Latest / Jeep Talk Show / His Wheel Fell Off. They Bolted It Back On.

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His Wheel Fell Off. They Bolted It Back On. · Jeep Talk Show

0:00
Hi there boys and girls,
0:01
it's time for another
0:01
Jeep talk show interview.
0:03
We're going to be talking with Phil.
0:04
Phil has always had a passion for Jeeps
0:06
and the off-road world.
0:07
He started Max Built Off-Road in his
0:10
kitchen back in 2007.
0:12
Did the wife say anything to you
0:13
about the Jeeps being in the kitchen?
0:15
Many, many, many things to say.
0:17
I kind of well imagine.
0:19
My mother-in-law and
0:20
father-in-law were visiting
0:21
when I had Atlas two
0:23
speed on the kitchen,
0:25
you know, the center
0:26
thing in the kitchen,
0:27
and it was brand new.
0:28
So, you know, it's
0:29
fine to be in the kitchen.
0:30
And I was just messing with it
0:31
and putting the shifter and stuff on it,
0:33
just enjoying looking at it, you know?
0:35
And I had not told my wife
0:37
how much I spent for that.
0:38
And she didn't ask.
0:39
My mother-in-law
0:40
said, "How much was that?"
0:42
Oh no!
0:44
Say they all found out at the same time.
0:48
That's never good.
0:49
Oh, I loved it.
0:51
My wife didn't say anything about it,
0:52
but you know, it's
0:53
like, it's a lot of money.
0:54
I mean, certainly the mother-in-law
0:55
thought it was a lot of money,
0:56
but they knew how I was about my Jeep.
0:58
I actually went into a Cherokee.
1:00
At any rate, back to
1:01
the intro, not my story,
1:03
Phil knew he needed a
1:04
product to be able to travel
1:07
to the big off-road
1:08
shows like EJS and Moab.
1:10
So he developed Max-built
1:11
trail, tail, LED trail lights.
1:14
Tail lights.
1:15
Trail lights sound good too.
1:17
From his passion came a
1:19
passion for old Willy's Jeeps
1:22
and a desire to give
1:23
them a second shot at life.
1:25
Eppitt-Willy's adventures was created a
1:28
group of Jeep buddies
1:29
and started a pilgrimage
1:30
to Moab the first year.
1:32
A transcontinental trip
1:33
from Canada to Mexico.
1:36
The next trip, and he had
1:38
traversed the Oregon Trail
1:39
and several other locations in the US.
1:41
The rules, no phones,
1:43
no GPS, no interstates.
1:45
You were hiding from the wife.
1:46
I know what you were doing.
1:48
(laughing) Coming off the run,
1:50
following Mitten of Michigan
1:52
June of 2025, EWA7 is
1:55
being planned for mid-2026.
1:58
I do not know what EWA7 is.
2:00
Can you tell us what that is?
2:01
So that is our epic Willy's adventure.
2:03
Okay, that makes sense.
2:04
Our seventh event.
2:06
And yeah, we're in the
2:07
planning stages right now.
2:09
I can say that it'll
2:10
be in middle America.
2:13
There'll be bourbon involved and some
2:18
hills and mountains.
2:20
Really looking forward to it,
2:21
but we haven't got all the
2:23
specifics hammered out yet,
2:25
but it's gonna be a good one.
2:26
Okay, so are roll bars
2:28
for the Willis approved
2:30
or not approved?
2:32
How hardcore are you guys?
2:33
So we're pretty hardcore.
2:35
And the rules as far as no
2:38
modifications to the Jeeps are,
2:40
if you could prove
2:41
that in the 40s or 50s,
2:42
something like this was
2:43
built or done, we're all for it.
2:45
We're just trying to get
2:46
away from fuel injection
2:48
and the major
2:50
modifications that kind of happened.
2:52
Part of the fun is having
2:55
slightly unreliable vehicles
2:57
and being put in predicaments
3:01
to be able to figure it out.
3:02
I mean, we don't do a ton of wheeling.
3:04
It's not super technical,
3:06
but you get the same kind of effect
3:09
that you could have on
3:10
a 12 hour trail in Moab.
3:12
That's really difficult work.
3:14
Now you're at, instead
3:16
of a new rock section
3:17
that you have to try to
3:18
get all technical about,
3:20
you're wondering, why don't I have spark?
3:23
Are my valves misadjusted?
3:24
Am I gonna be, what do I have around me
3:27
to put the wheel, but once we had a,
3:31
I was at Zorg on trail, it was me.
3:34
So I can speak to it pretty openly,
3:37
but I had a wheel fall
3:38
off going down the road
3:41
and the lugs were all trashed.
3:44
Oh, wow.
3:45
And so I was like,
3:46
well, what are we gonna do?
3:47
Well, I had a drill, I had a bolt kit.
3:50
So I drilled through
3:51
the hub and the drum.
3:54
So on those, I mean, you're taking off
3:56
basically the whole spindle assembly
3:58
to be able to get the mounting surface.
4:00
There was like one or two good lug nuts.
4:03
We put those on, then we drilled.
4:04
That's all you need.
4:07
(laughing)
4:07
And then, yeah, I think if there was two,
4:10
I would have let it rip.
4:11
So there must've only been one.
4:13
And we ended up
4:14
drilling three holes in it
4:15
and putting nuts and bolts,
4:17
just bolted it right to it.
4:18
Nice, I didn't think about that.
4:20
Yeah, it worked.
4:22
And to be honest, that was
4:24
one of those temporary fixes
4:26
that I'll repair when I get back.
4:27
Well, that was Oregon trail.
4:29
We've done the Concord
4:30
cup, the moonshine round
4:31
and the mitten race.
4:32
Oh, you're pressing your luck, man.
