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How Pixar Saved Itself from Disney and Then Saved Disney
In this episode of The CEO Diary, Lucas and Luna explore how Pixar Animation Studios survived near-bankruptcy in the 1990s, built a seven-picture deal with Disney that nearly broke them, and ultimately became the creative engine that revived Disney Animation itself. They trace the key decisions: Steve Jobs investing $10 million of his own money, John Lasseter insisting on story-driven animation, the painful development of Toy Story, the contract renegotiation in 2005 that led to the $7.4 billion acquisition, and how Ed Catmull’s leadership principles turned Pixar into a creative factory with…
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