Latest / The Hot Line w/ Jeff Graham / September 1, 2025

Transcript

September 1, 2025 · The Hot Line w/ Jeff Graham

• 0:07
  [SPEAKER_06]: I'm Cammy McCormick and earthquake has ravaged eastern Afghanistan destroying entire villages and killing as many as eight hundred people.
• 0:18
  [SPEAKER_06]: hundreds of people have been injured, CBS's Holly Williams is monitoring.
• 0:22
  [SPEAKER_06]: They're using helicopters to ferry out some of the injured because roads have been cut off by landslides.
• 0:27
  [SPEAKER_01]: European Commission President
• 0:44
  [SPEAKER_06]: Ursula Vanderline was touring countries on the front lines near Russia's war on Ukraine when her plane was hit by GPS jamming as it approached Bulgaria.
• 0:54
  [SPEAKER_06]: Authorities there suspect Russia was behind it, spokeswoman Arianna Podesta.
• 0:58
  [SPEAKER_12]: This incident actually underlines the urgency of the mission that the president is carrying out in the front line member states these days.
• 1:07
  [SPEAKER_12]: There she has seen firsthand the everyday challenges of threats.
• 1:12
  [SPEAKER_06]: Coming from Russia, Guatemala's president said today his country is ready and willing to receive one hundred fifty unaccompanied miners per week from the US.
• 1:22
  [SPEAKER_06]: A federal judge yesterday halted the Trump administration from deporting one group that had already been boarded onto planes.
• 1:29
  [SPEAKER_06]: Beach plans are on hold for thousands of Americans this Labor Day holiday because of very poor water conditions.
• 1:36
  [SPEAKER_06]: Warnings have been issued over elevated bacteria levels.
• 1:39
  [SPEAKER_06]: CBS is lily at Luciano is in Bayshore, New York.
• 1:43
  [SPEAKER_49]: A recent report by a conservation group called Environment America found the key reason is outdated water and sewer systems that are allowing contamination to reach swimming areas.
• 1:54
  [SPEAKER_06]: Former Trump attorney and New York City mayor Rudy Giuliani was injured over the weekend in a car accident.
• 2:00
  [SPEAKER_06]: The head of his security said he'd stop to help a woman who was a victim of domestic violence and was then rear-ended, correspondent Dan Cleffler.
• 2:08
  [SPEAKER_17]: According to a spokesperson, eighty-one-year-old Giuliani sustained fractured vertebrae and multiple lacerations after the truck he was riding and was struck on a New Hampshire highway.
• 2:17
  [SPEAKER_17]: Giuliani's son Andrew thanked well-wishers for their support and described his father as tough.
• 2:23
  [SPEAKER_06]: With the drawing tonight and a powerball jackpot of more than one billion dollars, the dreams are big.
• 2:29
  [SPEAKER_06]: The first thing.
• 2:32
  [SPEAKER_06]: I don't know yet.
• 2:34
  [SPEAKER_06]: I don't know yet.
• 2:37
  [SPEAKER_06]: It will be the fifth largest prize in the game's history.
• 2:40
  [SPEAKER_06]: Britain's weather agency said today it recorded the hottest summer on record this year.
• 2:44
  [SPEAKER_06]: The previous record said in twenty eighteen.
• 2:48
  [SPEAKER_06]: This is CBS news.
• 2:51
  [SPEAKER_27]: sponsored by Progressive Insurance.
• 2:53
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• 2:59
  [SPEAKER_27]: Visit Progressive.com today.
• 3:01
  [SPEAKER_16]: A couple years ago, I was in the bathroom at the airport when I dropped my smartphone in the toilet.
• 3:07
  [SPEAKER_16]: Not smart.
• 3:08
  [SPEAKER_16]: I was multitasking when I should have been focused on the job at hand.
• 3:11
  [SPEAKER_16]: In Paris, but I'm not alone.
• 3:14
  [SPEAKER_16]: According to Google, seven million other multitaskers accidentally dropped their phones into the bowl last year.
• 3:20
  [SPEAKER_16]: A gentle reminder that right now, you can get yourself a brand new Samsung Galaxy A-Thirty Six.
• 3:26
  [SPEAKER_16]: Absolutely free with a thirty-five dollar plan from Pure Talk.
• 3:31
  [SPEAKER_16]: The A-thirty Six comes with scratch-resistant gorilla glass and a battery that'll last all day, along with unlimited talk-text and data on America's most dependable five G network.
• 3:40
  [SPEAKER_16]: In other words, it's tough and smart.
• 3:44
  [SPEAKER_16]: Something to think about next time you're multitasking in the necessary.
• 3:47
  [SPEAKER_16]: Just dial pound to fifty, say keyword, micro to get your free phone today.
• 3:52
  [SPEAKER_16]: You can make the switch in just ten minutes.
• 3:54
  [SPEAKER_16]: That's pound to five zero.
• 3:56
  [SPEAKER_16]: Say micro to switch to a no-nonsense smartphone and a company that actually stands for something.
• 4:01
  [SPEAKER_16]: Pure talk.
• 4:02
  [SPEAKER_06]: A new study of medical records suggests people of Coveller have their first hospitalization for heart failure years before white people, Christopher Cruz reports.
• 4:11
  [SPEAKER_37]: The study found a wide gap between the heart health of black and white patients.
• 4:15
  [SPEAKER_37]: Lead author, Dr. Sheel Ning Huang, is a research assistant professor at Northwestern.
• 4:20
  [SPEAKER_45]: Life patients are hospitalized for a high figure around age sixty, so that's more than thirteen years earlier than their life counterparts.
• 4:28
  [SPEAKER_37]: The study found Hispanic and Asian patients are also hospitalized years earlier than whites, although the gap is smaller, seven years for Hispanics and one year for Asians.
• 4:38
  [SPEAKER_37]: Christopher Cruz, CBS News
• 4:45
  [SPEAKER_06]: For decades, it's mostly been allowed to enter the country for free, but that could change.
• 4:50
  [SPEAKER_06]: Trump has threatened duties of two hundred percent or more.
• 4:53
  [SPEAKER_06]: That could raise prices and also create shortages and drive out generic drugs.
• 4:58
  [SPEAKER_06]: I'm Cammy McCormick, CBS News.
• 5:01
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• 5:04
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• 5:31
  [SPEAKER_25]: The Accua of the forecast is sponsored by Watertown Appliance, your locally owned appliance store.
• 5:35
  [SPEAKER_25]: It takes care of you seven days a week.
• 5:37
  [SPEAKER_25]: Factory Street Watertown.
• 5:38
  [SPEAKER_20]: Mostly sunny, comfortable for Labor Day, a beautiful afternoon with a high of seventy-nine.
• 5:42
  [SPEAKER_20]: Mainly clear tonight, comfy, but the load down to fifty-two.
• 5:45
  [SPEAKER_20]: Sun, some clouds passing shower two, two, stay the high seventy-eight.
• 5:49
  [SPEAKER_20]: Sun, a departly cloudy Wednesday, the high of eighty.
• 5:51
  [SPEAKER_20]: Thursday, sun, giving me the clouds with occasional afternoon rain, the high seventy-seven, with the record of the forecast time, meteorologist Jason Katarina.
• 5:58
  [SPEAKER_20]: On the News and Talk Authority, AM-TW-A-T-N.
• 6:11
  [SPEAKER_31]: from Hayatom Fox News headquarters in New York City.
• 6:16
  [SPEAKER_31]: Always seeking solutions never so in deficient.
• 6:21
  [SPEAKER_31]: It's Brian Killmead.
• 6:23
  [SPEAKER_39]: I'm so glad you're there.
• 6:24
  [SPEAKER_39]: It's the Brian Killmead show and I'm here on this Monday.
• 6:26
  [SPEAKER_39]: I know you're staring at school or you're staring at work tomorrow, but just enjoyed the day.
• 6:32
  [SPEAKER_39]: And if you listen to my show for the first time you will love it, you can always get it on the app.
• 6:37
  [SPEAKER_39]: And you just go to, you know, get the Fox News app.
• 6:39
  [SPEAKER_39]: You go on watch.
• 6:41
  [SPEAKER_39]: And you could see the show because we always stream it a lot of our guests are now on zoom.
• 6:44
  [SPEAKER_39]: See a love it.
• 6:45
  [SPEAKER_39]: Number two, if you can't do that, if you're driving on the bike running, you can just click on the headsets and you can listen to the show wherever you are.
• 6:53
  [SPEAKER_39]: We also archive it if you can't listen from nine to noon, which is a
• 6:57
  [SPEAKER_39]: every single day Eastern time.
• 6:59
  [SPEAKER_39]: So you can really make your own schedule.
• 7:00
  [SPEAKER_39]: So we have a special show for you some of the bigger interviews that I think that matter the most, it really gets you in that mode to have a fantastic fall.
• 7:08
  [SPEAKER_39]: Marcus Lamonus has got brand new series called The Fixer.
• 7:11
  [SPEAKER_39]: It's on the network on Channel five in New York and maybe you're in the Fox affiliate where you are.
• 7:17
  [SPEAKER_39]: But now it's on FBN and it's streaming on Fox Nation.
• 7:20
  [SPEAKER_39]: When I love about Marcus is he, you know, unbelievably successful.
• 7:24
  [SPEAKER_39]: He's got forty percent of the RV market.
• 7:26
  [SPEAKER_39]: You see his huge flags wherever you go.
• 7:28
  [SPEAKER_39]: Just bought bad bad bad bad bad to be honest.
• 7:30
  [SPEAKER_39]: This is big brawl with Gavin Newsom about it.
