Latest / Omni Talk Retail / BK PR Stunts, Kohl’s Deal Bars & Why You Should Learn How To Say ‘Smart Store’ In French | Fast Five

Transcript

BK PR Stunts, Kohl’s Deal Bars & Why You Should Learn How To Say ‘Smart Store’ In French | Fast Five · Omni Talk Retail

• 0:01
  This
• 0:01
  episode
• 0:01
  of
• 0:01
  The
• 0:01
  OmniTalk
• 0:02
  Retail
• 0:02
  Fast
• 0:03
  5
• 0:03
  is
• 0:03
  brought
• 0:03
  to
• 0:03
  you
• 0:03
  by
• 0:04
  the
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
• 0:05
  Group.
• 0:05
  The
• 0:05
  AM
• 0:06
  Consumer
• 0:06
  and
• 0:06
  Retail
• 0:07
  Group
• 0:07
  is
• 0:07
  a
• 0:07
  management
• 0:07
  consulting
• 0:08
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• 0:08
  that
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• 0:09
  the
• 0:09
  most
• 0:09
  complex
• 0:10
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• 0:10
  and
• 0:10
  advances
• 0:11
  its
• 0:11
  clients,
• 0:12
  people
• 0:12
  and
• 0:12
  communities
• 0:13
  toward
• 0:13
  their
• 0:14
  maximum
• 0:14
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• 0:15
  CRG
• 0:16
  brings
• 0:16
  the
• 0:16
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• 0:16
  tools
• 0:17
  and
• 0:17
  operator
• 0:18
  like
• 0:18
  pragmatism
• 0:19
  to
• 0:19
  help
• 0:19
  retailers
• 0:19
  and
• 0:20
  consumer
• 0:20
  products
• 0:20
  companies
• 0:21
  be
• 0:21
  on
• 0:21
  the
• 0:21
  right
• 0:22
  side
• 0:22
  of
• 0:22
  disruption
• 0:23
  and
• 0:24
  Miracle,
• 0:24
  the
• 0:25
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• 0:25
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• 0:26
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• 0:27
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• 0:28
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• 0:28
  opening
• 0:28
  new
• 0:29
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• 0:29
  streams
• 0:29
  with
• 0:29
  marketplaces,
• 0:30
  dropship
• 0:31
  and
• 0:31
  retail
• 0:31
  media
• 0:32
  yet
• 0:32
  and
• 0:32
  succeeding.
• 0:33
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• 0:33
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• 0:34
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  more
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  profits
• 0:36
  without
• 0:37
  the
• 0:37
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• 0:37
  lifting.
• 0:38
  So
• 0:38
  what's
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• 0:38
  you
• 0:39
  back?
• 0:39
  Visit
• 0:39
  Miracle.com
• 0:40
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• 0:40
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• 0:41
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  That's
• 0:41
  M
• 0:41
  I
• 0:42
  R
• 0:42
  A
• 0:42
  K
• 0:43
  L.com
• 0:44
  and
• 0:44
  Corso.
• 0:45
  Your
• 0:46
  stores
• 0:46
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• 0:46
  full
• 0:46
  of
• 0:46
  data,
• 0:47
  but
• 0:47
  are
• 0:47
  your
• 0:48
  teams
• 0:48
  acting
• 0:48
  on
• 0:48
  it?
• 0:49
  Corso
• 0:50
  turns
• 0:50
  retail
• 0:50
  data
• 0:50
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• 0:51
  personalized
• 0:51
  daily
• 0:52
  to
• 0:52
  dos
• 0:52
  that
• 0:52
  drive
• 0:53
  sales,
• 0:53
  reduce
• 0:53
  waste
• 0:54
  and
• 0:54
  improve
• 0:55
  execution.
• 0:56
  No
• 0:56
  fluff,
• 0:56
  just
• 0:57
  action.
• 0:57
  Help
• 0:58
  your
• 0:58
  managers
• 0:58
  focus
• 0:59
  on
• 0:59
  what
• 0:59
  matters
• 0:59
  most.
• 1:00
  Visit
• 1:00
  corso.com
• 1:01
  to
• 1:01
  see
• 1:02
  Intelligent
• 1:02
  management
• 1:03
  in
• 1:03
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• 1:04
  and
• 1:04
  Infios.
• 1:05
  At
• 1:05
  Infios,
• 1:06
  they
• 1:06
  unite
• 1:06
  warehousing,
• 1:07
  transportation
• 1:07
  and
• 1:08
  order
• 1:08
  management
• 1:08
  into
• 1:09
  a
• 1:09
  seamless,
• 1:09
  adaptable
• 1:10
  network.
• 1:11
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• 1:11
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• 1:11
  you
• 1:12
  stay
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  from
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• 1:13
  to
• 1:13
  delivery
• 1:14
  and
• 1:14
  every
• 1:14
  step
• 1:14
  in
• 1:15
  between.
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  To
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  more,
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  visit
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  Ocampo
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  aim
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  of
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  helping
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  early
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  consumer
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  businesses
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  succeed
• 1:27
  through
• 1:27
  investment
• 1:28
  and
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  operational
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  support.
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  more@ocampo
• 1:31
  capital.com
• 1:33
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  grocers.
• 1:38
  Exactly
• 1:39
  the
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  type
• 1:39
  of
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  we
• 1:40
  like
• 1:40
  here
• 1:40
  at
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• 1:41
  They
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  unite
• 1:42
  proprietary
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  with
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  right
• 1:43
  size
• 1:43
  automation
• 1:44
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• 1:44
  make
• 1:44
  same
• 1:45
  day
• 1:45
  delivery
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  profitable.
• 1:46
  To
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  learn
• 1:47
  more,
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  visit
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  Veloc.com
• 1:48
  that's
• 1:49
  V
• 1:49
  E
• 1:49
  L
• 1:50
  O
• 1:50
  Q.com
• 1:52
  hello,
• 1:52
  you
• 1:53
  are
• 1:53
  listening
• 1:53
  to
• 1:53
  Omnitalk's
• 1:54
  Retail
• 1:54
  Fast
• 1:54
  5,
• 1:55
  ranked
• 1:55
  in
• 1:55
  the
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  top
• 1:55
  10%
• 1:56
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• 1:56
  all
• 1:56
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  globally
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  currently
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  only
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  ranked
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  in
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  a
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  smarter,
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  but
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  importantly
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  a
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  happier
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  our
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• 2:21
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• 2:22
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• 2:22
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  each
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• 2:23
  latest
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  retail
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  technology
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  trends.
• 2:25
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• 2:26
  2-25-2026.
• 2:28
  I'm
• 2:28
  one
• 2:28
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• 2:28
  your
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  hosts,
• 2:28
  Ann
• 2:28
  Mazinga
• 2:29
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• 2:29
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• 2:30
  Chris
• 2:30
  Walton
• 2:30
  and
• 2:31
  we
• 2:31
  are
• 2:31
  here
• 2:31
  on
• 2:31
  the
• 2:31
  road
• 2:32
  again
• 2:32
  bringing
• 2:32
  you
• 2:32
  some
• 2:32
  of
• 2:33
  the
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  most
• 2:33
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• 2:34
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• 2:34
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• 2:34
  top
• 2:35
  of
• 2:35
  mind
• 2:35
  from
• 2:36
  retailers
• 2:36
  coast
• 2:37
  to
• 2:37
  coast.
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  Kicking
• 2:38
  things
• 2:38
  off
• 2:38
  this
• 2:38
  week
• 2:38
  at
• 2:39
  iTelwest
• 2:40
  in
• 2:40
  Palm
• 2:41
  Springs.
• 2:41
  This
• 2:42
  has
• 2:42
  been
• 2:42
  a
• 2:42
  pretty
• 2:42
  exciting
• 2:43
  week
• 2:43
  out
• 2:43
  here
• 2:43
  at
• 2:44
  Itel
• 2:44
  West.
• 2:44
  We've
• 2:44
  both
• 2:45
  been
• 2:45
  on
• 2:45
  stage
• 2:45
  already.
• 2:47
  Yesterday
• 2:47
  I
• 2:47
  kicked
• 2:48
  off
• 2:48
  the
• 2:48
  keynote
• 2:49
  for
• 2:49
  the
• 2:49
  event
• 2:49
  with
• 2:49
  Walmart's
• 2:50
  EVP
• 2:50
  of
• 2:51
  fashion,
• 2:51
  Denise
• 2:51
  Incandela.
• 2:52
  You
• 2:53
  wrapped
• 2:53
  up
• 2:53
  the
• 2:53
  day
• 2:53
  yesterday
• 2:54
  with
• 2:54
  Experian.
• 2:56
  We
• 2:56
  have
• 2:57
  also
• 2:57
  been
• 2:57
  releasing
• 2:58
  some
• 2:58
  really
• 2:58
  incredible
• 2:59
  interviews,
• 3:00
  one
• 3:00
  on
• 3:00
  one
• 3:00
  interviews
• 3:01
  here
• 3:02
  thanks
• 3:02
  to
• 3:02
  Net
• 3:02
  Elixir
• 3:03
  with
• 3:03
  the
• 3:03
  likes
• 3:04
  of
• 3:04
  Kristen
• 3:04
  Shane
• 3:05
  at
• 3:05
  rei,
• 3:06
  Chief
• 3:06
  Merchandising
• 3:07
  Officer
• 3:07
  there,
• 3:08
  Denise
• 3:08
  and
• 3:08
  Candela,
• 3:09
  the
• 3:09
  EVP
• 3:09
  at
• 3:10
  Walmart
• 3:10
  who
• 3:10
  I
• 3:11
  mentioned.
• 3:11
  And
• 3:11
  we
• 3:12
  have
• 3:12
  even
• 3:12
  more
• 3:12
  coming
• 3:13
  up
• 3:13
  today,
• 3:13
  including
• 3:14
  David's
• 3:15
  bridal
• 3:15
  CEO
• 3:15
  Kelly
• 3:16
  Cook.
• 3:16
  So
• 3:17
  lots
• 3:17
  more
• 3:17
  to
• 3:18
  come.
• 3:18
  Chris,
• 3:19
  what's
• 3:19
  been
• 3:19
  your
• 3:20
  like
• 3:20
  read
• 3:20
  on
• 3:21
  the
• 3:21
  vibe
• 3:21
  at
• 3:21
  Etail
• 3:21
  so
• 3:22
  far?
• 3:22
  What
• 3:22
  have
• 3:22
  people
• 3:22
  been
• 3:22
  talking
• 3:23
  to
• 3:23
  you
• 3:23
  about?
• 3:24
  Yeah,
• 3:24
  I'm
• 3:24
  curious.
• 3:25
  Yeah,
• 3:25
  I
• 3:25
  mean
• 3:25
  we've
• 3:25
  both
• 3:25
  been
• 3:25
  so
• 3:26
  busy
• 3:26
  we
• 3:26
  haven't
• 3:26
  even
• 3:26
  really
• 3:26
  had
• 3:26
  a
• 3:26
  chance
• 3:27
  to
• 3:27
  confab
• 3:28
  about
• 3:28
  that.
• 3:28
  And
• 3:29
  you
• 3:29
  know,
• 3:29
  from
• 3:29
  my
• 3:29
  perspective,
• 3:30
  like,
• 3:30
  you
• 3:30
  know,
• 3:31
  Etail
• 3:31
  seems
• 3:31
  a
• 3:31
  lot
• 3:31
  busier
• 3:32
  than
• 3:32
  it's
• 3:32
  ever
• 3:32
  been.
• 3:33
  I
• 3:33
  mean
• 3:34
  the
• 3:34
  expo
• 3:35
  hall
• 3:35
  is
• 3:35
  more
• 3:36
  crowded
• 3:36
  than
• 3:36
  I
• 3:36
  can
• 3:36
  remember
• 3:37
  it.
• 3:37
  The
• 3:37
  hallway
• 3:37
  leading
• 3:38
  into
• 3:38
  the
• 3:38
  expo
• 3:38
  hall
• 3:39
  is
• 3:39
  more
• 3:39
  crowded
• 3:39
  than
• 3:39
  I
• 3:39
  can
• 3:40
  remember.
• 3:40
  It
• 3:40
  just
• 3:40
  seems
• 3:40
  like
• 3:40
  there's
• 3:41
  a
• 3:41
  lot
• 3:41
  more
• 3:41
  people
• 3:41
  here
• 3:41
  at
• 3:42
  this
• 3:42
  conference.
• 3:42
  So
• 3:42
  this
• 3:42
  conference
• 3:43
  is
• 3:43
  kind
• 3:43
  of,
• 3:44
  kind
• 3:44
  of
• 3:44
  coming
• 3:44
  into
• 3:45
  its
• 3:45
  own
• 3:45
  is
• 3:46
  is
• 3:46
  what
• 3:46
  I
• 3:46
  would
• 3:46
  say.
• 3:46
  But
• 3:47
  you
• 3:47
  know,
• 3:47
  it's
• 3:47
  definitely
• 3:48
  the
• 3:48
  other
• 3:48
  point
• 3:48
  I
• 3:48
  make.
• 3:49
  It's
• 3:49
  definitely
• 3:49
  an
• 3:49
  E
• 3:49
  commerce
• 3:50
  focused
• 3:50
  conference.
• 3:51
  Like
• 3:51
  you
• 3:51
  know,
• 3:52
  walk
• 3:52
  in
• 3:52
  the
• 3:52
  expo
• 3:52
  hall,
• 3:53
  it
• 3:53
  seemed
• 3:53
  like
• 3:53
  there
• 3:53
  are
• 3:54
  a
• 3:54
  lot
• 3:54
  of
• 3:54
  people
• 3:54
  doing
• 3:55
  very
• 3:55
  similar
• 3:56
  things
• 3:56
  in
• 3:56
  the
• 3:56
  E
• 3:57
  commerce
• 3:57
  space
• 3:57
  particularly.
• 3:59
  So
• 4:00
  you
• 4:00
  know
• 4:00
  that
• 4:00
  was,
• 4:00
  that
• 4:01
  was,
• 4:01
  that's
• 4:01
  kind
• 4:01
  of
• 4:01
  my
• 4:01
  take
• 4:02
  on
• 4:02
  it
• 4:02
  so
• 4:02
  far.
• 4:02
  But
• 4:02
  what
• 4:02
  do
• 4:03
  you
• 4:03
  think?
• 4:03
  You
• 4:04
  know,
• 4:04
  I've
• 4:04
  actually
• 4:04
  been
• 4:04
  hearing
• 4:05
  more
• 4:05
  of
• 4:06
  the
• 4:06
  opposite.
• 4:06
  I
• 4:07
  feel
• 4:07
  like
• 4:07
  it's
• 4:07
  been
• 4:08
  a
• 4:08
  lot
• 4:08
  of
• 4:08
  conversation
• 4:09
  about,
• 4:09
  you
• 4:10
  know,
• 4:10
  one,
• 4:11
  how
• 4:11
  people
• 4:11
  are
• 4:11
  discovering
• 4:12
  product.
• 4:12
  But
• 4:13
  then
• 4:13
  like
• 4:14
  when
• 4:14
  I
• 4:14
  talked
• 4:14
  to
• 4:14
  Kristen
• 4:15
  Shane
• 4:15
  yesterday,
• 4:16
  I
• 4:16
  talked
• 4:16
  to
• 4:16
  Denise.
• 4:17
  It's
• 4:17
  really
• 4:17
  about
• 4:17
  figuring
• 4:18
  out
• 4:18
  how
• 4:18
  to
• 4:19
  create
• 4:20
  an
• 4:20
  experience
• 4:20
  that
• 4:21
  once
• 4:21
  people
• 4:21
  are
• 4:22
  searching
• 4:22
  for,
• 4:22
  maybe
• 4:23
  starting
• 4:23
  their
• 4:23
  search
• 4:23
  online,
• 4:25
  really
• 4:25
  making
• 4:25
  sure
• 4:25
  that
• 4:26
  they're
• 4:26
  working
• 4:26
  on
• 4:27
  content,
• 4:27
  they're
• 4:27
  working
• 4:28
  on
• 4:28
  store
• 4:29
  formats
• 4:29
  that
• 4:29
  are
• 4:30
  consistent
• 4:30
  with
• 4:30
  the
• 4:31
  vibe
• 4:31
  that
• 4:31
  people
• 4:31
  are
• 4:31
  getting
• 4:32
  online.
• 4:33
  And
• 4:33
  so
• 4:34
  to
• 4:34
  me
• 4:34
  it's
• 4:34
  been,
• 4:35
  you
• 4:35
  know,
• 4:35
  I've
• 4:35
  been
• 4:35
  hearing
• 4:36
  a
• 4:36
  lot
• 4:36
  more
• 4:36
  about
• 4:36
  like
• 4:37
  how
• 4:37
  they're
• 4:37
  trying
• 4:37
  to
• 4:37
  unify
• 4:38
  all
• 4:38
  of
• 4:38
  those
• 4:39
  experiences
• 4:40
  and,
• 4:40
  and
• 4:41
  the
• 4:41
  teams
• 4:41
  Inside
• 4:42
  of
• 4:42
  the
• 4:42
  retail
• 4:43
  organizations
• 4:43
  too,
• 4:44
  that's
• 4:44
  been
• 4:44
  another
• 4:44
  big
• 4:44
  topic
• 4:45
  that
• 4:45
  a
• 4:45
  lot
• 4:45
  of
• 4:45
  people
• 4:45
  here
• 4:45
  have
• 4:45
  been
• 4:46
  talking
• 4:46
  about
• 4:46
  is,
• 4:46
  you
• 4:47
  know,
• 4:47
  as
• 4:47
  we
• 4:47
  start
• 4:47
  to
• 4:48
  deploy
• 4:49
  AI
• 4:50
  in
• 4:50
  more
• 4:51
  of
• 4:51
  the
• 4:51
  operational
• 4:52
  functions
• 4:52
  of
• 4:53
  each
• 4:53
  of
• 4:53
  the
• 4:53
  businesses,
• 4:54
  how
• 4:54
  they're
• 4:55
  working
• 4:55
  together
• 4:55
  to
• 4:56
  kind
• 4:56
  of
• 4:57
  design
• 4:57
  this
• 4:57
  new
• 4:57
  way
• 4:58
  of
• 4:58
  working
• 4:58
  and
• 4:59
  new
• 4:59
  kind
• 4:59
  of
• 4:59
  culture
• 5:00
  to
• 5:01
  start
• 5:01
  to
• 5:01
  see
• 5:01
  the
• 5:01
  value
• 5:02
  from
• 5:02
  tools
• 5:03
  like
• 5:03
  that
• 5:03
  both
• 5:04
  in
• 5:04
  store
• 5:04
  and
• 5:05
  online.
• 5:05
  So
• 5:06
  it's
• 5:06
  been
• 5:06
  a
• 5:06
  pretty,
• 5:07
  pretty
• 5:07
  exciting
• 5:08
  time
• 5:08
  so
• 5:08
  far
• 5:09
  and
• 5:10
  lots
• 5:10
  of
• 5:10
  experimentation
• 5:11
  going
• 5:11
  on.
• 5:11
  So
• 5:12
  that's
• 5:12
  been
• 5:12
  my
• 5:13
  most
• 5:13
  exciting
• 5:13
  takeaway
• 5:14
  for
• 5:14
  sure.
