Latest / Who Did What Now With Katie Charlwood / 003 - Twisted History of Coca Cola

Transcript

003 - Twisted History of Coca Cola · Who Did What Now With Katie Charlwood

0:00
Speaker 1: You're listening to an airwave media podcast. Well, hi, howdy,
0:19
Speaker 1: that's weird my accent howdy. Nope, I really shouldn't do accents, or,
0:26
Speaker 1: to be more precise, poor attempts and accents. Welcome once
0:31
Speaker 1: again to Who Did What Now? The historical comedy pod,
0:36
Speaker 1: Right Now, the comedic history podcast. All that matters is
0:41
Speaker 1: that you know this is not your history class with me.
0:44
Speaker 1: You're a host, Katie Charlwood. It is notable for all audiences.
0:51
Speaker 1: It's not even PG. Thirteen if you're under eighteen, just
0:55
Speaker 1: doing some other in appropriate podcast, do fillow your history needs.
1:00
Speaker 1: We have there is no such thing as official I
1:03
Speaker 1: think probably has some good historical bits on it. Then
1:06
Speaker 1: we have the history checks. They're pretty fun. Every other
1:09
Speaker 1: one I can think of, I'm pretty sure involves cursing.
1:12
Speaker 1: So maybe not. If you haven't guessed already by the
1:19
Speaker 1: title in episode description, I'm going to cover the twisted
1:22
Speaker 1: history of Coca Cola. I'm fairly certain I'm not gonna
1:26
Speaker 1: get sued. So the history of Coca Cola. It has
1:35
Speaker 1: everything drugs, scandal, corporate competition, institutionalized racism, and everyone's favorite villains, Nazis.
1:44
Speaker 1: I mean not that not favorite villains, like not out
1:47
Speaker 1: of you know which villains are the best, not people.
1:50
Speaker 1: But you know, you know, if you're gonna have a
1:53
Speaker 1: villain in a movie set in the past, you're gonna
1:56
Speaker 1: have you're gonna have a Nazi. I mean the last
1:59
Speaker 1: movie I watch, the last zombie movie I watched, I
2:02
Speaker 1: think they were Nazis. Although in fairness, if somebody's in
2:05
Speaker 1: in my brains there, their ideology isn't really that fascinating
2:09
Speaker 1: to me, because you know, they just want to eat me,
2:13
Speaker 1: and not in the good way. So let's get ready
2:17
Speaker 1: to rumble. Let's get ready to rumble. Coca Cola was
2:21
Speaker 1: invented in eighteen eighty six by a pharmacist, doctor John
2:25
Speaker 1: Stith Pemberton. I think it's death stidh. We can hope.
2:33
Speaker 1: So I've written pharmacist here and then I was looking
2:36
Speaker 1: them up on like everywhere else that said pharmacist, and
2:39
Speaker 1: then I dared to look at Wikipedia, and Wikipedia said biochemist,
2:45
Speaker 1: because of course the same thing, but okay, just in case,
2:51
Speaker 1: also biochemist, so yes, biochemist slush No, not a physicist, pharmacist,
2:59
Speaker 1: doctor Johnson Stive Pemberton. Eh. Back in the olden days,
3:04
Speaker 1: you'd find people like to use as many of their
3:06
Speaker 1: names as possible, you know, less we confuse them with
3:09
Speaker 1: anyone else. I mean, I don't know how many other
3:12
Speaker 1: Doctor John Pemberton's there were, but yeah, anyhow, doctor John
3:20
Speaker 1: Stive Pemberton was a veteran of the American Civil War.
3:25
Speaker 1: Where did you say American Civil War? Because I live
3:28
Speaker 1: in Ireland, so we had one too. I mean England
3:33
Speaker 1: had a civil war at one point, and Spain. Lots
3:39
Speaker 1: of places had civil wars, so I feel the need
3:42
Speaker 1: to clarify. So doctor John Stive Pemberton was a veteran
3:46
Speaker 1: of the American Civil War and by all accounts, a
3:48
Speaker 1: morphine addict. Don't worry, it was the past. Everybody was.
3:54
Speaker 1: He was a soldier of the Confederate Army, and he
3:57
Speaker 1: fought in the back of Columbus, which is like a
4:00
Speaker 1: effectively the last battle of the Civil War. And doctor
4:03
Speaker 1: John gets sabered in the chest and with a lot
4:06
Speaker 1: of chest stabbings, this very nearly killed him. So doctor
4:11
Speaker 1: John decides to use his pharmaceutical biochemical skills to make
4:16
Speaker 1: a cure for his morphine addiction, the solution cokain. Effectively,
4:23
Speaker 1: he was testing things out and trying different remedies from
4:29
Speaker 1: different plants. There he is in his private pharmacy, Pemberton's
4:34
Speaker 1: Eagle and drug House. The drugs I get, but the
4:39
Speaker 1: FuG I know what the Eagle is about. Maybe it's patriotism.
4:44
Speaker 1: So so yeah, he's working on a few things. He's
4:48
Speaker 1: mixing concoctions in his laboratory. One would assume one of
4:54
Speaker 1: the things he made was doctor Tuggle's compound syrup of globeflower. Mmm,
5:03
Speaker 1: sounds sounds fun, So that's one of the options he made. Anyway,
5:12
Speaker 1: it's eighteen sixty six, so it's a year after the
5:16
Speaker 1: Civil War ends, and he does it. He makes Pemberton's
5:21
Speaker 1: French wine Coca And this one was sort of promoted
5:26
Speaker 1: as a lot of people know that cocaine was originally
5:30
Speaker 1: in Coca cola was one of the main arvardients because
5:34
Speaker 1: it was made from cocaine, the coca plant and the
5:39
Speaker 1: colon nut, so coca cola ha ha ha. But before
5:45
Speaker 1: it gets its super fun name, it was promoted as
5:49
Speaker 1: a sort of a tonic or a curo all. It
5:52
Speaker 1: was an elixir of sorts and allegedly it was a painkiller,
5:58
Speaker 1: an anti a presant and of course an aphrodisiac. I mean, yeah,
6:07
Speaker 1: stabbed in a jewel. Pemberton's French wine, Coca constipation trouble.