• 7:34
  [SPEAKER_39]: But he is now, maybe, between the prophet's old series and the new one called the fixer, he knows what it's like on the small business, on the restaurant, on the convenience store, on the clothing store, he brewery, whatever it is.
• 7:49
  [SPEAKER_39]: He knows what it's like to make mistakes.
• 7:52
  [SPEAKER_39]: He knows what it's like to fix things.
• 7:54
  [SPEAKER_39]: He knows what it's like to turn a prophet.
• 7:55
  [SPEAKER_39]: He knows the average person.
• 7:57
  [SPEAKER_39]: He's trying to help out.
• 7:59
  [SPEAKER_39]: comes from a family business.
• 8:01
  [SPEAKER_39]: He chose to help our family businesses.
• 8:03
  [SPEAKER_39]: So here's my interview with Marcus Lamona since he talks about his series and the country.
• 8:08
  [SPEAKER_39]: Listen.
• 8:09
  [SPEAKER_39]: Mark's will bonus is in studio.
• 8:11
  [SPEAKER_39]: Mark's great to see you again.
• 8:12
  [SPEAKER_39]: It's been two hours.
• 8:14
  [SPEAKER_39]: I know.
• 8:14
  [SPEAKER_39]: And you go into the US open.
• 8:16
  [SPEAKER_39]: Is that where you were in the top?
• 8:17
  [SPEAKER_39]: Where in my yellow tie?
• 8:18
  [SPEAKER_40]: You know, I put it on this morning.
• 8:20
  [SPEAKER_40]: My wife said it looked ridiculous.
• 8:21
  [SPEAKER_40]: I like it because it's not spring.
• 8:23
  [SPEAKER_40]: I said it's tennis week in New York.
• 8:25
  [SPEAKER_40]: Absolutely.
• 8:25
  [SPEAKER_40]: It's the only good thing happening in New York right now other than the people.
• 8:29
  [SPEAKER_40]: This election is not going to make me feel so good about my tie.
• 8:31
  [SPEAKER_39]: Right, absolutely.
• 8:32
  [SPEAKER_39]: So first off, where's the economy from your perspective?
• 8:36
  [SPEAKER_39]: From the people you meet and from the businesses you're in?
• 8:38
  [SPEAKER_40]: Yeah, I actually think the economy's okay.
• 8:40
  [SPEAKER_40]: I mean, there's obviously a lot of noise around tariffs.
• 8:43
  [SPEAKER_40]: People are concerned.
• 8:44
  [SPEAKER_40]: This latest move on Friday by Trump to address the investigation of furniture is going to put I think a few businesses in a bit of a
• 8:54
  [SPEAKER_40]: So there was a discussion on Friday.
• 8:58
  [SPEAKER_40]: President Trump talked about investigating the importing of furniture from around the globe and I think what he's really looking for is have people been trying to circumvent a tariff process have they've been trying to take stuff to Canada around the horn around the water.
• 9:13
  [SPEAKER_40]: and making sure that there is a very specific process around furniture.
• 9:19
  [SPEAKER_40]: The idea is, in Michigan, a lot of commercial furnitures made.
• 9:22
  [SPEAKER_40]: Grand Rapids, you go up to C steel case, Kindle, Kimball, you go into North Carolina.
• 9:26
  [SPEAKER_40]: That's where Hickory is, all the furniture that's built there.
• 9:30
  [SPEAKER_40]: I know the idea is that we want to build more here.
• 9:32
  [SPEAKER_40]: Okay, Brian, you and I've talked about it.
• 9:34
  [SPEAKER_40]: Yep.
• 9:35
  [SPEAKER_40]: You understand that takes time.
• 9:37
  [SPEAKER_40]: He can't just pop up a factory tomorrow and start making furniture.
• 9:40
  [SPEAKER_40]: We don't have the manufacturing capacity to do it.
• 9:42
  [SPEAKER_40]: But do agree with President Trump at any company that is circumventing any process around the tariffs needs to be investigated.
• 9:50
  [SPEAKER_40]: There needs to be harsh consequences for it.
• 9:52
  [SPEAKER_39]: I mean, remember the U.S.
• 9:53
  [SPEAKER_39]: M. T. The U.S.
• 9:55
  [SPEAKER_39]: Mexico Trade Agreement.
• 9:56
  [SPEAKER_39]: We watch China, start building factories in Mexico, and say, OK, these are Mexican companies.
• 10:02
  [SPEAKER_40]: They're not.
• 10:02
  [SPEAKER_40]: They're Chinese companies.
• 10:03
  [SPEAKER_40]: I think we want to look for those loopholes.
• 10:05
  [SPEAKER_40]: And what I am concerned about is, what does it ultimately do to the consumer?
• 10:09
  [SPEAKER_40]: The consumer right now seems to be fine.
• 10:12
  [SPEAKER_40]: seems to be fine because I think a lot of the manufacturers are kind of eating a lot of the retailers are eating the costs.
• 10:19
  [SPEAKER_40]: I think the manufacturers are eating some of the costs and distributors are eating some of the costs.
• 10:24
  [SPEAKER_40]: And candidly, the consumer is absorbing some of the costs, but it doesn't seem to be breaking anybody yet.
• 10:32
  [SPEAKER_40]: a couple of things.
• 10:33
  [SPEAKER_39]: If President Trump can get the price of every day goods down, we haven't really seen that in the supermarket inflation is just over two percent by two point five percent, but the cost of every day goods has not come down.
• 10:47
  [SPEAKER_39]: How do you do that?
• 10:48
  [SPEAKER_40]: Well, I think the average person on the street thinks inflation and they think COVID.
• 10:53
  [SPEAKER_40]: And COVID was a function of the supply and demand curve breaking, right?
• 10:57
  [SPEAKER_40]: People were, there's free money everywhere.
• 10:59
  [SPEAKER_40]: People were consuming more than could be produced.
• 11:01
  [SPEAKER_40]: In this particular case, inflation is transitory.
• 11:05
  [SPEAKER_40]: There's a reset of the price.
• 11:07
  [SPEAKER_40]: It isn't that demand is outpacing supply.
• 11:10
  [SPEAKER_40]: And that's what's driving up the price, tariffs.
• 11:13
  [SPEAKER_40]: other costs that are out there driving up the price and consumers seem to be able to to be settling into that a little bit more.
• 11:20
  [SPEAKER_40]: How do you drop general prices?
• 11:22
  [SPEAKER_40]: I'm not sure you can.
• 11:23
  [SPEAKER_40]: There's not many moments in history when prices go back.
• 11:27
  [SPEAKER_40]: Right.
• 11:27
  [SPEAKER_40]: I don't see them go backwards.
• 11:28
  [SPEAKER_39]: We had that nine percent push two and a half three years ago.
• 11:32
  [SPEAKER_39]: You want to head in one of the companies that you reinvigorated was bedbath beyond.
• 11:36
  [SPEAKER_39]: You made it to season last week.
• 11:38
  [SPEAKER_39]: I looked at the math.
• 11:39
  [SPEAKER_39]: it doesn't pay for us to go into California or not.
• 11:42
  [SPEAKER_39]: Governor Gavin Newsom tries to be he's trying to be present.
• 11:45
  [SPEAKER_39]: He took that personal and he mocked the fact that bedbeth and beyond want you know it won't.
• 11:56
  [SPEAKER_40]: You know, I put out a statement.
• 11:57
  [SPEAKER_40]: I think it was last Tuesday morning talking about how difficult it is to do business in California.
• 12:03
  [SPEAKER_40]: And it was purely on the basis of if you go into California to rent a space, it's expensive.
• 12:09
  [SPEAKER_40]: If you had to have to hire people, it's expensive.
• 12:11
  [SPEAKER_40]: If you have to pay all these tort fees, it's expensive.
• 12:14
  [SPEAKER_40]: And the cost, the yield for doing business in California is in good minimum wage, too.
• 12:19
  [SPEAKER_40]: It's not a labor issue.
• 12:21
  [SPEAKER_40]: A lot of people came after me and said, you don't want to pay people the right amount of money.
• 12:24
  [SPEAKER_40]: I have no problem paying people more than their worth.
• 12:28
  [SPEAKER_40]: No problem.
• 12:29
  [SPEAKER_40]: It's all the other layers of expenses that are out there.
• 12:32
  [SPEAKER_40]: Instead of Gavin Newsom, Governor Newsom coming out and saying, hey, I don't agree with your position.
• 12:38
  [SPEAKER_40]: I think you're wrong about these five things.
• 12:40
  [SPEAKER_40]: I'd love to have a discussion with you and other business leaders.
• 12:43
  [SPEAKER_40]: His comment was,
• 12:45
  [SPEAKER_40]: In fact, it came out of his press room first.
• 12:47
  [SPEAKER_40]: Let us know when Bed Bath and Beyond is relevant again.
• 12:49
  [SPEAKER_40]: I understand you've opened one store, call us when you open two.
• 12:53
  [SPEAKER_40]: He then comes back and says things like, I created this new red hat.
• 12:57
  [SPEAKER_40]: It says Newsom is right about everything.
• 12:59
  [SPEAKER_40]: Bed Bath and Beyond called me and asked me if they could sell it.
• 13:02
  [SPEAKER_40]: I said absolutely not.
• 13:04
  [SPEAKER_40]: It's the amount of time.
• 13:05
  [SPEAKER_40]: And so, among these text chains with chairman's and CEOs of big major technology companies in California saying, Marcus, we love you, we like him.
• 13:15
  [SPEAKER_40]: There was text chains set up between all three of us.
• 13:18
  [SPEAKER_40]: I said, listen, I'd be happy to talk about it.
• 13:21
  [SPEAKER_40]: Governor, I'd be happy to sit down and talk about what the issues are.