• 5:15
  Yeah,
• 5:15
  AI
• 5:15
  is
• 5:16
  literally
• 5:16
  everywhere
• 5:16
  too.
• 5:17
  It's
• 5:17
  like
• 5:17
  in
• 5:17
  every.
• 5:18
  I
• 5:18
  sat
• 5:18
  through
• 5:19
  a
• 5:19
  lot
• 5:19
  of
• 5:19
  sessions
• 5:19
  yesterday
• 5:20
  too,
• 5:20
  which
• 5:20
  I
• 5:20
  don't
• 5:20
  always
• 5:21
  get
• 5:21
  to
• 5:21
  do
• 5:21
  at
• 5:21
  these
• 5:21
  conferences.
• 5:22
  And
• 5:22
  yeah,
• 5:22
  AI
• 5:22
  was
• 5:22
  palpable.
• 5:23
  And
• 5:24
  for
• 5:24
  those
• 5:24
  watching
• 5:24
  on,
• 5:25
  for
• 5:25
  those
• 5:25
  watching
• 5:25
  on
• 5:25
  video,
• 5:26
  it
• 5:26
  looked
• 5:26
  like
• 5:26
  you
• 5:26
  had
• 5:26
  a
• 5:27
  ghost
• 5:27
  go
• 5:27
  behind
• 5:27
  you
• 5:28
  who
• 5:29
  just
• 5:29
  walked
• 5:29
  behind
• 5:30
  you
• 5:30
  there.
• 5:30
  I
• 5:30
  didn't
• 5:31
  see
• 5:31
  them,
• 5:31
  so
• 5:32
  maybe
• 5:32
  it
• 5:32
  was
• 5:32
  a
• 5:32
  ghost.
• 5:32
  Oh
• 5:33
  my
• 5:33
  God,
• 5:33
  it's
• 5:33
  a.
• 5:34
  You've
• 5:34
  got
• 5:34
  a
• 5:34
  ghost
• 5:35
  in
• 5:35
  your
• 5:35
  hotel.
• 5:35
  Literally
• 5:36
  somebody
• 5:36
  just
• 5:36
  walked
• 5:36
  behind
• 5:36
  you.
• 5:37
  It
• 5:37
  was
• 5:37
  crazy.
• 5:37
  All
• 5:38
  right,
• 5:38
  well,
• 5:39
  in
• 5:39
  this
• 5:39
  week's
• 5:39
  Fast
• 5:39
  5,
• 5:40
  we've
• 5:40
  got
• 5:40
  on
• 5:40
  that
• 5:41
  note,
• 5:41
  in
• 5:41
  this
• 5:41
  week's
• 5:42
  Fast
• 5:42
  5
• 5:42
  we've
• 5:42
  got
• 5:42
  news
• 5:43
  on
• 5:43
  Burger
• 5:43
  King
• 5:44
  putting
• 5:44
  its
• 5:45
  president's
• 5:45
  actual
• 5:46
  phone
• 5:46
  number
• 5:46
  into
• 5:47
  customers
• 5:47
  hands.
• 5:47
  Maybe
• 5:48
  I
• 5:48
  just
• 5:48
  can't
• 5:48
  see
• 5:48
  things.
• 5:48
  I
• 5:49
  can't
• 5:49
  even
• 5:49
  read
• 5:49
  this.
• 5:49
  This
• 5:50
  headline
• 5:50
  read,
• 5:51
  Kohl's
• 5:51
  rolling
• 5:51
  out
• 5:52
  its
• 5:52
  new
• 5:52
  deal
• 5:52
  bar
• 5:53
  to
• 5:53
  all
• 5:53
  1100
• 5:54
  plus
• 5:54
  stores.
• 5:55
  Walmart
• 5:56
  giving
• 5:56
  supplier
• 5:56
  field
• 5:57
  reps
• 5:57
  a
• 5:57
  powerful
• 5:57
  new
• 5:58
  deal.
• 5:58
  Powerful
• 5:59
  new
• 5:59
  not
• 5:59
  Newell
• 6:00
  new
• 6:01
  real
• 6:01
  time
• 6:01
  store
• 6:02
  data
• 6:02
  platform.
• 6:02
  And
• 6:02
  Gap
• 6:03
  Inc.
• 6:03
  Launching
• 6:03
  a
• 6:03
  bold
• 6:04
  new
• 6:04
  cross
• 6:04
  brand
• 6:05
  loyalty
• 6:05
  program
• 6:05
  called
• 6:06
  Encore.
• 6:07
  But
• 6:07
  we
• 6:07
  begin
• 6:08
  today
• 6:08
  with
• 6:08
  what
• 6:08
  could
• 6:09
  be
• 6:09
  big,
• 6:10
  huge
• 6:10
  retail
• 6:11
  news
• 6:11
  out
• 6:11
  of
• 6:11
  France
• 6:12
  and
• 6:12
  France.
• 6:13
  Headline
• 6:14
  number
• 6:14
  one.
• 6:15
  According
• 6:15
  to
• 6:15
  a
• 6:16
  joint
• 6:16
  press
• 6:16
  release,
• 6:17
  Carrefour,
• 6:17
  one
• 6:18
  of
• 6:18
  the
• 6:18
  world's
• 6:18
  largest
• 6:19
  food
• 6:19
  retailers
• 6:20
  with
• 6:20
  over
• 6:21
  500,000
• 6:21
  employees
• 6:22
  globally
• 6:23
  and
• 6:23
  91.5
• 6:25
  billion
• 6:25
  euros
• 6:25
  in
• 6:26
  2025
• 6:27
  revenue,
• 6:28
  has
• 6:28
  signed
• 6:28
  a
• 6:28
  strategic
• 6:29
  partnership.
• 6:30
  Vusion,
• 6:30
  one
• 6:31
  of
• 6:31
  our
• 6:31
  regular
• 6:31
  Omnitoch
• 6:32
  partners.
• 6:33
  So
• 6:33
  excited
• 6:34
  to
• 6:34
  share
• 6:35
  this
• 6:35
  great
• 6:36
  news
• 6:36
  about
• 6:37
  this
• 6:37
  partnership.
• 6:38
  Carrefour
• 6:39
  is
• 6:39
  using
• 6:39
  the
• 6:39
  Vusion
• 6:40
  Group's
• 6:40
  technology
• 6:40
  to
• 6:40
  digitize
• 6:41
  all
• 6:41
  of
• 6:41
  its
• 6:41
  hypermarkets
• 6:42
  and
• 6:42
  supermarkets
• 6:43
  in
• 6:43
  France
• 6:44
  by
• 6:44
  2030
• 6:45
  as
• 6:45
  part
• 6:45
  of
• 6:45
  its
• 6:46
  Carrefour
• 6:47
  2030
• 6:48
  plan.
• 6:48
  The
• 6:49
  deployment
• 6:49
  covers
• 6:50
  three
• 6:50
  core
• 6:50
  technology
• 6:51
  layers.
• 6:51
  The
• 6:51
  Vusion
• 6:51
  IoT
• 6:52
  infrastructure
• 6:53
  for
• 6:53
  real
• 6:53
  time
• 6:53
  price
• 6:53
  updates
• 6:54
  and
• 6:55
  light
• 6:55
  guide
• 6:55
  to
• 6:56
  pick
• 6:56
  light
• 6:57
  guided
• 6:57
  pick
• 6:57
  to
• 6:57
  light
• 6:58
  employee
• 6:58
  assistance,
• 6:59
  Edge
• 6:59
  sense,
• 7:00
  Bluetooth
• 7:00
  connected
• 7:01
  smart
• 7:01
  rails
• 7:02
  for
• 7:02
  automatic
• 7:02
  product
• 7:03
  geolocation
• 7:03
  to
• 7:04
  optimize
• 7:04
  e
• 7:04
  commerce
• 7:05
  order
• 7:05
  prep
• 7:05
  and
• 7:05
  shelf
• 7:06
  restocking
• 7:07
  and
• 7:07
  Captana
• 7:08
  AI
• 7:08
  micro
• 7:08
  cameras
• 7:09
  that
• 7:09
  continuously
• 7:10
  detect
• 7:10
  out
• 7:10
  of
• 7:10
  stocks,
• 7:11
  price
• 7:11
  discrepancies
• 7:12
  and
• 7:12
  planogram
• 7:13
  errors.
• 7:14
  Carrefour
• 7:15
  will
• 7:15
  join
• 7:15
  Vision
• 7:16
  Group's
• 7:16
  international
• 7:16
  advisory
• 7:17
  board
• 7:17
  helping
• 7:18
  to
• 7:18
  define
• 7:18
  future
• 7:18
  technology
• 7:19
  standards
• 7:19
  for
• 7:20
  the
• 7:20
  sector.
• 7:20
  The
• 7:21
  two
• 7:21
  companies
• 7:21
  will
• 7:21
  also
• 7:22
  co
• 7:22
  develop
• 7:22
  a
• 7:23
  quote,
• 7:23
  next
• 7:24
  retail
• 7:24
  experience
• 7:25
  center
• 7:26
  and
• 7:26
  quote
• 7:26
  focus
• 7:27
  on
• 7:27
  AI
• 7:27
  agentic
• 7:28
  commerce
• 7:29
  and
• 7:29
  in
• 7:29
  store
• 7:29
  data
• 7:30
  activation.
• 7:30
  This
• 7:31
  follows
• 7:31
  Vision
• 7:32
  Group's
• 7:32
  large
• 7:32
  scale
• 7:32
  deployment
• 7:33
  with
• 7:33
  Walmart
• 7:33
  in
• 7:33
  the
• 7:33
  US
• 7:34
  making
• 7:34
  Carrefour
• 7:35
  the
• 7:35
  first
• 7:35
  major
• 7:36
  European
• 7:36
  retailer
• 7:37
  to
• 7:37
  commit
• 7:38
  to
• 7:38
  the
• 7:38
  full
• 7:38
  fusion
• 7:39
  platform
• 7:39
  at
• 7:40
  scale.
• 7:40
  Chris,
• 7:41
  I
• 7:41
  have
• 7:41
  to
• 7:41
  know,
• 7:42
  what
• 7:42
  does
• 7:42
  the
• 7:42
  Carrefour
• 7:43
  Fusion
• 7:43
  partnership
• 7:44
  mean
• 7:44
  for
• 7:44
  the
• 7:44
  global
• 7:44
  trajectory
• 7:45
  of
• 7:45
  smart
• 7:46
  store
• 7:46
  technology
• 7:46
  and
• 7:47
  what
• 7:47
  should
• 7:47
  US
• 7:47
  retailers
• 7:48
  be
• 7:48
  taking
• 7:49
  away
• 7:49
  from
• 7:49
  this?
• 7:51
  Oh
• 7:52
  man,
• 7:52
  that's
• 7:52
  a
• 7:52
  really
• 7:52
  great
• 7:53
  question.
• 7:53
  Really
• 7:53
  heady
• 7:53
  question
• 7:54
  to
• 7:54
  start
• 7:54
  off
• 7:54
  the
• 7:54
  podcast.
• 7:54
  I
• 7:55
  mean
• 7:55
  to
• 7:55
  me
• 7:56
  it
• 7:57
  shows
• 7:57
  that
• 7:57
  we
• 7:57
  are
• 7:58
  very,
• 7:58
  very
• 7:58
  close
• 7:59
  to
• 8:00
  the
• 8:01
  dream,
• 8:01
  which
• 8:01
  is
• 8:01
  why
• 8:02
  we
• 8:02
  actually
• 8:02
  started
• 8:02
  Omnitalk
• 8:03
  back
• 8:03
  in
• 8:03
  the
• 8:03
  day.
• 8:04
  It
• 8:04
  was
• 8:04
  like
• 8:04
  talking
• 8:04
  about
• 8:05
  the
• 8:05
  dream
• 8:05
  of
• 8:05
  a
• 8:06
  smart
• 8:06
  store
• 8:06
  becoming
• 8:07
  a
• 8:07
  reality.
• 8:07
  That's
• 8:08
  what
• 8:08
  this
• 8:09
  announcement
• 8:09
  tells
• 8:09
  me.
• 8:09
  That's
• 8:10
  why
• 8:10
  we're
• 8:10
  leading
• 8:10
  with
• 8:10
  this
• 8:10
  announcement
• 8:11
  in
• 8:11
  my
• 8:11
  opinion,
• 8:11
  because
• 8:12
  it's
• 8:12
  big
• 8:13
  and
• 8:13
  the
• 8:13
  best
• 8:13
  analogy
• 8:14
  I
• 8:14
  can
• 8:14
  use
• 8:14
  to
• 8:14
  describe
• 8:15
  how
• 8:15
  I'm
• 8:15
  thinking
• 8:16
  about
• 8:16
  this
• 8:16
  is
• 8:17
  it's
• 8:17
  like
• 8:17
  a
• 8:17
  cocktail.
• 8:18
  Ann,
• 8:18
  you
• 8:18
  and
• 8:18
  I
• 8:19
  like
• 8:19
  a
• 8:19
  good
• 8:19
  cocktail.
• 8:20
  We
• 8:21
  know
• 8:21
  the
• 8:21
  ingredients
• 8:22
  of
• 8:22
  said
• 8:22
  cocktail.
• 8:23
  We
• 8:23
  know
• 8:23
  what
• 8:23
  the
• 8:23
  ingredients
• 8:24
  are
• 8:24
  at
• 8:25
  least
• 8:25
  Walmart
• 8:25
  and
• 8:26
  care
• 8:26
  for
• 8:26
  do
• 8:26
  you
• 8:27
  know,
• 8:27
  they
• 8:27
  have
• 8:27
  a
• 8:27
  good
• 8:27
  idea
• 8:27
  of
• 8:28
  how
• 8:28
  they're
• 8:28
  going
• 8:28
  to
• 8:29
  mix
• 8:29
  the
• 8:29
  cocktail.
• 8:30
  But
• 8:30
  now
• 8:30
  it's
• 8:31
  all
• 8:31
  about
• 8:31
  finding
• 8:31
  that
• 8:32
  right
• 8:32
  mixture
• 8:32
  of
• 8:32
  the
• 8:32
  cocktail
• 8:33
  for
• 8:33
  each
• 8:33
  individual
• 8:34
  retailer's
• 8:35
  tolerance
• 8:35
  because
• 8:36
  as
• 8:36
  we
• 8:36
  all
• 8:36
  know,
• 8:37
  we
• 8:37
  all
• 8:37
  have
• 8:37
  different
• 8:38
  tolerances
• 8:38
  for
• 8:39
  cocktails.
• 8:40
  So
• 8:40
  with
• 8:40
  that
• 8:40
  said,
• 8:41
  I
• 8:41
  think
• 8:41
  smart
• 8:41
  stores
• 8:42
  are
• 8:42
  definitely
• 8:42
  coming.
• 8:43
  This
• 8:43
  is
• 8:43
  the
• 8:43
  signal
• 8:43
  to
• 8:44
  that.
• 8:44
  And
• 8:45
  setting
• 8:45
  up
• 8:45
  your
• 8:45
  operations
• 8:46
  atop
• 8:47
  a
• 8:47
  smart
• 8:47
  store
• 8:47
  platform
• 8:48
  is
• 8:48
  going
• 8:48
  to
• 8:49
  become
• 8:49
  a
• 8:49
  major
• 8:49
  point
• 8:50
  of
• 8:50
  differentiation
• 8:50
  and
• 8:51
  therefore
• 8:51
  US
• 8:51
  retailers
• 8:52
  need
• 8:53
  to
• 8:53
  be
• 8:53
  experimenting
• 8:54
  with
• 8:54
  their
• 8:54
  own
• 8:54
  version
• 8:55
  of
• 8:56
  this
• 8:56
  type
• 8:56
  of
• 8:56
  thing
• 8:57
  faster
• 8:57
  than
• 8:57
  they
• 8:58
  probably
• 8:58
  are.
• 8:59
  That's
• 8:59
  my
• 8:59
  take.
• 9:00
  Yeah.
• 9:00
  I
• 9:00
  mean
• 9:01
  I
• 9:01
  think
• 9:02
  it
• 9:02
  goes
• 9:02
  back
• 9:02
  to
• 9:03
  what
• 9:03
  have
• 9:03
  we
• 9:03
  been
• 9:03
  hearing
• 9:04
  time
• 9:04
  after
• 9:04
  time
• 9:04
  from
• 9:05
  retailers.
• 9:06
  It's
• 9:06
  in
• 9:07
  order
• 9:07
  to
• 9:07
  adopt
• 9:08
  any
• 9:08
  of
• 9:08
  this
• 9:08
  new
• 9:09
  technology
• 9:09
  to
• 9:10
  see
• 9:10
  the
• 9:10
  value
• 9:10
  of
• 9:11
  it,
• 9:11
  they
• 9:11
  have
• 9:11
  to
• 9:11
  focus
• 9:12
  on
• 9:12
  retail
• 9:12
  fundamentals
• 9:13
  from
• 9:13
  which
• 9:13
  to
• 9:14
  build
• 9:14
  off
• 9:14
  that
• 9:15
  build
• 9:15
  that
• 9:15
  technology
• 9:16
  off
• 9:16
  of.
• 9:16
  And
• 9:16
  I
• 9:16
  think
• 9:17
  with
• 9:17
  this
• 9:17
  fusion
• 9:17
  deployment
• 9:18
  they
• 9:19
  have
• 9:19
  better
• 9:19
  inventory
• 9:20
  visibility
• 9:20
  right
• 9:21
  away.
• 9:21
  It
• 9:22
  allows
• 9:22
  them
• 9:22
  to
• 9:22
  have
• 9:23
  more
• 9:23
  efficient
• 9:23
  operations
• 9:24
  processes
• 9:24
  and
• 9:25
  there
• 9:25
  then
• 9:26
  become
• 9:26
  more
• 9:27
  revenue
• 9:27
  opportunities
• 9:28
  with
• 9:28
  some
• 9:28
  of
• 9:28
  the
• 9:28
  in
• 9:28
  store
• 9:29
  media
• 9:29
  that
• 9:29
  they
• 9:29
  talked
• 9:30
  about
• 9:30
  like
• 9:30
  the
• 9:30
  shelf
• 9:31
  shelf
• 9:31
  rails
• 9:32
  from
• 9:33
  this
• 9:33
  deployment.
• 9:33
  I
• 9:34
  think
• 9:34
  once
• 9:34
  that's
• 9:34
  set
• 9:35
  in
• 9:35
  motion
• 9:35
  you
• 9:36
  hopefully
• 9:36
  have
• 9:37
  more
• 9:37
  revenue
• 9:38
  then
• 9:38
  to
• 9:38
  invest
• 9:38
  in
• 9:39
  the
• 9:39
  technology
• 9:39
  that
• 9:39
  you
• 9:40
  want
• 9:40
  to
• 9:40
  roll
• 9:40
  out.
