The Power of Personalization in Regulated Spaces
In this episode of The Tech Trek, Amir sits down with Sus Misra, SVP of Data & Analytics at Solve(D) (IPG Health), to unpack what true precision targeting looks like in one of the most regulated industries: pharma. Sus explains how healthcare marketers uniquely leverage individual-level data to connect with professionals like doctors and oncologists—something unheard of in most sectors.
But with great data comes great responsibility. Sus dives into the ethical, regulatory, and technical challenges of working with sensitive healthcare data, from HIPAA compliance to new state-level restrictions…
The skinny
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