4:35
(laughing)
4:35
They look good.
4:37
Oh, there you go.
4:37
Good work on the side of the road.
4:40
So you mentioned unreliable.
4:42
So I'm just kind of curious,
4:43
did you consider Land
4:44
Rovers at any point?
4:46
(laughing)
4:48
The epic Land Rover adventures.
4:51
(laughing) I mean, we've talked all kinds of it.
4:53
We've talked about doing
4:55
a weekend lawnmower event.
4:57
Oh yeah, that'd be good.
4:59
But the wheelies for us, in 2016,
5:03
when we were in my
5:04
shop here in Eau Claire
5:06
and working late on Adam's wheelies
5:09
with a couple other buddies, myself,
5:11
Mark Strangfeld and Adam,
5:12
and we're just kind of like,
5:14
"Oh, we should take a trip.
5:15
We should take a trip."
5:16
And it felt like every
5:18
night we were working on it,
5:19
we were saying that.
5:20
So finally I was like, "All
5:21
right, we're taking a trip.
5:22
We're gonna drive these things from,
5:24
we're gonna drive them to EJS next year."
5:26
And I think that was
5:29
like three months away.
5:30
So we're like, "Okay, we
5:32
called a few of our vendors
5:34
that we use and kind
5:35
of told them about it."
5:36
And being in the
5:37
industry, being a manufacturer,
5:39
kind of know that
5:39
there's some brand partnerships
5:41
and support that you can get from guys
5:43
and say, "Hey, we got
5:45
a hair-brained idea.
5:46
It could be great.
5:47
It could be terrible."
5:49
It's a win-win either way for those guys.
5:51
Yeah, exactly.
5:53
Cause like all press is good press.
5:54
That's all right.
5:55
And so we decided that
5:58
was what we were gonna do.
5:59
We mapped out a route, leaving the shop,
6:02
went down through Missouri,
6:05
Southern Kansas, Colorado,
6:08
did like Wolf Creek Pass and stopped it,
6:11
like oddities along the way,
6:13
saw the world's largest electric shovel,
6:15
the world's largest hand dug
6:17
well, goofy stuff like that.
6:20
So really road trip theme, but I mean,
6:23
we realized how crazy of a
6:26
trip that it can be 75 miles in
6:29
when Adam's engine blew up.
6:31
And we're on the side
6:32
of the highway going,
6:36
was this a good idea?
6:38
Of course not.
6:39
That's the adventure.
6:41
Exactly.
6:42
So somebody bumped
6:44
into us at a gas station
6:46
that knew a Jeep guy.
6:47
They made a phone call pretty soon.
6:50
We had a new engine.
6:51
By the next morning, we had a
6:53
new engine being brought down
6:55
from someone on a still water Minnesota.
6:59
And somebody opened
7:00
up their garage for us
7:01
to be able to do an engine swap
7:03
and they were cooking food, big potluck.
7:05
Nice.
7:06
Two clubs came around.
7:08
That was what I was like.
7:09
And it's a memory.
7:10
It's a wonderful, it's rough at the time,
7:13
but it's just this wonderful memory of
7:15
people coming together
7:16
and just making it happen.
7:17
And it's really neat.
7:19
Yeah.
7:19
And so we have stories like that,
7:22
like I said, for all across the country,
7:24
every event is just, I mean,
7:26
you could write a novel on each one.
7:28
You could do a mini doc on each one.
7:31
And it's nonstop.
7:33
And it's wild how even
7:34
like the littlest hiccup
7:36
in the way that they're
7:37
running makes your brain go from,
7:41
like everything's great.
7:42
Yeah, zero to 50.
7:44
You're really, really quick.
7:45
Yeah, I know what you mean.
7:46
What's that noise?
7:47
And then it's the vehicle next to you.
7:49
Thank God.
7:50
Yeah.
7:50
(laughing)
7:51
Yeah.
7:52
But by the end of it,
7:53
you're like, what's that noise?
7:56
Who cares?
7:56
Oh yeah.
7:57
It's gonna make it.
7:58
Yeah.
7:59
Yeah.
7:59
So do you guys, and I get the feeling
8:01
the answer to this is no.
8:02
Do you guys have any chase
8:03
vehicles or parts vehicles
8:05
or anything that follows along?
8:07
So for the first three events,
8:08
we did not have any sort
8:10
of chase vehicles at all.
8:12
And then after our Oregon trail route,
8:16
it just, the snowball
8:17
kept growing bigger.
8:19
We had, we never really
8:22
allowed as the wrong word,
8:23
but we'll use it, like
8:26
outsiders to come into it
8:28
because it was so ragtag.
8:29
Invited.
8:30
It sounds better, invited.
8:31
Yeah.
8:32
We didn't invite much
8:33
of the general public to,
8:35
because it looked great on social media,
8:38
but man, when you're
8:40
in it, it's high stress.
8:41
People, you know, it's a
8:43
real life reality TV show.
8:45
And so I didn't want to
8:47
subject people to that
8:48
based on maybe what they
8:49
felt they were seeing online.
8:51
And I think it takes a
8:52
special person to be able to know,
8:53
like when shit hits the fan,
8:57
it's just you and the crew around you.
9:02
It's all hands on deck.
9:03
It's not, I'm not, you
9:05
can't be sleepy, hungry, weepy.
9:07
You needed to know bitchy.
9:08
You didn't need to get in there and help.
9:09
Yeah, exactly.
9:10
Yeah, and so-
9:12
And a lot of people don't do that
9:13
because, including me,
9:14
we're comfortable right
9:15
here in the air conditioning.
9:18
(laughing)
9:18
That outside stuff.
9:19
You get it back to Cherokee.
9:21
I mean, yeah, I get it.
