Startup Funding Espresso – Using the Four-Quadrant Slide

Investor Connect Podcast · Oct 16, 2026 · 2m

Using the Four-Quadrant Slide Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In pitching the startup, the founder shows how the business will be positioned in the market. The four-quadrant slide is one tool to show how the startup compares to the competition. Here's how to set up the four-quadrant slide. Start by identifying the key criteria for customers. This could be cost, performance, ease of use, or more. Check the competition for how they rank on the criteria compared to the startup. Choose the top two criteria and…