Why I Don't Want a $20 Million Business
I watched a guy recently running a $20 million coaching business.
He had a hundred employees. Legal issues popped up. Customer problems. Compliance headaches. And just like that, the business went from $20 million down to $2 million. He had to lay off 95 people in a few week.
I watched that story unfold and thought, "Yeah, no thank you."
In this episode of The Expert Edge, I'm breaking down something nobody talks about in the coaching industry: why bigger isn't always better, and why I've chosen to build a $2-3 million business instead of chasing $20 million or more.
Everyone's always talking…
The skinny
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