9:22
So it was, but after the third event,
9:26
you know, the first one again
9:28
was from Eau Claire to Moab.
9:29
Very cool.
9:30
Then the second one was Canada, Mexico,
9:33
along the Continental Divide.
9:35
So it was all-
9:36
It sounds gorgeous.
9:37
It sounds like-
9:38
It was absolutely incredible.
9:40
The wildlife, everything.
9:42
And then, you know,
9:45
or Kansas City to Oregon
9:46
City on the Oregon Trail route.
9:48
Also super epic, very, very historic.
9:52
And on that one, we had our first,
9:55
we didn't have a follow vehicle,
9:56
but we did have a lead
9:57
vehicle to get us through Wyoming.
9:59
We had Bob Leibenhagen from TNT Customs,
10:04
who knows that land,
10:05
like the back of his hand,
10:07
kind of escorted us kind of like an old,
10:11
you know, Native American guy.
10:13
Who was kind of our guy
10:14
getting us through that,
10:16
which was fantastic.
10:18
And then after that,
10:20
we just kind of decided,
10:22
well, you know what,
10:23
let's make this a thing.
10:25
So we opened it up to the public.
10:27
We charged a fee.
10:29
Basically, it's a vacation.
10:32
You know, we're gonna put
10:33
together a really involved,
10:39
I mean, you get to just immerse yourself
10:42
in the Willys culture
10:43
and what we've been
10:44
building over the years.
10:46
And so we modified some things a bit.
10:50
We made it more of a race
10:52
or a rally, if you will.
10:54
So each day there's little competitions
10:56
and there's way to collect points.
10:58
We allow the riders to
11:00
have cell phones now,
11:01
not to communicate, but
11:03
to be able to document.
11:04
And so there's a little
11:05
bit of the honor system there
11:06
and people are pretty good about it
11:07
because they like the idea.
11:09
They wanna unplug.
11:10
They wanna see if they can do it.
11:13
And, you know, we go through a pretty--
11:15
Take their SIM card.
11:16
They won't have a choice.
11:17
Right, yeah, exactly.
11:20
And so there's a
11:22
screening process, if you will.
11:24
It's pretty low key,
11:26
but at the same time,
11:27
like I wanna make sure
11:28
that everybody's gonna be able
11:29
to kind of jive.
11:30
Oh yeah, yeah.
11:31
Well, you don't want
11:31
one guest, so to speak,
11:33
making it difficult for everybody else.
11:36
Exactly.
11:36
And you have to spend a
11:37
lot of time with that guest
11:38
and then ultimately you have
11:39
to bury them in the desert,
11:40
which nobody likes.
11:43
Yeah, I know.
11:43
We've only had to do that a few times.
11:46
And we shortened the
11:48
total mileage so that we,
11:49
you know, because two weeks--
11:50
Oh, that's a long time.
11:52
That's a long time.
11:53
It's a lot of investment for people
11:54
to take away from their lives too.
11:57
Which the trips are usually about 10 days
12:02
and we have seven on the road
12:04
and then three days
12:05
typically at some sort of event.
12:07
Well, that's a good amount of time
12:09
to really get
12:09
immersed into the adventure.
12:11
It's not like a
12:12
weekend or a three-day thing.
12:14
No, it's-- You really have to--
12:16
And we're putting miles on.
12:16
Yeah, I mean-- The first one that we did
12:18
where people kind of came in,
12:19
we started in Butler, PA,
12:23
at the Bantam G-Peritage Festival.
12:26
And, you know, we had
12:28
like our own encampment
12:30
so the showgoers could
12:31
come check out our rigs--
12:33
Great idea. Before we went on the--
12:34
And then we could last-minute fixes
12:36
before we get on the road.
12:37
And then we would, you
12:40
know, we'd do the big loop
12:42
and then we ended back in Butler
12:44
and then we kind of took off.
12:46
But for that event, we
12:48
did two things differently.
12:49
One was we hired a camp chef.
12:53
Nice, yes. So we could breakfast
12:56
and dinners.
12:57
Army travels on its stomach, yeah.
12:59
Yeah, absolutely.
13:00
So we allowed them to have a gladiator
13:03
because we wanted them
13:05
to be able to, you know,
13:06
we couldn't wait for food.
13:07
Yeah, we want the food
13:08
to be good, not angry.
13:09
We don't want angry food.
13:11
(laughing)
13:12
So we did that and then we
13:13
also had a truck and trailer
13:15
that would follow around.
13:17
Again, people are making an investment.
13:19
We don't want them 700
13:20
miles away from the start
13:21
without, with no plan.
13:23
Right.
13:24
And so we first year, wow, we did use it.
13:30
And then the second one
13:31
was our moonshine run.
13:33
We started in Butler,
13:34
same place, but we went south
13:37
and kind of through Appalachia.
13:39
And we had a truck and trailer there.
13:42
But then on our most
13:43
recent one for the mitten race,
13:45
which was the perimeter of the,
13:48
well, we did go over the bridge,
13:49
but basically we were
13:50
staying under the bridge
13:53
of the mitten.
13:53
And we had a lot of
13:55
friends and a lot of good people
13:56
around there that kind of stationed
13:59
that we knew that we could reach out to
14:01
if there was an emergency.
14:02
So we decided to kind of pull back
14:04
from having the truck
14:05
and trailer this time,
14:06
but still did the camp chef,
14:08
actually it was me this year,
14:10
our typical camp chef
14:11
was, he could not make it
14:14
because of just, he had a lot going on
14:17
and conflict in schedule.
14:19
So-
14:19
Was this a legitimate chef
14:21
or does somebody that
14:22
said they could cook?
14:23
Oh no, like, no, for his
14:24
is, he's as legit as it gets.
14:27
Yeah, he's phenomenal.