6:14
Speaker 1: Grab a glass of Pemberton's French wine. Coca a rectal dysfunction.
6:22
Speaker 1: You guessed it, when coca melancholy? When coca it solves everything,
6:30
Speaker 1: as one would expect, you know, something that solves all
6:33
Speaker 1: your problems. It was rather popular. But then in eighteen
6:39
Speaker 1: eighty six, the temperance leagues, the buzz Killington's of the
6:43
Speaker 1: party were in Phil's wang ironically, and Atlanta County prohibited
6:49
Speaker 1: businesses from producing, buying, or selling booze, although church Wine's
6:54
Speaker 1: still fine because you know, temperance. So this forced Pemberton
7:01
Speaker 1: to turn his magical elixir into a non alcoholic beverage
7:07
Speaker 1: because yeah, there was boozing it. Ah, there's there's still
7:11
Speaker 1: a parent like a teeny bed of booze in it,
7:13
Speaker 1: but we'll see. So off he goes. He registers the
7:17
Speaker 1: Coca Cola company with his longtime friend and good buddy
7:20
Speaker 1: what is evenable? Everyone has super fun names back in
7:24
Speaker 1: the day, just like nice and long bunch of initials
7:28
Speaker 1: in there just for good luck working together. They perfect,
7:32
Speaker 1: They closely guarded seven ex secret recipes. They were planning
7:39
Speaker 1: to make it sort of medicinal, but one day, in
7:42
Speaker 1: a crazy random happenstance, they accidentally blend the bas syrup
7:46
Speaker 1: and with carbonated water water water. They accidentally blend the
7:53
Speaker 1: bassyrup and with carbonated water, and boom, refreshing, thirst quinting
7:58
Speaker 1: Goca cool A soda was born, and this was sold
8:02
Speaker 1: as a fountain drink. You would drink from a fountain.
8:05
Speaker 1: You wouldn't buy it in like a bottle or anything
8:08
Speaker 1: like that, just from a fountain. Super fun. Unfortunately, it
8:16
Speaker 1: wasn't very popular at first, so Pemberton began selling off
8:20
Speaker 1: his shares to his business partners. Because you're gonna remember
8:24
Speaker 1: Pemberton had a crippling and expensive morphine habit. His curell
8:30
Speaker 1: couldn't cure it. He wasn't getting enough off of the
8:33
Speaker 1: Coca cola. It wasn't giving him enough to really kick
8:38
Speaker 1: his morphine addiction, you know. So he died from stomach
8:43
Speaker 1: cancer basically bankrupt, in August eighteen eighty eight at the
8:48
Speaker 1: ripe old age of fifty seven, and what left of
8:51
Speaker 1: the shares go to his son, Charlie who, fun fact,
8:56
Speaker 1: also a morphine addict who decides he'd rather have now,
9:01
Speaker 1: sells off the rest of his shares and died only
9:05
Speaker 1: six years after his dad. Well, that was fucking grim.
9:11
Speaker 1: Fast forward to eighteen ninety four and this did decides
9:15
Speaker 1: he's going to start bottling up Coca cola. It basically
9:19
Speaker 1: was a different kind of bottle than mum moves to now.
9:22
Speaker 1: It had a rubber stopper with like a wire in
9:25
Speaker 1: it to stop it from like exploring. But at proper
9:31
Speaker 1: bottling started in eighteen ninety nine, but it wasn't until
9:34
Speaker 1: nineteen nineteen that the bottles that we know and love appeared,
9:42
Speaker 1: And they're called skirted bottles. They're you know, you know
9:46
Speaker 1: what a coke bottle looks like. I don't need to
9:48
Speaker 1: tell you so. Back in nineteen oh three, I'm doing
9:53
Speaker 1: this chronologically. I'm doing my best to do this chronologically. Yeah,
10:00
Speaker 1: I'm doing my best. Back in nineteen oh three, the
10:04
Speaker 1: big wigs at Coke decided to make the radical decision
10:08
Speaker 1: to remove the cocaine. If you're thinking it was because
10:12
Speaker 1: of the Pure Food and Drug Act, it forced to
10:16
Speaker 1: basically food stuffs to list dangerous and abusive ingredients like cocaine, morphine, opium, alcohol,
10:24
Speaker 1: and cannabis on the labels if they were present. No,
10:28
Speaker 1: is that didn't happen till nineteen oh six. Oh you ask,
10:33
Speaker 1: was it because cocaine was banned by the US government? No,
10:39
Speaker 1: that was nineteen fourteen. Well, Katie, I hear you ask.
10:45
Speaker 1: Was it because they themselves realized that this was in
10:48
Speaker 1: an addictive, abusive substance that was affecting the health of
10:52
Speaker 1: their clientele, and they wanted to remove the harmful product
10:55
Speaker 1: as a magnanimous gesture. Now you're making a filly yourself.
11:01
Speaker 1: It was because of racism. See, the thing about coca
11:07
Speaker 1: cola is that it was cheap, like real cheap, Like
11:12
Speaker 1: you could pick it up for a nickel or so.