• 13:24
  [SPEAKER_40]: No response.
• 13:26
  [SPEAKER_40]: No response.
• 13:27
  [SPEAKER_40]: And so I'm not sure, I'm sure he's a pleasant and delightful human being.
• 13:32
  [SPEAKER_40]: You do.
• 13:33
  [SPEAKER_40]: I'm sure he is.
• 13:34
  [SPEAKER_40]: Sure.
• 13:34
  [SPEAKER_40]: I have to believe the best in everybody.
• 13:36
  [SPEAKER_40]: But from a philosophical standpoint, I'm not sure what game he's playing right now.
• 13:41
  [SPEAKER_39]: Right, to me, I would be just, if I'm a public official, doing his service, my goal is to bring as much industry as possible to the people that put me in office, I couldn't care less whether Gavin Newsom like me or not.
• 13:52
  [SPEAKER_39]: If I'm the governor, I'm calling up Marcus Climona, so I'm saying how do I work this out?
• 13:56
  [SPEAKER_39]: Yeah, number one, I wouldn't start with personal insult, but Trump has done that, too.
• 14:00
  [SPEAKER_39]: But he says, when you come to see him, I'll give you the best examples that contrast to two.
• 14:04
  [SPEAKER_39]: He didn't like the CEO of, I think it was Intel.
• 14:08
  [SPEAKER_39]: He said he's got too many hooks to Chinese.
• 14:10
  [SPEAKER_39]: Right.
• 14:10
  [SPEAKER_39]: So he's guy closed up and says, Kai, come see you.
• 14:12
  [SPEAKER_39]: He said, of course, they met.
• 14:14
  [SPEAKER_39]: And now it looks like the government owns a piece of Intel.
• 14:17
  [SPEAKER_39]: So go ahead.
• 14:19
  [SPEAKER_39]: Let's work it out face to face.
• 14:21
  [SPEAKER_39]: That seems to be the way you roll.
• 14:23
  [SPEAKER_40]: I listen, I got frustrated and I had to hold everything back from getting really hyperbolic with him.
• 14:28
  [SPEAKER_40]: What I realized is I'm setting an example for other business leaders and other young folks who were looking at that saying, you can disagree about it.
• 14:36
  [SPEAKER_40]: I did, I did, but you can disagree about it topic.
• 14:39
  [SPEAKER_40]: But at the end of the day, if you have the fourth largest economy in the world, as he's told the nine times and told everybody else, why not try to have the third largest economy?
• 14:48
  [SPEAKER_40]: Why not try to figure out a way to generate more from loop from the marketplace as opposed to just raising taxes and generating what?
• 14:56
  [SPEAKER_40]: I've been a better suggestion.
• 14:58
  [SPEAKER_39]: If you have the fourth largest economy, maybe you could try to get out of the red and move it to the black.
• 15:02
  [SPEAKER_39]: Why are you in deficit yet you have the highest taxes in the country?
• 15:06
  [SPEAKER_39]: Maybe we could work on the math problem together, or maybe I'm going to get one of the most successful business people in the country to give me some advice and tell me what other states are doing.
• 15:14
  [SPEAKER_40]: I wrote him a whole dissertation about the nine steps to actually solve this problem in California.
• 15:19
  [SPEAKER_40]: I posted it.
• 15:20
  [SPEAKER_40]: Everybody else reposted it.
• 15:22
  [SPEAKER_40]: His office saw it.
• 15:24
  [SPEAKER_40]: He just doesn't want to engage and I'm not quite sure.
• 15:26
  [SPEAKER_40]: And I said to him, if you have aspirations of being more than the governor.
• 15:31
  [SPEAKER_40]: This is the moment where you can show people that you can rise above the silliness.
• 15:36
  [SPEAKER_40]: I don't have time to talk about selling hats on my, I don't have time to deal with.
• 15:39
  [SPEAKER_39]: Do I?
• 15:40
  [SPEAKER_39]: So how do you feel about this?
• 15:41
  [SPEAKER_39]: I know Republicans are not happy with like Rand Paul, but the President of the United States said to Intel, and I think in the video,
• 15:50
  [SPEAKER_39]: I think we should don't know a piece of this.
• 15:52
  [SPEAKER_39]: We are subsidizing Intel, we're incentivizing you to come back with your production.
• 15:56
  [SPEAKER_39]: Shouldn't the American people benefit from this?
• 15:59
  [SPEAKER_39]: Guys like Bernie Sanders loves this.
• 16:02
  [SPEAKER_39]: Mark, we know Secretary Luttonic loves this.
• 16:05
  [SPEAKER_39]: He says he does a commerce secretary.
• 16:07
  [SPEAKER_39]: Marcus, how do you feel about it?
• 16:08
  [SPEAKER_39]: Why does Bernie Sanders love it?
• 16:11
  [SPEAKER_39]: He says the American people should benefit from the public investment in a private company.
• 16:17
  [SPEAKER_40]: I think that both sides of the aisle have probably created a little bit of misinformation.
• 16:21
  [SPEAKER_40]: It isn't like on Friday, Donald Trump decided to shake hands with Intel and write a check.
• 16:26
  [SPEAKER_40]: There was money that was already deployed inside of Intel.
• 16:30
  [SPEAKER_40]: It's already deployed by the previous human history.
• 16:32
  [SPEAKER_40]: That's right.
• 16:33
  [SPEAKER_40]: It's not new money.
• 16:34
  [SPEAKER_40]: It's not new money.
• 16:35
  [SPEAKER_40]: It's money that's already deployed.
• 16:36
  [SPEAKER_40]: And the goal behind our government is once to something is done, how do you maximize the outcome?
• 16:42
  [SPEAKER_40]: And I think the way they're looking at it is if we can drive, chip making here in the US, and we can drive advancement at Intel, rather than taking my loan back if I can two exit, three exit, four exit, why wouldn't I do that?
• 16:55
  [SPEAKER_40]: I understand that people don't want, on both sides of the aisle, people don't want government to be involved in private business.
• 17:01
  [SPEAKER_40]: But the money was already there.
• 17:03
  [SPEAKER_40]: It's not a new transaction.
• 17:05
  [SPEAKER_40]: On the other side, you talk about an Nvidia and Trump saying, hey, I want to get a little vague for everything you sell into China.
• 17:11
  [SPEAKER_40]: Well, the country now for him.
• 17:12
  [SPEAKER_40]: That's right.
• 17:13
  [SPEAKER_40]: People are upset about that.
• 17:14
  [SPEAKER_40]: Listen, if you want to pay me a fee,
• 17:17
  [SPEAKER_40]: To go do business somewhere else, business that you're going to do anyway.
• 17:20
  [SPEAKER_40]: And it's going to build the value of the company.
• 17:21
  [SPEAKER_40]: And the American public is going to make money from that.
• 17:25
  [SPEAKER_40]: I don't understand what the problem is.
• 17:27
  [SPEAKER_40]: People are making this correlation.
• 17:28
  [SPEAKER_40]: We're acting like China with the government-owning businesses.
• 17:31
  [SPEAKER_40]: Listen, during COVID, didn't we put a lot of money in that big three on the autos?
• 17:35
  [SPEAKER_40]: Absolutely.
• 17:35
  [SPEAKER_40]: Can we get a lot of money back?
• 17:37
  [SPEAKER_40]: About two thousand eight.
• 17:38
  [SPEAKER_40]: Can we get a lot of money back?
• 17:39
  [SPEAKER_39]: No.
• 17:39
  [SPEAKER_39]: Okay.
• 17:40
  [SPEAKER_39]: A couple of things.
• 17:43
  [SPEAKER_39]: If I'm competing with Intel, you have a company in your making chips.
• 17:48
  [SPEAKER_39]: And all of a sudden, the government's invested in Intel.
• 17:51
  [SPEAKER_39]: How do we feel about that?
• 17:52
  [SPEAKER_39]: Now there's a government going to be picking winners and losers.
• 17:55
  [SPEAKER_39]: It's going to be certain that especially something is high tech and really is national security oriented.
• 17:59
  [SPEAKER_40]: I think that's probably the real issue that has merit.
• 18:04
  [SPEAKER_40]: Is the government picking winners and losers at any time you have a dog in the fight?
• 18:08
  [SPEAKER_40]: Your job is to pick the winners.
• 18:10
  [SPEAKER_40]: Your job is to give that business advancement.
• 18:12
  [SPEAKER_40]: If you and I bought ten percent of whatever company it was, we're going to promote it.
• 18:17
  [SPEAKER_40]: We're going to adorn it.
• 18:18
  [SPEAKER_40]: We're going to tell other people about it.
• 18:20
  [SPEAKER_40]: We're going to want that business to win because we have a vested interest.
• 18:23
  [SPEAKER_40]: And I don't know why that's a bad thing.
• 18:24
  [SPEAKER_40]: Right.
• 18:24
  [SPEAKER_40]: Okay.
• 18:25
  [SPEAKER_40]: So when we do we have another segment, we do okay.
• 18:28
  [SPEAKER_39]: Great.
• 18:28
  [SPEAKER_39]: So when we come back, I want to talk about your show tonight.
• 18:30
  [SPEAKER_39]: All right.
• 18:31
  [SPEAKER_39]: And I also want to get your take on the deficit.
• 18:35
  [SPEAKER_39]: I think all this is for one reason.
• 18:37
  [SPEAKER_39]: As the tariffs come in, and the pieces of places like Intel come in, the president is laser-focused on the deficit.
• 18:46
  [SPEAKER_39]: I know Scott Bessant is, and I'm wondering if this could be a bigger play than that to try to reverse the thirty-seven trillion dollars and stop it from growing, which you did I understand last month.
