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How Product Language Shapes the Gap Between Institution and User
Ask someone how they’re doing financially and watch what happens. The pause before the answer. The slight shift in posture. The decision — usually in under a second — about how much to reveal and to whom.Money carries a story people tell about themselves. Whether they’re competent, responsible, secure. Whether they belong in certain conversations, deserve certain things, are the kind of person who has their finances under control. The emotional stakes of that story are high enough that most people will avoid an honest financial conversation with their closest friends before they’ll have it…
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