 0:51
  yay
• 0:52
  or
• 0:52
  nay
• 0:53
  on
• 0:53
  Sam's
• 0:54
  Club's
• 0:54
  new
• 0:55
  app
• 0:55
  redesign?
• 0:56
  Oh
• 0:57
  yeah.
• 0:57
  Yay,
• 0:57
  yay,
• 0:58
  yay.
• 0:58
  Till
• 0:59
  the
• 0:59
  cows
• 0:59
  come
• 0:59
  home.
• 0:59
  I,
• 0:59
  I
• 1:00
  love,
• 1:01
  I
• 1:01
  love
• 1:01
  Sam's
• 1:01
  Club.
• 1:02
  Man,
• 1:02
  they're
• 1:02
  so,
• 1:02
  so
• 1:03
  freaking
• 1:04
  smart
• 1:04
  there.
• 1:05
  And
• 1:05
  that's
• 1:05
  another
• 1:05
  person
• 1:05
  we're
• 1:06
  going
• 1:06
  to
• 1:06
  be
• 1:06
  interviewing
• 1:06
  at
• 1:06
  NRF
• 1:07
  Paris,
• 1:07
  Dana
• 1:07
  Marshall,
• 1:08
  their
• 1:08
  chief
• 1:09
  Customer
• 1:09
  Experience
• 1:10
  officer.
• 1:10
  So,
• 1:11
  you
• 1:11
  know,
• 1:11
  now
• 1:12
  when,
• 1:12
  with
• 1:12
  that
• 1:13
  said,
• 1:13
  like,
• 1:13
  I
• 1:13
  love
• 1:13
  Sam's
• 1:13
  Club,
• 1:14
  but
• 1:14
  you
• 1:14
  know,
• 1:14
  then
• 1:14
  I
• 1:14
  asked
• 1:14
  myself
• 1:15
  will
• 1:15
  this
• 1:15
  work
• 1:15
  for
• 1:15
  everybody?
• 1:17
  By
• 1:17
  that
• 1:17
  I
• 1:17
  mean
• 1:18
  is
• 1:18
  this
• 1:18
  a
• 1:18
  design
• 1:19
  that
• 1:19
  everyone
• 1:19
  should
• 1:20
  just
• 1:20
  run
• 1:20
  to
• 1:20
  and
• 1:20
  start
• 1:20
  to
• 1:21
  emulate?
• 1:21
  I
• 1:21
  don't
• 1:22
  think
• 1:22
  so.
• 1:22
  Not
• 1:22
  necessarily,
• 1:23
  because
• 1:23
  I
• 1:23
  think
• 1:23
  it's
• 1:24
  a
• 1:24
  great
• 1:24
  design
• 1:25
  specifically
• 1:26
  for
• 1:26
  the
• 1:26
  warehouse
• 1:27
  experience,
• 1:28
  because
• 1:28
  when
• 1:28
  you're
• 1:29
  going
• 1:29
  to
• 1:29
  engage
• 1:29
  with
• 1:29
  a
• 1:30
  warehouse
• 1:30
  club
• 1:31
  as
• 1:31
  a
• 1:31
  retailer,
• 1:32
  you
• 1:32
  know,
• 1:33
  you're
• 1:33
  going
• 1:34
  to
• 1:34
  plan
• 1:34
  your
• 1:34
  trip
• 1:34
  around
• 1:35
  how
• 1:35
  you
• 1:35
  want
• 1:35
  that
• 1:35
  trip
• 1:36
  to
• 1:36
  happen
• 1:36
  because
• 1:37
  you're
• 1:37
  buying
• 1:37
  a
• 1:37
  lot
• 1:37
  of
• 1:37
  products.
• 1:38
  So,
• 1:38
  so
• 1:39
  that's
• 1:39
  that.
• 1:39
  But
• 1:40
  that's
• 1:40
  just
• 1:40
  one
• 1:40
  thing
• 1:40
  I
• 1:40
  love
• 1:41
  about
• 1:41
  it
• 1:41
  because
• 1:41
  I
• 1:41
  think
• 1:41
  it's
• 1:41
  very
• 1:42
  tailored
• 1:42
  to
• 1:42
  the
• 1:43
  specific
• 1:43
  dynamics
• 1:44
  of
• 1:44
  warehouse
• 1:45
  retailing.