• 18:59
  [SPEAKER_39]: because the interest rate on that debt is taking about or taking away or discretionary spending.
• 19:04
  [SPEAKER_39]: So as Marcus Lamonis feel that way, his show is going to be on tonight on FBN at eight o'clock.
• 19:10
  [SPEAKER_39]: It's called the fixer.
• 19:11
  [SPEAKER_39]: Don't move.
• 19:12
  [SPEAKER_31]: This is the best of Brian Kilmede.
• 19:28
  [SPEAKER_26]: Greg is a real-previgent user, and this is his story.
• 19:31
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• 19:32
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• 19:33
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• 19:35
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• 19:38
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• 19:54
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• 19:57
  [SPEAKER_33]: I just got my grid doctor, three hundred solar generator.
• 20:01
  [SPEAKER_33]: It charged fast, and now I've got peace of mind for the next blackout.
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• 20:17
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• 20:19
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• 20:57
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• 21:27
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• 21:31
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• 22:02
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• 22:06
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• 22:42
  [SPEAKER_36]: Hey, it's Nigel and Larry here at FX for Honda.
• 22:45
  [SPEAKER_35]: I can't believe students are on their way to college already.
• 22:48
  [SPEAKER_36]: Yeah, I can't believe how fast this summer flew by.
• 22:50
  [SPEAKER_35]: Hey Nigel, tell the truth, your first car back in school, it barely made it to the parking lot, right?
• 22:56
  [SPEAKER_35]: It had character, and a whole new floor big enough to see the road, it's exactly why today students and parents need a Honda, no duct tape, no prayers, just reliable, safe, ready for any season drive.
• 23:09
  [SPEAKER_36]: Right, FX Capura Honda, you can grab a civic that sips gas and a cord that looks sharp or a CRV that lasts at snow.
• 23:17
  [SPEAKER_35]: Because let's face it, college is stressful enough.
• 23:20
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• 23:22
  [SPEAKER_36]: Or Thursday night, or Saturday when you're driving at home with a basket of laundry from mom.
• 23:27
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• 23:33
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• 23:36
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• 23:37
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• 23:42
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  [SPEAKER_34]: What does your welcome home look like?
• 23:58
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• 24:01
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• 24:05
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• 24:16
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• 24:26
  [SPEAKER_42]: In June, June, June, June, June.
• 24:45
  [SPEAKER_31]: his mouth to your ears.
• 24:47
  [SPEAKER_31]: It's Brian Kilmade.
• 24:51
  [SPEAKER_39]: Marcus Le Motors is here.
• 24:52
  [SPEAKER_39]: He's close to the fixture.
• 24:54
  [SPEAKER_39]: I just bought Fed bad from beyond.
• 24:56
  [SPEAKER_39]: He's executive chairman there.
• 24:58
  [SPEAKER_39]: And Marcus, I'm excited that you're going to be on FBN tonight.
• 25:01
  [SPEAKER_39]: I'm excited to eight o'clock.
• 25:03
  [SPEAKER_40]: It's a different kind of episode.
• 25:04
  [SPEAKER_40]: You know, we've had, we aired them all on the network and now wearing a mon Fox business.
• 25:09
  [SPEAKER_40]: This is, I think, the fifth episode.
• 25:11
  [SPEAKER_40]: Tonight's a good example of kind of like the relationship with Gavin News.
• 25:15
  [SPEAKER_40]: I'm not every relationship's going to work out.
• 25:17
  [SPEAKER_40]: And I think the viewer's going to be really stunned to see that happen.
• 25:20
  [SPEAKER_40]: Really stunned.
• 25:20
  [SPEAKER_39]: So we do have a clip, Allison, is it from this episode?
• 25:23
  [SPEAKER_39]: OK, great.
• 25:24
  [SPEAKER_39]: Let's listen.
• 25:25
  [SPEAKER_22]: So when people come in, it's BIOB at our location, other locations if we do get to open.
• 25:29
  [SPEAKER_22]: Those will be able to have a liquor license provided to, you know, who have a liquor license now?
• 25:34
  [SPEAKER_23]: So Hoboken is a BIOB town because of the liquor license laws.
• 25:38
  [SPEAKER_40]: So why did you pick a location that you couldn't get a liquor license if that was your concept?
• 25:42
  [SPEAKER_22]: If you wouldn't want to have the liquor license be the limiting factor to growth.
• 25:45
  [SPEAKER_40]: That isn't tipsy in your name.
• 25:47
  [SPEAKER_40]: But that's why they need BIOB.
• 25:49
  [SPEAKER_22]: We're BIOB.
• 25:49
  [SPEAKER_22]: Okay, cool, yeah.
• 25:52
  [SPEAKER_40]: That was cool.
• 25:52
  [SPEAKER_40]: It's just like, that's the stupidest thing.
• 25:55
  [SPEAKER_40]: It accelerated from there and I ended up, you have to watch it, but I ended up having a blowout with them about five minutes later.
• 26:02
  [SPEAKER_39]: And what happens is, can you tell everyone because you're not an actor?
• 26:08
  [SPEAKER_39]: But no, I'm an aerial actor.
• 26:09
  [SPEAKER_39]: I tried to do it without you.
• 26:10
  [SPEAKER_40]: It was terrible.
• 26:12
  [SPEAKER_40]: It's really, it's almost like following over my shoulders that go into a business to try to help them figure out what's right and what's wrong.
• 26:20
  [SPEAKER_40]: I do it with my own money.
• 26:21
  [SPEAKER_40]: I invest or I don't invest in this particular case.
• 26:24
  [SPEAKER_40]: I don't invest.
• 26:25
  [SPEAKER_40]: And over the years, I've done it a lot.
• 26:27
  [SPEAKER_40]: And the goal is really to have people understand the do's and don'ts of business.
• 26:31
  [SPEAKER_40]: Right.
• 26:32
  [SPEAKER_40]: But it's really important.
• 26:32
  [SPEAKER_40]: You want the audience watching to pick something up.
• 26:35
  [SPEAKER_40]: I want them to play along.
• 26:36
  [SPEAKER_40]: I want them to say, like, on social where we're out there texting a people will say, don't do it, invest, don't invest.
• 26:42
  [SPEAKER_40]: I want people to play along, but I want young kids to learn.
• 26:45
  [SPEAKER_40]: The art of the handshake, the art of the deal, how to be honorable, how to treat people with respect, what not to do, what to do.
• 26:51
  [SPEAKER_39]: I don't want to give too much out of the episode, but what did you go in hoping to do a deal?
• 26:57
  [SPEAKER_39]: What did you say?
• 26:58
  [SPEAKER_39]: I'm taking this.
• 27:00
  [SPEAKER_39]: I'm taking this, and I'm going to, I see potential here.
• 27:03
  [SPEAKER_40]: When I pick them specific from tonight, I was going in to teach them and the viewer a lesson.
• 27:10
  [SPEAKER_40]: I didn't actually think I would ever do a deal.
• 27:13
  [SPEAKER_40]: I went in to teach them a lesson about the right attitude and the right mindset, and they didn't have it.
• 27:18
  [SPEAKER_40]: Who taught you the fundamentals?
• 27:20
  [SPEAKER_40]: Where'd you learn the fundamentals?
• 27:23
  [SPEAKER_40]: I learned the fundamentals on Southwest A Street in the June.
• 27:26
  [SPEAKER_40]: It's little Havana in Miami.
• 27:29
  [SPEAKER_40]: And that's the hard knocks my family had a car business in the middle of Little Havana in the nineteen nineties.
• 27:34
  [SPEAKER_40]: And one day we'll all share a couple stories with you, but people used to come in from around the world and I remember being there's a little kid and seeing men show up from South America with suitcases full of cash.
• 27:48
  [SPEAKER_40]: Two cases, I mean like a million dollars of cash to buy ten suburbans, twelve suburbans, twenty suburbans.
• 27:54
  [SPEAKER_40]: And so I learned a little bit about that.
• 27:56
  [SPEAKER_40]: I also watched my dad negotiate with the city of Miami and how the backroom deals were done.
• 28:00
  [SPEAKER_40]: My dad passed away now and I saw him bribe people and I saw how government work that I saw at all.
• 28:06
  [SPEAKER_40]: So when I came out, I was like, there's a way to do business, and then I'm going to do it the opposite of how my dad did it.
• 28:10
  [SPEAKER_40]: Streets put you have the Streets more gene.
• 28:12
  [SPEAKER_40]: I'm more of a street smarts person than I have a book smarts person.
• 28:15
  [SPEAKER_40]: What did you learn in school?
• 28:16
  [SPEAKER_40]: I think I was a political science major at Marquez who didn't do much business.
• 28:21
  [SPEAKER_40]: I had terrible grades.
• 28:22
  [SPEAKER_40]: So much stuff is on instinct and what you learned as a kid.
• 28:25
  [SPEAKER_40]: It's time, young, as I started business when I was twenty-five.
• 28:29
  [SPEAKER_40]: Uh, I worked, uh, I went my first public company.
• 28:32
  [SPEAKER_40]: I was twenty-seven.
• 28:33
  [SPEAKER_40]: I coca hired me as the CEO of a public company.
• 28:35
  [SPEAKER_40]: Wow.
• 28:36
  [SPEAKER_40]: The company was going out of business.
• 28:37
  [SPEAKER_40]: I learned how to wind it down.
• 28:39
  [SPEAKER_40]: And that company was.
• 28:40
  [SPEAKER_40]: It was, uh, an RV business.
• 28:41
  [SPEAKER_40]: It doesn't exist anymore.
• 28:43
  [SPEAKER_40]: Holiday RV super stores.
• 28:44
  [SPEAKER_40]: So, I've learned a lot.
