Latest / Mini Scroll / Blame it on Instagram Face: Is Gen Z Actually Aging Faster?
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- 0:00This episode of Infinite Scroll is brought to you by Coach Love,
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- 0:28online, on January 24th, 2024 Kylie Jenner attended the Jean
- 0:34Paul Gaultier Spring 2024 Couture show in Paris.
- 0:38Dressed in an ethereal cream colored corset gown with a sheer
- 0:42overlay that showed off her signature Kardashian Jenner
- 0:44curves the 26 year old channelled Greek goddess in her
- 0:48front row look. But despite being at a fashion
- 0:51show, it was something else about Kylie's look that took
- 0:53center stage that evening. Her face.
- 0:57Kylie stepped out wearing minimal makeup to the show and
- 1:00this decision has probably haunted her ever since.
- 1:04Immediately, social media was flooded with criticism of
- 1:07Kylie's face, saying how old she looked for her young age.
- 1:11The consensus online was that Kylie ruined her natural,
- 1:14youthful looking appearance with filler, Botox and other work
- 1:17she's had done, work she was arguably bullied into doing by
- 1:21the media who has picked apart her appearance since she was a
- 1:23child, and we wonder why 10 year old girls are lining up at
- 1:27Sephora to buy Retinol. But whether social media trolls
- 1:31decided that Kylie looks 26 or 46, the conversation quickly
- 1:35devolved into something bigger. Because Kylie's face is just one
- 1:39very high profile example of the latest accusation against young
- 1:42people that Gen. Zed, who are between the ages of
- 1:4512 and 27, are aging like milk. From Centennial World, I'm
- 1:51Lauren Meisner, and this is Infinite Scroll, a podcast about
- 1:55Internet culture, the creator economy and how social media is
- 1:58shaping Gen. Zed.
- 2:00Welcome back to Infinite Scroll, everyone.
- 2:04All right, I need to thank you all so much for the messages
- 2:07that I got last week after I kind of opened up about how I've
- 2:10been feeling this past, I guess 6-7 weeks now.
- 2:14I got so many DMS from you guys just saying that you are
- 2:17enjoying the new format and just kind of words of encouragement
- 2:21to keep going and I'm actually, I'm already feeling so much
- 2:24better. I've started putting some things
- 2:26in place to alleviate my workload a little bit and help
- 2:29me with that. So I am excited for you know the
- 2:33episodes to come and the following months.
- 2:36I think once we kind of close February off, I think starting
- 2:40March everything will be much better.
- 2:44I think that my energy will be back.
- 2:46I think I'll have a lot more things in place to keep the
- 2:49business going at the pace that it needs to.
- 2:52So as always, Please remember to rate, review and subscribe.
- 2:55It helps my podcast grow so much.
- 2:58I love reading your reviews. Or if you don't want to leave an
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- 3:04Just answer the little question. I think it's just usually like
- 3:06AQ and a did you like this episode or how did you feel
- 3:09about this episode? Something like that.
- 3:10I love reading those as well. And remember to sign up to our
- 3:14newsletter, which is also called Infinite Scroll.
- 3:16So on Wednesdays, we send out a commentary article about a
- 3:19trend, creator, drama or news. And on Friday we round up the
- 3:24five biggest thing pieces on the Internet from that week.
- 3:27And of course, please also join our Geneva group, which is also
- 3:30called Infinite Scroll. That's where you can chat with
- 3:32other people who are obsessed with Internet culture and
- 3:34creator drama NT And you can interact with me OK?
- 3:38Just have a couple quick little comments or reviews to read out.
- 3:42So Leah says I am in high school right now and planning to start
- 3:45my own podcast, and Infinite Scroll has always been an
- 3:48inspiration to me. You got this Lauren, so excited
- 3:51for this next chapter. Thank you Leah and Courtney and
- 3:56OG, she says A mating A mating. She says amazing app as always.
- 4:01Thank you Courtney and Jessica says on YouTube.
