Cannes 2026: Post-Cookie Attribution Frameworks & Marketing Mix Modeling | Luke Smith, Croud, Founder & Global CEO
📬 Get the 3 best takeaways from every episode in a 2-minute email. Subscribe free: https://adpodcast.beehiiv.com
How do modern enterprise organizations scale global marketing initiatives across dozens of distinct geographic regions without inflating fixed payroll overhead?
Dylan Conroy sits down with Luke Smith, Global CEO of Croud, to break down the architectural evolution of modern digital media models and the transition from linear service agencies to tech-enabled delivery platforms.
The conversation covers several key tactical areas:
Decentralizing agency fixed-cost structures via custom…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.