11:14
Speaker 1: So in today's orogage that would be one dollar and
11:18
Speaker 1: forty seven cents or one year and thirty four cents
11:23
Speaker 1: or one pounds and eighteen pence math so google. So
11:32
Speaker 1: it was so affordable that anybody could buy it regardless
11:37
Speaker 1: of race. You see where I'm You see where I'm
11:40
Speaker 1: going with this? You see okay? Good? So, oh I'm
11:45
Speaker 1: sitting funny. I'm sitting funny. It's making my voice go
11:48
Speaker 1: weard so middle class white people. I mean, are we
11:54
Speaker 1: really surprised? We're worried that. And I'm gonna say the
11:59
Speaker 1: quote that I didn't want to, but a seven newspapers
12:06
Speaker 1: said it referred to Negro cocaine fiends. I fucking hate
12:14
Speaker 1: the phrase. I hate as much. Effectively, they thought African
12:22
Speaker 1: Americans would get all hopped up on coca cola, getting
12:26
Speaker 1: gulfed in a cocaine rage and become all powerful super villains,
12:30
Speaker 1: raping white women and other such violent atrocities because you know,
12:36
Speaker 1: there's enough coke and coca cola. There was. There was
12:41
Speaker 1: enough cocaine in coca cola to give you, like just
12:46
Speaker 1: enough effects. Like that was the kind of idea the ever,
12:50
Speaker 1: everyone thought it was medicinal at the time, so like
12:52
Speaker 1: you know, it's it's the past. Didn't always have the
12:58
Speaker 1: right idea. So to protect the middle classed white people
13:07
Speaker 1: from the non existent threat, the powers that be at
13:14
Speaker 1: Coca Cola about down to white pressure and removed the
13:18
Speaker 1: cocaine from the recipe. Yay, I mean, technically that's good
13:26
Speaker 1: in the long run, but still the reasons for it
13:30
Speaker 1: not so much. So. In nineteen sixteen, the US government
13:37
Speaker 1: tried to ban or tried to remove the caffeine, tried
13:41
Speaker 1: to get Coca Cola droom of the caffeine from from
13:45
Speaker 1: co Cola, and they lost clearly, Like that worked, good
13:51
Speaker 1: for you, And we're gonna screitch on over to nineteen
13:55
Speaker 1: nineteen and in what I can only describe as an
13:59
Speaker 1: ingenius marketing ploy, the original formula, the original formula for
14:05
Speaker 1: Coca Cola was sealed in a fucking vault, like because
14:11
Speaker 1: like there's you know, the story of like the only
14:14
Speaker 1: two people know the recipe for Coca Cola, they have
14:16
Speaker 1: to travel on one of them has half, the other
14:19
Speaker 1: person has another half, and they have to travel separately
14:23
Speaker 1: and what not. I mean, the traveling separately thing is
14:26
Speaker 1: probably true because they don't like to have too many
14:28
Speaker 1: people of a business board die all at once, because
14:32
Speaker 1: that's not handy or becoming capacitated all at once. I
14:37
Speaker 1: should say, there's a million and one theories about the
14:40
Speaker 1: recipe for cola, the recipe, the formula, whatever you want
14:44
Speaker 1: to call it. The vault is in a permanent Coca
14:47
Speaker 1: Cola museum in Atlanta. I'm not saying I wouldn't go there,
14:51
Speaker 1: because I fucking would if I was ever in Atlanta,
14:56
Speaker 1: I toltally, I'm a the worst. So by the nineteen thirties,
15:04
Speaker 1: Coca Cola had crossed the Atlantic and had you know,
15:08
Speaker 1: bottling plants and factories all over the shop. So they
15:14
Speaker 1: had They even had one in Germany. Fun fact, the
15:19
Speaker 1: German branch of Coca Cola was the official sponsor of
15:23
Speaker 1: the nineteen thirty six Olympics. Yeah, those ones with Hitler. No,
15:33
Speaker 1: I'm I mean, I can't even fake a yea for that. No.
15:36
Speaker 1: So nineteen thirty nine, World War Two hits trade routes
15:41
Speaker 1: are weakened so you can't get stuff in, and alas,
15:47
Speaker 1: Germany has major trouble importing the syrup from the United
15:51
Speaker 1: States because effectively, the syrup would be made in the
15:55
Speaker 1: in the States and then sent abroad, and then the
15:58
Speaker 1: syrup would be mixed with the carbon, the water and
16:01
Speaker 1: whatever other nonsense there was there. You know, supply routes
16:04
Speaker 1: are already sort of shaky getting stuff in, and you know,
16:11
Speaker 1: you know, the trains were definitely running on time, but
16:13
Speaker 1: the trains are so busy shipping people off to their
16:16
Speaker 1: deaths that they just didn't have space for the syrup.
16:20
Speaker 1: I guess, so the company was already having trouble keeping
16:27
Speaker 1: up with demand. And then shit gets real in nineteen
16:31
Speaker 1: forty one at Pearl Harbor happens and the US joins
16:35
Speaker 1: the war, and so because the US is now on
16:39
Speaker 1: the side of the Allies, and because the US is
16:42
Speaker 1: on the side of the Allies, all trade ties with
16:46
Speaker 1: Nazi Germany or just completely cut so even though they
16:49
Speaker 1: might even get in a wee bit in before, you know,
16:51
Speaker 1: obviously not as much as their demand they needed. But
16:55
Speaker 1: now they're just completely cut off. Not a fucking hope.
17:00
Speaker 1: Germon branch, completely cut off from headquarters, couldn't make Coca cola.
17:08
Speaker 1: They couldn't make Coca cola. So the head of the
17:11
Speaker 1: German branch goes, what the fuck am I gonna do?
17:15
Speaker 1: So using ingredients that you know, he actually had available
17:18
Speaker 1: in Germany, taking a sweettle tip from Miss Muffett, and
17:22
Speaker 1: he got some whey, which is the byproduct of cheese,
17:27
Speaker 1: and apple fibers, which were the byproduct of cider pressings.
17:33
Speaker 1: So he took lots and lots of leftovers, just like
17:36
Speaker 1: all the leftovers, all the stuff nobody wanted. He was like,
17:39
Speaker 1: I'm gonna take it. I'm gonna take your excess crap
17:41
Speaker 1: and I'm gonna put it in a drink. On top
17:43
Speaker 1: of that, lots and lots of sugar, so it was
17:47
Speaker 1: like one of the only things that wasn't really hindered
17:52
Speaker 1: when it came to sugar. They were just given all
17:54
Speaker 1: the sugar they wanted. Was it that they utilized like
17:57
Speaker 1: beet sugar and stuff as well, so it wasn't just
18:00
Speaker 1: all the stuff they needed to like import And when
18:05
Speaker 1: they had to think of what they were gonna call
18:06
Speaker 1: this drink, there was two stories. Well, it's either from
18:12
Speaker 1: fantasish fanantasish, fantastic, fantasy, fantasy, oh my German is not
18:20
Speaker 1: good meaning fantastic whatever, or fantasic meaning fantasy. That one's
18:27
Speaker 1: much easier to say. And it became really popular. So
18:33
Speaker 1: they called it fanta after either fantasts, fantastic or fantasy,
18:38
Speaker 1: either way one of those, and it it was really popular.