- 4:05I just found your channel and honestly so surprised.
- 4:07Your channel isn't bigger. You're so informative.
- 4:09I am definitely subscribing. Thank you Jessica.
- 4:12I also wish that the channel was bigger Over the past few months.
- 4:16There has been lots of discourse online about Gen.
- 4:18Zed and how they're aging, and it seems this discourse came
- 4:21about for a few main reasons #1 the rise in aging filters on
- 4:26TikTok. Examples of this include the
- 4:29aged filter, where users can see a side by side of themselves now
- 4:33versus an older version of themselves.
- 4:35This filter currently has 26.4 million posts on TikTok and the
- 4:40Time Travel effect which shows users what they would look like
- 4:43in the year 2073. Both of these filters have
- 4:46millions of posts and views, but it's not all just for fun.
- 4:50As Kelly Holterman writes for the New York Times quote, young
- 4:53people and experts say it's no surprise that a generation
- 4:56raised on social media and that came of age in the era of
- 4:59filters and face tune might be particularly attuned to the
- 5:02natural physical changes that occur with age.
- 5:05This is particularly noticeable in how people post with these
- 5:08filters, with most young people using them to ask their
- 5:12followers how old they think they are, or to showcase how,
- 5:15quote UN quote poorly, they will age.
- 5:18Reason #2 for the acceleration of the aging discourse is
- 5:22because a couple of Tik toks that went viral recently.
- 5:25The 1st is by a creator named Taylor Donahue.
- 5:28On September 18th, 2023, Taylor posted a TikTok talking about
- 5:32how one of her followers thought she was significantly older than
- 5:35she is. I was humbled so quick tonight.
- 5:37I was on live with my boyfriend and someone was like, how old's
- 5:40your girlfriend? And John jokingly responds 47.
- 5:43And the girl comments. Oh, I thought she was early 30s.
- 5:50I am 23. At the time of recording, the
- 5:52video has over 4.1 million views and 270,000 likes.
- 5:57Taylor's comment section was soon flooded with users
- 6:00commenting on her appearance, with many also shocked that she
- 6:03is in her early 20s. Users went on to give Taylor
- 6:07unsolicited advice as to why she looks quote UN quote old.
- 6:11Some of the popular comments under her video include It's
- 6:14Your Style. It's Kind of Giving Mom and the
- 6:17jewelry, eyebrows and your vibe gives Soccer Mom late 30s.
- 6:21Aside from the comments section, users also stitched Taylor's
- 6:24video offering their advice. One creator at book hoarder
- 6:28under score 321 posted a video that has over 800,000 views,
- 6:32saying that Taylor looks old because of her quote Newscaster
- 6:36makeup While Taylor's video mostly sparked discussion about
- 6:39Gen. Zed fashion and makeup styles.
- 6:41A TikTok by Jordan Howlett suggested that young people look
- 6:44older now than previous generations did at the same age
- 6:47because of the state of the world.
- 6:49It is mainly because of the stress come here.
- 6:52We live in a time nowadays where millennials look way younger for
- 6:56their age while Gen. Z looks way older for their age.
- 6:59If you don't believe me, I'm Gen.
- 7:01Z. Get closer.
- 7:03I am Gen. Z and nobody ever believes me.
- 7:06When my mom and I walk out in public, people think that my mom
- 7:10is my younger sister, right? When I tell people, oh, I'm
- 7:14going to go hang out with my family, they think I'm talking
- 7:16about my children. I don't have kids, right?
- 7:20I'm talking about my parents. I'm still the child.
- 7:22Does that make sense? I'll.
- 7:23I'll put it to you like this. Zendaya is older than me.
- 7:28Tom Holland is older than me. That's you know what I'm saying
- 7:31right now. There was one time I wanted an
- 7:33autograph from Dwayne, the Rock Johnson, right.
- 7:36I was standing for hours for this autograph and when he
- 7:39walked up to me I said can you please sign this poster?