14:29
Especially with camp
14:30
meals, he's a camp cookie.
14:31
And he learned a lot from Bob Levenhagen,
14:34
who is also, if you're not
14:36
familiar with Forexploring,
14:39
Bob does some pretty
14:41
awesome events where you can,
14:42
he'll take you to the ends of the earth
14:44
and feed you real well while doing it.
14:47
So I've been blessed to be able to be
14:49
on a few of his trips as well,
14:50
which is where I got
14:51
some of my cooking prowess
14:52
and I just like to cook food.
14:54
So it worked out for me
14:55
that I got to be the shoe in.
14:57
So it sounds like it's a
14:58
really, really fun event,
15:00
especially if there's good eats,
15:01
because you can put up with a lot
15:04
if you know there's gonna
15:04
be a good meal coming up.
15:06
You know what I'm saying?
15:07
And then the thing I'm curious about is,
15:09
I know the Michigan
15:10
event here in the intro says
15:11
it was in June.
15:12
Is this always happening in June?
15:14
Is it hot?
15:15
Is it sunny whenever you do these things?
15:18
Well, a lot of times
15:19
it's hot, it's sunny.
15:21
Well, the first one was in March.
15:23
The second one, I think, was in August
15:25
on the Continental Divide,
15:26
because we wanted it warm.
15:27
But we were battling all
15:28
kinds of weather on that one.
15:31
Oregon was in the
15:33
summer and it was brutally,
15:36
120 degrees going across Nebraska.
15:38
That was nuts.
15:40
Now, do you have any
15:41
covers on the Willys?
15:43
On the Willises?
15:44
So mine's a truck.
15:46
Mine's a Willis truck.
15:47
A lot of the guys have--
15:48
And you're making fun
15:49
of me in the Cherokee.
15:50
I just wanna point that out.
15:52
Oh, you can ride with me.
15:54
And you can tell me if they're the same.
15:57
But a lot of the guys
16:00
have flat fenders, too,
16:01
that don't have cabs.
16:03
Some of the guys have flat fenders
16:04
that have the half cabs.
16:06
Everybody has a little bit of something.
16:10
The cool thing about the event, too,
16:12
is we're not looking for fully restored,
16:15
incredibly pristine rigs.
16:17
Right.
16:17
That's good, I like that.
16:19
More people can be involved that way.
16:21
Well, it is affordable.
16:23
We don't care what kind of fix it is.
16:25
As long as you have a fix
16:26
and you're not just
16:27
stuck on the side of the road
16:28
going, "Somebody fix it for me."
16:30
Now, go ahead and I get it.
16:31
Sometimes you might be
16:32
better at one thing than another,
16:33
and that's where a
16:34
little bit of bartering
16:35
and trading can happen.
16:37
But I like to see somebody take something
16:40
that was forgotten about.
16:42
It's been under a tree forever.
16:44
Now you give it a new lease on life.
16:46
That old machine thought it was done for.
16:48
Exactly.
16:49
And now it's doing the
16:50
coolest thing it's ever done.
16:51
Yeah, that's a great idea.
16:53
I would assume that
16:55
you've never lost a Jeep
16:56
where it caught on fire
16:58
or had to be abandoned
17:00
or anything tragic like that.
17:02
Yeah, we have.
17:03
Oh, gee.
17:05
So Continental Divide
17:07
trip, this is a funny story.
17:10
So we had them trailer
17:12
all the way out to Montana
17:15
and to Whitefish.
17:17
And then the crew all met at my shop,
17:20
took a bus up to the train station,
17:22
and then we took a train
17:23
from St. Paul, Minnesota
17:25
out to Whitefish, Montana.
17:27
And that's kind of
17:27
how we started the trip.
17:28
Everybody got to have
17:30
some cocktails on the train
17:31
and bond and have a good time.
17:34
We get there, good night's sleep,
17:36
get up the next morning,
17:37
we're gonna go through
17:38
Glacier National Park,
17:39
hit the touch the Canadian border quick,
17:42
and then start heading south.
17:44
And as we were going north,
17:45
we drove by a family of grizzly bears
17:49
and right by a campground, we said,
17:51
man, I'm sure glad that we're not staying
17:53
by a stand of this
17:54
campground, ha ha ha ha ha ha.
17:56
And we get up to the border,
17:57
which was only 15 miles up there.
17:59
And one of the guys says,
18:01
hey, could you listen to this?
18:04
And it happened in his
18:05
Jeep, I listened to it.
18:06
It was a 3B high hood.
18:08
So your motor's drunk.
18:10
That's what that is.
18:11
And it was a freshly rebuilt engine.
18:14
And so we drag it out of tow rope,
18:17
back down to the
18:18
campground that we thought
18:19
that we wouldn't stay out with the bears,
18:21
circle the wagons, do a little diag.
18:23
At this point, it was
18:24
shaked down for a lot of people.
18:25
Some people were overheating.
18:27
Some people had oil
18:28
leaks to beat the band.
18:31
Everybody was just kind of
18:32
huddled around their own rigs.
18:34
And then they were, we started to dig
18:39
into that one motor.
18:39
And sure enough, we found pulled oil pan.
18:42
Crank bearings were bad.
18:45
So got it kind of flopped
18:50
back over into Whitefish,
18:51
found a guy, left that
18:54
person and his Jeep on that.
18:56
He lived, the guy owned a
18:58
machine shop, Rob Thompson,
19:00
I believe was his name.
19:02
Rob, if I screwed that up, sorry.
19:04
If I didn't, thanks again.
19:07
But he owned a machine
19:07
shop and it was a Jeep nut.
19:09
So we got the Jeep to his shop.
19:13
Cody, they found some bearings.
19:17
They were gonna be a couple of days out.