18:43
Speaker 1: But it wasn't just used as a soft drink. There
18:46
Speaker 1: was a good book released, so a lot of women,
18:51
Speaker 1: let's face it, they were homemakers at the time. A
18:53
Speaker 1: lot of a lot of women were homemakers at the time,
18:56
Speaker 1: and they were using it to they were adding it
18:58
Speaker 1: to their baking and pay trees and cakes and stuff. Yeah,
19:03
Speaker 1: there was a cookbook. Still can't believe there's a cookbook.
19:06
Speaker 1: So not only was the German branch cut off from
19:10
Speaker 1: the war, but so was the Dutch one. Because it
19:15
Speaker 1: so Germany and the Netherlands were both cut off from
19:19
Speaker 1: Coke headquarters, and the Dutch made their own version of Fanta,
19:24
Speaker 1: so he basically gave them the stuff they needed to
19:27
Speaker 1: make it in the Dutch one. So basically the German
19:32
Speaker 1: branch helped the Dutch branch make Fanta because as Nazi
19:36
Speaker 1: Germany took over the Netherlands, so the Dutch ones were
19:41
Speaker 1: also cut off. So Dutch made their own version of fanta,
19:45
Speaker 1: but theirs had like elderberries in it. Ah, you smells
19:50
Speaker 1: of elderberries, so that was fun. Yeah, I love that,
19:54
Speaker 1: like the dish, like, yeah, we will take a drink,
19:56
Speaker 1: but people also add elderberries. That is not a Dutch accente.
20:00
Speaker 1: And I should know what a Duch accent is, my
20:01
Speaker 1: sister in Las Dutch. So the war is over, Fanta
20:06
Speaker 1: gets discontinued, oh dear uh ah, but Coke starts diversifying
20:16
Speaker 1: when it comes to like alternative drinks. In the fifties,
20:18
Speaker 1: like they're really hitting into that sort of the new
20:20
Speaker 1: teenager that created. So they're really hitting into that market,
20:23
Speaker 1: and they're and they're looking at reaching out across the
20:25
Speaker 1: board and in Italy the flavor of Fanta effectively that
20:31
Speaker 1: we know now the orange flavor was created and by
20:35
Speaker 1: nineteen fifty five Fanta was created. They just really liked
20:41
Speaker 1: the name apparently, so incidentally is the same year they
20:47
Speaker 1: invented the coke can. I mean, Fanta is great and all,
20:52
Speaker 1: but it's snow Club orange to tell you that. So
20:55
Speaker 1: another fun of war story regarding Coca Cola, but this
20:59
Speaker 1: one's very much an allegedly one, but it's so good
21:02
Speaker 1: I wanted to share it. Allegedly during Zivo Marshall Georgie
21:12
Speaker 1: Zukov of the Soviet Union was amavan of Coca Cola.
21:19
Speaker 1: But you know, it's kind of like the biggest symbol
21:22
Speaker 1: of capitalist America, which is, you know, not whatever they're
21:27
Speaker 1: looking for when you're in you're sort of working for
21:31
Speaker 1: a communist regime thanks to so, yeah, Marshall, Georgia Zukhov.
21:37
Speaker 1: So thanks to the Supreme Commander of Allied Forces of
21:42
Speaker 1: future President Dwight D. Eisenheer. He fucking loves a good
21:46
Speaker 1: can of Coca cola. No, but all the Coca Cola
21:49
Speaker 1: cans hadn't been invented yet. Anyway, he ends up sharing
21:53
Speaker 1: it with Georgie. Georgia fucking loves it. Is like, I
21:57
Speaker 1: need some of this, So he asks because he basically
22:03
Speaker 1: asks for what he calls white coke, which is different
22:08
Speaker 1: to the other white coke we've heard of. So he
22:11
Speaker 1: basically asked Coca Cola to make a colorless, a colorless
22:19
Speaker 1: less American coke, and to disguise it, yeah, and unlabeled.
22:25
Speaker 1: It's it's mad. So he wants it unlabeled. He wants
22:28
Speaker 1: it not brown because it doesn't want it to look
22:30
Speaker 1: like coke, even like a little bit. Oh man, you
22:35
Speaker 1: want to disguised as the vodka, which is the funniest
22:39
Speaker 1: fucking thing. So the commander of Allied occupied Austria, a
22:47
Speaker 1: General Mark W. Clark Love Everybody's Names, gets the message
22:52
Speaker 1: over to President Truman, who then passes it on to
22:55
Speaker 1: the chairman of the board at Coca Cola. So it
22:59
Speaker 1: turns out there was a bottling plant in Austria and
23:03
Speaker 1: they found a chemist who was able to bleach the beverage,
23:07
Speaker 1: so the colorless cola and a straight clear glass with
23:11
Speaker 1: a white cap and a red star made to look
23:15
Speaker 1: like a bottle of vodka was created. Now all goods
23:21
Speaker 1: entering the Soviet zone were inspected for like weeks, but
23:26
Speaker 1: all the Coca cola stuff would just get a free
23:29
Speaker 1: pass and we'd just zim right through it. And supposedly
23:34
Speaker 1: Marshall Zukov was able to get his coke fix while
23:36
Speaker 1: looking like he was drinking straight bottles of vodka like
23:39
Speaker 1: a badass. And the forties were a fun time, you know,
23:47
Speaker 1: for random history facts and not for you know, the
23:50
Speaker 1: eradication of minds the like. For years, the way the
23:57
Speaker 1: cook bottles were made, they were like sub that companies
24:00
Speaker 1: will like sublet the idea, what's the word whatever, Like
24:05
Speaker 1: a one bottling company would hire another bottling company to
24:07
Speaker 1: make the bottles like that sort of way. And coke
24:11
Speaker 1: bottles had issues for years, and then nineteen forty four
24:17
Speaker 1: they straight up exploded. Partly, this was a common problem
24:20
Speaker 1: for a while, but nobody really said or did anything
24:22
Speaker 1: about it. I think they were doing it for a while.
