Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
Why Journey Maps Miss the In-Store QR Code Touchpoint
Customer journey maps are supposed to track every interaction a customer has with a brand, but one touchpoint keeps getting overlooked: the QR code that bridges physical and digital experiences. In this episode, Lucas and Luna examine how brands from restaurants to retailers deploy QR codes for menus, payments, loyalty sign-ups, and post-purchase follow-ups — and why journey mappers routinely skip this step. They break down a specific case: a fast-casual chain that added a QR code to its takeout bags, linking to a short survey that boosted Net Promoter Scores by 12 points in six weeks. The…
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