• 9:40
  In
• 9:40
  other
• 9:41
  areas
• 9:41
  of
• 9:41
  the
• 9:41
  store
• 9:42
  more
• 9:43
  time,
• 9:43
  most
• 9:43
  importantly
• 9:44
  for
• 9:44
  your
• 9:45
  associates
• 9:45
  to
• 9:46
  be
• 9:46
  able
• 9:46
  to
• 9:46
  learn
• 9:47
  how
• 9:47
  to
• 9:47
  use
• 9:47
  this
• 9:47
  new
• 9:48
  technology
• 9:49
  and
• 9:49
  then
• 9:50
  you
• 9:50
  know
• 9:50
  how
• 9:50
  that
• 9:50
  will
• 9:50
  help
• 9:51
  them
• 9:51
  be
• 9:51
  more
• 9:51
  efficient
• 9:52
  and
• 9:52
  that
• 9:53
  all
• 9:53
  trickles
• 9:53
  down
• 9:53
  to,
• 9:54
  you
• 9:54
  know,
• 9:54
  how
• 9:54
  it
• 9:55
  helps
• 9:55
  the
• 9:55
  customer.
• 9:56
  So
• 9:57
  I
• 9:57
  my
• 9:57
  question
• 9:58
  for
• 9:58
  us
• 9:58
  retailers
• 9:58
  is
• 9:59
  who
• 9:59
  is
• 9:59
  the
• 9:59
  next
• 9:59
  one
• 9:59
  that
• 10:00
  we're
• 10:00
  going
• 10:00
  to
• 10:00
  be
• 10:00
  able
• 10:00
  to
• 10:00
  see
• 10:01
  starting
• 10:01
  to
• 10:01
  adopt
• 10:02
  this
• 10:02
  technology
• 10:03
  store
• 10:03
  wide
• 10:04
  after
• 10:04
  Walmart.
• 10:05
  What
• 10:05
  what
• 10:05
  does
• 10:05
  that
• 10:06
  look
• 10:06
  like
• 10:07
  in
• 10:07
  in
• 10:07
  the
• 10:07
  US
• 10:08
  market?
• 10:08
  So
• 10:09
  I
• 10:09
  don't
• 10:09
  know
• 10:09
  if
• 10:09
  you
• 10:09
  have
• 10:09
  any
• 10:09
  bets,
• 10:10
  but.
• 10:10
  No,
• 10:10
  no,
• 10:11
  no
• 10:11
  bets
• 10:11
  on.
• 10:11
  No,
• 10:12
  no
• 10:12
  bets
• 10:12
  right
• 10:12
  now.
• 10:12
  No
• 10:13
  bets
• 10:13
  right
• 10:13
  now.
• 10:14
  So
• 10:14
  yeah,
• 10:14
  so
• 10:15
  let's
• 10:15
  keep
• 10:15
  rolling
• 10:15
  the
• 10:15
  headline
• 10:16
  number
• 10:16
  two
• 10:16
  Kohl's
• 10:17
  plans
• 10:18
  to
• 10:18
  launch
• 10:18
  a
• 10:18
  deal
• 10:19
  bar
• 10:19
  in
• 10:19
  all
• 10:20
  1100
• 10:20
  plus
• 10:21
  stores.
• 10:22
  According
• 10:22
  to
• 10:23
  Retail
• 10:23
  Dive,
• 10:24
  Kohl's
• 10:24
  last
• 10:24
  introduced
• 10:25
  the
• 10:25
  deal
• 10:25
  bar
• 10:26
  to
• 10:26
  all
• 10:26
  of
• 10:26
  its
• 10:26
  stores.
• 10:26
  A
• 10:27
  front
• 10:27
  of
• 10:27
  store
• 10:27
  curated
• 10:28
  collection
• 10:28
  of
• 10:28
  Items
• 10:28
  priced
• 10:29
  under
• 10:29
  $10
• 10:30
  including
• 10:30
  gifts,
• 10:31
  seasonal
• 10:31
  selections,
• 10:32
  everyday
• 10:32
  essentials
• 10:32
  and
• 10:33
  kids
• 10:33
  activities.
• 10:34
  The
• 10:34
  concept
• 10:34
  launched
• 10:35
  in
• 10:35
  early
• 10:35
  February
• 10:36
  and
• 10:36
  has
• 10:36
  already
• 10:36
  cycled
• 10:37
  through
• 10:37
  super
• 10:37
  bowl
• 10:38
  party
• 10:38
  supplies,
• 10:39
  Valentine's
• 10:39
  Day
• 10:40
  and
• 10:40
  Easter
• 10:40
  themed
• 10:41
  merchandise
• 10:42
  with
• 10:42
  assortments
• 10:42
  refreshed
• 10:43
  throughout
• 10:43
  the
• 10:44
  year.
• 10:44
  Gimme
• 10:45
  Credit
• 10:45
  Analyst.
• 10:46
  Gimme
• 10:46
  Credit
• 10:47
  Analyst.
• 10:47
  Wow.
• 10:47
  Shout
• 10:48
  out
• 10:48
  to
• 10:48
  him.
• 10:48
  Evan
• 10:48
  Mann
• 10:49
  told
• 10:49
  Retail
• 10:50
  Dive
• 10:50
  the
• 10:50
  deal
• 10:50
  bar
• 10:51
  is,
• 10:51
  quote,
• 10:51
  a
• 10:51
  clever
• 10:52
  idea
• 10:52
  that
• 10:53
  might
• 10:53
  help
• 10:53
  spur
• 10:54
  some
• 10:54
  impulse
• 10:54
  buying,
• 10:55
  but
• 10:55
  I
• 10:55
  don't
• 10:55
  believe
• 10:55
  it
• 10:55
  will
• 10:56
  move
• 10:56
  the
• 10:56
  needle
• 10:56
  in
• 10:57
  any
• 10:57
  meaningful
• 10:58
  way.
• 10:58
  End
• 10:58
  quote.
• 10:58
  And
• 10:59
  is
• 10:59
  the
• 10:59
  Kohl's
• 10:59
  deal
• 10:59
  bar
• 11:00
  a
• 11:00
  smart
• 11:00
  value
• 11:01
  play
• 11:01
  or
• 11:02
  is
• 11:02
  it
• 11:02
  just
• 11:02
  a
• 11:02
  tired
• 11:03
  old
• 11:03
  concept
• 11:03
  with
• 11:04
  a
• 11:04
  different
• 11:04
  name
• 11:04
  from
• 11:04
  a
• 11:05
  struggling
• 11:05
  retailer?
• 11:07
  Look,
• 11:07
  it's
• 11:07
  definitely
• 11:08
  not
• 11:08
  a
• 11:08
  new
• 11:08
  play,
• 11:09
  but
• 11:09
  there's
• 11:09
  a
• 11:10
  reason
• 11:10
  that
• 11:10
  we're
• 11:10
  seeing
• 11:11
  everyone
• 11:11
  from
• 11:12
  Advanced
• 11:13
  Auto
• 11:13
  Parts
• 11:13
  to
• 11:14
  Nordstrom
• 11:14
  Rack
• 11:15
  to
• 11:15
  now
• 11:15
  Kohl's
• 11:16
  putting
• 11:16
  impulse
• 11:17
  deals
• 11:17
  near
• 11:18
  the
• 11:18
  entrance.
• 11:18
  It
• 11:18
  does
• 11:19
  drive
• 11:19
  sales.
• 11:20
  The
• 11:20
  data
• 11:20
  supports
• 11:21
  that.
• 11:21
  But
• 11:21
  is
• 11:22
  it
• 11:22
  enough
• 11:23
  sales
• 11:23
  to
• 11:23
  save
• 11:24
  the
• 11:24
  brand?
• 11:24
  No.
• 11:25
  What
• 11:25
  I'm
• 11:26
  hopeful
• 11:26
  that
• 11:27
  this
• 11:27
  may
• 11:27
  indicate
• 11:28
  here
• 11:28
  for
• 11:28
  Kohl's
• 11:29
  is
• 11:29
  that
• 11:29
  they're
• 11:30
  starting
• 11:30
  to
• 11:30
  have
• 11:30
  a
• 11:31
  more
• 11:31
  clear
• 11:31
  point
• 11:31
  of
• 11:31
  view
• 11:32
  on
• 11:32
  what
• 11:32
  the
• 11:32
  store
• 11:32
  design
• 11:33
  will
• 11:33
  look
• 11:33
  like
• 11:34
  in
• 11:34
  future
• 11:35
  Kohl's
• 11:36
  stores
• 11:37
  where
• 11:37
  you
• 11:37
  know
• 11:38
  what
• 11:38
  the
• 11:38
  what
• 11:38
  they're
• 11:39
  going
• 11:39
  to
• 11:39
  want
• 11:39
  this
• 11:40
  to
• 11:40
  look
• 11:40
  like
• 11:40
  because
• 11:40
  if
• 11:40
  you
• 11:40
  do
• 11:41
  look
• 11:41
  at
• 11:41
  the
• 11:41
  photos
• 11:41
  like
• 11:42
  it
• 11:42
  looks
• 11:42
  clean,
• 11:43
  it
• 11:43
  looks
• 11:43
  fresh.
• 11:44
  And
• 11:44
  I
• 11:44
  think
• 11:44
  that
• 11:45
  the
• 11:45
  rest
• 11:45
  of
• 11:45
  the
• 11:45
  Kohl's
• 11:45
  store
• 11:46
  could
• 11:46
  use,
• 11:47
  could
• 11:47
  use
• 11:47
  some
• 11:47
  of
• 11:48
  this
• 11:48
  inspiration.
• 11:48
  So
• 11:49
  my
• 11:49
  hope
• 11:49
  is
• 11:49
  that
• 11:49
  they
• 11:49
  see
• 11:50
  the
• 11:50
  sales
• 11:51
  lift
• 11:51
  that
• 11:51
  they
• 11:52
  get
• 11:52
  from
• 11:52
  this
• 11:52
  deployment
• 11:53
  and
• 11:54
  they
• 11:54
  start
• 11:54
  to
• 11:54
  see
• 11:55
  and
• 11:55
  think
• 11:55
  about
• 11:55
  what
• 11:56
  that
• 11:56
  might
• 11:56
  mean
• 11:56
  if
• 11:56
  they
• 11:57
  start
• 11:57
  to
• 11:57
  rethink
• 11:58
  the
• 11:58
  entire
• 11:58
  store
• 11:59
  design
• 11:59
  at
• 11:59
  that
• 11:59
  point
• 12:00
  because
• 12:01
  they're
• 12:02
  losing
• 12:02
  a
• 12:02
  lot
• 12:02
  of
• 12:03
  customers
• 12:03
  to
• 12:03
  places
• 12:04
  like
• 12:04
  Walmart
• 12:04
  as
• 12:05
  We
• 12:05
  heard
• 12:05
  from
• 12:05
  Denise
• 12:05
  and
• 12:06
  Candela
• 12:06
  yesterday,
• 12:07
  and
• 12:07
  I
• 12:07
  think
• 12:07
  if
• 12:08
  Kohl's
• 12:08
  wants
• 12:08
  to
• 12:08
  steal
• 12:08
  back
• 12:09
  share,
• 12:09
  you
• 12:09
  know,
• 12:09
  they're
• 12:10
  going
• 12:10
  to
• 12:10
  have
• 12:10
  to
• 12:10
  move
• 12:11
  beyond
• 12:11
  this
• 12:11
  deal
• 12:12
  spot
• 12:13
  and
• 12:13
  really
• 12:13
  think
• 12:14
  about
• 12:14
  what
• 12:14
  the
• 12:14
  store
• 12:15
  shopping
• 12:15
  experience
• 12:16
  looks
• 12:16
  like
• 12:17
  to
• 12:17
  compete
• 12:17
  with
• 12:18
  the
• 12:18
  Walmarts
• 12:18
  that
• 12:19
  are
• 12:19
  being
• 12:19
  remodeled
• 12:19
  everywhere
• 12:20
  and
• 12:20
  really,
• 12:20
  really
• 12:21
  starting
• 12:21
  to
• 12:21
  pull
• 12:21
  their
• 12:21
  customers.
• 12:22
  But
• 12:22
  what
• 12:23
  do
• 12:23
  you
• 12:23
  think?
• 12:23
  I
• 12:23
  have
• 12:24
  an
• 12:24
  idea,
• 12:24
  but
• 12:25
  my
• 12:25
  guess
• 12:25
  is
• 12:26
  that.
• 12:26
  That
• 12:26
  this
• 12:27
  is
• 12:27
  not
• 12:27
  going
• 12:27
  to
• 12:27
  be
• 12:28
  enough
• 12:28
  in
• 12:28
  your
• 12:29
  mind
• 12:29
  to
• 12:29
  save
• 12:29
  Kohl's.
• 12:30
  No.
• 12:31
  So.
• 12:31
  So
• 12:31
  wait,
• 12:31
  I
• 12:31
  want
• 12:31
  to
• 12:31
  make
• 12:31
  sure.
• 12:32
  So
• 12:32
  do
• 12:32
  you
• 12:32
  think
• 12:32
  it's
• 12:32
  a
• 12:32
  good
• 12:32
  move
• 12:33
  or
• 12:33
  do
• 12:33
  you
• 12:33
  think
• 12:33
  it's
• 12:33
  just
• 12:33
  like,
• 12:34
  you
• 12:34
  know,
• 12:34
  kind
• 12:34
  of.
• 12:34
  You
• 12:35
  do.
• 12:35
  You
• 12:35
  do.
• 12:36
  So
• 12:36
  I
• 12:36
  think
• 12:36
  it's
• 12:36
  going
• 12:36
  to
• 12:37
  show
• 12:37
  a
• 12:37
  sales
• 12:37
  lift.
• 12:37
  And
• 12:37
  my
• 12:38
  hope,
• 12:38
  as
• 12:38
  I
• 12:38
  said,
• 12:38
  is
• 12:39
  that,
• 12:39
  you
• 12:39
  know,
• 12:39
  this
• 12:40
  starts
• 12:40
  to
• 12:40
  prove
• 12:41
  out
• 12:41
  to
• 12:41
  Kohl's
• 12:41
  the,
• 12:42
  The
• 12:42
  need
• 12:43
  for
• 12:44
  investing
• 12:44
  in
• 12:45
  what
• 12:45
  the
• 12:45
  rest
• 12:45
  of
• 12:45
  the
• 12:45
  store
• 12:46
  experience
• 12:46
  looks
• 12:46
  like
• 12:47
  and
• 12:47
  cleaning
• 12:47
  that
• 12:47
  up
• 12:48
  so
• 12:48
  that
• 12:48
  they
• 12:48
  can
• 12:49
  compete
• 12:49
  with.
• 12:49
  With
• 12:50
  people
• 12:50
  like
• 12:50
  Walmart
• 12:51
  who
• 12:51
  are
• 12:51
  redesigning
• 12:52
  stores
• 12:52
  and
• 12:52
  the
• 12:53
  store
• 12:53
  experience.
• 12:54
  Wow.
• 12:54
  That.
• 12:54
  That's.
• 12:55
  Yes.
• 12:55
  Yeah.
• 12:55
  So
• 12:56
  you're
• 12:56
  right.
• 12:56
  You
• 12:56
  do
• 12:56
  know
• 12:56
  what
• 12:56
  I'm
• 12:56
  going
• 12:56
  to
• 12:57
  say
• 12:57
  on
• 12:57
  this?
• 12:57
  I
• 12:57
  mean,
• 12:57
  that,
• 12:57
  to
• 12:57
  me,
• 12:57
  is
• 12:57
  a
• 12:58
  big
• 12:58
  assumption
• 12:58
  if
• 12:58
  that's
• 12:58
  where
• 12:59
  it's
• 12:59
  going
• 12:59
  to
• 12:59
  lead.
• 12:59
  Because
• 12:59
  if
• 12:59
  you
• 13:00
  need
• 13:00
  to
• 13:00
  do
• 13:00
  this
• 13:00
  to
• 13:00
  help
• 13:01
  design
• 13:01
  your
• 13:01
  future
• 13:02
  store,
• 13:02
  you're.
• 13:03
  You're
• 13:03
  definitely
• 13:03
  struggling.
• 13:04
  You
• 13:04
  know,
• 13:05
  I
• 13:05
  got
• 13:05
  to
• 13:05
  get
• 13:05
  to
• 13:05
  Kohl's
• 13:05
  to
• 13:05
  check
• 13:06
  this
• 13:06
  out,
• 13:06
  number
• 13:06
  one.
• 13:06
  And,
• 13:06
  like,
• 13:07
  I'm
• 13:07
  curious,
• 13:07
  like,
• 13:07
  how
• 13:07
  it
• 13:07
  works,
• 13:08
  even
• 13:08
  with
• 13:08
  their
• 13:08
  pricing
• 13:08
  scheme.
• 13:09
  Like,
• 13:09
  what
• 13:09
  is
• 13:09
  everything?
• 13:09
  Originally
• 13:10
  $40,
• 13:10
  but
• 13:11
  now
• 13:11
  it's
• 13:11
  under
• 13:11
  $10
• 13:12
  because
• 13:12
  it's
• 13:12
  70%
• 13:13
  off.
• 13:13
  Like,
• 13:14
  I
• 13:14
  can't
• 13:14
  even
• 13:14
  fathom
• 13:15
  how
• 13:15
  that
• 13:15
  works
• 13:16
  from
• 13:16
  a
• 13:16
  merchandise
• 13:16
  standpoint.
• 13:17
  But
• 13:17
  the
• 13:17
  other
• 13:17
  thing
• 13:17
  about
• 13:18
  it
• 13:18
  to
• 13:18
  me
• 13:18
  is
• 13:18
  like,
• 13:18
  yeah,
• 13:19
  at
• 13:19
  the
• 13:19
  end
• 13:19
  of
• 13:19
  the
• 13:19
  day,
• 13:19
  everybody
• 13:20
  needs
• 13:20
  a
• 13:20
  seasonal
• 13:21
  position
• 13:21
  on
• 13:21
  merchandising.
• 13:22
  So
• 13:22
  I
• 13:22
  guess
• 13:22
  if
• 13:22
  this
• 13:23
  is
• 13:23
  helping
• 13:23
  you
• 13:23
  to
• 13:23
  do
• 13:24
  that,
• 13:24
  Kohl's
• 13:26
  100%,
• 13:26
  yes,
• 13:26
  do
• 13:27
  it.
• 13:27
  Is
• 13:27
  it
• 13:27
  going
• 13:28
  to
• 13:28
  turn
• 13:28
  the
• 13:28
  tide,
• 13:28
  though?
• 13:29
  No,
• 13:29
  because
• 13:29
  you
• 13:29
  should
• 13:30
  already
• 13:30
  be
• 13:30
  doing
• 13:30
  that.
• 13:31
  That
• 13:31
  should
• 13:31
  already
• 13:31
  be
• 13:31
  in
• 13:32
  your
• 13:32
  base.
• 13:32
  So
• 13:33
  I
• 13:33
  don't
• 13:33
  think.
• 13:33
  I
• 13:34
  don't.
• 13:34
  I
• 13:34
  don't
• 13:34
  see
• 13:34
  this
• 13:34
  as
• 13:35
  a.
• 13:35
  I
• 13:35
  don't
• 13:35
  see
• 13:36
  this
• 13:36
  as
• 13:36
  a.
• 13:36
  As
• 13:36
  a
• 13:37
  sizable
• 13:38
  move
• 13:38
  in
• 13:38
  any
• 13:38
  way,
• 13:39
  shape
• 13:39
  or
• 13:39
  form.