24:26
Speaker 1: But Gladys Escola was a waitress and putting away bottles
24:30
Speaker 1: of coke in a restaurant and one just one just
24:34
Speaker 1: spontaneously explodes in her hand, fucks up her hand. So
24:41
Speaker 1: so here she has in the restaurant putting away the
24:45
Speaker 1: glass bottles, general stock stuff, and one just fucking explodes
24:51
Speaker 1: spontaneously and it fucks up her hand. So she's got
24:55
Speaker 1: a five inch cut, She's got severed nerves, blood, vessels, muscles,
25:01
Speaker 1: so there's a lot of damage there. And if so
25:04
Speaker 1: she takes them to court, they admit they're liable. So
25:10
Speaker 1: she is one of the few people to fucking win
25:13
Speaker 1: against Coca Cola, Like I love it like a woman
25:17
Speaker 1: in the forties. So the next thing that I haven't
25:23
Speaker 1: So the next thing that happened after that was in
25:26
Speaker 1: nineteen fifty five, cans of coke were invented. Hooray the
25:33
Speaker 1: canning process. Ah. They were probably just trying to figure
25:38
Speaker 1: I don't know if this was a pre war situation
25:41
Speaker 1: or a post war situation where they thought where they
25:44
Speaker 1: thought canning everything was the best idea because they were
25:48
Speaker 1: convinced of a nuclear fallout coming, or whether it was
25:51
Speaker 1: just they wanted an easier way to stack maybe and
25:57
Speaker 1: nineteen seventy seven, so coke basically is on every single
26:03
Speaker 1: country in the world. You can buy it anywhere, you
26:05
Speaker 1: can fight. You can buy it in Borkino, Fassol, you
26:09
Speaker 1: can get it in South Korea, you can get Finland,
26:17
Speaker 1: Russia anyway, Pompin so but you definitely can't get it
26:22
Speaker 1: into places which is which is North Korea for obvious reasons.
26:27
Speaker 1: And then the and and Cuba because of the trade
26:33
Speaker 1: and bargo for like whatever and whatever. We'll talk about
26:36
Speaker 1: that another day. Such bullshit, but we'll talk about it
26:39
Speaker 1: another day. My kids are shouting in the background, Oh professional,
26:46
Speaker 1: so where are we now? Nineteen seven? But then in
26:50
Speaker 1: nineteen seventy seven, so basically gets banned from India, but
26:55
Speaker 1: sixteen years later it's allowed to come back. But during
26:59
Speaker 1: the interim, a Coco termative is made called thumbs up,
27:04
Speaker 1: and then when Coke comes back in, it buys thumbs up.
27:08
Speaker 1: So it basically thumbs up as like number one in India,
27:10
Speaker 1: and the co Cola becomes number two. But there you go.
27:15
Speaker 1: Nineteen eighty five, Oh yes, Cooke decides to switch things
27:19
Speaker 1: up and creates a new cook which is what everyone
27:25
Speaker 1: called it, Coke, just called it coke, and okay, so
27:30
Speaker 1: there was a fucking uproar. They wanted to switch things up.
27:35
Speaker 1: They wanted to change the formula. They wanted to make
27:38
Speaker 1: it sweeter. So because of the sip test and the
27:42
Speaker 1: taste test pepsi, which Pepsi always won, they decided they
27:48
Speaker 1: needed a sweeter tasting coke beverage, you know. So they
27:54
Speaker 1: changed the formula and they made the new coke, and
27:59
Speaker 1: there was a fucking uproar, like like people were like
28:05
Speaker 1: proper mad, like enraged, mad, like angry, not Ren and Stimpey.
28:13
Speaker 1: I'm sure, my age, we're not Ren and Stimpey fuck
28:17
Speaker 1: like like angry Rick and Morty fans when they find
28:22
Speaker 1: out there's no Sichuan sauce left in the McDonald's, like
28:25
Speaker 1: proper angry. So ninety days, ninety days, three months after
28:30
Speaker 1: after Cook is released, the Classic the original coke formula
28:37
Speaker 1: comes back on and it's relabeled Classic Cook. So you've
28:40
Speaker 1: got Coke which is the new formula, and Classic Cook,
28:43
Speaker 1: which is the old formula. So New Cook eventually discontinues
28:51
Speaker 1: in two thousand and two, and as far as I
28:54
Speaker 1: can remember, I think I remember an advert or people
28:58
Speaker 1: are just taking a swig of New Coke and just
29:02
Speaker 1: spitting it out like I think that happened. I'll have
29:07
Speaker 1: to look up. I have a memory of that. But
29:14
Speaker 1: speaking of terrible marketing campaigns, in nineteen ninety Coke had
29:20
Speaker 1: the great idea for a campaign and they poured about
29:24
Speaker 1: one hundred million dollars into it. Of course, so they
29:30
Speaker 1: planned to give away about four million dollars, and they
29:34
Speaker 1: did this by filling select cans with like cash and
29:39
Speaker 1: prizes so that it would be They made these new
29:43
Speaker 1: cans called magic cans, so they were designed like specifically
29:46
Speaker 1: for the campaign, so they were spring loaded and they
29:49
Speaker 1: were supposed to like shut the prize out, but they
29:52
Speaker 1: were so the bit that didn't have the prize in
29:54
Speaker 1: it was filled with chlorinated water and ammonium self so
30:01
Speaker 1: that they still had the weight and the proper like
30:04
Speaker 1: weight of a cook and people couldn't cheat the test.
30:06
Speaker 1: But also it had the stuff in it so that
30:09
Speaker 1: people wouldn't want to drink it because it would smell bad.
30:12
Speaker 1: Alone is actually malfunctioned so that they didn't like eject
30:16
Speaker 1: what they were supposed to, and so some unsuspecting winners
30:21
Speaker 1: we'll say, ended up drinking the dissgusting water and one
30:29
Speaker 1: kid even ended up in hospital, Like that's that too bad?