• 28:47
  [SPEAKER_40]: and you picked you so you have this you literally have learned on the street.
• 28:51
  [SPEAKER_40]: I'm a pretty scrappy guy.
• 28:52
  [SPEAKER_40]: That's how people would describe me.
• 28:54
  [SPEAKER_40]: I could put on a tie in a suit.
• 28:56
  [SPEAKER_40]: This is the only time I ever dressed like this.
• 28:57
  [SPEAKER_39]: Did you ever feel compelled to get the PhD being that you've had that type of success?
• 29:02
  [SPEAKER_39]: Did you want the paperwork to back in?
• 29:04
  [SPEAKER_40]: No, because business is too much of a drug for me.
• 29:06
  [SPEAKER_40]: I love it.
• 29:07
  [SPEAKER_40]: It's just the way I consume it.
• 29:09
  [SPEAKER_40]: I'd have to stop and go to school.
• 29:10
  [SPEAKER_39]: So I asked Phil Knight, I go, I worried you book, we must have been so stressful every month, not be able to make pay roll and have to play to the bank.
• 29:17
  [SPEAKER_39]: And he said, Brian, I loved every second of it.
• 29:19
  [SPEAKER_39]: I go, you didn't know if you were going to survive.
• 29:21
  [SPEAKER_39]: You didn't know if the sneakers were going to go.
• 29:22
  [SPEAKER_40]: It was an eight and nine same thing for me.
• 29:24
  [SPEAKER_40]: I was in the RV business.
• 29:25
  [SPEAKER_40]: I thought I was going to go out of business.
• 29:27
  [SPEAKER_40]: Car business and the housing market combined, awful.
• 29:30
  [SPEAKER_40]: And but this, this dress that you thrive on because you feel you can solve it.
• 29:34
  [SPEAKER_40]: That's what I do.
• 29:34
  [SPEAKER_40]: I'm a problem.
• 29:35
  [SPEAKER_40]: I'm a fixer.
• 29:35
  [SPEAKER_40]: There you go.
• 29:36
  [SPEAKER_40]: We have a show in Fox.
• 29:37
  [SPEAKER_40]: Check it out.
• 29:37
  [SPEAKER_39]: It's on Fox Nation and Fox business.
• 29:40
  [SPEAKER_39]: It's called the fixer.
• 29:41
  [SPEAKER_39]: Markets from owners.
• 29:41
  [SPEAKER_39]: Thanks so much.
• 29:42
  [SPEAKER_39]: Hopefully you continue to come by.
• 29:44
  [SPEAKER_39]: You got it, buddy.
• 30:02
  [SPEAKER_07]: Hey everybody, it's Derek and Mike over visola Subaru Watertown.
• 30:05
  [SPEAKER_07]: Mike, I am excited.
• 30:06
  [SPEAKER_07]: It's our summer savings event.
• 30:08
  [SPEAKER_11]: That's right, Derek.
• 30:08
  [SPEAKER_11]: Every one of our Subaru's have huge savings along with special financing.
• 30:12
  [SPEAKER_07]: Like the twenty twenty five Subaru Outback would, one point nine percent APR for up to seventy two months.
• 30:17
  [SPEAKER_07]: Plus ninety six percent of Subaru Outback models sold in the past ten years are still in the road today.
• 30:21
  [SPEAKER_07]: That's more than Honda CRV or Toyota RF four.
• 30:24
  [SPEAKER_11]: So come visit us during our summer savings event, check out our huge savings on every new Subaru and get twenty twenty five Subaru Outback with one point nine percent APR for seventy two months.
• 30:33
  [SPEAKER_07]: It's all happening if you sell a Subaru water town during our summer savings event.
• 30:37
  [SPEAKER_07]: If you sell a Subaru where we will make you huge visit Subaru.com or out of Washington Street for all the details.
• 30:44
  [SPEAKER_15]: New, twenty-twenty-twenty-twenty-twenty-twenty.
• 31:03
  [SPEAKER_06]: If a devastating earthquake in eastern Afghanistan has left as many as eight hundred people dead, it wiped out entire villages.
• 31:12
  [SPEAKER_00]: Nearly ninety-five percent of our village houses are destroyed.
• 31:14
  [SPEAKER_00]: We have many dead and wounded people, almost every family has five to ten wounded.
• 31:20
  [SPEAKER_06]: While touring countries near the front lines with Russia's war on Ukraine, European Commission President Ursula von der Leyen's plane was jammed.
• 31:28
  [SPEAKER_12]: There was GPS jamming, but the plane landed safely in Bulgaria.
• 31:33
  [SPEAKER_12]: We have received information from the Bulgarian authorities that they suspect this was due to blatant interference by Russia.
• 31:42
  [SPEAKER_06]: EU spokeswoman Arianna Podesta, China's hosting a summit of world leaders and hoping to deepen partnerships with countries that have strained relations with the US among them, Russia and India.
• 31:53
  [SPEAKER_06]: The leaders of those two countries held hands.
• 31:56
  [SPEAKER_06]: CBS News Brief, I'm Kami McCormick.
• 32:01
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• 32:03
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• 32:18
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• 32:31
  [SPEAKER_19]: The Taco Joy Food Truck made them famous.
• 32:34
  [SPEAKER_19]: And now, the new Taco Joy out of Washington Street, Taco Joy is here.
• 32:40
  [SPEAKER_19]: Serving up fresh made in house favorites every day.
• 32:43
  [SPEAKER_19]: We're talking carnitas so tender they melt in your mouth.
• 32:47
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• 32:49
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• 32:51
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• 32:56
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• 32:58
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• 33:04
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• 33:06
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• 33:10
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• 33:14
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• 33:16
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• 33:18
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• 33:26
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• 33:31
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• 33:35
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• 33:40
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• 33:49
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• 34:00
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• 34:09
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• 34:31
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• 34:35
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• 34:37
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• 35:01
  [SPEAKER_20]: you
• 35:33
  [SPEAKER_31]: The talk show that's getting you talk is you're with Brian Kilmead.
• 35:37
  [SPEAKER_02]: The feedback in the buzz is so good not only from our customers but from our team members.
• 35:42
  [SPEAKER_02]: They want to work in a wonderful restaurant so we're doing everything for our guests and our team members.
• 35:48
  [SPEAKER_39]: So that's what they did.
• 35:50
  [SPEAKER_39]: What that is the CEO of Cracker Barrel who decided to change their logo and approach and Pete the backlash was only one of the biggest backlash I've ever seen for a marketing restaurant situation.
• 36:04
  [SPEAKER_39]: Cracker Barrel found itself at odds with his fans, with his supporters, with his uncle, Herschel logo who was taken off.
• 36:11
  [SPEAKER_39]: And the stock drop to a hundred and forty worth in terms of overall worth a hundred and forty million dollars.
• 36:18
  [SPEAKER_39]: Then they decided we made a mistake.
• 36:20
  [SPEAKER_39]: Let's go back to the way it was.
• 36:21
  [SPEAKER_39]: John Taffer, host of our rescue author of the power of conflict and expert in all things restaurant related.
• 36:27
  [SPEAKER_39]: John have you ever seen a marketing plan like this blow up so epically?
• 36:32
  [SPEAKER_30]: It's actually unbelievable, Brian.
• 36:34
  [SPEAKER_30]: Think about this for a second.
• 36:35
  [SPEAKER_30]: There was a design team involved that came up with an interior concept, a graphic company that had to come up with the graphic logo, the executive team that had to approve everything.
• 36:46
  [SPEAKER_30]: Every one of them get paid really to know their customer, right?
• 36:51
  [SPEAKER_30]: To attach themselves to the likes of their customers.
• 36:54
  [SPEAKER_30]: Every one of them completely blew it, Brian.
• 36:57
  [SPEAKER_30]: It isn't just the logo.
• 36:58
  [SPEAKER_30]: They took that interior and they want to paint it white.
• 37:01
  [SPEAKER_30]: It's drastic change.
• 37:05
  [SPEAKER_30]: Brands like Cracker Barrel survive on authenticity.
• 37:09
  [SPEAKER_30]: It's not a new brand, Brian.
• 37:10
  [SPEAKER_30]: We can change it, wiggle it, move it.
• 37:13
  [SPEAKER_30]: And we've seen things like this in the past.
• 37:15
  [SPEAKER_30]: Remember Kentucky Fried Chicken became KFC.
• 37:19
  [SPEAKER_30]: But they didn't change their identity.
• 37:21
  [SPEAKER_30]: They wanted to sort of make the word fried disappear.
• 37:24
  [SPEAKER_30]: and international house of pancakes became eye hop because they didn't want to just be known for pancakes.
• 37:30
  [SPEAKER_30]: So there's ways to do this effectively.
• 37:33
  [SPEAKER_30]: This almost reminds me of the new coke in a way.
• 37:37
  [SPEAKER_39]: Because if it failed and they had a quick reverse course and it got a lot of attention for the old coke when it did gum back, right?
• 37:43
  [SPEAKER_39]: It dominated the new cycle.
• 37:45
  [SPEAKER_30]: It did, and think about what CrackerBow could be doing.
• 37:47
  [SPEAKER_30]: See, I wouldn't have gone back to the new logo.
• 37:49
  [SPEAKER_30]: First of all, I would disempower the team that made these decisions.
• 37:52
  [SPEAKER_30]: I wouldn't let them make any more decisions point forward.
• 37:55
  [SPEAKER_30]: Second of all, I would say, you know what?
• 37:57
  [SPEAKER_30]: We heard you.
• 37:58
  [SPEAKER_30]: Let's run a contest.
• 38:00
  [SPEAKER_30]: And let's put forth four or five new fun logos and let's involve our customers.
