Why we’re all paying different prices online
With some already starting their holiday shopping, we bring you an episode from our vault on dynamic pricing. Enjoy!
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You and a friend might be given two different prices by the same website for the same item. Heck, you might be given two different prices yourself depending on where you are when you're browsing the site. It's a phenomenon that began as dynamic pricing—a computer balancing supply and demand to ensure everything was sold at a price the market was prepared to pay—but it's now gone well beyond that.
As algorithms become smarter and more advanced…
The skinny
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