30:33
Speaker 1: It was, and like this stuff smelled really bad, like
30:38
Speaker 1: bag like bad egg farts. It was so bad. The
30:43
Speaker 1: smell was so bad that they actually had to end
30:47
Speaker 1: the campaign early. They were forced to just like stop,
30:50
Speaker 1: like all the prizes hadn't even been won yet, like
30:54
Speaker 1: they hadn't been found, but they had to just like
30:56
Speaker 1: cut it off because of twist, because of how were
31:00
Speaker 1: terrible when? But more nineties scandal, So you know in
31:10
Speaker 1: the nineties there, you know, we had we had POGs,
31:15
Speaker 1: tied die boy bands, and fizzy drinks everywhere, and so
31:22
Speaker 1: what did the totally absolutely not evil heads of Coca
31:26
Speaker 1: Cola do when they they went for the kids? So
31:30
Speaker 1: basically the market was oversaturated, and Cooke had the same
31:35
Speaker 1: idea that the tobacco companies have, which is how can
31:40
Speaker 1: as teenagers and hopefully have brand loyalty for life. That's
31:46
Speaker 1: totally what normal people did. So in the mid nineties,
31:48
Speaker 1: these schools entered pouring contracts with Coca Cola, so Cooke
31:55
Speaker 1: wanted exclusive rights to sell their products in venting machines
31:59
Speaker 1: and in the afeteria and schools, and like just like now,
32:04
Speaker 1: lots of skills have you know, tiny budgets and really
32:08
Speaker 1: needed the money, so you know, they sold their souls.
32:13
Speaker 1: Like a lot of schools got like thirty grand up
32:15
Speaker 1: front and then got a commission for the rights to
32:18
Speaker 1: sell coke and coke products for like ten years. In
32:23
Speaker 1: New York, Coke actually gave ninety thousand bucks to a
32:28
Speaker 1: school to build a stadium with a fuck of sign,
32:33
Speaker 1: giant sign of the Coca Cola logo. Yeah, you know,
32:40
Speaker 1: I mean, and it seems like you know, your general
32:41
Speaker 1: corporate shit, you know, but schools were encouraged to sell
32:49
Speaker 1: coke products and got bonuses, you know, for the more
32:52
Speaker 1: they sold. So yeah, like a commission basis, and they
32:55
Speaker 1: were informed that if they sold healthier options like fruit
33:00
Speaker 1: juice or milk, they would make less money. And some
33:07
Speaker 1: skills didn't even have that option. They couldn't even consider
33:10
Speaker 1: it a healthy option because Coke actually had to approve
33:15
Speaker 1: what they sold. You know, I'll start with two thousand
33:18
Speaker 1: because that's when it starts, o between two thousand, so
33:20
Speaker 1: like between two thousand and two fifteen, there were a
33:23
Speaker 1: lot of problems with coke with because cook bottling companies
33:27
Speaker 1: they use a lot of groundwater, so coke has a
33:31
Speaker 1: habit of draining countries of their natural resources like water,
33:38
Speaker 1: and the quantity and quality of the water just goes
33:42
Speaker 1: to shit, so effectively there's groundwater depletion, and whenever these
33:47
Speaker 1: factories appeared, it basically turns into water exploitation. So in
33:52
Speaker 1: a lot of places like South America and India, a
33:56
Speaker 1: lot of a lot of villages would lose there, you
34:02
Speaker 1: would lose their the decent water that they had, and
34:05
Speaker 1: this in turn has led to like loads of protests
34:09
Speaker 1: and whatnot, like so much so that I mean, this
34:12
Speaker 1: has led to loads of protests over the years, so
34:14
Speaker 1: much so that basically a bunch of places have I
34:18
Speaker 1: don't India they managed to close down a factory, but
34:21
Speaker 1: when it comes to more developing countries, there hasn't. There
34:25
Speaker 1: isn't really an option to fight against Coca Cola, Like
34:31
Speaker 1: it's not really an option. I think they're trying, but
34:35
Speaker 1: you know, Yeah, So in two thousand and fifteen, like
34:38
Speaker 1: India managed to get closed, but I don't know about
34:40
Speaker 1: the others actually, so two thousand and four, they've gone
34:43
Speaker 1: back in time again. So the water scandal did so
34:49
Speaker 1: effectively diet drinks Cocola obviously has a diet range, but
34:52
Speaker 1: the diet drinks weren't really doing so well. So there's
34:55
Speaker 1: like diet coke, diet coke, caffeine free, caffeine free, when
35:02
Speaker 1: does coxine rupper cooke with stevia and it, but like
35:06
Speaker 1: even the cook was stealing it and I was like
35:08
Speaker 1: a lot of sugar. But anyway, so I'm like, you know,
35:11
Speaker 1: all their diet stuff was sort of waning a little bit,
35:15
Speaker 1: and you know those I'm going to call them the
35:17
Speaker 1: thirst adverts like that to the definition of Thursday. There
35:23
Speaker 1: used to be a coke, a diet coke advert where
35:26
Speaker 1: it would be women in an office. They'd have a
35:28
Speaker 1: diet cook break and they drink a diet cook and
35:30
Speaker 1: they would watch like a window washer or a like
35:36
Speaker 1: or what was it, or or fucking builders doing shit. Yeah,
35:42
Speaker 1: because it would just be like gratuitous, like shots of
35:46
Speaker 1: shirtless men and women who were working and stroking their
35:51
Speaker 1: necks and that drip of water dripping down the can.
35:55
Speaker 1: I just want you too, be true, Nah, just want
36:00
Speaker 1: to make love to you. Oh good times like that song.
36:10
Speaker 1: I don't even know the full song. I literally know
36:12
Speaker 1: like four lines out of the entire song. And it's
36:14
Speaker 1: just my diic coal cad. That's good advertising, and there
36:19
Speaker 1: was nothing really like it at the time. I think probably,
36:21
Speaker 1: I don't know, so, so the Thursday die Co cads
36:26
Speaker 1: they just weren't doing what they wanted anymore and didn't
36:29
Speaker 1: really have the same impact. So when your diet stuff
36:34
Speaker 1: isn't working, what do you do? You move into the
36:36
Speaker 1: stuff that is selling. Bottle water was like starting to
36:41
Speaker 1: get really big, so effectively, bottle water was just tap
36:46
Speaker 1: water fortified with vitamins and minerals. Like, fuck off, mate, No, anyway,
36:53
Speaker 1: this was working great in the US, fabulous. They go
36:57
Speaker 1: to UK. They broke word deal with a company called
37:00
Speaker 1: Disanne and their bottle of water was yeah, tap water
37:05
Speaker 1: with a lux bit of a polish, and the HUK
37:09
Speaker 1: told them to fuck off. So like it was never
37:12
Speaker 1: really good. People weren't really that keen on it anyway.