• 38:05
  [SPEAKER_30]: And let's spread this out for another couple of weeks.
• 38:07
  [SPEAKER_30]: So we can get a little more media coverage as voting happens, and they take the new logo, I get it.
• 38:12
  [SPEAKER_30]: I'm a new logo, Brian, in three weeks.
• 38:15
  [SPEAKER_30]: Then I can watch a new menu item that I can say I'm not changing the interior.
• 38:19
  [SPEAKER_30]: We're just going to make it better.
• 38:21
  [SPEAKER_30]: And suddenly I can get another four to five weeks out of this when my customer is over and turned into a positive marketing campaign.
• 38:28
  [SPEAKER_30]: But Brian obviously they're not smart enough to do that.
• 38:31
  [SPEAKER_39]: They're not, they should call you, John, you have a fee, but you would still supply that great information.
• 38:36
  [SPEAKER_39]: So, John, the other thing is, there did need to be some changes.
• 38:40
  [SPEAKER_39]: They didn't need something.
• 38:42
  [SPEAKER_39]: I mean, it was not a restaurant that was humming along, they tried to change things for no reason, right?
• 38:49
  [SPEAKER_30]: Absolutely right, but there's ways to do it Brian you introduce new menu items.
• 38:53
  [SPEAKER_30]: You can introduce a smoke house box on your menu a special type of culinary direction in new items.
• 39:00
  [SPEAKER_30]: You can take the menu, which is sort of a newspaper account of a format and turn into a new format to the menu and present the food in a more contemporary way.
• 39:10
  [SPEAKER_30]: But you don't do it drastically.
• 39:12
  [SPEAKER_30]: If you don't take something in change or will go change the interior change at all and slap your customers in the face, there's an evolution.
• 39:19
  [SPEAKER_30]: That happens and when you do it in bike like that by and you can you can do it in the step see how it's received.
• 39:24
  [SPEAKER_30]: Oh, okay.
• 39:25
  [SPEAKER_30]: It's working then you go to the next step.
• 39:27
  [SPEAKER_30]: Ah, it's working.
• 39:28
  [SPEAKER_30]: Oh, no, they pushed back.
• 39:29
  [SPEAKER_30]: Let's not go to the next step.
• 39:31
  [SPEAKER_30]: There's a smart way to do it.
• 39:33
  [SPEAKER_30]: Will you protect the shareholders and you still adapt to the likes and dislikes of your customers?
• 39:39
  [SPEAKER_30]: How many years ago?
• 39:40
  [SPEAKER_39]: Go ahead.
• 39:41
  [SPEAKER_30]: Many years ago, Brian, I ran grossingers in the Catskill Mountains, which was a famous resort and grossingers in the Catskill Mountains were
• 39:48
  [SPEAKER_30]: that Jewish Resort Area upstate New York.
• 39:50
  [SPEAKER_30]: I'm sure you know it.
• 39:51
  [SPEAKER_30]: And it died.
• 39:52
  [SPEAKER_30]: And it died because their customers died.
• 39:55
  [SPEAKER_30]: They had a customer base.
• 39:57
  [SPEAKER_30]: And they didn't get to the next generation.
• 40:00
  [SPEAKER_30]: And we've seen that happen with brands over the years.
• 40:03
  [SPEAKER_30]: Howard Johnson comes to mind.
• 40:04
  [SPEAKER_30]: Remember they dominated the restaurant space.
• 40:07
  [SPEAKER_30]: And they lost when they didn't attach the next generation.
• 40:10
  [SPEAKER_30]: That's a challenge the cracker barrel has.
• 40:13
  [SPEAKER_30]: How did they maintain who they are?
• 40:15
  [SPEAKER_30]: And yet reach out to that next generation to keep their customer-based growing.
• 40:21
  [SPEAKER_30]: That's their challenge, and a way to do it is not drastically.
• 40:24
  [SPEAKER_39]: So, let me ask you, do you think this a problem with the whole franchise concept right now?
• 40:28
  [SPEAKER_39]: The Applebee is the Friday's, the Ruby Tuesday's.
• 40:32
  [SPEAKER_39]: They don't seem to have the heat on them, the affordable opportunity with the fun atmosphere.
• 40:37
  [SPEAKER_39]: It doesn't seem to have that.
• 40:40
  [SPEAKER_30]: Well, I think that, yes, I think that to some degree, I don't think there's an issue with franchise restaurants.
• 40:45
  [SPEAKER_30]: I think it's all about the brand and how they execute.
• 40:48
  [SPEAKER_30]: You know, Fridays was a client of mine and full disclosure for many, many years.
• 40:53
  [SPEAKER_30]: And they got rid of the straight bonings, remember that?
• 40:55
  [SPEAKER_30]: And they got rid of the antiques on the wall.
• 40:57
  [SPEAKER_30]: But what happened is, in many cases, the pandemic caused these companies to get into discount mode.
• 41:03
  [SPEAKER_30]: And Applebee has had the oil you can eat appetizers for five dollars, I think, and you know, people get addicted to discounts.
• 41:10
  [SPEAKER_30]: I think many of these brands, they created discount programs out of desperation.
• 41:15
  [SPEAKER_30]: When you discount, you lose revenue, and then you don't have the money to address the concept and upgrade the concept.
• 41:23
  [SPEAKER_30]: This is an interesting dynamic today, right?
• 41:25
  [SPEAKER_30]: The younger generation doesn't care about legacy brands.
• 41:28
  [SPEAKER_30]: They don't care about the history of a brand as much.
• 41:31
  [SPEAKER_30]: They're much more about being relevant, being hip, being connective.
• 41:36
  [SPEAKER_30]: And that's why older brands have to always focus on their connectivity in today's marketplace if they can keep that connectivity.
• 41:45
  [SPEAKER_30]: And don't let it disappear and try to rebuild the five years later if they can keep it in real time and understand that their objective is connectivity every day.
• 41:54
  [SPEAKER_30]: These are concepts can evolve as they relevant.
• 41:57
  [SPEAKER_30]: The problem is they fall behind them, connectivity and catch-up doesn't work very well.
• 42:02
  [SPEAKER_39]: So a couple of things.
• 42:03
  [SPEAKER_39]: When you look at the economy right now, when you talk to small restaurant tours and big franchises, how do they feel the state of the economy is?
• 42:10
  [SPEAKER_39]: What's the greatest concern?
• 42:13
  [SPEAKER_30]: Well, I think that there's a concern of fear, of course.
• 42:17
  [SPEAKER_30]: But some of it depends upon what side of the political aisle you're on, Candle, who do Brian.
• 42:21
  [SPEAKER_30]: You know, I think our liberal friends are thinking this guy is going to fall and they're all freaking out.
• 42:27
  [SPEAKER_30]: I think our conservative friends, you know, to see a future, see a plan, see some consistency, see some stability in the future.
• 42:34
  [SPEAKER_30]: I get a good feeling to the rest of the industry right now.
• 42:36
  [SPEAKER_30]: I know there's some brands in a struggling, like tapers, tapers and doing great, Brian.
• 42:40
  [SPEAKER_30]: We opened our hurdle at the location in about three weeks, so we open our international drive and our window in about three weeks.
• 42:46
  [SPEAKER_30]: Again, it's about brands being connective, not only with their customers, but with their franchisees, too.
• 42:53
  [SPEAKER_30]: So, some do great, some not so much, and it's all about that connectivity that we spoke about.
• 43:04
  [SPEAKER_39]: So let's talk about the tariffs.
• 43:08
  [SPEAKER_39]: What have you seen in different parts of the country, how they've been affected, the farmers who put a food on our table and sell to other countries, things are, you know, it's hard to keep up with all these trade deals.
• 43:20
  [SPEAKER_30]: It is hard to keep up with all the trade deals.
• 43:22
  [SPEAKER_30]: The good news is that the sky hasn't fallen in all the predictions that we've heard of recession and massive inflation.
• 43:30
  [SPEAKER_30]: None of these things in fact have happened, Brian.
• 43:32
  [SPEAKER_30]: So, I'm pleased to see that the tariff program seems quite manageable.
• 43:37
  [SPEAKER_30]: not highly impactful in the day-to-day marketplace.
• 43:41
  [SPEAKER_30]: But one has to look at the overall package of Trump, understand it, and I'm not about Trump, I'm about policy.
• 43:47
  [SPEAKER_30]: When you take a look at the tax reductions, and you take a look at the lowered inflation rates and the lower energy costs, you just say, if tariffs affect
• 43:57
  [SPEAKER_30]: And a negative sense inflation a little bit.
• 44:00
  [SPEAKER_30]: The overall packaging is extremely positive.
• 44:02
  [SPEAKER_30]: So I think we have to take a look at the plan, not necessarily isolated parts of that plan.
• 44:09
  [SPEAKER_30]: And in my view, it's working.
• 44:10
  [SPEAKER_30]: Look at our GMP is working.
• 44:13
  [SPEAKER_30]: Inflation is down at a very, very respectable level right now to about, I think, two point seven is we're sitting right about now on employment.
• 44:20
  [SPEAKER_30]: pretty much full employment at about four point two percent.
• 44:23
  [SPEAKER_30]: Border is closed.
• 44:26
  [SPEAKER_30]: Every promise that he's made he's keeping.
• 44:28
  [SPEAKER_30]: I think the actions in Washington D.C.
• 44:30
  [SPEAKER_30]: were biased certainly have been turned into a political exercise in the end.
• 44:36
  [SPEAKER_30]: I'm going to be proven to be a very good move by him.
• 44:38
  [SPEAKER_30]: The city's going to be better for it and it's going to be hard for America to ignore that.
