Latest / The Series A Show with Fexingo: Early-Stage Funding, Pitch Decks, and Startup Milestones
Why Founders Are Giving Away 1 Percent for First Customers
Lucas and Luna break down the new customer-equity play: startups like a B2B SaaS company called Vantage Grid are offering early customers 1% equity in exchange for being a design partner. Lucas explains the mechanics — how it works as a SAFE variant tied to customer contracts — and why it's gaining traction in mid-2026 as competition for enterprise logos intensifies. They look at the trade-offs: immediate revenue vs. diluted cap tables, and why this is different from the old 'advisor shares' model. Luna asks whether this is a desperation move or a smart signal to later VCs. The…
The skinny
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