37:14
Speaker 1: They were like, why would I drink it from a
37:17
Speaker 1: bottle when I can get it from my tap for free? Why?
37:26
Speaker 1: So imb bad and what one would call a monumentous
37:35
Speaker 1: fuck up. Some of the water was contaminated with carcinogens.
37:42
Speaker 1: So about five weeks after a mediocre debut, they they
37:49
Speaker 1: were gone. They were they were just done. There was
37:51
Speaker 1: nothing they could do, like at that point, like what
37:54
Speaker 1: fortified with vitamins and minerals from your tap and now
37:59
Speaker 1: have some answer water like banks. But no, Okay, by
38:04
Speaker 1: the time two thousand and six SLINKs onto the scene,
38:08
Speaker 1: we have we have corporate espionage. It's I'm not saying
38:16
Speaker 1: I mean, I'd like to see a movie about it,
38:18
Speaker 1: because Coke could just sponsor their own movie. It'd be
38:20
Speaker 1: really fun and interesting. But have all the characters been
38:25
Speaker 1: played by like really really ridiculous character actors. But this
38:29
Speaker 1: is my personal binion, So fucking corporate espionage, corporate Espionash
38:35
Speaker 1: SLINKs onto the scene when in two thousand and six,
38:40
Speaker 1: someone along with two others what was her name, Williams
38:44
Speaker 1: and the other toil, I don't know, but they basically
38:48
Speaker 1: had a pen name of Dark. It's just ridiculous and funny.
38:53
Speaker 1: Dark and associates claimed to be you, we're disgrumpled employees
39:00
Speaker 1: of the Coke company, and they had stolen vials of
39:05
Speaker 1: product samples and they'd offered to sell trade secrets, product info, recipes,
39:11
Speaker 1: formulas and whatever was in those veals. Two PEPSI co
39:14
Speaker 1: for a cool one point five million. So they send
39:17
Speaker 1: them a letter detailing this, and PEPSI did what any
39:24
Speaker 1: big bad corporation would do. They handed all the info
39:28
Speaker 1: over to the police, everything, you know, I mean, for
39:33
Speaker 1: many reasons, and the perpetrators were caught. I mean, see
39:38
Speaker 1: part of it is that if they had taken the
39:40
Speaker 1: formula or whatever, what's the chances that I mean, if
39:44
Speaker 1: it's corporate espionage, if they've stolen them, then that becomes
39:49
Speaker 1: a legal issue and they have to pay like damages
39:51
Speaker 1: and whatnot. But if it was, and then you're kind
39:55
Speaker 1: of admitting, but then they'd also be admitting that coke
39:58
Speaker 1: was better if they had to steal from them. So
40:02
Speaker 1: I mean it's like they went, fuck you, We'll talk
40:06
Speaker 1: about PEPs and nowaday but whatever. Two thousand and seven,
40:10
Speaker 1: so they're trying to get into the health So they're
40:12
Speaker 1: trying to get into the healthy market, and they buy
40:13
Speaker 1: a product called vimin water from glass Oat so in
40:18
Speaker 1: two thousand and nine. So people are looking for like
40:23
Speaker 1: healthier options, they're looking for the healthier options and coop
40:27
Speaker 1: as vimin and water, and people were looking for it.
40:30
Speaker 1: And I was one of them. I used to drink
40:33
Speaker 1: it in college. I think like I don't. I don't
40:36
Speaker 1: really do diet beverages in general because for me, they
40:38
Speaker 1: don't really make sense. I don't need to fill myself
40:42
Speaker 1: with artificial sweeteners. I'll have the full fat one thanks.
40:45
Speaker 1: Like it's handy if you're a diabetic where you've got
40:48
Speaker 1: health issue and you can't have a B or C.
40:51
Speaker 1: Like if you're just drinking diet coke to lose weight, no,
40:57
Speaker 1: just have water, I have deluted juice. It's just as delicious.
41:01
Speaker 1: Have a cordial or maybe you just really like the
41:04
Speaker 1: taste of coke. Even though diet coke does not taste
41:06
Speaker 1: like coke, it doesn't even taste the same, like if
41:09
Speaker 1: it tasted the same, like maybe diet coke is what
41:13
Speaker 1: I imagine if the replicators and Starfik tried to make
41:17
Speaker 1: coca cola, I think they would come up with diet
41:20
Speaker 1: coke or diet coke steep via or diet coke. What's
41:25
Speaker 1: the other one caffeine free or coke cereal or one
41:28
Speaker 1: of the ones that just because I think coke cereal
41:30
Speaker 1: and diet coke tastes basically the same, which is why
41:34
Speaker 1: they're always adding flavors to them. But like whatever. Oh
41:38
Speaker 1: my god, what if coke with vanilla is just new
41:42
Speaker 1: coke and none of us have realized that. I'm just shit,
41:48
Speaker 1: could be anyway back to the vinam and water, it's
41:52
Speaker 1: gotta relactrolytes. I'm not sorry. I'm gonna pretend to be
41:56
Speaker 1: sorry over that one. The coke company has to claim
42:01
Speaker 1: that this was the healthy choice. So they're claiming, you know,
42:05
Speaker 1: this is a healthy choice. You know, it's like water,
42:08
Speaker 1: but with the vinamons the range of delicious freddy flavors.
42:15
Speaker 1: So they were saying stuff like like it was formulated
42:19
Speaker 1: to provide nutrients that could reduce the risk of eye disease,
42:25
Speaker 1: you know, so like they would say like this berry
42:28
Speaker 1: flavor was formulated with this to help stop this and
42:31
Speaker 1: help with this to help stop that. And clearly that
42:35
Speaker 1: is not the case, because that's that's not how that's
42:40
Speaker 1: not how things work. Yeah, a big loss. It followed
42:44
Speaker 1: by them having to label like artificial sweeteners and stuff
42:48
Speaker 1: on it, because they weren't doing that before. They were
42:50
Speaker 1: just kind of like, no, no, this is fernamon water
42:53
Speaker 1: with dojieberry or whatever the pretend to preferred. They said
42:58
Speaker 1: they was in it this time and Finally, the last thing,
43:03
Speaker 1: the last thing about Coca Cola we're going to talk
43:05
Speaker 1: about is pollution. So plastic pollution is a big thing.
