Latest / Affiliate Marketing For Lenders
E029 - Positive & Negative Select (Think Like A Recruiter)
I explain positive and adverse selection in lending using recruiting as an analogy. If you've ever hired someone, you'll instantly understand why your channels, pricing, and process determine your loan portfolio quality.
Key Takeaways
The Big Idea: Attracting great borrowers works exactly like hiring great people.
The parallels...
1. Channel Quality
Inbound (website traffic): People actively searching, often desperate
Outbound (direct mail): Higher-quality prospects who aren't hunting
Best candidates and borrowers usually aren't usually looking
2. Price Matters
Post a $100K vs $200K director…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.