Building the Office People Actually Want to go to

FIKA Friday At the Office · Jul 17, 2026 · 34m

Hello friends,

If you want to understand what it actually takes to build a workplace people choose to show up for, you want to talk to someone who has done it at scale, with data, inside some of the fastest-growing tech companies on the planet. That person is Daaf Serné.Daaf Serné is the Founder of Placeworks Advisory, based in Amsterdam. His career spans nearly two decades in corporate real estate and workplace strategy, including a decade at ServiceNow as Director, Global Real Estate and Workplace Services, overseeing a global portfolio across three continents, and more than four years as…