19:19
And he's like, "I'll just catch up."
19:21
I was like, "All right, bud,
19:22
well, best of luck to you."
19:24
And I think that night, yeah,
19:25
he went out for
19:26
margarita Tuesday with Bob
19:28
and ended up sleeping on his
19:30
couch for a couple of days.
19:31
They got it.
19:32
And then we were in Rangeley, Colorado.
19:35
We had made the trip further down.
19:39
And all of a sudden we woke up one
19:43
morning at six o'clock.
19:44
This is when we were
19:45
responsible for our own meals.
19:46
So people were stuffing
19:48
their faces with whatever,
19:49
but drinking lots of coffee.
19:51
And all of a sudden this
19:53
trucking trailer shows up.
19:55
Well, Bob, they put it back together.
19:59
It still didn't run perfect,
20:00
but Bob didn't feel comfortable
20:03
leaving Cody to his own devices.
20:06
So he's like, "I'll haul
20:08
you down to catch you up
20:08
with your crew."
20:10
Which was like a 12 hour drive.
20:12
And then to just turn around and go home.
20:14
And Cody unloads the Jeep
20:16
and he's ready for lineup
20:18
at nine o'clock or whenever we take off.
20:20
And we had it into Meeker, Colorado.
20:24
And the stretch from Rangeley to Meeker,
20:26
I was probably 70 miles
20:28
and I was in the lead.
20:29
And then all of a sudden I hear something
20:33
and I looked over my shoulder
20:34
and Cody is flying
20:36
down passing everybody.
20:37
That thing was running like a rape date.
20:39
But as he passes my
20:42
Jeep and he cuts back over
20:44
in front of me, I look out his tailpipe
20:46
at debris coming out of his tailpipe.
20:50
And I was like, it looked like a spring.
20:53
I had no idea, we're going
20:55
whatever, 35 miles an hour.
20:58
And yep, he gets out of sight.
21:01
You can hear it, blah, blah,
21:02
blah, blah, blah, blah, blah,
21:04
pulls over to the side of the road.
21:05
And by the time we all catch up to him,
21:08
he's just got his duffel bag out of it.
21:10
And he throws it in
21:11
the back of Adam's Jeep
21:12
and sits on the back of
21:13
Adam's Jeep and we leave it.
21:14
We get into Meeker to a gas station.
21:17
He goes up to a guy with a
21:18
truck and trailer and says,
21:19
"Hey, what would it cost me
21:21
to have you go pick up a Jeep?
21:22
What do you mean?"
21:23
Well, it's back there on the highway.
21:25
And the guy went and picked it up,
21:27
brought it to his yard
21:28
and it sat in his yard for three months
21:29
until we got done with the trip.
21:31
Cody got home and was able
21:32
to get a truck and trailer
21:33
and go back out there.
21:35
So yeah, we've had some
21:37
catastrophic engine failures
21:39
that resulted in abandonment.
21:41
So I don't know if how
21:43
much detail you had on it.
21:44
Was the bearing not
21:44
sized properly for the crank?
21:46
Was the crank not turned?
21:47
Or do you know why?
21:48
It just seems like a strange deal
21:50
for a freshly rebuilt engine
21:52
to have a main bearing issue.
21:53
If it was the main bearing,
21:54
that's the way I heard it.
21:56
Yeah, I don't remember.
21:59
It's not important, I'm just curious.
22:01
It just seems strange,
22:02
especially the bottom
22:03
end going like that.
22:04
Unless there was debris missing,
22:06
you know, inside all
22:07
the bearings and stuff.
22:08
So the thing about these engines too,
22:12
like we get a
22:12
Magnaflux and there's cracks
22:14
and stuff, some of it, it's just like,
22:19
this was before you could
22:20
buy those brand new blocks.
22:22
I was just gonna ask you about that
22:23
if there was full replacements.
22:25
No, so you're just like, I don't know.
22:27
(laughing)
22:28
Let's take a shot at it.
22:29
Yeah, let's go to that.
22:31
Yeah, are you block seal?
22:32
We'll try it, yeah.
22:35
And I think that, I think we've had,
22:39
we've had a few other,
22:40
we call them code reds,
22:42
where, especially when
22:43
we would have the trailer
22:44
that they just cannot
22:46
go on, cannot be fixed,
22:48
cannot be repaired.
22:49
Well, Adam's Jeep on that first trip,
22:52
we did that engine swap
22:53
in La Crosse, Wisconsin,
22:55
and with the new motor, we fired it up,
22:57
and there was a massive knock.
22:58
Adam threw his hands up, said,
23:00
nope, I'm jumping in with Tyler.
23:03
Well, what ended up
23:04
happening on that one,
23:05
and he didn't find out until again,
23:08
many weeks after, goes
23:10
down, he picks that back up,
23:12
and he fired it back up
23:14
again and had that same knock,
23:16
and by the time he got to
23:17
the end of the driveway,
23:18
it's quieted right up.
23:19
Well, the firing on the head
23:21
gasket was not the right size,
23:25
it was stamped wrong or something,
23:27
and so the piston was hitting it.
23:29
Well, it clearance itself.
23:31
It did, yeah.
23:33
And I think that he ran that,
23:35
he ran that for a hot
23:36
minute with no issues.
23:39
So it likely would have been fine,
23:41
but you don't know in the moment.
23:42
No, and I don't know
23:43
that you'd want to risk it.
23:44
I mean, if you're
23:44
really adventurous, sure.
23:46
So, damn, and of course
23:48
that's part of the thing here,
23:49
if you have a, good Lord,
23:50
what, an 80-year-old Jeep,
23:52
60-year-old Jeep, you
23:53
never know what's gonna happen.
23:55
Yeah, yeah, I think you
23:56
were right with the 80.