• 1:45
  But
• 1:46
  clearly,
• 1:46
  as
• 1:46
  you
• 1:47
  mentioned
• 1:47
  in
• 1:47
  the
• 1:47
  outset
• 1:48
  of
• 1:48
  the
• 1:48
  headline
• 1:48
  read,
• 1:49
  they're
• 1:49
  also
• 1:49
  improving
• 1:50
  their
• 1:50
  retail
• 1:50
  media
• 1:51
  angles.
• 1:51
  And
• 1:51
  we've
• 1:51
  already
• 1:52
  talked
• 1:52
  about
• 1:52
  this
• 1:52
  on
• 1:52
  our
• 1:52
  show.
• 1:53
  A
• 1:53
  lot
• 1:53
  of
• 1:53
  times
• 1:53
  they've
• 1:53
  already
• 1:53
  got
• 1:54
  scanning
• 1:54
  go
• 1:54
  in
• 1:54
  place
• 1:55
  in,
• 1:55
  in
• 1:55
  store
• 1:55
  too,
• 1:56
  which
• 1:56
  gives
• 1:56
  them
• 1:57
  a
• 1:57
  leg
• 1:57
  up
• 1:57
  on
• 1:57
  their
• 1:57
  retail
• 1:58
  media.
• 1:58
  So
• 1:58
  if
• 1:58
  they're
• 1:58
  investing
• 1:59
  in
• 1:59
  their
• 1:59
  app
• 1:59
  to
• 2:00
  better
• 2:00
  showcase
• 2:00
  retail
• 2:01
  media,
• 2:01
  that's
• 2:01
  great.
• 2:02
  They're
• 2:02
  gonna,
• 2:02
  they're
• 2:03
  gonna
• 2:03
  do
• 2:03
  well
• 2:03
  with
• 2:03
  that,
• 2:03
  that
• 2:04
  move
• 2:04
  strategically.
• 2:05
  But
• 2:05
  the
• 2:05
  other
• 2:05
  thing
• 2:06
  I
• 2:06
  love
• 2:06
  about
• 2:06
  it,
• 2:07
  and
• 2:07
  I
• 2:08
  think
• 2:08
  this
• 2:08
  gives
• 2:08
  us
• 2:08
  a
• 2:08
  glimpse
• 2:09
  into
• 2:09
  why
• 2:10
  Walmart
• 2:10
  and
• 2:11
  Sam's
• 2:11
  Club
• 2:11
  merge
• 2:12
  their
• 2:12
  supply
• 2:12
  chains,
• 2:13
  is
• 2:13
  that
• 2:13
  it
• 2:14
  gives,
• 2:14
  it
• 2:14
  gives
• 2:15
  Sam's
• 2:15
  Club
• 2:15
  potentially
• 2:16
  direct
• 2:17
  access
• 2:17
  into
• 2:18
  Walmart's
• 2:19
  WFS
• 2:20
  network,
• 2:21
  their
• 2:21
  fulfillment
• 2:21
  network.
• 2:22
  Their
• 2:22
  Walmart
• 2:22
  fulfillment
• 2:23
  services
• 2:24
  and
• 2:24
  the
• 2:24
  suppliers
• 2:25
  on
• 2:25
  their
• 2:25
  marketplace,
• 2:26
  which
• 2:26
  again,
• 2:27
  going
• 2:27
  back
• 2:27
  to
• 2:28
  retail
• 2:28
  media
• 2:28
  means
• 2:28
  more
• 2:29
  retail
• 2:29
  media
• 2:29
  dollars
• 2:30
  over
• 2:30
  time
• 2:30
  and
• 2:31
  a
• 2:31
  larger,
• 2:32
  at
• 2:32
  a
• 2:32
  larger
• 2:32
  proportionate
• 2:33
  scale
• 2:34
  than
• 2:34
  its
• 2:34
  competitor
• 2:35
  Costco
• 2:36
  because
• 2:36
  of
• 2:36
  what
• 2:36
  they're
• 2:36
  doing
• 2:37
  in
• 2:37
  the
• 2:37
  online
• 2:37
  space
• 2:38
  with
• 2:38
  their
• 2:38
  mobile
• 2:38
  app
• 2:38
  and
• 2:38
  website
• 2:39
  and
• 2:39
  what
• 2:39
  they're
• 2:40
  doing
• 2:40
  in
• 2:40
  store
• 2:40
  with
• 2:40
  Scan
• 2:41
  and
• 2:41
  go
• 2:41
  and
• 2:42
  all
• 2:42
  that
• 2:42
  money
• 2:42
  then
• 2:42
  can
• 2:43
  be
• 2:43
  in
• 2:43
  reinvest
• 2:44
  back
• 2:44
  in
• 2:44
  the
• 2:44
  business
• 2:44
  to
• 2:45
  create
• 2:45
  more
• 2:45
  competitive
• 2:46
  differentiation
• 2:47
  in
• 2:47
  the
• 2:47
  long
• 2:47
  run.
