Latest / The Scott Townsend Show
#226 Would You Recommend Us? The Powerful Metric Behind Customer Satisfaction
Send us Fan Mail
A preview of next week's exploration of the Net Promoter Score (NPS), the single-question metric that helps businesses predict growth through customer loyalty. We'll uncover who created it, why it's widely used, and how different companies implement this powerful tool.
• Net Promoter Score revolves around one question about customers' likelihood to recommend
• Various companies use different names for NPS (ESQI at Enterprise, LTR elsewhere)
• The metric provides a quick snapshot of whether a business is heading toward growth
• Next week's full episode will explain who created…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.