• 44:42
  [SPEAKER_30]: One thing bothers me, Brian.
• 44:44
  [SPEAKER_30]: And it's haunting me a little bit.
• 44:46
  [SPEAKER_30]: And I want that our president is running our country like a business because it is.
• 44:51
  [SPEAKER_30]: But this equity thing, when we take a look at the microchip industry and the premises, and I won't get an mentioning company names, I guess.
• 44:58
  [SPEAKER_30]: The premises did if America puts up billions of dollars to subsidize an industry like microchips or whatever it is, then that company that receives that dollar would give ten percent equity to America.
• 45:11
  [SPEAKER_30]: Now, on a surface that might see, okay, we're investing in that company.
• 45:15
  [SPEAKER_30]: Let's get a return, but Brian, who votes those shares?
• 45:19
  [SPEAKER_30]: And would you invest in a company that's competing against the American?
• 45:23
  [SPEAKER_30]: I hear you.
• 45:24
  [SPEAKER_39]: I mean, for example, Lockheed Martin.
• 45:26
  [SPEAKER_39]: Lockheed Martin is a defense contractor.
• 45:28
  [SPEAKER_39]: The President said, you know, we're getting a big contract.
• 45:30
  [SPEAKER_39]: Why don't the American people own a piece of that?
• 45:32
  [SPEAKER_39]: Well, what if I'm competing against Lockheed Martin?
• 45:35
  [SPEAKER_39]: For a contract.
• 45:36
  [SPEAKER_39]: Correct.
• 45:37
  [SPEAKER_30]: It opens up a Pandora's box of conflicts and unfairness that I'm extremely uncomfortable with.
• 45:43
  [SPEAKER_30]: But there are solutions, Brian.
• 45:44
  [SPEAKER_30]: You know, we could turn around and say, listen, because we want a three percent licensing fee on all of these microchips off the top.
• 45:51
  [SPEAKER_30]: Not the bottom.
• 45:52
  [SPEAKER_30]: And so this debt is paid plus a fair interest rate.
• 45:56
  [SPEAKER_30]: So we protect its shareholders.
• 45:57
  [SPEAKER_30]: All licensing fee is off the top, not the bottom.
• 46:00
  [SPEAKER_30]: So we're not involved in their P&P.
• 46:02
  [SPEAKER_30]: And we're not involved in the way they run the company.
• 46:04
  [SPEAKER_30]: And it's nice and clean that way.
• 46:06
  [SPEAKER_30]: And there's no conflict with the issues.
• 46:08
  [SPEAKER_30]: So I get where the president's at.
• 46:10
  [SPEAKER_30]: He's trying to protect the American taxpayer.
• 46:12
  [SPEAKER_30]: I think it's fantastic.
• 46:13
  [SPEAKER_30]: I just think there's a better way to go about it.
• 46:15
  [SPEAKER_30]: And I think the licensing approach
• 46:17
  [SPEAKER_30]: It is a simple way to do it.
• 46:20
  [SPEAKER_30]: It's secure.
• 46:21
  [SPEAKER_30]: It's legal.
• 46:23
  [SPEAKER_30]: And it doesn't put the American government in the business affairs of the United States.
• 46:27
  [SPEAKER_39]: John, do a check out John Tapper, Bar Rescue, another season, right?
• 46:32
  [SPEAKER_30]: Now the season, we just finished shooting season ten.
• 46:34
  [SPEAKER_30]: Unbelievable, Brian, fifteen years, buddy.
• 46:36
  [SPEAKER_39]: You got it.
• 46:36
  [SPEAKER_39]: John Tapper, who was great.
• 46:37
  [SPEAKER_39]: Thanks so much.
• 46:39
  [SPEAKER_39]: Good to talk.
• 46:40
  [SPEAKER_39]: He well.
• 46:40
  [SPEAKER_39]: See, John is happy.
• 46:42
  [SPEAKER_39]: He knows happiness.
• 46:44
  [SPEAKER_39]: Arthur Brooks is a doctor of happiness.
• 46:46
  [SPEAKER_39]: He's a Harvard professor, columnist.
• 46:48
  [SPEAKER_39]: His new book is out.
• 46:49
  [SPEAKER_39]: It's called the happiness file insights on work and life.
• 46:52
  [SPEAKER_39]: Besides that, he doesn't really tackle big issues.
• 46:54
  [SPEAKER_39]: Back in the moment.
• 46:56
  [SPEAKER_31]: This is the best of Brian Kilmede.
• 47:10
  [SPEAKER_32]: Why choose a sleep number smart bed?
• 47:12
  [SPEAKER_03]: Can I make my sight softer?
• 47:14
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• 47:15
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• 47:17
  [SPEAKER_32]: Sleep number does that.
• 47:18
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• 47:20
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• 47:36
  [SPEAKER_32]: Check it out at a sleep number store or sleep number.com today.
• 47:40
  [SPEAKER_09]: I'm Ed Evans, CEO of Consumer Cellular.
• 47:42
  [SPEAKER_09]: We're a different kind of wireless company dedicated to serving people fifty and up, like me, because let's face it, our knees are different.
• 47:50
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• 47:54
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• 48:01
  [SPEAKER_09]: How do we do that?
• 48:02
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• 48:05
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• 48:07
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• 48:10
  [SPEAKER_09]: The fact is, we can offer you an unlimited plan with the same network quality, for less, because we understand how you use wireless services.
• 48:19
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• 48:23
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• 48:27
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• 48:32
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• 48:35
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• 48:40
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• 48:43
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• 48:44
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• 48:49
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• 48:57
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• 49:00
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• 49:03
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• 49:05
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• 49:07
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• 49:09
  [SPEAKER_38]: Calling all event vendors, being part of Harvest Fest, twenty twenty five.
• 49:13
  [SPEAKER_38]: It's a three day celebration at the Jefferson County Fairground, presented by the City of Watertown.
• 49:17
  [SPEAKER_38]: If you want to showcase your business at this three day weekend event, then Harvest Fest is for you.
• 49:22
  [SPEAKER_38]: It's free to the public and will include live music, carnival rights for the kids, interested in being a vendor, simply call three one five seven eight five seven seven seven five.
• 49:30
  [SPEAKER_38]: They're looking for craft vendors, fruit and produce vendors and vendors who sell products.
• 49:34
  [SPEAKER_38]: Call three one five seven eight five seven seven seventy five to secure your vendor spot today.
• 49:40
  [SPEAKER_05]: Are you going to the state fair?
• 49:41
  [SPEAKER_05]: Are you excited?
• 49:42
  [SPEAKER_05]: It's coming up in a few weeks, Kevin Fier president of mattress express.
• 49:46
  [SPEAKER_05]: I love the state fair.
• 49:47
  [SPEAKER_05]: Go there.
• 49:47
  [SPEAKER_05]: Get the sausage sandwich.
• 49:49
  [SPEAKER_05]: Get the pizza free.
• 49:50
  [SPEAKER_05]: Get the wine slush.
• 49:51
  [SPEAKER_05]: You take the kids on the rides, but you don't do it the state fair.
• 49:54
  [SPEAKER_05]: You don't buy a mattress at the state fair.
• 49:57
  [SPEAKER_05]: These out-of-state companies come in, they bring their slick salespeople and they tell you it's a show-only deal.
• 50:03
  [SPEAKER_05]: You'll never find this mattress this cheap again.
• 50:06
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• 50:11
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• 50:38
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• 50:40
  [SPEAKER_38]: Hi, my name is Ken Martin.
• 50:42
  [SPEAKER_38]: Sunday nights at five, I invite you to join me for a trip back in time with the greatest hits of all time.
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• 51:23
  [SPEAKER_31]: Our radio show, like no other, is Brian Kilmede.
• 51:28
  [SPEAKER_39]: Let's make the transition to happiness.
• 51:30
  [SPEAKER_39]: Not easy, but we'll do it.
• 51:32
  [SPEAKER_39]: Dr. Arthur Brooks does it every day.
• 51:34
  [SPEAKER_39]: He's a Harvard professor.
• 51:35
  [SPEAKER_39]: He teaches a course on that.
• 51:36
  [SPEAKER_39]: Atlantic columnist host of office hours, podcasts, and best selling author.
• 51:41
  [SPEAKER_39]: And this book certainly to be best selling as well.
• 51:43
  [SPEAKER_39]: It's cool to happen as files, insights on work and light.
• 51:47
  [SPEAKER_39]: Arthur, welcome back.
• 51:48
  [SPEAKER_24]: Hey, Brian.
• 51:49
  [SPEAKER_24]: Nice to see you as always.
• 51:50
  [SPEAKER_39]: What do you bring to the table here in this?
• 51:52
  [SPEAKER_39]: This is, is this more of what you learn teaching this class or how you've evolved learning more about this?
• 51:58
  [SPEAKER_24]: Well, this new book, The Happiness Files is the thirty three most popular columns I've written in Atlantic for the past five years.
• 52:04
  [SPEAKER_24]: And it's basically a manual on how to enjoy your job more, how to make other people happier around you and actually had to come home a happier person when you come home for a work is what it comes down to.
• 52:13
  [SPEAKER_39]: What if you don't like that job?
• 52:15
  [SPEAKER_24]: If you don't like that job, then it talks about how you can make it into something that's actually more productive until you can find a new job.
• 52:20
  [SPEAKER_24]: Here's the thing.
• 52:21
  [SPEAKER_24]: I was doing a show, not long ago, television show and somebody in the studio audience.
• 52:25
  [SPEAKER_24]: I was talking to a studio audience and somebody said, I feel like a drone in a cubicle.
• 52:29
  [SPEAKER_24]: I hate my job.
• 52:30
  [SPEAKER_24]: What can I do?
