This Is How He Turned Agency Ownership Into a Video Game

Private Equity Data Guy · Apr 23, 2026 · 47m

Peter Kang built Barrel into a cash-flowing agency over fifteen years before he ever touched a deal. That patient foundation is what separates Barrel Holdings from a traditional PE firm. No fund, no management fees, no forced exit timeline. Just cash flows reinvested into acquiring good businesses at fair prices, with SBA financing doing the heavy lifting until the flywheel grows strong enough to need less leverage.

We talk through what Peter looks for beyond the obvious numbers, including client retention, average tenure, concentration risk, and whether there is real leadership depth below…