153: Do You Want to Be an Influencer or Value Exchanger? ft. Shawn Kaplan

The Real Jason Duncan Podcast · May 1, 2023 · 1h 2m

In this episode of our podcast, we explore the difference between being an influencer and being a value exchanger. In today's digital age, social media has made it easier than ever to gain a following and become an influencer. But what does it mean to be an influencer? And is it really the best way to build a brand and create a sustainable career?

We dive deep into this topic and discuss the pros and cons of being an influencer versus being a value exchanger. We examine the different ways that influencers and value exchangers approach their audiences, and how they build relationships with…