• 2:48
  So
• 2:48
  it's
• 2:49
  just
• 2:49
  so
• 2:49
  fricking
• 2:50
  smart.
• 2:51
  And
• 2:51
  it
• 2:51
  follows
• 2:51
  a
• 2:52
  game
• 2:52
  plan
• 2:52
  that
• 2:52
  we've
• 2:52
  been
• 2:53
  following
• 2:53
  since
• 2:53
  2018,
• 2:54
  when
• 2:55
  I
• 2:55
  first
• 2:55
  kind
• 2:55
  of
• 2:56
  started
• 2:56
  mapping
• 2:56
  this
• 2:56
  out
• 2:57
  in
• 2:57
  an
• 2:57
  article
• 2:57
  for
• 2:58
  Forbes.
• 2:58
  Like
• 2:59
  they
• 2:59
  have
• 2:59
  been
• 2:59
  doing
• 3:00
  it,
• 3:00
  they've
• 3:00
  been
• 3:00
  saying
• 3:01
  they're
• 3:01
  going
• 3:01
  to
• 3:01
  do
• 3:01
  it,
• 3:02
  it's
• 3:02
  there,
• 3:02
  it's
• 3:02
  clear
• 3:03
  as
• 3:03
  day.
• 3:03
  And
• 3:04
  kudos
• 3:04
  to
• 3:05
  them
• 3:05
  for
• 3:05
  just
• 3:05
  nailing
• 3:06
  it
• 3:06
  every
• 3:06
  step
• 3:06
  of
• 3:07
  the
• 3:07
  way.
• 3:07
  They
• 3:07
  are
• 3:07
  just
• 3:07
  amazing
• 3:08
  to
• 3:08
  me.
• 3:09
  Yeah,
• 3:09
  I
• 3:09
  think
• 3:09
  the
• 3:10
  part
• 3:10
  that
• 3:11
  I
• 3:11
  think
• 3:11
  really
• 3:12
  stands
• 3:12
  out
• 3:12
  to
• 3:12
  me,
• 3:12
  and
• 3:13
  it
• 3:13
  might
• 3:13
  have
• 3:13
  seemed
• 3:13
  like
• 3:14
  more
• 3:14
  minor
• 3:14
  details
• 3:15
  in
• 3:15
  the
• 3:16
  press
• 3:16
  release
• 3:17
  that
• 3:17
  came
• 3:17
  out
• 3:17
  and
• 3:18
  in
• 3:18
  Mitchell's
• 3:18
  article,
• 3:19
  is
• 3:19
  that
• 3:20
  Greg
• 3:20
  Pulsifer
• 3:21
  who
• 3:21
  we've
• 3:21
  interviewed,
• 3:22
  fantastic
• 3:22
  guy.
• 3:23
  Check
• 3:23
  out
• 3:23
  our
• 3:23
  NRF
• 3:24
  interview
• 3:24
  with
• 3:24
  him
• 3:25
  from
• 3:25
  earlier
• 3:25
  this
• 3:26
  year.
• 3:26
  But
• 3:27
  he
• 3:27
  talked
• 3:27
  about
• 3:27
  how
• 3:28
  product
• 3:28
  detail
• 3:28
  pages
• 3:29
  will
• 3:29
  also
• 3:29
  have
• 3:29
  better
• 3:30
  video
• 3:30
  capabilities
• 3:31
  and
• 3:31
  larger
• 3:31
  spaces
• 3:32
  for
• 3:32
  imagery.