• 13:40
  Yeah,
• 13:41
  I
• 13:41
  mean,
• 13:41
  I
• 13:41
  think
• 13:43
  if
• 13:43
  there
• 13:44
  it
• 13:44
  is
• 13:44
  a
• 13:45
  positive
• 13:45
  move,
• 13:45
  is
• 13:46
  it
• 13:46
  going
• 13:46
  to
• 13:46
  be
• 13:46
  a
• 13:46
  turnaround?
• 13:47
  I
• 13:47
  think
• 13:48
  that's.
• 13:48
  That
• 13:49
  for
• 13:49
  the.
• 13:49
  All
• 13:49
  the
• 13:49
  reasons
• 13:50
  you
• 13:50
  just
• 13:50
  said
• 13:50
  we'll
• 13:51
  have
• 13:51
  yet
• 13:51
  to
• 13:51
  see.
• 13:52
  But.
• 13:53
  But
• 13:53
  it
• 13:53
  is
• 13:53
  showing
• 13:54
  some,
• 13:55
  Some
• 13:55
  momentum
• 13:56
  or
• 13:56
  some
• 13:56
  movement
• 13:56
  forward
• 13:57
  in
• 13:57
  a
• 13:57
  right
• 13:58
  direction.
• 13:58
  So,
• 14:00
  yeah,
• 14:00
  it's
• 14:00
  up
• 14:00
  to
• 14:00
  the
• 14:00
  team
• 14:01
  at
• 14:01
  Kohl's
• 14:01
  to
• 14:01
  see
• 14:01
  where
• 14:02
  they,
• 14:02
  where
• 14:02
  they
• 14:02
  take
• 14:02
  it
• 14:03
  after
• 14:03
  this.
• 14:03
  All
• 14:04
  right,
• 14:04
  let's
• 14:04
  move
• 14:04
  on
• 14:04
  to
• 14:04
  headline
• 14:05
  number
• 14:05
  three.
• 14:06
  Walmart
• 14:06
  plans
• 14:06
  to
• 14:07
  equip
• 14:07
  supplier
• 14:07
  field
• 14:08
  reps
• 14:08
  with
• 14:08
  real
• 14:09
  time
• 14:09
  store
• 14:09
  level
• 14:09
  data
• 14:10
  via
• 14:11
  Scintilla
• 14:12
  in
• 14:12
  store.
• 14:13
  According
• 14:13
  to
• 14:13
  chain
• 14:14
  storage,
• 14:14
  Walmart
• 14:14
  Data
• 14:15
  Ventures
• 14:15
  has
• 14:16
  launched
• 14:16
  Scintilla
• 14:17
  in
• 14:17
  Store,
• 14:18
  a
• 14:18
  mobile
• 14:19
  platform
• 14:19
  for
• 14:19
  supplier
• 14:20
  field
• 14:20
  representatives
• 14:21
  that
• 14:21
  unifies
• 14:21
  real
• 14:22
  time
• 14:22
  inventory
• 14:22
  data,
• 14:23
  actionable
• 14:23
  metrics,
• 14:24
  modular
• 14:25
  shelf
• 14:25
  information
• 14:26
  and
• 14:26
  supplier
• 14:27
  assigned
• 14:27
  tasks
• 14:28
  in
• 14:28
  a
• 14:28
  single
• 14:28
  app.
• 14:29
  The
• 14:29
  platform
• 14:30
  builds
• 14:30
  on
• 14:30
  Walmart's
• 14:31
  Scintilla
• 14:31
  ecosystem,
• 14:32
  formerly
• 14:33
  Luminate,
• 14:33
  which
• 14:33
  was
• 14:34
  launched
• 14:34
  in
• 14:34
  2021
• 14:35
  and
• 14:35
  is
• 14:35
  a
• 14:36
  reimagined
• 14:36
  version
• 14:37
  of
• 14:37
  Volt
• 14:37
  systems
• 14:38
  technology
• 14:38
  which
• 14:38
  Walmart
• 14:39
  acquired
• 14:39
  in
• 14:40
  2022.
• 14:41
  Key
• 14:41
  capabilities
• 14:42
  include
• 14:42
  real
• 14:43
  time
• 14:43
  identification
• 14:44
  of
• 14:44
  items
• 14:44
  that
• 14:44
  are
• 14:45
  running
• 14:45
  low,
• 14:45
  the
• 14:46
  ability
• 14:46
  to
• 14:46
  correct
• 14:47
  inventory
• 14:47
  discrepancies
• 14:48
  from
• 14:48
  shelf
• 14:48
  quality
• 14:49
  shifts
• 14:50
  during
• 14:50
  busy
• 14:50
  periods,
• 14:51
  and
• 14:51
  planogram
• 14:52
  compliance
• 14:52
  checking,
• 14:53
  all
• 14:53
  from
• 14:53
  the
• 14:53
  field
• 14:54
  reps
• 14:54
  mobile
• 14:55
  device.
• 14:55
  Future
• 14:56
  updates
• 14:56
  will
• 14:56
  include
• 14:56
  AI
• 14:57
  driven
• 14:57
  task
• 14:57
  prioritization
• 14:58
  and
• 14:58
  deeper
• 14:59
  integration
• 15:00
  across
• 15:00
  in
• 15:00
  store
• 15:01
  systems.
• 15:01
  The
• 15:01
  Coca
• 15:02
  Cola
• 15:02
  company
• 15:02
  called
• 15:03
  it,
• 15:03
  quote,
• 15:04
  redefining
• 15:05
  our
• 15:05
  operations
• 15:06
  in
• 15:06
  Walmart
• 15:07
  stores.
• 15:07
  End
• 15:08
  quote.
• 15:08
  Wow.
• 15:09
  Citing
• 15:10
  improved
• 15:10
  efficiency
• 15:11
  and
• 15:11
  data
• 15:11
  driven
• 15:12
  decision
• 15:12
  making.
• 15:13
  Chris,
• 15:14
  what
• 15:14
  does
• 15:14
  Scintilla
• 15:15
  in
• 15:15
  Store
• 15:15
  say
• 15:16
  about
• 15:16
  Walmart's
• 15:17
  broader
• 15:17
  data
• 15:17
  strategy?
• 15:18
  And
• 15:18
  should
• 15:18
  other
• 15:18
  retailers
• 15:19
  be
• 15:19
  watching
• 15:19
  this
• 15:20
  closely?
• 15:21
  And
• 15:21
  to
• 15:21
  answer
• 15:21
  your
• 15:22
  question,
• 15:22
  I
• 15:22
  find
• 15:22
  this
• 15:22
  headline
• 15:23
  scintillating.
• 15:24
  It
• 15:25
  is
• 15:25
  Scintilla.
• 15:27
  I
• 15:27
  think
• 15:27
  it's
• 15:27
  such
• 15:27
  a
• 15:28
  smart
• 15:28
  move
• 15:28
  from
• 15:28
  Walmart.
• 15:29
  It
• 15:29
  is
• 15:30
  just
• 15:30
  so,
• 15:31
  so,
• 15:31
  so
• 15:32
  sharp.
• 15:33
  I
• 15:33
  mean,
• 15:34
  you
• 15:34
  look
• 15:34
  at
• 15:34
  it,
• 15:34
  labor's
• 15:35
  getting
• 15:35
  more
• 15:35
  expensive,
• 15:36
  but
• 15:36
  the
• 15:36
  suppliers
• 15:37
  are
• 15:37
  out
• 15:37
  there
• 15:37
  and
• 15:37
  they
• 15:38
  want
• 15:38
  this
• 15:38
  data,
• 15:39
  they
• 15:39
  crave
• 15:39
  this
• 15:39
  data.
• 15:40
  And
• 15:40
  if
• 15:40
  something
• 15:40
  isn't
• 15:41
  right
• 15:41
  on
• 15:41
  the
• 15:41
  shelf,
• 15:42
  the
• 15:42
  suppliers
• 15:42
  are
• 15:43
  going
• 15:43
  to
• 15:43
  deploy
• 15:43
  people
• 15:44
  to
• 15:44
  fix
• 15:44
  it
• 15:44
  quickly.
• 15:45
  And
• 15:46
  I
• 15:46
  can
• 15:46
  give
• 15:46
  a
• 15:46
  personal
• 15:46
  example
• 15:47
  of
• 15:47
  this,
• 15:47
  a
• 15:47
  personal
• 15:48
  anecdote.
• 15:48
  When
• 15:48
  I
• 15:48
  was
• 15:48
  running
• 15:49
  frozen
• 15:49
  food
• 15:50
  at
• 15:50
  Target,
• 15:50
  this
• 15:50
  was
• 15:51
  back
• 15:51
  in
• 15:51
  like
• 15:51
  2008,
• 15:52
  2009,
• 15:53
  we
• 15:53
  had
• 15:53
  this
• 15:53
  large.
• 15:54
  Do
• 15:54
  you
• 15:54
  remember
• 15:54
  Bertolli
• 15:55
  frozen
• 15:55
  meals?
• 15:55
  You
• 15:56
  guys
• 15:56
  ever
• 15:56
  eat
• 15:56
  Bertoli
• 15:57
  frozen
• 15:57
  meals?
• 15:57
  Well,
• 15:58
  we
• 15:58
  had
• 15:58
  this
• 15:58
  huge
• 15:59
  reset.
• 15:59
  They
• 15:59
  had
• 15:59
  just
• 15:59
  launched
• 16:00
  all
• 16:00
  these
• 16:00
  new
• 16:00
  products
• 16:01
  and
• 16:01
  for
• 16:01
  whatever
• 16:02
  reason,
• 16:02
  I
• 16:02
  don't
• 16:02
  remember
• 16:02
  what
• 16:03
  it
• 16:03
  was,
• 16:03
  but
• 16:03
  we
• 16:04
  set
• 16:04
  the
• 16:04
  planogram
• 16:05
  in
• 16:05
  reverse.
• 16:06
  And
• 16:06
  so
• 16:06
  like
• 16:07
  all,ousand
• 16:08
  plus
• 16:08
  stores
• 16:09
  got
• 16:09
  the
• 16:09
  planogram
• 16:09
  in
• 16:10
  reverse
• 16:10
  and
• 16:10
  there
• 16:11
  was
• 16:11
  no
• 16:11
  way
• 16:11
  for
• 16:11
  Target
• 16:12
  to
• 16:12
  fix
• 16:12
  it
• 16:12
  because
• 16:12
  the
• 16:13
  way
• 16:13
  you
• 16:13
  do
• 16:13
  your
• 16:14
  big
• 16:14
  planogram
• 16:14
  resets
• 16:15
  is
• 16:15
  you
• 16:15
  get
• 16:15
  one
• 16:15
  shot
• 16:16
  at
• 16:16
  them.
• 16:16
  Otherwise
• 16:17
  the
• 16:17
  labor
• 16:17
  goes
• 16:17
  to
• 16:18
  some
• 16:18
  other
• 16:18
  planogram
• 16:19
  reset
• 16:19
  in
• 16:19
  some
• 16:19
  other
• 16:20
  part
• 16:20
  of
• 16:20
  the
• 16:20
  store
• 16:20
  throughout
• 16:20
  the
• 16:20
  year.
• 16:21
  And
• 16:21
  so
• 16:22
  I
• 16:22
  said
• 16:22
  to
• 16:22
  Unilever
• 16:23
  that
• 16:23
  runs
• 16:23
  Bertoli,
• 16:23
  I
• 16:23
  was
• 16:24
  like,
• 16:24
  we're
• 16:24
  stuck.
• 16:24
  We
• 16:24
  can't
• 16:25
  do
• 16:25
  anything.
• 16:25
  And
• 16:25
  they're
• 16:25
  like,
• 16:25
  we're
• 16:26
  gonna
• 16:26
  fix
• 16:26
  it,
• 16:26
  we're
• 16:27
  gonna
• 16:27
  go
• 16:27
  in,
• 16:27
  we're
• 16:27
  gonna
• 16:28
  pay
• 16:28
  for
• 16:28
  it,
• 16:28
  we're
• 16:28
  gonna
• 16:28
  get
• 16:28
  it
• 16:28
  fixed
• 16:29
  because
• 16:29
  it's
• 16:29
  that
• 16:29
  important
• 16:30
  to
• 16:30
  us.
• 16:30
  And
• 16:31
  so
• 16:31
  this
• 16:31
  kind
• 16:31
  of
• 16:32
  idea
• 16:33
  unlocks
• 16:34
  that
• 16:34
  on
• 16:34
  a
• 16:34
  tremendous
• 16:35
  scale.
• 16:36
  So
• 16:36
  basically
• 16:36
  Walmart
• 16:37
  has
• 16:37
  just
• 16:38
  unlocked
• 16:38
  a
• 16:39
  thousand
• 16:39
  Bertoli
• 16:40
  examples
• 16:40
  and
• 16:41
  shell
• 16:41
  fixes
• 16:42
  throughout
• 16:42
  their
• 16:42
  entire
• 16:43
  organization.
• 16:44
  So
• 16:44
  that
• 16:44
  tells
• 16:45
  me
• 16:45
  that
• 16:45
  Walmart
• 16:46
  is
• 16:46
  very
• 16:46
  smart
• 16:46
  about
• 16:46
  their
• 16:47
  data
• 16:47
  strategy
• 16:48
  and
• 16:48
  buying
• 16:49
  into
• 16:49
  the
• 16:49
  idea
• 16:49
  that
• 16:50
  all
• 16:50
  boats
• 16:50
  rise
• 16:51
  with
• 16:51
  the
• 16:51
  tides
• 16:52
  in
• 16:52
  this
• 16:52
  new
• 16:53
  age
• 16:53
  of
• 16:53
  commerce.
• 16:54
  And
• 16:54
  this
• 16:54
  is
• 16:55
  also
• 16:55
  even,
• 16:55
  and
• 16:56
  this
• 16:56
  is
• 16:56
  crazy,
• 16:56
  this
• 16:57
  is
• 16:57
  also
• 16:57
  even
• 16:57
  before
• 16:57
  AI
• 16:58
  gets
• 16:58
  a
• 16:58
  hold
• 16:58
  of
• 16:59
  this.
• 16:59
  Imagine
• 16:59
  what
• 17:00
  you
• 17:00
  can
• 17:00
  do
• 17:00
  when
• 17:00
  you
• 17:00
  unlock
• 17:01
  and
• 17:01
  share
• 17:02
  data
• 17:02
  like
• 17:02
  this
• 17:02
  and
• 17:03
  you
• 17:03
  create
• 17:03
  the
• 17:03
  tools
• 17:04
  with
• 17:04
  AI
• 17:05
  to
• 17:05
  make
• 17:05
  the
• 17:06
  process
• 17:07
  even
• 17:07
  more
• 17:07
  efficient.
• 17:08
  So.
• 17:08
  Got
• 17:08
  it.
• 17:09
  I
• 17:09
  love
• 17:09
  this
• 17:09
  headline.
• 17:10
  Yeah,
• 17:11
  I
• 17:11
  mean
• 17:11
  I
• 17:11
  think
• 17:11
  the
• 17:12
  thing,
• 17:12
  the
• 17:12
  other
• 17:12
  thing
• 17:12
  that
• 17:12
  was
• 17:13
  announced
• 17:13
  this
• 17:13
  week,
• 17:13
  Chris,
• 17:14
  that
• 17:14
  supports
• 17:14
  the,
• 17:15
  this
• 17:15
  is
• 17:16
  Walmart's
• 17:17
  72%
• 17:18
  grocery
• 17:18
  penetration
• 17:19
  right
• 17:19
  now
• 17:19
  in
• 17:20
  the
• 17:20
  US
• 17:20
  and
• 17:21
  that
• 17:21
  what
• 17:21
  you
• 17:22
  just
• 17:22
  described
• 17:23
  is
• 17:23
  going
• 17:23
  to
• 17:23
  be
• 17:23
  so
• 17:23
  critical
• 17:24
  to
• 17:24
  them
• 17:24
  continuing
• 17:25
  on
• 17:25
  that
• 17:26
  path
• 17:26
  and
• 17:26
  making
• 17:26
  sure
• 17:27
  that
• 17:27
  they
• 17:27
  have
• 17:28
  the
• 17:28
  product
• 17:28
  when
• 17:29
  and
• 17:29
  where
• 17:29
  the
• 17:29
  customers
• 17:30
  are
• 17:30
  looking
• 17:30
  for
• 17:30
  them,
• 17:31
  when
• 17:31
  and
• 17:31
  where
• 17:31
  Walmart
• 17:32
  associates
• 17:32
  are
• 17:33
  pulling
• 17:33
  products.
• 17:33
  Like
• 17:34
  if
• 17:34
  they
• 17:34
  don't
• 17:35
  have
• 17:35
  the
• 17:35
  data,
• 17:35
  they
• 17:35
  don't
• 17:36
  have
• 17:36
  the
• 17:37
  product
• 17:37
  in
• 17:37
  stock
• 17:37
  and
• 17:38
  it's
• 17:38
  not
• 17:38
  just
• 17:38
  in
• 17:38
  food.
• 17:39
  I
• 17:39
  mean
• 17:39
  we,
• 17:39
  I
• 17:40
  talked
• 17:40
  to
• 17:40
  Denise
• 17:40
  in
• 17:41
  Candela
• 17:41
  yesterday
• 17:41
  and
• 17:42
  just
• 17:42
  hearing
• 17:42
  like
• 17:42
  the
• 17:42
  fashion
• 17:43
  that
• 17:43
  they're
• 17:43
  blowing
• 17:43
  through
• 17:44
  all
• 17:44
  the
• 17:44
  apparel
• 17:44
  like
• 17:45
  all
• 17:45
  of
• 17:45
  these
• 17:45
  categories
• 17:46
  within
• 17:46
  the
• 17:46
  store
• 17:47
  now
• 17:47
  having,
• 17:48
  you
• 17:48
  know,
• 17:48
  as
• 17:48
  you
• 17:49
  always
• 17:49
  say
• 17:49
  Chris,
• 17:49
  the
• 17:50
  same
• 17:50
  sheet
• 17:50
  of
• 17:50
  music
• 17:50
  to
• 17:51
  work
• 17:51
  off
• 17:51
  of
• 17:51
  and
• 17:51
  knowing
• 17:52
  exactly
• 17:52
  where,
• 17:53
  who
• 17:53
  to
• 17:53
  deploy
• 17:54
  in
• 17:54
  what
• 17:54
  sectors
• 17:55
  to
• 17:55
  fix
• 17:55
  and
• 17:56
  make
• 17:56
  sure
• 17:56
  that
• 17:56
  the
• 17:56
  product
• 17:56
  is
• 17:57
  in
• 17:57
  stock
• 17:57
  and
• 17:57
  on
• 17:57
  shelves
• 17:58
  for
• 17:58
  the
• 17:59
  growing
• 17:59
  number
• 17:59
  of
• 18:00
  Walmart
• 18:00
  customers.
• 18:00
  I
• 18:01
  think
• 18:01
  like,
• 18:02
  like
• 18:02
  we've
• 18:02
  said
• 18:02
  everyone
• 18:03
  wins
• 18:03
  here.
• 18:04
  Suppliers
• 18:04
  sell
• 18:05
  more
• 18:05
  things,
• 18:06
  are
• 18:06
  more
• 18:06
  efficient
• 18:06
  at
• 18:07
  Walmart.