- 7:42It's for Jordan, right? He then took it and put dear
- 7:46Jordan, your dad is a great guy. He stood out here for hours and
- 7:50then gave it back to me. And before I can correct him, he
- 7:53looked at me and said times were way more difficult back when we
- 7:57were kids. Am I right?
- 7:58And then he tapped my shoulder and left.
- 8:00Dwayne is 52. I'm 26.
- 8:05What? What I'm saying is so Gen.
- 8:06Z definitely looks older. I'm not going to lie to you.
- 8:09TikTok users were shocked by Jordan's age.
- 8:11To be fair, with one user writing your Gen.
- 8:13ZI thought you were like 36. So when Kylie Jenner stepped out
- 8:18for the Jean Paul Gaultier show with a more understated makeup
- 8:21look, it further amplified this ongoing discourse on TikTok.
- 8:25Now we can't explore the concept of aging in the digital age
- 8:28without discussing Instagram face and how this phenomenon has
- 8:31impacted young people. According to Wikipedia quote,
- 8:35Instagram face is a social trend for women to adjust their
- 8:37features to conform to a single template, either by applying
- 8:41filters to their photographs on social media or via cosmetic
- 8:44surgery. The template face is young, with
- 8:47poreless, unwrinkled skin and plump high cheekbones.
- 8:50It has cat like uplifted eyes and long lashes.
- 8:53It has a small symmetrical nose and lush lips.
- 8:57It has a blank expression. The face is exotic but
- 9:00distinctly white and ambiguously ethnic.
- 9:03The face has been described as quote well tanned with South
- 9:06Asian brows and eye shape, African American lips, Caucasian
- 9:09nose, and a Native American or Middle Eastern cheeks.
- 9:13Basically, everyone is getting the same tweakment to their face
- 9:16to suit this aesthetic and it's making everyone look the same.
- 9:19Hence Instagram face. The popularity of Instagram face
- 9:22coincided with the heyday of Instagram influencers around the
- 9:25early to mid twenty 10s and there are conflicting opinions
- 9:29on why Instagram face became the go to aspirational beauty
- 9:32standard of our time. One opinion is that this
- 9:34combination of features really stands out in photography, which
- 9:38is why so many influencers aspire to have it.
- 9:41Another opinion is that many of the most popular early Instagram
- 9:44influencers had this look already, and therefore it became
- 9:47desirable. It's hard to know what came
- 9:50first, basically the chicken or the egg.
- 9:52But what we do know is that many of the world's biggest
- 9:55influencers helped perpetuate this trend, most notably the
- 9:59Kardashians. Now, there's not enough time in
- 10:02the world to express how damaging the Kardashians have
- 10:05been to the female beauty standard, and that is something
- 10:08that I have personally grappled with a lot, being a fan of their
- 10:11show and enjoying watching their lifestyle.
- 10:14They are so surgically enhanced, they're so filtered and they're
- 10:17so edited that they're often compared to cyborgs or uncanny
- 10:21valley. The interesting thing here
- 10:23though is while the Kardashians may have played a huge role in
- 10:26perpetuating Instagram face, I believe they're also the victims
- 10:30of this trend. I don't think the Kardashians
- 10:32set this facial beauty standard. I think they got a lot of
- 10:35enhancements when the Instagram face trend was in its early
- 10:38days. Because The thing is, Instagram
- 10:41face as an aesthetic is not necessarily a new beauty
- 10:45standard. I know we like to blame the
- 10:47beauty standards of today, largely on social media,
- 10:50influencers, and specifically the Kardashians.
- 10:53But I do think people forget how unrealistic and toxic beauty
- 10:57standards have always been. For example, when I was 12 years
- 11:01old, Angelina Jolie was the beauty standard.
- 11:05I vividly remember magazines and entertainment news television
- 11:08programs analyzing her face and discussing how amazing her lips
- 11:12were. I would also argue that
- 11:15Instagram face is actually largely modeled after Angelina
- 11:18Jolie's face. She has the OG Instagram face.
