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089: Integrity in the Face of Intimidation with Lisa Bowman
In this episode, Dan connects with award-winning marketer, public speaker and chair of the American Marketing Association’s ethics committee, Lisa Bowman. In 2020, Lisa’s tenure as United Way’s Chief Marketing Officer ended after she endured years of retaliation for reporting a fellow executive for sexual harassment. Her bestselling memoir, “Harasshole: A Cautionary Tale of My Time at ‘America’s Favorite Charity,’” chronicles her experience.
Today, Dan and Lisa talk about the marketing challenges she faced as CMO at United Way, how the company repeatedly chose to shelter the “harasshole”…
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