• 52:31
  [SPEAKER_24]: The answer is you actually make life better for the people around you.
• 52:35
  [SPEAKER_24]: Go to the break room at two o'clock in the afternoon and come back with a fresh cup of coffee and say to the guy in the next cubicle, you look like you can use a fresh cup of coffee and look at the look on his face.
• 52:44
  [SPEAKER_24]: The truth is, lighten the load for somebody else.
• 52:45
  [SPEAKER_24]: You'll feel better today and you'll become that guy.
• 52:47
  [SPEAKER_39]: So instead of focusing on your happiness, you go ahead and try to make somebody else happy and you'll get that replay.
• 52:53
  [SPEAKER_24]: This is a secret.
• 52:54
  [SPEAKER_24]: If you want help, be the helper.
• 52:56
  [SPEAKER_24]: It's what it comes down to.
• 52:57
  [SPEAKER_24]: Give the thing that you actually want to get.
• 52:58
  [SPEAKER_24]: The same thing is true in every part of life, Brian.
• 53:00
  [SPEAKER_24]: I mean, you and I have been married men for a super long time.
• 53:03
  [SPEAKER_24]: And we all know that when you're feeling hostility towards your wife, the first thing you should give is more love notwithstanding your feelings than everything's going to be better.
• 53:11
  [SPEAKER_24]: Give the thing you want to get.
• 53:12
  [SPEAKER_39]: I actually didn't know I should do that.
• 53:13
  [SPEAKER_39]: I just learned something now.
• 53:15
  [SPEAKER_24]: And I got that for free.
• 53:16
  [SPEAKER_24]: No, what you're actually feeling like I want to avoid her.
• 53:18
  [SPEAKER_24]: That's when you say, bring it in.
• 53:20
  [SPEAKER_39]: So Zig Ziglar had something very similar.
• 53:23
  [SPEAKER_39]: If I see how I get this right, you can get what you want.
• 53:26
  [SPEAKER_39]: If you help enough people get what they want.
• 53:29
  [SPEAKER_24]: That's true.
• 53:29
  [SPEAKER_24]: That's certainly true in sales.
• 53:31
  [SPEAKER_24]: But one of the great truths in life is you can get what you want by giving other people what you want.
• 53:36
  [SPEAKER_24]: that's what it comes down to because other people want the same thing they want courtesy you don't feel like being courteous because the airline is delaying your flight be courteous that despite your feelings you'll manage yourself and you'll get more of the thing that you actually want feel better by yourself starting to die
• 53:50
  [SPEAKER_39]: Do you, once the last time you really felt like you were angry, and obviously in your last line of words, you'd probably felt bad about it, but you know, you go to it, the airline attendant.
• 54:01
  [SPEAKER_39]: And they're not telling you the truth about your plane, and you could have gotten another plane, and you were late for work, and you got to get the Harvard.
• 54:06
  [SPEAKER_39]: You got to teach you class, you got a column that could have been done, but you computers in your luggage, and you can't even work on what you're supposed to do.
• 54:12
  [SPEAKER_39]: You're frustrated.
• 54:13
  [SPEAKER_39]: Once the last time you felt those emotions and let that dominate your mindset,
• 54:17
  [SPEAKER_24]: Well, you know, it gets, I have an advantage on this, which is that I teach happiness and I do happiness and public and people sometimes recognize me in airports and it's a bad look of being a jerk.
• 54:27
  [SPEAKER_24]: You know, being committed to being a happiness professor makes you nicer is what it comes down to.
• 54:31
  [SPEAKER_24]: I mean, the truth is I feel emotions just like everybody else.
• 54:35
  [SPEAKER_24]: There's a part of your brain that actually processes emotions automatically.
• 54:38
  [SPEAKER_24]: It's called the limbic system.
• 54:40
  [SPEAKER_24]: The problem is that when you're being managed by your emotions, it's supposed to manage your emotions.
• 54:44
  [SPEAKER_24]: And I've gotten much better, especially over the past twenty years, of managing my own emotions.
• 54:49
  [SPEAKER_24]: Kind of the science on how to get it done.
• 54:51
  [SPEAKER_24]: And that's a lot of what I teach and what I speak and write about.
• 54:53
  [SPEAKER_24]: And that's this book off.
• 54:55
  [SPEAKER_24]: And my podcast office hours.
• 54:58
  [SPEAKER_24]: And in this new book, The Happiness Files, you learn how to manage yourself.
• 55:01
  [SPEAKER_39]: The relationship between wealth and security and happiness.
• 55:06
  [SPEAKER_24]: Yeah, money doesn't buy happiness.
• 55:08
  [SPEAKER_24]: What it does is it eliminates sources of unhappiness.
• 55:11
  [SPEAKER_24]: It's what you find.
• 55:12
  [SPEAKER_24]: And so happiness and unhappiness are not opposites.
• 55:14
  [SPEAKER_24]: That is a matter of fact, a process in different parts of the brain.
• 55:17
  [SPEAKER_24]: And what happens with money is that when you have very, very little of it, you're unhappiness from avoidable sources is pretty high.
• 55:24
  [SPEAKER_24]: And money can actually eliminate those sources.
• 55:27
  [SPEAKER_24]: But don't go looking for the happiness that you really want by getting more money.
• 55:31
  [SPEAKER_24]: That's not going to work.
• 55:32
  [SPEAKER_24]: What brings more happiness is more love.
• 55:34
  [SPEAKER_39]: So when I talked to Phil Knight, he said, uh, I was reading his book and stress reading it.
• 55:40
  [SPEAKER_39]: He's trying to get the sneakers done.
• 55:41
  [SPEAKER_39]: He can't make his payments.
• 55:42
  [SPEAKER_39]: He can't make his payroll.
• 55:43
  [SPEAKER_39]: He gets the money.
• 55:44
  [SPEAKER_39]: He doesn't get the money.
• 55:45
  [SPEAKER_39]: Uh, Rich is rates too high.
• 55:46
  [SPEAKER_39]: He's worried about the Japanese delivering.
• 55:48
  [SPEAKER_39]: Right.
• 55:48
  [SPEAKER_39]: And I read this and I said, man, aren't you glad that's over?
• 55:51
  [SPEAKER_39]: Yeah.
• 55:51
  [SPEAKER_39]: You know, when you go through that, no, I loved it.
• 55:54
  [SPEAKER_24]: Yeah.
• 55:54
  [SPEAKER_39]: Can you love something that appears stressful?
• 55:57
  [SPEAKER_24]: Yeah, all the time.
• 55:58
  [SPEAKER_24]: High performers are addicted to it as a matter of fact.
• 56:00
  [SPEAKER_24]: And everybody can actually learning grow from the most anxious periods of their lives.
• 56:04
  [SPEAKER_24]: That's one of the reasons that people I was looked back to the times when they were sad and college and look back on and laugh with the friends that they had during that period because they learned a lot during that.
• 56:13
  [SPEAKER_24]: You know, I say, Brian, tell me about
• 56:16
  [SPEAKER_24]: When you really understood best the meaning of your life, you're not going to tell me about that week at Disney land.
• 56:20
  [SPEAKER_24]: You're going to talk about things that were hard for you, hard parts of the early part of your career that you persisted, that you are resilient.
• 56:28
  [SPEAKER_24]: You know, that's a really important thing and really successful people figure that out.
• 56:32
  [SPEAKER_39]: What do you do with how do you get, if you're trying to get to the mountaintop like an Olympian and you get your gold medal, your best example, and your gold medal might be CEO of something, or it might be the vice presidency, or it might be, you're writing from college, or you try cleaning company, finally is what ever it is.
• 56:50
  [SPEAKER_39]: When you get that,
• 56:51
  [SPEAKER_39]: inevitably they say there's a let down after.
• 56:53
  [SPEAKER_39]: Yeah.
• 56:54
  [SPEAKER_39]: Does that show you that you were doing it for the wrong reasons?
• 56:57
  [SPEAKER_24]: No, what that is, that's called a rival fallacy.
• 56:59
  [SPEAKER_24]: So we in the world of psychology is what the problem is that we love progress toward a goal.
• 57:04
  [SPEAKER_24]: We have to have goals in life.
• 57:05
  [SPEAKER_24]: You got to have goals.
• 57:06
  [SPEAKER_24]: That's called purpose and purpose is part of the meaning of life.
• 57:09
  [SPEAKER_24]: It's like it's a serious business.
• 57:10
  [SPEAKER_24]: And you got to make progress toward those goals and that gives you a lot of
• 57:13
  [SPEAKER_24]: a lot of, that gives you desire, that gives you motivation, it gives you a lot of happiness.
• 57:18
  [SPEAKER_24]: The problem is that you make to mistake of thinking that when you actually acquire the thing, you get the goal, that then you'll be happier than you ever were before and is going to last.
• 57:26
  [SPEAKER_24]: And that's wrong.
• 57:27
  [SPEAKER_24]: That's the reason that a lot of Olympic gold business suffered oppression.
• 57:30
  [SPEAKER_24]: Your emotions don't persist.
• 57:32
  [SPEAKER_24]: They're not supposed to persist.
• 57:33
  [SPEAKER_24]: That's not why they actually exist.
• 57:35
  [SPEAKER_24]: As you need to understand that, and the answer is intention without attachment.
• 57:41
  [SPEAKER_24]: Love it.
• 57:42
  [SPEAKER_39]: What a cliffhanger.
• 57:44
  [SPEAKER_39]: The name of the book is The Happiness Files Insights on Work and Life are the Brooks.
• 57:47
  [SPEAKER_39]: Thanks so much.
• 57:48
  [SPEAKER_39]: Pick up the book.
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• 59:38
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