- 11:22She kind of is the blueprint for real.
- 11:24But ever since I was that age I have wanted lip filler.
- 11:27And this was before Instagram, before the Kardashians had a
- 11:30show, and before Kylie Jenner had lip filler.
- 11:33I used to roll up little pieces of toilet paper and place them
- 11:37between my lip and my gums to push my lips out to make it look
- 11:40like I had lip filler. I know that is super depressing
- 11:44to hear, but when I was a preteen all I did was look at
- 11:47magazines and wish I looked like those celebrities and that is
- 11:50not so different from what preteens are doing and looking
- 11:53at on social media. Now this is not to discount the
- 11:57negative impact the Kardashians have had on young women and the
- 12:00beauty standard, but I feel like there is a lot of missing
- 12:03context from the conversation when we talk about their
- 12:06influence and trends. Like Instagram Face.
- 12:09It did not exist in a vacuum with Instagram Face in mind,
- 12:12because the whole vibe of Instagram Face will come up a
- 12:15lot throughout the rest of this episode.
- 12:17So keep it in mind. Let's explore the main arguments
- 12:20for why Gen. Z is allegedly aging rapidly.
- 12:24The first thing I want to discuss is the death of the
- 12:26tween. We did an entire episode on this
- 12:29with Taylor Lorenz last year on the fact that really tween
- 12:32culture has died, but the rise of social media.
- 12:35It feels like there is no longer that middle space to bridge the
- 12:38gap between childhood and adolescence.
- 12:41In our episode with Taylor, we bring this shift back to the
- 12:44culture that social media has fostered.
- 12:47When young people are exposed to aspirational influencers who are
- 12:505 or 10 or even 15 years older than them, they want to become
- 12:54like them. They want to dress 5 or 10 or 15
- 12:58years older than their age, and they want to use adult skin care
- 13:02and adult makeup techniques and to buy adult products.
- 13:06As a result, there has been a tangible decline in tween
- 13:09specific shops, products and styles because they basically
- 13:13stopped being in demand, psychologist Ash King told
- 13:16Annabelle Ben David for Centennial World quote.
- 13:19Between period of human development is a unique and at
- 13:22times challenging one, as it signals the point at which
- 13:25children begin to become interested in forging their own
- 13:28identity as separate from their family unit.
- 13:30While they're not yet in the full thrall of adolescence, they
- 13:33might begin to be curious about who they are, what they value,
- 13:36and how they wish to be perceived by others.
- 13:39Now it seems that tween Hood has blended with teenagehood, and I
- 13:43would also argue that teenagehood is starting to blend
- 13:46with young adulthood. This is extremely different from
- 13:50the 90s and the early 2000s where there seems to be a
- 13:53distinct tween experience with content, magazines and shops
- 13:57catering to this demographic. As Annabelle and David wrote for
- 14:00Centennial Quote, we have seen just about anything tween
- 14:04focused suffer. In recent years, iconic tween
- 14:07shops like Justice Sinclair's have filed for bankruptcy, not
- 14:10to mention the many old school teen magazines such as L Girl
- 14:14and Cosmo Girl that have ceased publication entirely.
- 14:17Most recently, this discussion gained traction after TikTok
- 14:21users started questioning why tweens are obsessed with
- 14:23Sephora. Tell me how I went to Sephora
- 14:26yesterday and there was like a whole bunch of like little 1012
- 14:29year old girls, little preteen girls getting drunk, elephant,
- 14:34Charlotte Tilbury, all of like the Super expensive skin care
- 14:38and makeup products. And it got me thinking, I'm here
- 14:40like, wow, like these girls are never going to get the feeling
- 14:43of like, entering womanhood. For me it went like Claire's,
- 14:46then Ulta, then Sephora. Like I just started shopping at
- 14:50Sephora. A store catering towards an
- 14:52older demographic. In these videos, TikTok users
- 14:55wonder why children, some as young as ten, are coming to
- 14:58Sephora to buy skin care and makeup products from expensive
- 15:01brands like Drunk Elephant, Glow Recipe and Rare Beauty.
