3267: Moving Beyond Attention: Branding in the Age of AI and XR
What happens when marketing, psychology, and emerging tech converge around a single purpose, redefining the relationship between brands and consumers? In today's episode, I'm joined by Jaime Schwarz, a creative force behind Brand Therapy, The TeamFlow Institute, and MRKD.art, whose work is challenging the very foundations of modern brand strategy. From early days in the advertising trenches to pioneering Web3-native branding frameworks, Jaime brings a fresh take on how brands should evolve in a world dominated by AI, XR, and blockchain. We unpack the philosophy behind Brand Therapy — not as a…
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