23:57
Yeah, could be.
23:58
I can't do math, they
24:00
told me there'd be no math
24:01
in doing podcasts.
24:02
So, let me ask you this, so
24:05
are you having another one,
24:06
or have you just had one?
24:08
I mean, are you having
24:08
another one this year?
24:09
So, the one that we just
24:11
got down to the mitten race,
24:12
that got done--
24:13
Oh, that's right, 2025,
24:14
this is right here, okay.
24:15
So we did that a
24:16
little bit differently too.
24:17
Instead of starting at
24:19
the Jeep Heritage Festival,
24:21
we ended on it, which was kind of cool
24:24
because then we were fresh off the road
24:26
with tons of stories and able to share
24:29
with lots of people.
24:31
And so that was exciting.
24:34
It was a change up,
24:35
and I think, like I said,
24:37
next year, we'll be changing our arrival
24:43
and departure places a little bit,
24:45
just because we've kind of like,
24:47
we've gone all the places
24:48
we can go from Western PA.
24:51
So, but it was really cool.
24:54
We were also able to
24:56
tour the Jeep facility.
24:58
Nice.
24:59
They opened it up to us.
25:00
Not everybody gets to do that, yeah.
25:02
I know, yeah, and they
25:04
made that very, very clear
25:05
that this is not a thing.
25:07
So we felt pretty honored to see
25:10
the inner workings of everything.
25:12
And Dana also, we got
25:14
to tour the Dana plant.
25:16
I actually was
25:17
helping a guy fix the Jeep,
25:18
so I wasn't able to do the Dana event,
25:20
but the guys were
25:21
really impressed with that.
25:22
I bet you hated that.
25:23
The Dana's another great place.
25:25
I mean, Dana's been in Jeep
25:26
since the vehicles that you're driving,
25:28
so that's just amazing.
25:31
So if people want to follow along
25:33
or maybe they
25:34
wouldn't get involved in this
25:35
with the Facebook group,
25:37
I'm assuming it's a group or a
25:38
page, Epic Willy's Adventure.
25:41
Is that where they should go?
25:42
Just do a search on Facebook for that.
25:44
Yep, yeah, you can, EWA,
25:46
Epic Willy's Adventure.
25:48
It's on Facebook, it's on Instagram.
25:50
We've got YouTube as well with a lot of,
25:53
we've done some mini docs ourselves.
25:56
I mean, they're not perfect,
25:57
but they're pretty darn good.
25:59
And you can really get a flavor
26:03
of what we're doing when we're out
26:06
making all this
26:06
racket, all these old Jeeps.
26:08
So what are the requirements?
26:10
I mean, I'm assuming an old Jeep,
26:12
but it's not like a 70s
26:14
CJ or anything like that.
26:16
So Willis, Willis Overland,
26:20
once those kind of stopped,
26:21
I think it was 63 is our cap.
26:24
I say 40s and 50s, and it really can be,
26:27
we've had FCs, we've had
26:28
wagons, we've had trucks,
26:30
we've had flattys.
26:33
The parts are interchangeable,
26:36
that's the era we're looking for.
26:40
Once you hit beyond that,
26:44
we're also trying to, it's
26:45
kind of like stock car thing.
26:46
We're trying to keep
26:47
everybody going the same speeds.
26:50
Right.
26:51
But it is fun to kind of
26:52
see the healthy competition
26:54
between who's Jeep with an overdrive
26:57
can go faster than another thing.
26:58
Top speed this year was 74 miles an hour.
27:01
Oh my goodness.
27:02
Yeah.
27:03
Time war for one of the
27:04
army people from back then.
27:06
Oh yeah, I can't, I go 52,
27:10
and I think I've had
27:11
Amos up to almost 60.
27:13
That's the name of my truck.
27:15
Amos has his own Instagram page too,
27:17
so you can look him up.
27:19
Amos Federecki.
27:20
Is 52 fast enough to blow the hair back?
27:23
If you take your hat off.
27:24
Oh yeah, yeah.
27:26
It actually grows and
27:27
blows all the same stuff.
27:30
It's that additional oxygen.
27:31
Well, that's really cool.
27:32
I think, have you had an FC go out there?
27:34
Because I think it
27:35
would have like an FC 150
27:36
or something going on the
27:37
trip would be really cool.
27:38
Yeah, we had one actually this year.
27:41
Kaiser Willy sponsored Tom,
27:44
and he was from Massachusetts,
27:47
and beautiful FC.
27:51
Well, I mean, you know, even update up.
27:53
It's a Jeep, no, come on.
27:55
We all know all Jeeps are ugly.
27:57
It's like a mother's love, yeah, exactly.
27:59
Yeah, but we also had one
28:02
on our Oregon trail route,
28:05
Veronica, she was a 170
28:08
with a custom flatbed,
28:11
and that thing was
28:12
destined for the crusher for sure,
28:15
and got kind of built just good enough.
28:18
That one, the driver
28:20
didn't have enough space
28:22
in the foot box, he's a big dude.
28:24
Didn't have space in the
28:24
foot box for a gas pedal,
28:26
a brake pedal and a clutch.
28:28
So he got an old Evan
28:32
Rude column throttle
28:35
from an old boat, and put
28:37
that right on the trans tone.
28:38
That was this throttle.
28:40
So that was Veronica,
28:41
she was very unique.
28:44
So Veronica was the name of the vehicle?
28:47
Yeah, they all got names.
28:49
Yeah, and if they
28:50
don't have one, just start,
28:51
they get one by...
28:52
Oh, of course.
28:53
Yeah, so that's fun too.
28:55
And I think on our second one,
28:57
we had a beautiful FC, Will Morgan's FC,
29:00
which he made it to just by
29:03
Yellowstone and had to bail.