- 15:05Many expressed concern for these young girls, as these popular
- 15:08products are typically unsuitable for children, with
- 15:11most sitting in the luxury category and formulated with
- 15:14strong ingredients. Others have noticed how the
- 15:18obsession with Sephora reflects a broader shift in the beauty
- 15:21industry, where girls are being taught to be worried about aging
- 15:24before they even hit puberty. This leads to another suggestion
- 15:29about why Gen. Z might be looking older because
- 15:31they started using active skin care much younger than previous
- 15:34generations. However, this theory hasn't had
- 15:37a lot of support, but it's something to consider.
- 15:40While the death of the tween has been a topic of conversation for
- 15:43a while, people have only recently started discussing how
- 15:46it is making young people look older.
- 15:48In a TikTok by at Hope You Find Your Dad, whose real name is
- 15:52Andra. She blames the decline of tween
- 15:54fashion. There are two things though that
- 15:56I think we could tie to the accelerated aging issue and this
- 15:59is like the death of the pre tween or the tween years.
- 16:02I remember when I was growing up the tween years which roughly
- 16:04fell between like 10 and 13 were huge.
- 16:07Like we had entire stores dedicated to them.
- 16:10You know we had limited 2 which became justice.
- 16:12We had all those specifically directed towards tween stores.
- 16:15That encouraged kids to still kind of remain kids around that
- 16:18time period. Nowadays there aren't really
- 16:20stores built for tweens, and the ones that we do have remaining
- 16:22are kind of as embarrassing if you shop there.
- 16:25Now that tweens and older teenagers and even young adults
- 16:28are essentially styling themselves the same, it makes
- 16:32age harder to discern. The death of this stage of life
- 16:36is also probably leading younger people to feel less prepared for
- 16:39the future and therefore more concerned about getting older,
- 16:42especially when you consider how bleak Gen.
- 16:44Z's future might seem in Andra's same TikTok.
- 16:47She also notes how the increased popularity of plastic surgery
- 16:51and fillers might be aging Gen. ZI.
- 16:53Think an even bigger problem on this issue is that all of a
- 16:55sudden society is pressuring new kinds of Botox, injectables and
- 16:59all sorts of plastic surgery on even younger people than ever
- 17:03before. And because a lot of these
- 17:04procedures are brand new, we don't have a lot of data for how
- 17:07they hold up overtime. But I have suspicions that it's
- 17:10not going to go well. And we're already starting to
- 17:12see this in these unedited photos of celebrities that have
- 17:14been coming out, who have really been and leaning into these
- 17:17surgeries. From BBL's tobacco fat removal,
- 17:20social media has raised awareness about plastic surgery
- 17:23more than ever before. As a result, preventative
- 17:26procedures like baby Botox have become especially popular among
- 17:29young people. According to 2023 data from the
- 17:33market research firm Civic Science, 15% of people ages 18
- 17:37to 24 have tried non invasive cosmetic treatments such as
- 17:41Botox injections, dermal fillers and enzyme peels, the highest
- 17:45percentage of any age group surveyed.
- 17:48An additional 12% of people in this age group said they intend
- 17:52to try it, and just over one in 10 people ages 25 to 34 said
- 17:57they've tried such treatments, with 14% of people in this age
- 18:01group saying they intend to try it.
- 18:03For comparison, only 5% of people aged 55 and up said
- 18:08they've tried such treatments, and only 3% said they intend to
- 18:12try it. Roman Madden, a New York
- 18:15dermatologist, told Medpage today that his younger patients
- 18:18often learn about Botox from TikTok.
