Latest / The Confident Entrepreneur With Jennifer Ann Johnson
Beyond the Sale: How to Build a Brand Customers Love with Deanna Wallin
What transforms a casual shopper into a loyal brand advocate? It all starts with the journey they experience the moment they engage with your business.
Deanna Wallin, founder of Naples Soap Company, takes us behind the scenes of her $12 million retail brand to show how intentional, detail-driven experiences earn long-term loyalty. From store music to the look and feel of product testers, every element is crafted to build trust and connection.
She shares real-world strategies like empowering local community involvement, training staff to embody brand values, and approaching customer complaints…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.