• 18:07
  They
• 18:07
  stay
• 18:07
  in
• 18:07
  stock
• 18:08
  for
• 18:08
  new
• 18:08
  and
• 18:08
  returning
• 18:09
  customers
• 18:09
  and,
• 18:09
  and
• 18:10
  contest
• 18:10
  customers
• 18:11
  at
• 18:11
  the
• 18:11
  end
• 18:11
  have
• 18:11
  continually
• 18:12
  great
• 18:12
  experiences
• 18:13
  shopping
• 18:13
  the
• 18:13
  brand.
• 18:14
  So
• 18:14
  I
• 18:15
  applaud
• 18:15
  Walmart
• 18:16
  for
• 18:16
  yet
• 18:17
  another
• 18:17
  smart
• 18:17
  strategic
• 18:18
  operations
• 18:19
  move
• 18:19
  with
• 18:19
  this.
• 18:20
  Yeah,
• 18:20
  the
• 18:20
  one
• 18:21
  caveat
• 18:21
  is
• 18:21
  it
• 18:21
  could
• 18:21
  unleash
• 18:22
  Pandora's
• 18:22
  box
• 18:22
  into
• 18:23
  the
• 18:23
  Walmart
• 18:23
  store.
• 18:23
  Like
• 18:24
  you
• 18:24
  don't
• 18:24
  want
• 18:24
  to
• 18:24
  have
• 18:24
  all
• 18:24
  of
• 18:25
  your
• 18:25
  suppliers
• 18:25
  coming
• 18:26
  in
• 18:26
  all
• 18:26
  the
• 18:26
  time
• 18:27
  willy
• 18:27
  nilly
• 18:27
  trying
• 18:27
  to
• 18:28
  fix
• 18:28
  things
• 18:28
  and
• 18:28
  update
• 18:29
  planograms
• 18:29
  and
• 18:30
  you
• 18:30
  know,
• 18:30
  make
• 18:30
  sure
• 18:30
  everything's
• 18:31
  looking
• 18:31
  good.
• 18:31
  So,
• 18:31
  so
• 18:32
  Walmart's
• 18:32
  going
• 18:32
  to
• 18:32
  have
• 18:33
  to
• 18:33
  think
• 18:33
  about
• 18:33
  that
• 18:33
  on
• 18:33
  the
• 18:34
  backside.
• 18:34
  Like
• 18:34
  in
• 18:34
  terms
• 18:34
  of
• 18:35
  how
• 18:35
  do
• 18:35
  you
• 18:35
  control
• 18:35
  this,
• 18:36
  how
• 18:36
  do
• 18:36
  you
• 18:36
  put
• 18:36
  processes
• 18:37
  around
• 18:37
  it
• 18:38
  to
• 18:38
  manage
• 18:38
  it?
• 18:38
  You
• 18:39
  know,
• 18:39
  does
• 18:39
  everyone
• 18:39
  get
• 18:39
  this
• 18:40
  data
• 18:40
  or
• 18:40
  do
• 18:40
  you
• 18:40
  have
• 18:40
  to
• 18:41
  buy
• 18:41
  into
• 18:41
  it
• 18:41
  to,
• 18:42
  you
• 18:42
  know,
• 18:42
  acquired
• 18:43
  it
• 18:43
  to
• 18:43
  a
• 18:43
  certain
• 18:43
  level
• 18:44
  and
• 18:44
  then
• 18:44
  get
• 18:44
  the
• 18:44
  permission
• 18:45
  to
• 18:45
  go
• 18:45
  in
• 18:45
  and
• 18:45
  take
• 18:46
  action
• 18:46
  on
• 18:46
  it?
• 18:46
  Like
• 18:46
  I'm
• 18:46
  sure
• 18:47
  Coke,
• 18:47
  who
• 18:48
  you
• 18:48
  know,
• 18:48
  you
• 18:48
  cited
• 18:48
  in
• 18:49
  the
• 18:49
  headline,
• 18:49
  I'm
• 18:49
  sure
• 18:50
  they're
• 18:50
  one
• 18:50
  of
• 18:50
  the
• 18:50
  vendors
• 18:51
  that
• 18:51
  has
• 18:51
  that
• 18:51
  permission.
• 18:51
  But
• 18:52
  like,
• 18:52
  you
• 18:52
  know,
• 18:52
  does,
• 18:53
  does
• 18:53
  Joe
• 18:54
  Smo
• 18:54
  almond
• 18:55
  butter
• 18:55
  brand
• 18:55
  get
• 18:56
  that
• 18:56
  same
• 18:56
  permission?
• 18:56
  I
• 18:57
  don't
• 18:57
  know,
• 18:57
  but
• 18:58
  you
• 18:58
  probably
• 18:58
  do
• 18:59
  want
• 18:59
  them
• 18:59
  in
• 18:59
  there.
• 18:59
  But
• 18:59
  you've
• 19:00
  got
• 19:00
  to,
• 19:00
  got
• 19:00
  to
• 19:00
  keep
• 19:00
  tight
• 19:01
  controls
• 19:01
  on
• 19:01
  that
• 19:01
  too.
• 19:02
  All
• 19:02
  right,
• 19:02
  headline
• 19:03
  number
• 19:03
  four.
• 19:03
  Gap
• 19:04
  Inc.
• 19:04
  Has
• 19:04
  launched
• 19:05
  Encore,
• 19:05
  a
• 19:05
  new
• 19:06
  cross
• 19:06
  brand
• 19:06
  loyalty
• 19:07
  program
• 19:08
  spanning
• 19:08
  Old
• 19:08
  Navy,
• 19:09
  Gap,
• 19:09
  Banana
• 19:10
  Republic
• 19:10
  and
• 19:10
  Athleta.
• 19:11
  According
• 19:12
  to
• 19:12
  Retail
• 19:13
  Touchpoints,
• 19:13
  Gap
• 19:13
  Inc.
• 19:14
  Officially
• 19:14
  launched
• 19:14
  Encore
• 19:15
  on
• 19:15
  February
• 19:16
  24,
• 19:16
  2026,
• 19:17
  which
• 19:17
  is
• 19:17
  a
• 19:17
  rebranded
• 19:18
  unified
• 19:19
  loyalty
• 19:19
  membership
• 19:20
  across
• 19:20
  all
• 19:21
  four
• 19:21
  of
• 19:21
  its
• 19:21
  core
• 19:21
  brands.
• 19:22
  Building
• 19:22
  on
• 19:22
  a
• 19:22
  house
• 19:22
  file
• 19:23
  of
• 19:23
  nearly
• 19:24
  40
• 19:24
  million
• 19:25
  active
• 19:25
  members,
• 19:26
  Encore
• 19:26
  introduces
• 19:27
  three
• 19:27
  tiers.
• 19:28
  Core
• 19:28
  Premier
• 19:29
  and
• 19:29
  All
• 19:29
  Access.
• 19:30
  I
• 19:30
  always
• 19:30
  love
• 19:31
  its
• 19:31
  three
• 19:31
  tiers.
• 19:31
  It's
• 19:32
  never
• 19:32
  like
• 19:33
  seven
• 19:33
  tiers
• 19:33
  or
• 19:34
  13
• 19:34
  tiers.
• 19:35
  It's
• 19:35
  always
• 19:35
  three.
• 19:36
  That's
• 19:36
  just
• 19:36
  your,
• 19:36
  that's
• 19:36
  the
• 19:37
  business
• 19:37
  school
• 19:37
  motto,
• 19:38
  right?
• 19:38
  You
• 19:38
  always
• 19:38
  have
• 19:39
  to
• 19:39
  break
• 19:39
  things
• 19:39
  out
• 19:39
  into
• 19:40
  three.
• 19:40
  It's
• 19:40
  probably
• 19:40
  coming
• 19:41
  from
• 19:41
  someone,
• 19:42
  one
• 19:42
  of
• 19:42
  your
• 19:42
  peers
• 19:42
  at
• 19:43
  your
• 19:43
  business
• 19:43
  school.
• 19:44
  Yeah,
• 19:44
  it's
• 19:44
  a
• 19:44
  consultant
• 19:45
  thing.
• 19:45
  You
• 19:45
  give
• 19:45
  them
• 19:45
  two
• 19:45
  options
• 19:46
  that
• 19:46
  are
• 19:46
  good
• 19:46
  and
• 19:46
  one
• 19:46
  that's
• 19:47
  horrible.
• 19:47
  So
• 19:47
  that's
• 19:48
  kind
• 19:48
  of
• 19:48
  what
• 19:48
  they're
• 19:48
  doing
• 19:48
  here.
• 19:49
  Probably.
• 19:49
  Most
• 19:49
  likely.
• 19:50
  But
• 19:50
  anyway,
• 19:50
  they're
• 19:50
  introducing
• 19:51
  three
• 19:51
  tiers
• 19:51
  with
• 19:52
  the
• 19:52
  updated
• 19:52
  earning
• 19:52
  thresholds,
• 19:53
  extended
• 19:53
  returns,
• 19:54
  birthday
• 19:54
  bonuses
• 19:55
  and
• 19:55
  new
• 19:55
  Encore
• 19:56
  Master,
• 19:57
  and
• 19:57
  a
• 19:57
  new
• 19:57
  Encore
• 19:58
  MasterCard
• 19:58
  that
• 19:58
  earns
• 19:59
  five
• 19:59
  times
• 20:00
  your
• 20:00
  points
• 20:00
  at
• 20:00
  Gap
• 20:01
  Brands
• 20:01
  and
• 20:02
  three
• 20:02
  times
• 20:02
  on
• 20:02
  eligible
• 20:03
  apparel
• 20:03
  purchases
• 20:04
  elsewhere.
• 20:05
  The
• 20:05
  program
• 20:06
  leans
• 20:06
  heavily
• 20:07
  into
• 20:07
  experiential
• 20:08
  rewards
• 20:08
  as
• 20:09
  well,
• 20:09
  which
• 20:09
  means
• 20:10
  exclusive
• 20:10
  fashion
• 20:10
  drops,
• 20:11
  early
• 20:11
  access
• 20:11
  to
• 20:12
  product
• 20:12
  launches
• 20:12
  and
• 20:12
  entertainment
• 20:13
  experiences.
• 20:14
  Reflecting
• 20:15
  Gap's
• 20:15
  recent
• 20:15
  appointment
• 20:16
  of
• 20:16
  a
• 20:16
  Chief
• 20:16
  Entertainment
• 20:17
  Officer
• 20:18
  In
• 20:18
  January
• 20:18
  2026,
• 20:20
  existing
• 20:20
  loyalty
• 20:21
  members
• 20:21
  are
• 20:21
  automatically
• 20:22
  transitioned
• 20:23
  with
• 20:23
  prior
• 20:23
  points
• 20:23
  carrying
• 20:24
  forward.
• 20:24
  And
• 20:25
  all
• 20:25
  four
• 20:25
  brands
• 20:25
  share
• 20:26
  a
• 20:26
  single
• 20:26
  points
• 20:27
  bank,
• 20:27
  giving
• 20:27
  Gap
• 20:28
  a
• 20:28
  unified
• 20:29
  cross
• 20:29
  brand
• 20:29
  view
• 20:30
  of
• 20:31
  consumer
• 20:31
  and
• 20:31
  customer
• 20:32
  spend.
• 20:32
  And
• 20:33
  what
• 20:33
  do
• 20:33
  you
• 20:33
  think
• 20:33
  of
• 20:33
  Gaps
• 20:34
  Encore
• 20:34
  launch?
• 20:35
  Is
• 20:35
  this
• 20:35
  the
• 20:35
  loyalty
• 20:36
  play
• 20:36
  that
• 20:36
  finally
• 20:36
  gives
• 20:37
  the
• 20:37
  brand
• 20:37
  portfolio
• 20:38
  a
• 20:38
  genuine
• 20:38
  growth
• 20:39
  engine
• 20:39
  or
• 20:39
  is
• 20:40
  it
• 20:40
  just
• 20:40
  glossed
• 20:40
  up
• 20:41
  loyalty
• 20:41
  points?
• 20:42
  I,
• 20:42
  I
• 20:42
  don't
• 20:43
  know
• 20:43
  that
• 20:43
  we
• 20:43
  will.
• 20:44
  I
• 20:45
  don't
• 20:45
  know
• 20:45
  yet.
• 20:45
  That's
• 20:46
  the
• 20:46
  question.
• 20:46
  I
• 20:47
  do
• 20:47
  love
• 20:47
  this.
• 20:48
  As
• 20:48
  a
• 20:48
  loyal
• 20:49
  Gap
• 20:49
  customer,
• 20:50
  I
• 20:50
  do
• 20:50
  love
• 20:50
  this.
• 20:50
  For
• 20:51
  the
• 20:51
  points
• 20:51
  consolidation.
• 20:52
  It
• 20:52
  never
• 20:52
  made
• 20:52
  sense
• 20:53
  to
• 20:53
  me
• 20:53
  that
• 20:53
  there
• 20:53
  were
• 20:54
  three
• 20:54
  different
• 20:54
  credit
• 20:54
  cards
• 20:55
  and
• 20:55
  three
• 20:55
  different
• 20:55
  loyalty
• 20:56
  programs.
• 20:57
  You
• 20:57
  had
• 20:57
  Gap
• 20:58
  cash
• 20:58
  that
• 20:58
  you
• 20:58
  could
• 20:58
  use
• 20:58
  at
• 20:59
  some
• 20:59
  but
• 20:59
  you
• 20:59
  couldn't.
• 21:00
  Like
• 21:01
  you're
• 21:01
  all
• 21:01
  you're
• 21:02
  all
• 21:02
  feeding
• 21:02
  into
• 21:02
  one
• 21:03
  larger
• 21:03
  Gap
• 21:04
  Inc.
• 21:04
  So
• 21:05
  number
• 21:05
  one,
• 21:05
  I
• 21:05
  think
• 21:06
  that,
• 21:06
  you
• 21:06
  know,
• 21:06
  while
• 21:07
  it's
• 21:07
  just
• 21:07
  a
• 21:07
  loyalty
• 21:08
  program
• 21:08
  for
• 21:08
  now,
• 21:09
  my
• 21:09
  hope
• 21:09
  is
• 21:10
  that
• 21:10
  this
• 21:10
  means
• 21:10
  consolidation
• 21:11
  in
• 21:12
  other
• 21:12
  areas
• 21:13
  of
• 21:13
  the
• 21:13
  store
• 21:14
  and
• 21:14
  just
• 21:15
  making
• 21:15
  it
• 21:15
  one
• 21:16
  unified
• 21:16
  brand
• 21:17
  that
• 21:18
  I
• 21:18
  can
• 21:18
  shop.
• 21:18
  And
• 21:18
  the
• 21:19
  credit
• 21:19
  card
• 21:19
  is
• 21:19
  another
• 21:20
  good
• 21:20
  example,
• 21:20
  like
• 21:20
  having
• 21:21
  one
• 21:21
  credit
• 21:21
  card
• 21:21
  that
• 21:21
  you
• 21:22
  can
• 21:22
  use
• 21:22
  across
• 21:22
  brands
• 21:23
  and
• 21:23
  gain
• 21:23
  five
• 21:24
  times
• 21:24
  more
• 21:24
  points.
• 21:25
  Because
• 21:25
  those
• 21:26
  points
• 21:26
  really
• 21:26
  do
• 21:26
  add
• 21:27
  up
• 21:27
  and
• 21:27
  I've
• 21:27
  been
• 21:28
  using
• 21:28
  them
• 21:28
  for
• 21:28
  a
• 21:28
  long
• 21:28
  time,
• 21:29
  so
• 21:29
  I'm
• 21:29
  really
• 21:29
  excited
• 21:30
  to
• 21:30
  see
• 21:31
  them
• 21:31
  all
• 21:31
  come
• 21:31
  together.
• 21:32
  I
• 21:32
  also
• 21:32
  think
• 21:33
  that
• 21:33
  it
• 21:33
  could
• 21:33
  encourage
• 21:34
  some
• 21:34
  crossover
• 21:35
  in.
• 21:36
  Maybe
• 21:36
  I'm
• 21:36
  an
• 21:36
  Athleta
• 21:37
  shopper,
• 21:38
  but
• 21:38
  I've
• 21:38
  never
• 21:39
  shopped
• 21:39
  at
• 21:39
  Old
• 21:40
  Navy.
• 21:40
  But
• 21:40
  now
• 21:40
  I
• 21:40
  have
• 21:41
  these
• 21:41
  points
• 21:41
  that
• 21:41
  I
• 21:41
  can
• 21:42
  use
• 21:42
  across
• 21:42
  all
• 21:42
  the
• 21:43
  labels.
• 21:44
  It
• 21:44
  might
• 21:44
  prompt
• 21:45
  me
• 21:45
  to
• 21:45
  go
• 21:45
  into
• 21:46
  a
• 21:46
  store
• 21:47
  that
• 21:47
  I
• 21:47
  maybe
• 21:48
  haven't
• 21:48
  been
• 21:48
  to
• 21:48
  in
• 21:49
  a
• 21:49
  while,
• 21:49
  like
• 21:49
  an
• 21:49
  Old
• 21:49
  Navy
• 21:50
  or
• 21:50
  like
• 21:50
  a
• 21:50
  Gap.
• 21:51
  So
• 21:51
  I
• 21:51
  think,
• 21:52
  you
• 21:52
  know,
• 21:52
  all
• 21:52
  boats
• 21:52
  rise,
• 21:53
  right?
• 21:53
  If,
• 21:53
  if
• 21:54
  customers
• 21:54
  are
• 21:55
  keeping
• 21:55
  their
• 21:55
  money
• 21:55
  in
• 21:55
  the
• 21:56
  family,
• 21:56
  they're,
• 21:56
  they're
• 21:57
  driven
• 21:57
  to
• 21:57
  try
• 21:58
  another
• 21:58
  Gap
• 21:58
  banner
• 22:00
  instead
• 22:00
  of
• 22:01
  going
• 22:01
  to
• 22:01
  another
• 22:01
  store.
• 22:02
  I
• 22:02
  think
• 22:02
  this
• 22:02
  could
• 22:02
  lead
• 22:03
  to
• 22:04
  probably
• 22:04
  some
• 22:04
  slower
• 22:05
  but
• 22:05
  some
• 22:06
  positive
• 22:06
  growth
• 22:07
  for,
• 22:07
  for
• 22:07
  Gap
• 22:08
  Inc.
• 22:09
  And
• 22:09
  that's
• 22:10
  on
• 22:10
  the,
• 22:10
  the
• 22:10
  loyalty
• 22:11
  part,
• 22:11
  the
• 22:11
  fashion
• 22:11
  tainment
• 22:12
  component.
• 22:12
  I'm
• 22:13
  still
• 22:13
  kind
• 22:13
  of
• 22:14
  pausing
• 22:14
  on
• 22:15
  that
• 22:15
  one.
• 22:15
  I'm
• 22:16
  going
• 22:16
  to
• 22:16
  reserve
• 22:16
  judgment
• 22:16
  until
• 22:17
  I
• 22:17
  see
• 22:18
  what
• 22:18
  really
• 22:18
  happens
• 22:19
  with
• 22:20
  the
• 22:20
  new
• 22:20
  ex
• 22:20
  Paramount
• 22:21
  woman
• 22:22
  leading
• 22:22
  that
• 22:22
  up.