29:04
He had an issue too, and
29:06
then he limped it home to...
29:07
How many people, or how
29:08
many Jeeps get involved
29:09
in these things?
29:10
I'm sure it varies, but
29:11
about how many Jeeps are involved
29:13
in these things?
29:15
Will Capit at 15, usually...
29:17
That's a good size group.
29:19
Yeah, but typically 10 is
29:22
kind of like the sweet spot
29:23
that we settle into.
29:26
We'll open up
29:28
applications and we'll admit 15,
29:31
but we know that a few
29:32
people usually drop out.
29:34
Because I think I was
29:36
cooking food for 24 people.
29:38
Oh my goodness.
29:39
Okay, but that's 15 Jeeps,
29:41
but 24 people, that makes sense.
29:42
So you can break
29:43
somebody with you if you want.
29:45
Yeah, we encourage a
29:46
co-driver, a navigator,
29:47
because again, you don't want to go.
29:50
Right.
29:51
Here's your map, here's
29:53
your start, here's your end.
29:54
Get there.
29:55
So I would assume,
29:57
and maybe this is wrong,
29:59
but I would assume that
29:59
most of this adventure
30:01
is highway or road, not off-road,
30:04
with the possible exception of EJS.
30:06
I'm sure at EJS you had
30:07
to take them off-road.
30:09
Oh yeah, we definitely did that.
30:10
And there's been some off-roading,
30:13
but for the most part it's all two-lane.
30:16
And then beyond that, yeah, there's guys
30:19
that find the two tracks
30:20
through a county forest
30:22
and stuff like that.
30:25
And it's funny too,
30:26
because a lot of times
30:28
spectators are like, "Oh, it's cheap,
30:30
so you don't do any off-roading."
30:33
Even at Bandit, we just--
30:34
We're just happy to be here.
30:36
Yeah, it is such a feat.
30:38
And it is, again, if
30:40
you've ever spent 12 hours
30:41
on a trail out in Moab,
30:43
and when you're done with it,
30:44
all you wanna do is put your feet up
30:46
and have some cold beers.
30:48
It's just as exhausting to do this event
30:51
and then get done with it.
30:53
And you're just, you're overload on
30:56
sensory stimulation,
30:58
you just wanna stare at a tree
31:00
and not talk to anybody for a little bit,
31:02
and then maybe I'll come around the fire
31:04
and have those beers.
31:04
Yeah, that's really, really cool.
31:07
So do you ever have a videographer
31:10
or somebody that does the thick stills?
31:12
I mean, that's their job,
31:13
because this is gold,
31:16
but it's so difficult to do
31:17
when you're involved in the process.
31:18
Yes, so we've had,
31:20
we've brought some
31:21
production guys on in the past,
31:23
and that's where you'll
31:24
see a lot of our footage
31:26
on social media.
31:26
We've always tried to
31:27
have somebody dedicated
31:28
to capture content.
31:30
This year, it was a
31:31
little bit more sparse on that.
31:33
We still got a ton of content,
31:35
and we encouraged the
31:37
teams with that co-driver
31:39
having that phenomenal capture device.
31:44
To break down,
31:45
and even if they seem
31:46
a little frustrated,
31:47
still stick the camera in their face.
31:49
Right.
31:49
Like, let's get the story,
31:51
let's get what's going on,
31:52
and then we can kind
31:53
of patch it together.
31:54
And that's been, that's fantastic.
31:57
Really, really cool.
31:58
All right, I'm sure
31:59
we're skipping a lot of stuff
32:00
on these adventures,
32:01
but I do wanna talk to you about
32:03
Maxbuilt, your business,
32:05
and especially about how it
32:06
got started in the kitchen.
32:07
How do you start a,
32:09
and I think I'm correct here,
32:11
you guys do have services
32:13
where you work on all kinds of vehicles.
32:15
How did that start in your kitchen?
32:17
All right, so that was
32:18
a little bit of a hook.
32:21
But, so my house, it had currently,
32:24
it had started in a one bedroom house.
32:27
Well, I guess to be completely honest,
32:29
I was staying when
32:31
Heather was my girlfriend,
32:33
I was living in the basement of her
32:36
brother's house with her,
32:37
and I was designing
32:39
products in their kitchen.
32:40
So I guess technically,
32:42
that's how that started.
32:43
So let me ask you really quick
32:44
before you go further with this,
32:46
staying in her brother's basement,
32:48
was this a situation where your,
32:49
her brother forced you
32:51
to get married to her?
32:54
(laughing)
32:55
No, it was just, I was an
32:57
opportunist at the time.
32:59
Well, this is where I close.
33:01
I ended up staying there more often
33:06
than I did at my own place.
33:07
Let's just put it that way.
33:07
Gotcha.
33:09
And so when her and I
33:11
did choose a place to live,
33:14
it was a one bedroom home
33:16
with the garage
33:17
underneath the living space.
33:19
Oh, nice.
33:19
And so she loved the property.
33:21
I loved the opportunity for a garage
33:23
and something to be able
33:25
to build something from.
33:26
And so that's where I was,
33:28
I was going to school full time.
33:30
So I was, and I had an
33:32
incubation lab at the university
33:35
and I could work on the
33:36
manufacturing business.
33:38
So I'd work there all
33:39
day and then all night,
33:40
I would work on whatever
33:41
Jeeps were on my docket
33:43
to kind of fix.
33:44
And then we did general repair.
33:46
I did anything I could to
33:47
be able to put some cash
33:48
in my pocket to kind
33:49
of fund this Jeep dream.
33:51
Where did you get your customers from?
33:52
Was it friends and
33:53
word of mouth type thing?
33:55
I also worked part time at Napa.
33:57
So I was the night and weekend guy.