- 18:21He also notes that the research on starting Botox too early is
- 18:25not clear yet, but there seems to be a risk that the patient
- 18:28could develop antibodies to the treatment and become Botox non
- 18:32responder. This data shows that the age
- 18:35demographic trying injectables is getting younger and I think
- 18:38this comes down to education and accessibility.
- 18:41The TikTok for You page and YouTube recommended pages are
- 18:44filled with before and after videos of specific procedures
- 18:48and creators analyzing different celebrities and their plastic
- 18:51surgery. Take Lori Hill for example.
- 18:55Lori has almost 500,000 subscribers on YouTube and is
- 18:58best known for her celebrity analysis videos where she breaks
- 19:01down the possible procedures that they may have had.
- 19:05In 2022, Lori was criticized by Doja Cat after making a video
- 19:09speculating about the plastic surgery procedures that the
- 19:12singer has had done. Doja reacted to the video on her
- 19:15Instagram story, criticizing Lori for her speculation.
- 19:18While Lori has faced a lot of public Flack for her content,
- 19:22she is just one of many in this fairly new subcategory of
- 19:25creators who analyze celebrity and influencer.
- 19:28Plastic surgery creators like Lori Hill have arguably helped
- 19:32lift the veil on plastic surgery and what is actually available
- 19:36to us, but this knowledge of plastic surgery and procedures
- 19:39has also shifted the expectations of beauty.
- 19:42So while social media gets a bad rap for being the bad guy that
- 19:46introduced us to Instagram face and unrealistic beauty
- 19:49standards, which as I mentioned before, isn't the case.
- 19:53Unrealistic and uniform beauty standards existed long before
- 19:56Instagram launched in 2010. I would argue that what social
- 20:00media could be blamed for is the democratization of procedures to
- 20:04achieve this unrealistic beauty standard.
- 20:07And that's the expectation that everyday people look as
- 20:10beautiful as the celebrities and influencers we see online.
- 20:14An expectation that disproportionately effects Gen.
- 20:17Zed, who have only known life with social media.
- 20:20So as the work that celebrities and influencers get done becomes
- 20:23increasingly transparent through spreading the word on social
- 20:26media. Around Plastic surgery has
- 20:27lifted. As a result, it seems that Gen.
- 20:30Z are more willing than previous generations to get plastic
- 20:33surgery, psychology professor at Northwestern University Renee
- 20:38England tells Callie Holterman for the New York Times quote.
- 20:42Gen. Z grew up endlessly scrolling
- 20:44through idealized versions of their own faces and the faces of
- 20:47others. They have encountered more
- 20:49imagery of people with anti aging cosmetic procedures and
- 20:53fewer examples of faces that have naturally aged.
- 20:56Given that these procedures are typically associated with an
- 20:59older demographic, it seems we may have conflated the look of
- 21:03having work done with being older.
- 21:06Quote Certainly Fillers and Botox can make everyone look the
- 21:09same age. For example, Kris Jenner and Kim
- 21:11Kardashian look like twins in their latest Instagram photos.
- 21:15Professor Meredith Jones at Brunel University for Dazed
- 21:19Quote. A lot of cosmetic work makes the
- 21:21old look younger, and by default the young look older because
- 21:25they look the same. So rather than thinking, oh,
- 21:28everyone looks 25 now, we tend to think, oh, everyone somewhere
- 21:32looks between 45 and 75. And on the democratization of
- 21:37these procedures, I have another anecdote.
- 21:40So I got lip filler for the first time when I was 23, which
- 21:44was almost 10 years ago and I had to get lip filler from a
- 21:49board certified plastic surgeon. And this cost me over $800.00
- 21:56for half a syringe because that is how inaccessible it was just
- 22:00a decade ago. Now this was in Canada and I was
- 22:04the only person at the time that I knew in my entire life who had
- 22:09any injectables. But what's interesting is then
- 22:11when I moved to Australia less than a year later, my filler was
- 22:15a dime a dozen. And that's because the
- 22:17regulations around injectables at the time here were much more
- 22:21relaxed than they were in Canada O.