• 22:23
  So
• 22:23
  we'll
• 22:24
  see.
• 22:24
  I'm
• 22:24
  going
• 22:24
  to
• 22:24
  reserve
• 22:25
  judgment
• 22:25
  on
• 22:25
  that.
• 22:25
  But
• 22:25
  for
• 22:26
  now,
• 22:26
  I
• 22:26
  really
• 22:26
  like
• 22:27
  the
• 22:27
  combined
• 22:27
  loyalty
• 22:28
  program
• 22:28
  part
• 22:28
  of
• 22:28
  this,
• 22:29
  but
• 22:29
  how
• 22:29
  about
• 22:29
  you?
• 22:30
  Yeah,
• 22:30
  I
• 22:30
  think
• 22:30
  that's
• 22:31
  a
• 22:31
  great,
• 22:31
  I
• 22:31
  think
• 22:31
  those
• 22:31
  are
• 22:31
  great
• 22:31
  points.
• 22:32
  I
• 22:32
  mean,
• 22:32
  I
• 22:32
  think,
• 22:32
  you
• 22:32
  know,
• 22:32
  at
• 22:32
  the
• 22:32
  end
• 22:32
  of
• 22:32
  this
• 22:33
  is
• 22:33
  just
• 22:33
  good
• 22:33
  smart
• 22:34
  retailing,
• 22:34
  you
• 22:34
  know,
• 22:34
  and
• 22:34
  I
• 22:34
  think
• 22:35
  back
• 22:35
  to
• 22:35
  having
• 22:35
  worked
• 22:35
  at
• 22:35
  the
• 22:35
  brand
• 22:35
  too,
• 22:36
  I
• 22:36
  thought,
• 22:36
  you
• 22:36
  know,
• 22:37
  I
• 22:37
  never
• 22:37
  thought
• 22:37
  about
• 22:37
  this
• 22:37
  until
• 22:38
  you
• 22:38
  just
• 22:38
  mentioned
• 22:38
  it.
• 22:38
  You
• 22:38
  know,
• 22:39
  I
• 22:39
  think,
• 22:39
  you
• 22:39
  know,
• 22:39
  if
• 22:39
  you
• 22:39
  look
• 22:39
  at
• 22:40
  Gap
• 22:40
  20
• 22:40
  years
• 22:40
  ago,
• 22:40
  there
• 22:41
  was,
• 22:41
  there
• 22:41
  was
• 22:41
  a
• 22:41
  good
• 22:42
  cohesion
• 22:42
  across
• 22:43
  all
• 22:43
  those
• 22:43
  brands.
• 22:43
  Like,
• 22:43
  I
• 22:44
  felt
• 22:44
  like
• 22:44
  people
• 22:44
  knew
• 22:45
  that
• 22:45
  the
• 22:45
  same
• 22:46
  company
• 22:46
  was
• 22:46
  running
• 22:47
  all
• 22:47
  of
• 22:47
  them.
• 22:48
  And
• 22:48
  I
• 22:48
  feel
• 22:48
  like
• 22:48
  that's
• 22:49
  kind
• 22:49
  of
• 22:49
  died
• 22:49
  off
• 22:49
  a
• 22:49
  little
• 22:50
  bit.
• 22:50
  And
• 22:50
  to
• 22:50
  your
• 22:51
  point,
• 22:51
  it
• 22:51
  is
• 22:51
  a
• 22:51
  very
• 22:52
  frustrating
• 22:52
  experience
• 22:53
  to
• 22:53
  have
• 22:53
  to
• 22:53
  use
• 22:53
  different
• 22:53
  credit
• 22:54
  cards
• 22:54
  at
• 22:54
  all
• 22:54
  the
• 22:54
  different
• 22:55
  brands.
• 22:55
  And,
• 22:56
  and
• 22:56
  why
• 22:56
  is
• 22:56
  that?
• 22:56
  So
• 22:57
  if
• 22:57
  that's
• 22:57
  what
• 22:57
  they're
• 22:57
  going
• 22:57
  for
• 22:58
  here,
• 22:58
  I
• 22:58
  think
• 22:59
  it's
• 22:59
  a
• 22:59
  big
• 22:59
  win
• 22:59
  and
• 22:59
  it
• 23:00
  potentially
• 23:00
  does
• 23:00
  get
• 23:00
  me
• 23:00
  cross
• 23:01
  shopping
• 23:01
  more
• 23:01
  and
• 23:02
  makes
• 23:02
  it
• 23:02
  easier
• 23:02
  for
• 23:02
  me
• 23:03
  too
• 23:03
  and
• 23:03
  makes
• 23:03
  me
• 23:04
  more.
• 23:04
  Have
• 23:04
  more
• 23:05
  affinity
• 23:05
  to
• 23:05
  the
• 23:06
  brand.
• 23:06
  But
• 23:06
  I'm
• 23:06
  with
• 23:06
  you.
• 23:07
  I'm
• 23:07
  not
• 23:07
  buying
• 23:08
  into
• 23:08
  the
• 23:08
  entertainment
• 23:09
  connection
• 23:09
  just
• 23:10
  quite
• 23:10
  yet.
• 23:10
  I
• 23:10
  think
• 23:11
  there's
• 23:11
  a
• 23:11
  lot
• 23:11
  more
• 23:11
  proof
• 23:12
  that
• 23:12
  needs
• 23:12
  to
• 23:12
  be
• 23:12
  put
• 23:12
  into
• 23:13
  that
• 23:13
  pudding,
• 23:13
  so
• 23:14
  to
• 23:14
  speak,
• 23:14
  because
• 23:15
  that's
• 23:15
  just
• 23:16
  something
• 23:16
  that's
• 23:16
  really
• 23:16
  hard
• 23:16
  to
• 23:16
  scale.
• 23:17
  It's
• 23:17
  really
• 23:17
  hard
• 23:17
  to
• 23:17
  make
• 23:18
  it
• 23:18
  impactful
• 23:18
  to
• 23:18
  a
• 23:19
  large
• 23:19
  degree
• 23:19
  to
• 23:19
  a
• 23:19
  large
• 23:20
  number
• 23:20
  of
• 23:20
  consumers.
• 23:21
  You've
• 23:21
  got
• 23:21
  to
• 23:22
  really
• 23:22
  figure
• 23:22
  out
• 23:22
  the
• 23:22
  marketing
• 23:23
  side
• 23:23
  of
• 23:23
  that.
• 23:23
  So,
• 23:24
  so
• 23:24
  I'm,
• 23:24
  I'm
• 23:24
  hesitant
• 23:25
  on
• 23:25
  that,
• 23:25
  but
• 23:25
  I
• 23:25
  think
• 23:25
  it's
• 23:26
  just,
• 23:26
  it
• 23:26
  just
• 23:26
  seems
• 23:26
  like
• 23:26
  a
• 23:26
  good,
• 23:27
  smart
• 23:27
  move.
• 23:28
  All
• 23:28
  right,
• 23:28
  well,
• 23:29
  let's
• 23:29
  close
• 23:29
  it
• 23:29
  up
• 23:29
  with
• 23:29
  headline
• 23:30
  number
• 23:30
  five.
• 23:30
  Burger
• 23:31
  King
• 23:31
  President
• 23:31
  Tom
• 23:32
  Curtis
• 23:32
  is
• 23:32
  taking
• 23:33
  calls
• 23:33
  and
• 23:34
  texts
• 23:34
  from
• 23:34
  customers.
• 23:35
  According
• 23:36
  to
• 23:36
  the
• 23:36
  nation's
• 23:37
  restaurant
• 23:37
  news,
• 23:38
  starting
• 23:39
  February
• 23:39
  17,
• 23:40
  Burger
• 23:41
  King
• 23:41
  President
• 23:41
  Tom
• 23:42
  Curtis
• 23:42
  was
• 23:43
  personally
• 23:43
  fielding
• 23:44
  calls
• 23:44
  and
• 23:44
  texts
• 23:45
  from
• 23:45
  customers
• 23:45
  at
• 23:45
  his
• 23:46
  work
• 23:46
  phone
• 23:46
  number,
• 23:47
  which
• 23:47
  we
• 23:47
  are
• 23:47
  giving
• 23:48
  on
• 23:48
  this
• 23:48
  podcast,
• 23:49
  305-874-0520
• 23:53
  for
• 23:53
  at
• 23:53
  least
• 23:54
  four
• 23:54
  hours
• 23:55
  every
• 23:55
  day,
• 23:55
  including
• 23:56
  nights
• 23:57
  and
• 23:57
  weekends.
• 23:58
  Curtis,
• 23:58
  who
• 23:59
  Leads
• 23:59
  Burger
• 23:59
  King,
• 24:00
  U.S.
• 24:00
  and
• 24:00
  Canada,
• 24:01
  said
• 24:01
  the
• 24:01
  initiative
• 24:02
  will
• 24:02
  run
• 24:02
  intensively
• 24:03
  for
• 24:03
  two
• 24:03
  weeks
• 24:03
  with
• 24:04
  calls
• 24:04
  recorded
• 24:05
  for
• 24:05
  a
• 24:05
  marketing
• 24:05
  campaign,
• 24:06
  and
• 24:06
  then
• 24:06
  continue
• 24:07
  on
• 24:07
  a
• 24:07
  lighter
• 24:08
  schedule
• 24:08
  indefinitely
• 24:09
  with
• 24:09
  other
• 24:09
  leadership
• 24:10
  team
• 24:10
  members
• 24:11
  rotating
• 24:11
  in.
• 24:12
  BK
• 24:13
  has
• 24:13
  outperformed
• 24:13
  the
• 24:14
  broader
• 24:14
  fast
• 24:14
  food
• 24:14
  sector
• 24:15
  for
• 24:15
  nine
• 24:15
  of
• 24:16
  the
• 24:16
  past
• 24:16
  12
• 24:17
  quarters,
• 24:17
  with
• 24:17
  US
• 24:18
  same
• 24:18
  store
• 24:18
  sales
• 24:19
  rising
• 24:19
  2.6%
• 24:20
  in
• 24:20
  Q4.
• 24:21
  This
• 24:21
  initiative
• 24:22
  builds
• 24:22
  on
• 24:22
  the
• 24:23
  successful
• 24:23
  Whopper
• 24:24
  by
• 24:24
  you
• 24:25
  platform,
• 24:26
  which
• 24:26
  has
• 24:26
  won
• 24:26
  over
• 24:27
  women
• 24:27
  and
• 24:27
  Gen
• 24:28
  Z
• 24:28
  customers
• 24:29
  since
• 24:29
  its
• 24:30
  July
• 24:30
  2025
• 24:31
  launch.
• 24:31
  Curtis
• 24:32
  said
• 24:32
  the
• 24:32
  goal
• 24:33
  is
• 24:33
  to
• 24:33
  find
• 24:33
  priority
• 24:34
  areas
• 24:34
  across
• 24:34
  the
• 24:34
  restaurant
• 24:35
  experience,
• 24:35
  technology,
• 24:36
  image
• 24:37
  accuracy
• 24:38
  and
• 24:38
  marketing,
• 24:39
  and
• 24:39
  that
• 24:40
  feedback
• 24:40
  will
• 24:40
  directly
• 24:41
  inform
• 24:41
  franchisee
• 24:42
  remodel
• 24:42
  decisions
• 24:43
  and
• 24:43
  value
• 24:44
  platform
• 24:44
  adjustments.
• 24:46
  Chris,
• 24:46
  this
• 24:46
  is
• 24:46
  also
• 24:47
  the
• 24:47
  A
• 24:47
  and
• 24:47
  M
• 24:47
  Put
• 24:48
  yout
• 24:48
  on
• 24:48
  the
• 24:48
  Spot
• 24:48
  question.
• 24:49
  A
• 24:49
  and
• 24:49
  M
• 24:50
  wants
• 24:50
  to
• 24:50
  know
• 24:51
  when
• 24:51
  a
• 24:52
  senior
• 24:52
  executive
• 24:52
  personally
• 24:53
  fields
• 24:53
  customer
• 24:54
  complaints.
• 24:54
  How
• 24:55
  do
• 24:55
  you
• 24:55
  ensure
• 24:55
  that
• 24:56
  you're
• 24:56
  both
• 24:56
  role
• 24:56
  modeling
• 24:57
  customer
• 24:57
  centricity
• 24:58
  while
• 24:58
  not
• 24:59
  overreacting
• 24:59
  to
• 25:00
  loud
• 25:00
  squeaky
• 25:01
  wheel
• 25:01
  one
• 25:01
  offs?
• 25:03
  Oh,
• 25:03
  wow.
• 25:03
  That's
• 25:04
  a
• 25:04
  really,
• 25:05
  that's
• 25:05
  a
• 25:05
  really
• 25:06
  thoughtful
• 25:06
  question.
• 25:07
  Wow.
• 25:08
  Yeah.
• 25:08
  I
• 25:09
  mean,
• 25:09
  having
• 25:09
  done
• 25:09
  this
• 25:09
  firsthand,
• 25:10
  like
• 25:10
  I
• 25:10
  can
• 25:10
  remember
• 25:11
  as
• 25:11
  a
• 25:11
  district
• 25:11
  manager
• 25:11
  at
• 25:11
  Target,
• 25:12
  I
• 25:12
  would
• 25:12
  oftentimes
• 25:13
  have
• 25:13
  to
• 25:13
  field
• 25:14
  customer
• 25:14
  complaints
• 25:15
  that
• 25:15
  made
• 25:15
  their
• 25:15
  way
• 25:16
  up
• 25:16
  to
• 25:16
  me.
• 25:17
  And
• 25:17
  you
• 25:17
  know,
• 25:18
  sometimes
• 25:19
  you're
• 25:20
  just
• 25:20
  like,
• 25:20
  you're
• 25:20
  just
• 25:21
  listening.
• 25:21
  You
• 25:21
  know,
• 25:21
  you're
• 25:22
  just
• 25:22
  listening
• 25:22
  and
• 25:22
  you
• 25:22
  can't
• 25:23
  act
• 25:23
  on
• 25:23
  everything.
• 25:24
  And
• 25:24
  that's
• 25:24
  because
• 25:25
  you'll
• 25:25
  drive
• 25:25
  your
• 25:25
  teams
• 25:26
  absolutely
• 25:27
  crazy
• 25:27
  if
• 25:28
  you
• 25:28
  do
• 25:28
  that.
• 25:28
  So
• 25:28
  I
• 25:28
  think,
• 25:29
  you
• 25:29
  know,
• 25:29
  my
• 25:30
  advice
• 25:30
  to
• 25:30
  Mr.
• 25:31
  Curtis
• 25:31
  would
• 25:31
  be
• 25:32
  listen,
• 25:34
  be
• 25:34
  empathetic,
• 25:35
  and
• 25:36
  then,
• 25:36
  you
• 25:36
  know,
• 25:37
  take
• 25:37
  notes
• 25:37
  and
• 25:38
  process
• 25:38
  everything
• 25:38
  that
• 25:39
  you
• 25:39
  took
• 25:39
  away
• 25:39
  from
• 25:39
  each
• 25:40
  of
• 25:40
  these
• 25:40
  phone
• 25:40
  calls
• 25:41
  and
• 25:41
  have
• 25:41
  a
• 25:41
  system
• 25:42
  for
• 25:42
  recording
• 25:43
  it
• 25:43
  and
• 25:44
  recapping
• 25:44
  it
• 25:45
  and
• 25:45
  finding
• 25:45
  the
• 25:45
  themes
• 25:46
  that
• 25:46
  matter
• 25:47
  most,
• 25:47
  and
• 25:48
  then,
• 25:48
  you
• 25:48
  know,
• 25:49
  have
• 25:49
  an
• 25:49
  outlet
• 25:49
  to
• 25:50
  discuss
• 25:50
  them
• 25:50
  with
• 25:51
  your
• 25:51
  team,
• 25:51
  too.
• 25:51
  Of
• 25:52
  like,
• 25:52
  here's
• 25:52
  what
• 25:52
  I
• 25:53
  heard.
• 25:53
  Do
• 25:53
  you
• 25:54
  feel
• 25:54
  like
• 25:54
  this
• 25:54
  is
• 25:54
  in
• 25:55
  line
• 25:55
  with
• 25:56
  other
• 25:56
  things
• 25:56
  you
• 25:57
  all
• 25:57
  are
• 25:57
  hearing?
• 25:58
  And
• 25:58
  then
• 25:58
  it
• 25:58
  sounds
• 25:59
  like
• 25:59
  he's
• 25:59
  going
• 25:59
  to
• 25:59
  broaden
• 25:59
  this
• 26:00
  out
• 26:00
  throughout
• 26:00
  the
• 26:00
  organization,
• 26:01
  too,
• 26:01
  for
• 26:02
  further
• 26:04
  to.
• 26:04
  In
• 26:04
  an
• 26:05
  attempt
• 26:05
  to
• 26:05
  put
• 26:05
  people
• 26:06
  in
• 26:06
  further
• 26:06
  connection
• 26:07
  with
• 26:07
  the
• 26:07
  customers
• 26:08
  directly,
• 26:08
  too.
• 26:08
  So
• 26:09
  I
• 26:09
  think,
• 26:09
  you
• 26:09
  know,
• 26:09
  you
• 26:10
  got
• 26:10
  to
• 26:10
  design
• 26:10
  the
• 26:10
  process
• 26:10
  around
• 26:11
  it,
• 26:11
  but
• 26:11
  for
• 26:11
  both
• 26:12
  him
• 26:12
  and
• 26:12
  then
• 26:12
  for
• 26:13
  the
• 26:13
  other
• 26:13
  Burger
• 26:13
  King
• 26:14
  team
• 26:14
  members
• 26:14
  that
• 26:14
  end
• 26:14
  up
• 26:15
  doing
• 26:15
  this
• 26:15
  as
• 26:15
  well.
• 26:16
  So,
• 26:16
  I
• 26:16
  mean,
• 26:16
  I
• 26:17
  just,
• 26:17
  I
• 26:17
  think
• 26:18
  it's
• 26:18
  a
• 26:18
  brilliant,
• 26:19
  brilliant
• 26:20
  move
• 26:20
  here
• 26:21
  too.
• 26:21
  I
• 26:21
  mean,
• 26:21
  you
• 26:21
  get.
• 26:22
  It
• 26:22
  puts
• 26:22
  you
• 26:23
  close
• 26:23
  to
• 26:23
  the
• 26:23
  customer.
• 26:23
  You
• 26:24
  get
• 26:24
  the
• 26:24
  pr.
• 26:25
  You
• 26:25
  also
• 26:26
  align
• 26:26
  your
• 26:26
  whole
• 26:27
  organization
• 26:27
  around
• 26:28
  the
• 26:28
  customer
• 26:28
  being
• 26:29
  important.
• 26:29
  Like
• 26:30
  you
• 26:30
  can
• 26:30
  imagine.
• 26:31
  You
• 26:32
  can
• 26:32
  imagine
• 26:32
  some
• 26:32
  of
• 26:33
  the
• 26:33
  execs
• 26:33
  out
• 26:33
  there
• 26:33
  fielding
• 26:34
  phone
• 26:34
  calls.