• 3:33
  And
• 3:33
  I
• 3:33
  think
• 3:33
  that
• 3:34
  becomes
• 3:34
  even
• 3:34
  more
• 3:35
  important
• 3:36
  as
• 3:36
  we
• 3:36
  start
• 3:36
  to
• 3:37
  see
• 3:37
  an
• 3:37
  increase
• 3:38
  in
• 3:38
  language
• 3:38
  based
• 3:39
  search
• 3:39
  and
• 3:39
  people
• 3:40
  using
• 3:41
  other
• 3:41
  search
• 3:41
  modalities
• 3:42
  outside
• 3:42
  of,
• 3:43
  you
• 3:43
  know,
• 3:43
  going
• 3:43
  to
• 3:44
  samclub.com
• 3:44
  or
• 3:45
  using
• 3:45
  the
• 3:45
  app
• 3:45
  right
• 3:45
  there.
• 3:46
  Now
• 3:46
  you're
• 3:46
  also
• 3:47
  giving
• 3:47
  the
• 3:47
  opportunity
• 3:48
  for
• 3:48
  this,
• 3:49
  this,
• 3:50
  this
• 3:50
  product
• 3:50
  on
• 3:51
  the
• 3:51
  Sam's
• 3:52
  Club.com
• 3:52
  site
• 3:53
  to
• 3:53
  be
• 3:53
  even
• 3:53
  more
• 3:53
  discoverable
• 3:54
  from
• 3:54
  more
• 3:55
  people,
• 3:55
  which
• 3:55
  in
• 3:56
  turn
• 3:56
  gets
• 3:56
  them
• 3:56
  more
• 3:57
  members
• 3:57
  down
• 3:57
  the
• 3:58
  road
• 3:58
  to
• 3:59
  get
• 3:59
  these
• 3:59
  discounts
• 4:00
  or
• 4:00
  more
• 4:00
  motivation
• 4:00
  for
• 4:01
  people
• 4:01
  to
• 4:01
  get
• 4:01
  these
• 4:01
  discounts.
• 4:02
  And
• 4:02
  then
• 4:02
  I
• 4:02
  think
• 4:03
  the
• 4:03
  second
• 4:03
  thing
• 4:03
  you
• 4:03
  updated
• 4:04
  or
• 4:04
  you
• 4:04
  mentioned
• 4:05
  too
• 4:05
  is
• 4:05
  the
• 4:05
  retail
• 4:06
  media
• 4:06
  opportunity.
• 4:07
  I
• 4:07
  mean
• 4:07
  they
• 4:07
  already
• 4:08
  have
• 4:08
  such
• 4:08
  a
• 4:08
  good
• 4:09
  idea
• 4:09
  because
• 4:10
  the
• 4:10
  members
• 4:11
  that
• 4:11
  they're,
• 4:12
  they
• 4:12
  have
• 4:12
  the
• 4:12
  members
• 4:12
  information,
• 4:13
  they
• 4:13
  know
• 4:13
  their
• 4:14
  past
• 4:14
  purchase
• 4:14
  history.
• 4:15
  Sam's
• 4:15
  Club
• 4:16
  is
• 4:16
  very
• 4:16
  unique
• 4:17
  in
• 4:17
  that.
• 4:17
  And
• 4:17
  that
• 4:17
  like
• 4:18
  you
• 4:18
  were
• 4:18
  saying
• 4:18
  earlier
• 4:18
  like
• 4:19
  this,
• 4:19
  should
• 4:19
  every
• 4:20
  retailer
• 4:20
  do
• 4:20
  something
• 4:21
  like
• 4:21
  this?
• 4:21
  I
• 4:21
  don't
• 4:22
  know
• 4:22
  if
• 4:22
  that's
• 4:22
  true.
• 4:23
  But
• 4:23
  specifically
• 4:24
  in
• 4:24
  the
• 4:24
  membership
• 4:24
  case
• 4:25
  here,
• 4:25
  when
• 4:25
  they
• 4:25
  know
• 4:25
  all
• 4:26
  these
• 4:26
  things
• 4:26
  about
• 4:26
  their
• 4:27
  members,
• 4:27
  I
• 4:27
  think
• 4:27
  there's
• 4:28
  a
• 4:28
  goldmine
• 4:28
  of
• 4:28
  opportunity
• 4:29
  here
• 4:29
  as
• 4:29
  they
• 4:30
  can
• 4:30
  serve
• 4:30
  up
• 4:30
  more
• 4:30
  personalized
• 4:31
  offers.