43:12
Speaker 1: And we've got rid of plastic straws, even though they
43:16
Speaker 1: are necessary for disabled people. So David Anthermer, shut your mouth.
43:23
Speaker 1: And companies like the Coca Cola company was I think
43:30
Speaker 1: the biggest producer of plastic waste in twenty nineteen as
43:37
Speaker 1: far as I remember, So that's where we're we're now
43:39
Speaker 1: twenty nineteen. So twenty nineteen, Coke announces that it produces
43:44
Speaker 1: something like three million tons of waste a year of
43:49
Speaker 1: plastic waste, and then it's like the main contributor to
43:55
Speaker 1: you know, plastic waste. So even though it's got these
43:59
Speaker 1: options for you know, you can recycle the plastic and whatnot,
44:03
Speaker 1: a lot of it is too little, too late. They're
44:05
Speaker 1: not really doing anything to deal with the original cause
44:08
Speaker 1: of the plastic. Like there are some countries that have
44:11
Speaker 1: options where you can go in and you can recycle
44:13
Speaker 1: your plastic bottles and you get like a discount voucher
44:16
Speaker 1: for shops and stuff because you so like anyone in Sweden,
44:21
Speaker 1: you can go in and recycle your plastic bottles and
44:24
Speaker 1: like a shopping mall and you go in and you
44:26
Speaker 1: put in your bottles and it gives you like a
44:28
Speaker 1: voucher for that you can just spend in the shopping
44:33
Speaker 1: mall on any of the stores in there. So like
44:37
Speaker 1: that's something that exists, but like it doesn't. I haven't
44:39
Speaker 1: seen it anywhere else, and I just think it would
44:42
Speaker 1: be like something like that even would just make a
44:46
Speaker 1: difference because people like to think they're gaining something, especially
44:50
Speaker 1: for people who don't like to recycle. Although putting all
44:53
Speaker 1: the onus on us the consumers is kind of shitty
44:55
Speaker 1: when really they should be the one being a bit
44:57
Speaker 1: more careful. But that's neither here nor there. So yeah,
45:01
Speaker 1: that's the twisted history of Coca Cola. Ah yeah, I
45:10
Speaker 1: can't really say anything. I'm a I'm a Doctor Pepper
45:12
Speaker 1: fan myself, although I probably need to go and have
45:14
Speaker 1: a looking picture that they're not terrible, terrible, terrible people.
45:20
Speaker 1: I like Doctor Pepper. It's my favorite. It's my favorite
45:22
Speaker 1: cola based beverage. And I don't care who knows it.
45:26
Speaker 1: Fucking love Doctor Pepper. I mean, say what you want
45:29
Speaker 1: about Coclar damn good marketing team, but anyway, Yeah, you
45:33
Speaker 1: know what I'm gonna do. So, what I think is
45:35
Speaker 1: really funny is the fact that depending on how you
45:39
Speaker 1: drink it, coc tastes different. It's the same but different,
45:44
Speaker 1: Like a Coca cola and a plastic bottle isn't as
45:48
Speaker 1: nice as coca cola in a can, and Coca cola
45:52
Speaker 1: in a can isn't as nice as Coca cola in
45:54
Speaker 1: a glass bottle. Like that's the hierarchy. Like top tier
45:57
Speaker 1: you get Coca cola bottle. My old tier is the can,
46:01
Speaker 1: and then bottom tier is a plastic bottle. I mean,
46:05
Speaker 1: and then and then after that, I don't know, but
46:09
Speaker 1: it's draft worse. It all depends on whether they water
46:12
Speaker 1: down the draft, because like I've found that in a
46:15
Speaker 1: lot of places they water down the draft and so
46:20
Speaker 1: it's just not as nice. But like, if it does
46:23
Speaker 1: come in draft, it has to be like, oh no, no,
46:26
Speaker 1: ice is definitely better than a glass bottle. Hi's ready, Hi,
46:34
Speaker 1: what story do you want?
46:36
Speaker 2: You have to go get your story. I'm going to
46:44
Speaker 2: come into your room. Oh look at that last night.
46:49
Speaker 2: M uh huh on my time?
46:58
Speaker 1: What No, it's okay, baby, thank you me. Yeah, that's
47:05
Speaker 1: a microphonephone. It's recording what we say. Do you want
47:11
Speaker 1: to say something? Do you want to say hello? Hello? Hi?
47:16
Speaker 1: You're gonna say goodbye to everybody? Hey, say good night.
47:22
Speaker 1: What's your favorite drink? Orange jice? That's all right, that's
47:26
Speaker 1: my girl. We're gonna say, we're gonna say goobye, and
47:30
Speaker 1: then we're going to do our night time. We're gonna
47:31
Speaker 1: do a bedtime story. Okay, I want talk when it's nighttime.
47:37
Speaker 1: I know we can talk when it's nighttime. Are you
47:39
Speaker 1: going to get out of my bed?
47:47
Speaker 2: Yeah?
47:49
Speaker 1: Oh you want to sleep in my bed? All right,
47:55
Speaker 1: all right, but you're gonna go find You're gonna go
47:57
Speaker 1: find a bedtime story. Okay, say bye bye bye. If
48:06
Speaker 1: you're not cocking, I will, I will, I will. Okay, yeah,
48:09
Speaker 1: so the go get go back a story okay, okay,
48:16
Speaker 1: you go beat your story from downstairs. So yeah, well
48:23
Speaker 1: but it's draft coke better than see Oh my god?
48:27
Speaker 1: Is draft coke better than canned coke? Oh? Ow? Oh
48:35
Speaker 1: you know what, I'm gonna set up a taste test
48:37
Speaker 1: one day. I'm gonna try this because I have to
48:40
Speaker 1: chest it now because now I don't know. But we're
48:42
Speaker 1: talking generic coke. We're not talking flavors, we're talking regular coke.
48:45
Speaker 1: But oh oh okay hi, Hi bye everybody,