• 26:35
  It's
• 26:35
  enough
• 26:35
  just
• 26:36
  to
• 26:36
  try
• 26:36
  to
• 26:36
  get
• 26:36
  them
• 26:37
  to
• 26:37
  work
• 26:37
  in
• 26:37
  stores.
• 26:38
  You
• 26:38
  know,
• 26:38
  that's
• 26:38
  hard
• 26:39
  enough.
• 26:39
  But
• 26:40
  to.
• 26:40
  To
• 26:40
  get
• 26:40
  them
• 26:40
  fielding
• 26:41
  phone
• 26:41
  calls,
• 26:41
  like,
• 26:42
  that's
• 26:42
  a
• 26:42
  pretty
• 26:42
  bold
• 26:42
  move.
• 26:43
  And
• 26:43
  so,
• 26:44
  you
• 26:44
  know,
• 26:44
  I've
• 26:44
  always
• 26:45
  said
• 26:45
  on
• 26:45
  this
• 26:45
  show
• 26:45
  that
• 26:46
  I'm
• 26:46
  a
• 26:47
  big
• 26:47
  advocate
• 26:47
  of
• 26:47
  working
• 26:48
  in
• 26:48
  the
• 26:48
  store,
• 26:49
  of
• 26:49
  working
• 26:49
  in
• 26:49
  the
• 26:50
  call
• 26:50
  centers.
• 26:50
  I
• 26:50
  think
• 26:51
  those
• 26:51
  should
• 26:51
  be
• 26:51
  mandatory
• 26:52
  activities.
• 26:52
  So
• 26:53
  kudos
• 26:53
  to
• 26:53
  Mr.
• 26:53
  Curtis
• 26:54
  for
• 26:54
  eating
• 26:54
  what
• 26:55
  he
• 26:55
  cooks.
• 26:55
  And
• 26:55
  that's
• 26:56
  my
• 26:56
  big
• 26:56
  takeaway
• 26:56
  on
• 26:57
  this.
• 26:57
  Yeah,
• 26:58
  I
• 26:58
  mean,
• 26:58
  I,
• 26:58
  I
• 26:59
  agree.
• 26:59
  I
• 26:59
  love
• 26:59
  the
• 27:00
  ideas.
• 27:00
  The
• 27:01
  idea
• 27:01
  of
• 27:01
  executives
• 27:02
  spending
• 27:02
  more
• 27:02
  time
• 27:02
  in
• 27:03
  front
• 27:03
  of
• 27:03
  the
• 27:03
  customers
• 27:03
  or
• 27:04
  on
• 27:04
  the
• 27:04
  phone
• 27:04
  with
• 27:04
  them,
• 27:04
  I
• 27:05
  will
• 27:05
  always
• 27:05
  be
• 27:06
  a
• 27:06
  proponent
• 27:06
  of
• 27:06
  that.
• 27:07
  But
• 27:08
  this
• 27:08
  is
• 27:08
  but
• 27:10
  100%
• 27:11
  a
• 27:11
  marketing
• 27:12
  play
• 27:12
  and
• 27:12
  a
• 27:12
  really
• 27:13
  smart
• 27:13
  marketing
• 27:14
  play.
• 27:14
  That's
• 27:14
  what
• 27:15
  this
• 27:15
  is
• 27:15
  more
• 27:15
  than
• 27:15
  anything
• 27:16
  else.
• 27:16
  Do
• 27:16
  I
• 27:16
  think
• 27:16
  this
• 27:17
  is
• 27:17
  going
• 27:17
  to
• 27:17
  be
• 27:17
  a
• 27:18
  thing
• 27:18
  ongoing
• 27:18
  beyond
• 27:19
  two
• 27:19
  weeks
• 27:19
  from
• 27:19
  now,
• 27:20
  maybe
• 27:20
  to
• 27:21
  get
• 27:21
  a
• 27:21
  sound
• 27:21
  bite
• 27:22
  from
• 27:22
  a
• 27:22
  customer
• 27:22
  and
• 27:23
  then
• 27:23
  turn
• 27:23
  that
• 27:23
  into
• 27:23
  a
• 27:24
  campaign
• 27:24
  to
• 27:24
  say,
• 27:25
  Joe,
• 27:25
  you
• 27:26
  know,
• 27:26
  wanted
• 27:27
  more
• 27:27
  whopper
• 27:28
  sauce
• 27:28
  on
• 27:28
  the
• 27:28
  side.
• 27:29
  So
• 27:29
  now
• 27:29
  we
• 27:29
  have
• 27:29
  a
• 27:30
  new
• 27:30
  product
• 27:30
  because
• 27:30
  they
• 27:31
  show
• 27:31
  that
• 27:31
  they're
• 27:31
  listening
• 27:32
  to
• 27:32
  their
• 27:32
  customers.
• 27:32
  So
• 27:33
  wonderful,
• 27:34
  brilliant
• 27:34
  marketing
• 27:35
  strategy.
• 27:35
  Do
• 27:36
  I
• 27:36
  think
• 27:36
  this
• 27:36
  is
• 27:36
  really
• 27:37
  the.
• 27:37
  The
• 27:37
  key
• 27:38
  to
• 27:38
  executives
• 27:39
  hearing
• 27:39
  and
• 27:40
  responding
• 27:40
  to
• 27:40
  what
• 27:40
  the.
• 27:41
  The
• 27:41
  actual
• 27:41
  Burger
• 27:42
  King
• 27:42
  customer
• 27:43
  thinks
• 27:43
  for
• 27:44
  an
• 27:44
  ongoing
• 27:44
  basis?
• 27:45
  No,
• 27:45
  I
• 27:46
  don't.
• 27:46
  I
• 27:46
  think
• 27:46
  they're
• 27:46
  going
• 27:46
  to
• 27:47
  get
• 27:47
  much
• 27:47
  more
• 27:47
  value
• 27:47
  from
• 27:47
  actually
• 27:48
  being
• 27:48
  in
• 27:48
  the
• 27:48
  stores,
• 27:49
  having
• 27:49
  executives
• 27:50
  work
• 27:50
  a
• 27:51
  shift
• 27:52
  in
• 27:52
  the
• 27:52
  store,
• 27:54
  maybe
• 27:54
  listening
• 27:55
  to
• 27:55
  a
• 27:55
  few
• 27:55
  phone
• 27:55
  calls
• 27:56
  here
• 27:56
  and
• 27:56
  there.
• 27:56
  But
• 27:56
  this
• 27:57
  is
• 27:57
  100%
• 27:57
  a
• 27:58
  really
• 27:58
  smart.
• 27:58
  And
• 28:00
  when
• 28:00
  Adweek
• 28:00
  gives
• 28:01
  awards
• 28:01
  at
• 28:01
  the
• 28:01
  end
• 28:01
  of
• 28:01
  the
• 28:01
  year,
• 28:02
  this
• 28:02
  is
• 28:02
  going
• 28:02
  to
• 28:02
  be
• 28:02
  a
• 28:03
  campaign
• 28:03
  that
• 28:03
  absolutely.
• 28:04
  I
• 28:04
  think
• 28:05
  customers
• 28:05
  are
• 28:05
  going
• 28:05
  to
• 28:05
  love
• 28:05
  it
• 28:06
  and
• 28:06
  they'll
• 28:06
  get
• 28:06
  more,
• 28:07
  more
• 28:07
  traffic
• 28:08
  to
• 28:08
  Burger
• 28:08
  King
• 28:09
  because
• 28:09
  of
• 28:09
  it.
• 28:09
  But
• 28:10
  is
• 28:10
  this
• 28:10
  like,
• 28:11
  is
• 28:11
  this
• 28:11
  the
• 28:12
  we're
• 28:12
  listening
• 28:12
  to
• 28:12
  our
• 28:13
  customers
• 28:13
  ploy
• 28:13
  and
• 28:14
  we're
• 28:14
  going
• 28:14
  to
• 28:14
  make
• 28:14
  our,
• 28:14
  our
• 28:15
  executives
• 28:15
  listen
• 28:16
  to
• 28:16
  them?
• 28:16
  No,
• 28:17
  no,
• 28:17
  no.
• 28:18
  So
• 28:18
  you
• 28:18
  don't,
• 28:18
  you
• 28:18
  know,
• 28:18
  you
• 28:18
  think
• 28:19
  a
• 28:19
  year
• 28:19
  from
• 28:19
  now
• 28:19
  he's
• 28:19
  not
• 28:19
  doing
• 28:20
  this
• 28:20
  anymore.
• 28:20
  That's
• 28:20
  your
• 28:20
  two
• 28:21
  weeks.
• 28:21
  Now
• 28:21
  he's
• 28:22
  only
• 28:22
  doing
• 28:22
  this
• 28:22
  for
• 28:22
  two
• 28:22
  weeks
• 28:23
  and
• 28:23
  then
• 28:23
  he's
• 28:23
  going
• 28:23
  to
• 28:24
  do
• 28:24
  it
• 28:24
  on
• 28:24
  a,
• 28:24
  a
• 28:25
  random
• 28:25
  basis.
• 28:26
  Like,
• 28:26
  no,
• 28:27
  this
• 28:27
  is
• 28:27
  a
• 28:27
  hundred
• 28:27
  percent.
• 28:29
  You're
• 28:29
  in
• 28:29
  a
• 28:29
  two
• 28:30
  week
• 28:30
  marketing,
• 28:32
  you
• 28:32
  know,
• 28:32
  experience.
• 28:33
  And
• 28:34
  then,
• 28:35
  then
• 28:35
  we're
• 28:35
  gonna
• 28:35
  figure
• 28:36
  this
• 28:36
  out.
• 28:36
  Like
• 28:37
  I
• 28:37
  said,
• 28:37
  he
• 28:37
  could
• 28:37
  be
• 28:37
  in
• 28:38
  the
• 28:38
  stores.
• 28:38
  That,
• 28:38
  that
• 28:39
  would
• 28:39
  be
• 28:39
  great
• 28:39
  if
• 28:39
  that
• 28:40
  comes
• 28:40
  with
• 28:40
  this.
• 28:40
  I
• 28:40
  just,
• 28:40
  I
• 28:41
  don't
• 28:41
  see
• 28:41
  that
• 28:41
  happening.
• 28:42
  Well,
• 28:42
  if
• 28:42
  that
• 28:42
  happens,
• 28:42
  then
• 28:43
  I
• 28:43
  hate
• 28:43
  it
• 28:43
  because
• 28:43
  then
• 28:43
  you're
• 28:44
  just,
• 28:44
  then
• 28:44
  you're
• 28:44
  just
• 28:44
  pissing
• 28:45
  me
• 28:45
  off
• 28:45
  as
• 28:45
  an
• 28:45
  employee.
• 28:45
  I'm
• 28:46
  like,
• 28:46
  if
• 28:46
  you're
• 28:46
  gonna
• 28:46
  do
• 28:46
  this,
• 28:46
  stick
• 28:47
  by
• 28:47
  it,
• 28:47
  make
• 28:47
  it,
• 28:48
  make
• 28:48
  it
• 28:48
  part
• 28:48
  of
• 28:48
  the
• 28:48
  culture.
• 28:49
  That's,
• 28:49
  that's
• 28:49
  my
• 28:49
  take.
• 28:50
  But.
• 28:50
  Wow.
• 28:50
  All
• 28:51
  right,
• 28:51
  hot
• 28:51
  take
• 28:52
  coming
• 28:52
  in
• 28:52
  from
• 28:52
  Anne
• 28:52
  at
• 28:53
  the
• 28:53
  end
• 28:53
  of
• 28:53
  the
• 28:53
  show.
• 28:54
  All
• 28:54
  right,
• 28:54
  let's
• 28:54
  close
• 28:54
  it
• 28:55
  out
• 28:55
  and
• 28:55
  go
• 28:55
  to
• 28:55
  the
• 28:55
  lightning
• 28:56
  round.
• 28:56
  Chris,
• 28:56
  first
• 28:56
  question
• 28:57
  to
• 28:57
  you.
• 28:57
  Six
• 28:58
  year
• 28:58
  old
• 28:58
  Daisy
• 28:58
  Scout
• 28:59
  Pim
• 28:59
  Neal
• 28:59
  from
• 29:00
  Pittsburgh,
• 29:00
  Pennsylvania
• 29:01
  is
• 29:01
  likely
• 29:02
  to
• 29:02
  continue
• 29:03
  and
• 29:04
  has
• 29:04
  already
• 29:04
  set
• 29:05
  a
• 29:05
  national
• 29:05
  record
• 29:06
  by
• 29:06
  selling
• 29:06
  over
• 29:07
  117,000
• 29:08
  boxes
• 29:09
  of
• 29:09
  girl
• 29:09
  Scout
• 29:09
  cookies
• 29:10
  in
• 29:10
  a
• 29:10
  single
• 29:11
  season.
• 29:12
  What
• 29:12
  flavor
• 29:13
  should
• 29:13
  you
• 29:14
  come
• 29:14
  across?
• 29:14
  Little
• 29:14
  Pim.
• 29:15
  Would
• 29:15
  you
• 29:15
  buy
• 29:16
  Little
• 29:17
  Pim?
• 29:17
  Shout
• 29:17
  out
• 29:17
  to
• 29:18
  Little
• 29:18
  Pimp.
• 29:18
  Is
• 29:19
  it
• 29:19
  Lil
• 29:19
  Pim
• 29:20
  like
• 29:20
  li
• 29:21
  or
• 29:21
  apostrophe?
• 29:22
  L
• 29:22
  like
• 29:23
  Lil
• 29:23
  Pim.
• 29:23
  Just
• 29:24
  no,
• 29:24
  just
• 29:24
  little.
• 29:25
  All
• 29:25
  right.
• 29:25
  Okay.
• 29:26
  Daisy
• 29:26
  Scout.
• 29:26
  Yeah,
• 29:27
  yeah,
• 29:27
  she's,
• 29:28
  she's
• 29:28
  selling
• 29:28
  Girl
• 29:28
  Scout
• 29:28
  cookies.
• 29:29
  All
• 29:29
  right,
• 29:29
  that's
• 29:29
  fine.
• 29:30
  You
• 29:30
  gotta
• 29:30
  wait
• 29:30
  a
• 29:30
  few
• 29:31
  years.
• 29:32
  Thin
• 29:32
  Mint
• 29:32
  and
• 29:33
  for
• 29:33
  sure
• 29:33
  the
• 29:33
  Thin
• 29:33
  Mint.
• 29:34
  In
• 29:34
  fact,
• 29:34
  it's
• 29:34
  funny
• 29:35
  you
• 29:35
  should
• 29:35
  ask
• 29:35
  this
• 29:35
  question
• 29:36
  because
• 29:36
  I
• 29:36
  got
• 29:36
  a
• 29:36
  box
• 29:36
  of
• 29:37
  Thin
• 29:37
  Mints
• 29:37
  for
• 29:37
  my
• 29:37
  birthday
• 29:38
  on
• 29:38
  Sunday.
• 29:38
  So
• 29:39
  yes,
• 29:39
  Thin
• 29:40
  Mints
• 29:40
  were.
• 29:41
  Thin
• 29:41
  Mints
• 29:41
  are
• 29:41
  a
• 29:41
  huge
• 29:42
  win
• 29:42
  in
• 29:42
  my
• 29:42
  household.
• 29:42
  I
• 29:42
  put
• 29:43
  them
• 29:43
  in
• 29:43
  the
• 29:43
  freezer,
• 29:43
  get
• 29:44
  them
• 29:44
  cold
• 29:44
  and
• 29:44
  then
• 29:44
  I
• 29:45
  eat
• 29:45
  them.
• 29:46
  So
• 29:46
  good.
• 29:46
  So
• 29:47
  good.
• 29:47
  All
• 29:47
  right,
• 29:48
  number
• 29:48
  two,
• 29:48
  Survivor
• 29:49
  is
• 29:49
  about
• 29:49
  to
• 29:49
  enter
• 29:50
  its
• 29:50
  50th
• 29:51
  season.
• 29:51
  What's
• 29:51
  your
• 29:51
  relationship
• 29:52
  with
• 29:52
  Survivor?
• 29:53
  I
• 29:53
  don't
• 29:53
  think
• 29:53
  I've
• 29:53
  ever
• 29:53
  talked
• 29:54
  to
• 29:54
  you
• 29:54
  about
• 29:54
  this.
• 29:55
  I've
• 29:55
  never
• 29:55
  been
• 29:55
  a
• 29:55
  Survivor
• 29:56
  watcher.
• 29:56
  I
• 29:56
  know
• 29:57
  that's
• 29:57
  sacrilege
• 29:57
  to
• 29:58
  some,
• 29:58
  but
• 29:59
  have
• 29:59
  you
• 29:59
  watched
• 30:00
  an
• 30:00
  episode
• 30:00
  very
• 30:01
  first?
• 30:01
  Oh,
• 30:01
  yeah,
• 30:01
  I
• 30:01
  watched
• 30:02
  the.
• 30:02
  I've
• 30:02
  never
• 30:02
  seen
• 30:02
  an
• 30:03
  episode,
• 30:03
  but
• 30:03
  it's
• 30:04
  been
• 30:04
  a
• 30:05
  really
• 30:05
  long
• 30:05
  time
• 30:05
  and
• 30:06
  I
• 30:06
  mean,
• 30:07
  congratulations.
• 30:08
  50
• 30:08
  seasons
• 30:09
  is
• 30:09
  in
• 30:09
  this
• 30:10
  day
• 30:10
  and
• 30:10
  age
• 30:10
  is
• 30:10
  pretty
• 30:11
  remarkable.
• 30:11
  So
• 30:12
  I
• 30:13
  guess
• 30:13
  my
• 30:13
  relationship
• 30:14
  is.
• 30:14
  I'm.
• 30:15
  I'm
• 30:15
  in
• 30:16
  awe
• 30:16
  of
• 30:16
  the.
• 30:17
  The
• 30:17
  continuation
• 30:18
  of
• 30:18
  the
• 30:18
  series.
• 30:18
  And,
• 30:19
  yeah,
• 30:20
  it's
• 30:21
  50
• 30:21
  seasons.
• 30:21
  What
• 30:22
  show
• 30:22
  has
• 30:22
  gone
• 30:22
  that
• 30:23
  far?
• 30:23
  I
• 30:23
  don't
• 30:23
  know.
• 30:24
  Another.
• 30:24
  So
• 30:25
  does
• 30:25
  that
• 30:25
  mean
• 30:25
  they're,
• 30:25
  like,
• 30:25
  putting
• 30:26
  people
• 30:26
  through,
• 30:26
  like,
• 30:26
  survival
• 30:27
  seasons
• 30:28
  twice
• 30:28
  a
• 30:29
  year
• 30:29
  then?
• 30:29
  Basically
• 30:29
  because
• 30:29
  the
• 30:30
  show's
• 30:30
  been
• 30:30
  on,
• 30:30
  like,
• 30:30
  25
• 30:31
  years.
• 30:31
  Right?
• 30:31
  Yeah.
• 30:31
  Wow.
• 30:32
  Yeah.
• 30:32
  Pretty
• 30:33
  impressive.
• 30:33
  All
• 30:34
  right,
• 30:34
  Chris,
• 30:34
  question
• 30:35
  number
• 30:35
  three.