- 22:23As a result, way more people performed injectables an the
- 22:27prices were lower because it wasn't as specialized.
- 22:30So that meant way more regular people got filler and anti
- 22:33wrinkle injections and all of that kind of stuff here than
- 22:36they did in Canada at the time. So yes, the rate of young people
- 22:40getting injectables is rising, but that also correlates with
- 22:43these procedures becoming less expensive over the years and
- 22:47more accessible. The barrier to entry is just
- 22:50much lower. So more people in general are
- 22:53trying them and some of those people of course are Gen.
- 22:57Z. Because of this accessibility,
- 22:59it's also become more expected that most women have a little
- 23:03something, you know. Having said that, the average
- 23:06Gen. Z is probably not getting
- 23:08procedures as much as we are exposed to it while scrolling
- 23:11through social media, as Serena Smith writes for Dazed Quote.
- 23:15Essentially, as individuals like Kylie Jenner are hyper visible,
- 23:19it's likely we're looking to them as bellwethers for how Gen.
- 23:22Z look, even though the majority of us haven't been getting lip
- 23:25filler since the age of 16, unlike the youngest Kardashian
- 23:28sibling. Another popular theory As for
- 23:31why Gen. Z quote UN quote looks old is
- 23:34because of the way they dress and style their hair and makeup,
- 23:37which was the main criticism that 23 year old Taylor from the
- 23:41TikTok I mentioned before received.
- 23:43Many people who defended Taylor in her comments section claimed
- 23:46she looked older because her style is more put together.
- 23:50While many millennials were known for wearing business
- 23:53casual to the club back in the 2000s and early twenty 10s, Gen.
- 23:57Z's clean girl and preppy style stand in stark contrast to how
- 24:01we typically expect young people to dress. 1 user named at Winter
- 24:06and Summer wrote quote. I'm so noticing that Gen.
- 24:08Z, who dress more formal and tailored, give off older vibes
- 24:12instead of the baggy, sloppy look user at, Nicole wrote.
- 24:16I'm 30 and I feel like a lot of the girls in their 20s look
- 24:19older than me. Not that they're wrinkly or
- 24:22anything, I think it's just their style.
- 24:25Other TikTok users have noted that Gen.
- 24:27Z's penchant for nostalgia makes them seem older.
- 24:31The fast-paced trend cycle has made it that something from
- 24:33almost every decade is in fashion, where Gen.
- 24:36Z tends to draw on many different eras.
- 24:39Often these are nostalgic styles that millennials associate with
- 24:42older generations. As Kelsey Weakman writes for in
- 24:46the know quote, there is long been a rule in fashion that
- 24:49declares all popular styles must go from being trendy and
- 24:53outdated to trendy again over the course of 20 years.
- 24:57The so-called 20 year rule controlled the trend cycle for
- 25:00decades until TikTok took over. Since the COVID-19 pandemic
- 25:05began and TikTok usage increased 180% among 15 to 25 year olds,
- 25:11we've seen fashion from the 60s, the 70s, the 80s, the 90s, Y2K
- 25:15and the 20 tens. Tumblr era come back in style.
- 25:19Those are a lot of trends to cram into a measly 2 year
- 25:23period, as young people of any generation tend to be the
- 25:27cohorts that create and adopt trends.
- 25:29The accelerated trend cycle thanks to TikTok means that Gen.
- 25:32Zed is wearing styles older generations wore not that long
- 25:36ago and many of us still associate these styles with how
- 25:40Boomers or Gen. X or Millennials dressed in
- 25:42their youth. And when we see those styles
- 25:45now, it can feel like an older person who is just stuck in a
- 25:48trend they loved from their youth.
- 25:50Kind of like when you see an older person with an 80s perm
- 25:54these days, you know that they found that style in the 80s and
- 25:58they haven't changed their hair since.
- 26:01Or a more recent example would be Y2K.
