#41 Key Principles of an Agile Brand

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Nov 5, 2019 · 7m

I go through the principles of an agile brand: • Our highest priority is to add value to people’s lives through meaningful interactions and tangible benefits that brands offer to customers. • We believe brands play an important role in society, and when they are managed properly, they can add value to people’s lives. • We believe change can be a force for good and branding and marketing need to change to best serve their customers and society. • We believe the future is bright and technology can be a force for good in the right hands and with the right motives. • We believe that to make a…