(#81) Innovation Governance and Latent Customer Needs

Mechanical Engineering Made Simple · Jan 16, 2026 · 15m · transcript

Explore how effective innovation governance and deep customer insight drive breakthrough product development. This video explains why senior leadership engagement is critical to innovation success through clear charters, steering committees, and objective go or no-go decision criteria. Learn how teams navigate the fuzzy front end of development using ethnographic research and contextual inquiry to uncover unspoken, high-impact customer needs. Discover how wish mode thinking and idealized design move organizations beyond incremental improvements toward transformative, user-driven solutions…