Business: Apple, Inc. in the Tim Cook Era

Wealth-Building Made Simple · May 25, 2023 · 10m

Summary Notes: Alison and Phillip wrap this series by discussing Apple's growth and innovation during Cook's tenure, from the introduction of the Apple Watch to the launch of the App Store, and the financial rewards these moves have brought. It is noted that Apple has become a platform company, with other platforms being built on top of its own operating system. It is agreed that Tim Cook is equally as visionary as Steve Jobs from an operational standpoint, and that he has been able to implement his vision since becoming CEO. Apple is now generating a lot of revenue through its platform, and…