• 4:32
  And
• 4:33
  as
• 4:33
  you
• 4:33
  said
• 4:33
  too,
• 4:34
  as
• 4:34
  they're
• 4:34
  moving
• 4:35
  out
• 4:36
  their
• 4:36
  checkouts
• 4:36
  out
• 4:36
  of
• 4:37
  store
• 4:37
  with
• 4:37
  their
• 4:37
  new
• 4:37
  store
• 4:37
  formats
• 4:38
  and
• 4:38
  they're
• 4:38
  really
• 4:38
  focusing
• 4:39
  on
• 4:39
  how
• 4:39
  do
• 4:40
  we
• 4:40
  sell
• 4:40
  more
• 4:40
  product
• 4:41
  online.
• 4:41
  When
• 4:41
  people
• 4:42
  are
• 4:42
  coming
• 4:42
  into
• 4:42
  the
• 4:42
  stores,
• 4:43
  this
• 4:43
  is
• 4:44
  a
• 4:44
  great
• 4:44
  opportunity
• 4:45
  for
• 4:45
  them
• 4:45
  to
• 4:45
  do
• 4:45
  that.
• 4:46
  They
• 4:46
  can
• 4:46
  hit,
• 4:46
  you
• 4:47
  know,
• 4:47
  fulfillment
• 4:48
  method
• 4:48
  right
• 4:48
  there.
• 4:48
  When
• 4:48
  people
• 4:49
  scan
• 4:49
  the
• 4:49
  QR
• 4:50
  code
• 4:50
  in
• 4:50
  the
• 4:50
  store,
• 4:50
  they
• 4:51
  can
• 4:51
  hit
• 4:51
  promos
• 4:52
  right
• 4:52
  then.
• 4:52
  And
• 4:52
  they're
• 4:52
  like,
• 4:52
  I
• 4:53
  think
• 4:53
  this
• 4:53
  is
• 4:53
  a
• 4:53
  really
• 4:53
  smart
• 4:54
  move.
• 4:54
  I
• 4:54
  agree,
• 4:55
  100%.
• 4:56
  100%.
• 4:57
  And
• 4:57
  they've
• 4:58
  been
• 4:58
  building
• 4:58
  out
• 4:58
  their
• 4:58
  fulfillment
• 4:59
  network
• 4:59
  from
• 4:59
  store
• 5:00
  for
• 5:00
  this
• 5:00
  reason
• 5:00
  to
• 5:00
  new
• 5:01
  stores.
• 5:01
  They're
• 5:02
  their
• 5:02
  back
• 5:02
  rooms
• 5:02
  are
• 5:03
  6,7000
• 5:04
  larger
• 5:05
  than
• 5:05
  a
• 5:05
  traditional
• 5:05
  store.
• 5:06
  Yeah,
• 5:06
  yeah,
• 5:07
  yeah.
• 5:07
  And
• 5:08
  shout
• 5:08
  out
• 5:08
  to
• 5:08
  Harvey
• 5:09
  Ma,
• 5:09
  former
• 5:09
  colleague
• 5:09
  from
• 5:10
  Target
• 5:10
  and
• 5:10
  now
• 5:10
  head
• 5:11
  of
• 5:11
  Sam's
• 5:11
  Club
• 5:11
  Retail
• 5:11
  Media,
• 5:12
  who
• 5:12
  we
• 5:12
  also
• 5:12
  interviewed
• 5:13
  at
• 5:13
  at
• 5:13
  Shop
• 5:14
  Talk
• 5:14
  this
• 5:14
  past
• 5:14
  year.
• 5:15
  So,
• 5:15
  yeah,
• 5:15
  God,
• 5:15
  man.
• 5:16
  We
• 5:16
  just
• 5:16
  we're
• 5:16
  interviewing
• 5:17
  up
• 5:17
  a
• 5:17
  storm
• 5:18
  in
• 5:18
  2025.
• 5:19
  This
• 5:19
  is
• 5:19
  great.
• 5:20
  What
• 5:20
  a
• 5:20
  headline.