• 30:35
  Team
• 30:36
  USA
• 30:36
  invited
• 30:37
  FBI
• 30:37
  Director
• 30:37
  Cash
• 30:38
  Patel
• 30:38
  to
• 30:38
  celebrate
• 30:39
  in
• 30:39
  their
• 30:40
  locker
• 30:40
  room
• 30:40
  following
• 30:41
  the
• 30:41
  team's
• 30:41
  historic
• 30:42
  Olympic
• 30:42
  win
• 30:42
  over
• 30:43
  Canada
• 30:43
  this
• 30:43
  past
• 30:43
  week.
• 30:44
  If
• 30:44
  you
• 30:44
  were
• 30:45
  on
• 30:45
  the
• 30:45
  Team
• 30:45
  USA
• 30:46
  hockey
• 30:46
  team,
• 30:47
  which
• 30:48
  living,
• 30:48
  famous
• 30:49
  person
• 30:49
  would
• 30:49
  you
• 30:49
  have
• 30:49
  invited
• 30:50
  into
• 30:50
  the
• 30:50
  locker
• 30:51
  room
• 30:51
  for
• 30:51
  a
• 30:51
  post
• 30:52
  win
• 30:53
  celebration?
• 30:54
  Oh,
• 30:54
  wow.
• 30:55
  That's
• 30:55
  a.
• 30:56
  So
• 30:56
  living.
• 30:57
  So
• 30:58
  I
• 30:58
  think
• 30:58
  he's
• 30:58
  still
• 30:58
  alive,
• 30:59
  and
• 30:59
  he
• 30:59
  probably
• 30:59
  was
• 30:59
  there,
• 31:00
  knowing
• 31:00
  him,
• 31:00
  but
• 31:00
  Michael
• 31:01
  Ruzzion,
• 31:01
  he's
• 31:01
  got
• 31:01
  to
• 31:01
  be
• 31:02
  there,
• 31:02
  you
• 31:02
  know,
• 31:02
  from
• 31:03
  Miracle
• 31:03
  on
• 31:04
  Ice.
• 31:04
  And
• 31:04
  then
• 31:05
  I'd
• 31:05
  go,
• 31:05
  herb
• 31:06
  Brooks.
• 31:06
  Then
• 31:06
  I
• 31:06
  was
• 31:06
  thinking,
• 31:07
  like,
• 31:07
  herb
• 31:07
  Brooks,
• 31:07
  but
• 31:07
  he's
• 31:08
  dead.
• 31:08
  So
• 31:09
  I'd
• 31:09
  go
• 31:09
  Kurt
• 31:09
  Russell
• 31:10
  for
• 31:10
  the
• 31:10
  symbolism,
• 31:11
  you
• 31:11
  know,
• 31:11
  because
• 31:11
  he
• 31:11
  played
• 31:12
  her
• 31:12
  Brooks,
• 31:12
  you
• 31:13
  know.
• 31:13
  Yeah.
• 31:13
  In
• 31:13
  the
• 31:13
  movie.
• 31:14
  So
• 31:14
  I'm
• 31:15
  kind
• 31:15
  of
• 31:15
  surprised
• 31:15
  he
• 31:15
  wasn't
• 31:16
  there.
• 31:16
  Maybe
• 31:16
  he
• 31:16
  was,
• 31:16
  and
• 31:16
  we
• 31:17
  just
• 31:17
  didn't
• 31:17
  hear
• 31:17
  about
• 31:17
  it.
• 31:17
  You
• 31:18
  was
• 31:18
  doing
• 31:18
  the
• 31:18
  Mick
• 31:19
  Ultra
• 31:19
  commercials
• 31:20
  on
• 31:20
  the
• 31:20
  side,
• 31:21
  so
• 31:21
  he
• 31:21
  was
• 31:21
  probably
• 31:22
  there
• 31:22
  in
• 31:22
  Milan
• 31:22
  shooting
• 31:23
  those
• 31:23
  for
• 31:23
  something
• 31:24
  else,
• 31:24
  so.
• 31:24
  Oh,
• 31:24
  was
• 31:25
  he
• 31:25
  really?
• 31:25
  I
• 31:25
  missed
• 31:26
  that.
• 31:26
  Mick
• 31:26
  Ultra,
• 31:26
  Matt.
• 31:27
  Kurt
• 31:27
  Russell
• 31:27
  shilling
• 31:28
  Milk
• 31:28
  Ultra.
• 31:29
  All
• 31:29
  right,
• 31:29
  this
• 31:30
  is
• 31:30
  gonna
• 31:30
  be
• 31:30
  a
• 31:30
  good
• 31:30
  one.
• 31:31
  Robert
• 31:31
  Carradine
• 31:32
  of
• 31:32
  Revenge
• 31:32
  of
• 31:32
  the
• 31:32
  Nerds
• 31:33
  fame
• 31:33
  passed
• 31:33
  away.
• 31:34
  Can
• 31:34
  you
• 31:34
  give
• 31:34
  our
• 31:34
  loyal
• 31:35
  omnitok
• 31:35
  fans
• 31:36
  your
• 31:36
  best
• 31:36
  nerd
• 31:37
  laugh?
• 31:38
  Oh,
• 31:39
  what
• 31:40
  does
• 31:40
  he
• 31:40
  do?
• 31:40
  Like.
• 31:42
  Like,
• 31:42
  some.
• 31:42
  Sounds
• 31:42
  like
• 31:42
  he's,
• 31:43
  like,
• 31:43
  breathing.
• 31:43
  Pretty.
• 31:43
  Pretty
• 31:44
  close.
• 31:44
  Yeah.
• 31:44
  Give
• 31:44
  it
• 31:44
  a
• 31:44
  shot.
• 31:45
  Pretty
• 31:45
  close.
• 31:45
  No,
• 31:46
  that's
• 31:46
  enough.
• 31:46
  That's
• 31:46
  all
• 31:47
  I'm
• 31:47
  giving.
• 31:47
  That's
• 31:47
  all
• 31:47
  we
• 31:48
  get
• 31:48
  is
• 31:48
  one
• 31:48
  place.
• 31:49
  Yeah,
• 31:49
  you're
• 31:50
  in
• 31:50
  a.
• 31:50
  You
• 31:50
  can
• 31:50
  do
• 31:50
  the.
• 31:51
  You're
• 31:52
  in
• 31:52
  a
• 31:52
  public
• 31:52
  place.
• 31:53
  All
• 31:53
  right.
• 31:53
  Hence
• 31:54
  all
• 31:54
  the.
• 31:54
  All
• 31:54
  the
• 31:54
  ghosts
• 31:55
  walking
• 31:55
  behind
• 31:55
  you.
• 31:56
  All
• 31:56
  right.
• 31:56
  Today's
• 31:57
  podcast
• 31:57
  was
• 31:57
  produced
• 31:57
  with
• 31:58
  the
• 31:58
  help
• 31:58
  and
• 31:58
  support,
• 31:58
  of
• 31:58
  course,
• 31:59
  from
• 31:59
  Ella
• 32:00
  Sirjard.
• 32:00
  Ella,
• 32:01
  come
• 32:01
  on
• 32:01
  in
• 32:02
  here.
• 32:03
  What
• 32:03
  won
• 32:04
  this
• 32:04
  week
• 32:04
  for
• 32:04
  you?
• 32:05
  What
• 32:06
  was
• 32:06
  the
• 32:06
  headline
• 32:06
  that
• 32:06
  caught
• 32:07
  your
• 32:07
  fancy
• 32:07
  this
• 32:07
  week?
• 32:08
  I
• 32:08
  have
• 32:08
  no
• 32:08
  idea
• 32:08
  which
• 32:08
  way
• 32:08
  you're
• 32:08
  gonna
• 32:09
  go.
• 32:09
  You're
• 32:09
  go
• 32:09
  bk.
• 32:10
  You're.
• 32:10
  Have
• 32:10
  it
• 32:10
  your
• 32:10
  way,
• 32:10
  Ella.
• 32:11
  Yes,
• 32:12
  absolutely.
• 32:12
  And
• 32:12
  I'm
• 32:12
  kind
• 32:13
  of
• 32:13
  hitting
• 32:13
  myself
• 32:13
  because,
• 32:14
  Ann,
• 32:15
  after
• 32:15
  hearing
• 32:15
  your
• 32:15
  points
• 32:16
  about
• 32:16
  this
• 32:16
  is
• 32:16
  a
• 32:16
  smart
• 32:17
  marketing
• 32:17
  play.
• 32:17
  Like,
• 32:18
  it
• 32:18
  got
• 32:18
  me.
• 32:19
  I'm
• 32:19
  out
• 32:19
  here
• 32:19
  being
• 32:20
  like,
• 32:20
  oh,
• 32:21
  Tom
• 32:21
  Curtis
• 32:22
  himself.
• 32:22
  He's
• 32:22
  the
• 32:23
  winner.
• 32:23
  I
• 32:24
  love
• 32:24
  how
• 32:24
  personal
• 32:25
  it
• 32:25
  is,
• 32:25
  and
• 32:27
  I
• 32:27
  would
• 32:27
  pay
• 32:27
  to
• 32:27
  Be
• 32:28
  a
• 32:28
  fly
• 32:28
  on
• 32:28
  the
• 32:28
  wall
• 32:28
  to
• 32:28
  hear
• 32:29
  all
• 32:29
  these
• 32:29
  discussions
• 32:29
  that
• 32:30
  people
• 32:30
  have.
• 32:31
  You
• 32:31
  should
• 32:31
  call.
• 32:32
  Four
• 32:32
  hours
• 32:32
  every
• 32:33
  day
• 32:33
  is
• 32:33
  open.
• 32:33
  The
• 32:34
  hotline's
• 32:34
  open.
• 32:34
  We
• 32:34
  gave
• 32:35
  you
• 32:35
  the
• 32:35
  number.
• 32:35
  I
• 32:35
  report
• 32:36
  back,
• 32:37
  maybe
• 32:37
  I
• 32:37
  will.
• 32:37
  You
• 32:38
  know
• 32:38
  what?
• 32:38
  I
• 32:38
  don't
• 32:38
  know
• 32:38
  what
• 32:39
  I
• 32:39
  would
• 32:39
  say
• 32:39
  about
• 32:39
  Burger
• 32:40
  King
• 32:40
  now.
• 32:40
  I've
• 32:40
  never
• 32:40
  had,
• 32:41
  you
• 32:41
  know,
• 32:41
  a
• 32:42
  bad
• 32:42
  experience
• 32:43
  there
• 32:43
  with
• 32:43
  my
• 32:43
  big
• 32:44
  burger,
• 32:44
  but,
• 32:45
  you
• 32:46
  know,
• 32:46
  I
• 32:46
  just
• 32:46
  think
• 32:47
  it
• 32:47
  was
• 32:47
  so
• 32:47
  nice
• 32:48
  and
• 32:48
  personal
• 32:48
  and
• 32:48
  sort
• 32:49
  of
• 32:49
  inspiring
• 32:49
  in
• 32:50
  my
• 32:50
  notes.
• 32:50
  But
• 32:50
  now
• 32:50
  after
• 32:51
  hearing
• 32:51
  you,
• 32:51
  I'm
• 32:51
  like,
• 32:51
  you
• 32:52
  know,
• 32:52
  what
• 32:52
  if
• 32:52
  he's
• 32:52
  gonna
• 32:52
  stop
• 32:53
  after
• 32:53
  two
• 32:53
  weeks?
• 32:54
  I
• 32:54
  don't
• 32:55
  know.
• 32:55
  Great
• 32:55
  market.
• 32:56
  He's
• 32:57
  got
• 32:57
  to
• 32:57
  run
• 32:57
  a
• 32:57
  major
• 32:57
  company
• 32:58
  there.
• 32:58
  Is
• 32:58
  that,
• 32:58
  you
• 32:59
  know,
• 32:59
  part
• 32:59
  of
• 32:59
  it,
• 32:59
  too?
• 33:00
  So,
• 33:00
  yeah,
• 33:01
  as
• 33:01
  long
• 33:01
  as
• 33:01
  you're.
• 33:02
  They're
• 33:02
  being
• 33:02
  fielded
• 33:03
  by
• 33:03
  someone.
• 33:03
  Yeah,
• 33:04
  except
• 33:04
  that's
• 33:05
  first.
• 33:05
  First
• 33:05
  I
• 33:05
  was
• 33:05
  thinking,
• 33:06
  like,
• 33:06
  four
• 33:06
  hours
• 33:06
  a
• 33:06
  day.
• 33:06
  That's
• 33:07
  a
• 33:07
  lot.
• 33:07
  But
• 33:07
  then
• 33:07
  I
• 33:07
  was
• 33:07
  like,
• 33:07
  well,
• 33:08
  you're
• 33:08
  the
• 33:08
  president
• 33:08
  of
• 33:08
  a
• 33:08
  company.
• 33:09
  What
• 33:09
  other
• 33:09
  job
• 33:09
  do
• 33:09
  you
• 33:10
  really
• 33:10
  have?
• 33:10
  You.
• 33:10
  If
• 33:11
  you
• 33:11
  have
• 33:11
  a
• 33:11
  good
• 33:11
  team
• 33:11
  of
• 33:12
  people
• 33:12
  underneath
• 33:12
  you,
• 33:12
  you
• 33:13
  should
• 33:13
  just
• 33:13
  be
• 33:13
  out
• 33:13
  listening
• 33:14
  to
• 33:14
  the
• 33:14
  customer
• 33:15
  every
• 33:15
  single
• 33:15
  day.
• 33:15
  So
• 33:16
  I
• 33:16
  was
• 33:16
  like,
• 33:16
  yeah,
• 33:16
  that's.
• 33:16
  You
• 33:17
  know,
• 33:17
  maybe.
• 33:17
  Maybe
• 33:17
  this
• 33:18
  could
• 33:18
  work.
• 33:18
  Ella,
• 33:19
  I
• 33:19
  love
• 33:19
  the
• 33:19
  quote,
• 33:19
  too.
• 33:19
  I've
• 33:19
  never
• 33:20
  had
• 33:20
  an
• 33:20
  experience
• 33:20
  with
• 33:20
  a
• 33:21
  big
• 33:21
  burger.
• 33:22
  That
• 33:22
  was
• 33:22
  great.
• 33:23
  What
• 33:23
  a
• 33:23
  great
• 33:23
  line.
• 33:24
  Quote
• 33:24
  of
• 33:24
  the
• 33:24
  show.
• 33:24
  Quote
• 33:25
  of
• 33:25
  the
• 33:25
  show
• 33:25
  to
• 33:25
  end
• 33:25
  the
• 33:25
  show.
• 33:26
  All
• 33:26
  right,
• 33:26
  happy
• 33:27
  birthday
• 33:27
  today
• 33:27
  to
• 33:27
  Tia
• 33:28
  L.
• 33:28
  Leone,
• 33:28
  Mark
• 33:29
  Moses,
• 33:29
  and
• 33:30
  to
• 33:30
  Gomez
• 33:30
  Adams
• 33:31
  son.
• 33:31
  For
• 33:32
  those
• 33:32
  of
• 33:32
  you
• 33:32
  that
• 33:32
  may
• 33:32
  not
• 33:32
  be
• 33:33
  familiar,
• 33:34
  Sean
• 33:34
  Asin
• 33:35
  of
• 33:35
  Goonies
• 33:35
  fame.
• 33:35
  And
• 33:36
  remember,
• 33:36
  if
• 33:36
  you
• 33:36
  can
• 33:36
  only
• 33:36
  read
• 33:36
  or
• 33:36
  listen
• 33:37
  to
• 33:37
  one
• 33:37
  retail
• 33:37
  blog
• 33:37
  in
• 33:38
  the
• 33:38
  business,
• 33:38
  make
• 33:38
  it
• 33:38
  Omnitok
• 33:39
  only
• 33:39
  retail
• 33:40
  media
• 33:40
  outlet
• 33:40
  run
• 33:40
  by
• 33:40
  two
• 33:41
  former
• 33:41
  executives
• 33:41
  from
• 33:41
  a
• 33:42
  current
• 33:42
  top
• 33:42
  10
• 33:42
  US
• 33:42
  retailer.
• 33:43
  Our
• 33:43
  Fast
• 33:44
  Five
• 33:44
  podcast
• 33:44
  is
• 33:44
  the
• 33:44
  quickest,
• 33:45
  fastest
• 33:45
  rundown
• 33:45
  of
• 33:45
  all
• 33:46
  the
• 33:46
  week's
• 33:46
  top
• 33:46
  news.
• 33:46
  And
• 33:46
  our
• 33:46
  daily
• 33:47
  newsletter,
• 33:47
  the
• 33:47
  Retail
• 33:47
  Daily
• 33:48
  Minute,
• 33:48
  tells
• 33:48
  you
• 33:48
  all
• 33:48
  you
• 33:49
  need
• 33:49
  to
• 33:49
  know
• 33:49
  each
• 33:49
  day
• 33:50
  to
• 33:50
  stay
• 33:50
  on
• 33:50
  top
• 33:50
  of
• 33:50
  your
• 33:51
  game
• 33:51
  as
• 33:51
  a
• 33:51
  retail
• 33:51
  executive
• 33:52
  and
• 33:52
  also
• 33:52
  regularly
• 33:53
  feature
• 33:53
  special
• 33:53
  content
• 33:54
  that
• 33:54
  is
• 33:54
  exclusive
• 33:55
  to
• 33:55
  us
• 33:55
  and
• 33:55
  that
• 33:55
  Ann
• 33:56
  and
• 33:56
  I
• 33:56
  take
• 33:56
  pride
• 33:56
  in
• 33:57
  doing
• 33:57
  just
• 33:57
  for
• 33:57
  you.
• 33:58
  Thanks
• 33:58
  as
• 33:58
  always
• 33:58
  for
• 33:58
  listening
• 33:59
  in.
• 33:59
  Please
• 33:59
  remember
• 33:59
  to
• 33:59
  like
• 33:59
  and
• 34:00
  leave
• 34:00
  us
• 34:00
  a
• 34:00
  review
• 34:01
  wherever
• 34:02
  you
• 34:02
  happen
• 34:02
  to
• 34:03
  listen
• 34:03
  to
• 34:03
  your
• 34:03
  podcast
• 34:04
  or
• 34:04
  on
• 34:04
  YouTube.
• 34:05
  You
• 34:05
  can
• 34:05
  follow
• 34:05
  us
• 34:05
  today
• 34:06
  by
• 34:06
  simply
• 34:06
  going
• 34:06
  to
• 34:06
  YouTube.com
• 34:08
  omnitalkretail
• 34:10
  so
• 34:10
  until
• 34:10
  next
• 34:10
  week,
• 34:11
  and
• 34:11
  on
• 34:11
  behalf
• 34:11
  of
• 34:12
  all
• 34:12
  of
• 34:12
  us
• 34:12
  here
• 34:12
  at
• 34:12
  omnitalk,
• 34:13
  on
• 34:13
  behalf
• 34:14
  of
• 34:14
  Anne,
• 34:14
  producer
• 34:14
  Ella,
• 34:15
  and
• 34:15
  myself,
• 34:16
  as
• 34:16
  always,
• 34:16
  be
• 34:17
  careful
• 34:17
  out
• 34:17
  there.