- 26:03If you saw someone wearing Uggs just a couple of years ago, that
- 26:07would feel really dated and you would assume that was a
- 26:09millennial who was still holding on to the trends of their
- 26:12teenage years. Now Uggs are on ironically back
- 26:16in style, but if you're not keeping up with the micro trends
- 26:19that happened so quickly among youth culture, now an older
- 26:22person might look at Gen. Zed wearing Uggs and assume that
- 26:25they're a dated millennial, TikTok user at Jordan T
- 26:28Alexander explains. Quote, I think it is because
- 26:31Y'all look like Y'all's moms. A lot of fashion that is really
- 26:34popular today, especially the timeless fashion part of it
- 26:37pulls from the 80s and the 90s. You will see people wearing the
- 26:41same stuff as so many different age ranges, like nothing is
- 26:44discerning anymore. And then she goes on to mention
- 26:46that with trends like baggy jeans coming back, they are
- 26:49quote reminiscent of yesteryear, making Gen.
- 26:52Z look older. Finally, the prevalence of
- 26:54vaping among Gen. Z is often brought up in this
- 26:57aging conversation. According to a November 2022
- 27:00report from the CDC, one in six US high school students and one
- 27:05in 20 US middle schoolers are using a nicotine product at
- 27:08least once every day, with the vast majority of those nicotine
- 27:13users ingesting it via vaping. So while boomers and Gen.
- 27:16X had cigarettes in their youth, Gen.
- 27:18Z are vaping. And to be fair, most people that
- 27:21I know my age as a millennial vape too.
- 27:24But I think one of the biggest differences is that I don't
- 27:26really know anyone who smoked or vaped regularly as a teen or a
- 27:30young adult. Vaping really came into the
- 27:32picture in our late 20s. Obviously I don't need to go
- 27:36into why nicotine use can accelerate aging.
- 27:39It's well documented, but what isn't well documented is the
- 27:42long term effects of vaping. So I would argue that the jury
- 27:46is out on whether or not vaping is actually making Gen.
- 27:49Z look older, especially because you don't usually see those
- 27:52signs of aging so quickly. It's also important to note that
- 27:56Gen. Z does do a lot of good things
- 27:58that would prevent aging that previous generations of young
- 28:01people didn't like. They wear sunscreen, they don't
- 28:05do tanning beds nearly as much, They stay hydrated, and they
- 28:08also drink a lot less alcohol. So obviously there are many
- 28:12opinions out there about why Gen.
- 28:13Z is apparently aging more rapidly than previous
- 28:16generations. But at the end of the day, is
- 28:19this even really true? Are Gen.
- 28:21Z actually aging like, quote UN quote milk?
- 28:25Well, it wasn't that long ago that there was a viral
- 28:27discussion on Twitter about how Boomers and Gen.
- 28:29X looked super old as teenagers too.
- 28:33I think the reality is that Gen. Z actually is just getting
- 28:36older. The oldest, Gen.
- 28:38Z is turning 28th this year. And as millennials and even Gen.
- 28:42Z themselves have children, the demographic online is getting
- 28:46younger and younger and therefore the idea of someone
- 28:49who looks quote UN quote old online is also getting younger.
- 28:54So while I think some of the points we explored might be
- 28:56valid, it's also important for us to remember that the Internet
- 28:59is fickle. And more importantly, the
- 29:02Internet is not always right. Just because the topic drives
- 29:05viral conversation and turns out think pieces from mainstream
- 29:09media who as we know, are desperately trying to stay on
- 29:12the pulse with Gen. Z, it doesn't mean that these
- 29:15topics hold any weight at all. Infinite Scroll is a podcast
- 29:19written, produced, and presented by me at Lauren Meisner for
- 29:22Centennial World. Additional research and
- 29:25reporting is by Annabelle. Ben, David, thank you so much
- 29:28for listening. I love you guys and I will talk
- 29:30to you next week. Bye.