33:59
So I would hustle a
34:03
little bit of my side gig
34:05
to people that I
34:05
would meet through there,
34:07
share it with different shops that,
34:08
hey, if you ever have this,
34:09
this is kind of what I'm doing.
34:12
So the idea was, I had a
34:14
great idea for a product.
34:16
Our first product was
34:17
actually a center console
34:19
because the old Jeeps
34:19
didn't have a good spot
34:20
to lock up your wares.
34:23
No cup holders.
34:24
What's that?
34:24
No cup holders.
34:26
Exactly, yeah.
34:27
And CD players are always
34:28
getting wrecked by rain.
34:30
So we made a nice little
34:33
command center console.
34:34
We called it with
34:35
lighting and cup holders
34:37
and a spot to charge your cell phone.
34:39
Just some modern amenities
34:40
you can bolt it in and go.
34:42
Well, that was because
34:44
ultimately I wanted to do
34:45
custom builds for people,
34:47
but nobody was gonna give
34:48
a 19 year old their money to
34:51
do whatever they want with.
34:52
So if we could develop some products,
34:54
get some notoriety on a national level
34:56
by going to different events.
34:58
Well, the gas money
34:58
was paid by brake jobs
35:00
and fuel pump replacements on anything.
35:02
And so that was kind
35:04
of the snowball effect.
35:06
And then at that point,
35:10
wife was pregnant with our son Jackson.
35:12
And she, it was like
35:14
three in the morning.
35:15
I'm welding on stuff in the Jeep
35:16
and wafted up through the floors.
35:19
And she says, comes walking downstairs.
35:22
She says, no, no more.
35:24
You gotta find a place to do this.
35:25
So I was like, yeah, it's about time.
35:28
And so I rented a place just up the road.
35:30
And then we converted that old garage
35:32
into our kitchen, our living space.
35:34
And so now the house
35:36
looks complete transformation
35:38
from how we started.
35:40
So it's just kind of a-
35:41
But you can still have the memories
35:42
of all the work that you
35:43
did in the kitchen and stuff.
35:45
That's really cool.
35:46
Yeah, I remember washing dishes at night
35:49
or cooking food in there.
35:50
It's like, man, I remember
35:51
setting up Mike King's 44s,
35:54
Scout 44s we put into
35:55
his scrambler right here,
35:57
not knowing anything that I was doing.
36:00
And here now we're the
36:03
premier axle and gear shop
36:06
in Western Wisconsin.
36:08
So, but I would imagine, I mean,
36:11
I know it's nice being in a place,
36:14
especially because it's a progression,
36:16
that a success benchmark,
36:19
but being just right there at your house
36:22
and being able to go back and forth,
36:24
interact with the family
36:25
and stuff has to be good.
36:27
And think of all the four
36:28
letter words your kid learns.
36:29
Oh yeah.
36:30
Working on the Jeep.
36:32
Yeah, they're no stranger
36:33
to that, that's for sure.
36:36
And you could teach him how to steal,
36:38
or your wife could teach him how to steal
36:39
10 millimeter sockets.
36:42
So you were a one man
36:43
operation until you,
36:44
did you rent it to place?
36:46
I'm assuming you're not
36:47
still a one man operation.
36:49
No, no, we moved to that
36:52
shop just close to my house.
36:54
Then I had, I brought in a part time kid,
36:58
and some, I think I
37:01
brought in some college students
37:02
to help out put consoles together.
37:05
And then that lasted a
37:07
year and the shop owner
37:09
that I was renting from was like,
37:10
"All right, you gotta
37:11
find your own place."
37:13
We're a little bit rowdy bunch sometimes,
37:15
and we're working all
37:16
hours and it's a mess.
37:18
And, you know, my ADD brain just trying
37:21
to do the next thing.
37:22
What's the next cool thing?
37:23
I love that chaos,
37:25
but not everybody does.
37:27
So happened to find a spot, not too far,
37:31
but 20 minute drive from the house,
37:33
where it was a great
37:35
opportunity to start the shop.
37:38
And so, or I guess restart the shop
37:40
with plenty of expansion opportunities.
37:43
And so bought that in 2012, 2015,
37:47
we put a 2,500 square foot addition up
37:50
because we were expanding.
37:53
And then 2019, we
37:55
remodeled our office space
37:56
into more offices to
37:58
account for the more people.
38:00
And then in 2022, we did a
38:03
7,500 square foot addition
38:05
on the shop to be able to kind of do,
38:08
have all revenue streams
38:10
of ours kind of covered.
38:11
So like we still manufacture product
38:15
and ship that all over.
38:16
We now do a lot more general repair
38:19
in that first
38:20
addition, as well as, you know,
38:22
our in and out Jeep stuff.
38:23
And then our big shop is
38:25
for our long-term builds.
38:26
So our crazy custom stuff, we've got,
38:29
we're up to 11 employees right now.
38:33
And, oh no, we're down a
38:36
few, but we keep it around that.
38:39
Right, so let me ask you this.
38:41
Now you started off by
38:43
working on all the things yourself
38:45
and there's a, it's definitely different
38:48
with the machine and
38:49
you're doing things to it
38:51
and you're doing it on your time
38:52
or maybe the customer
38:54
needs a certain thing
38:55
and you can do all that stuff.
38:56
But when you start
38:57
bringing in the employees,
38:58
it's totally different.
39:00
It's a completely
39:01
different dynamic for most people.
39:03
How was it for you?
39:04
It was, so I'm really, I pride myself
39:08
on building a culture
39:10
and that's shown through
39:12
in the clients that we have and the
39:14
events that we went to.
39:16
But I also wanted everybody that was here
39:17
to be able to just
39:18
enjoy what they're doing
39:20
and not necessarily feel like a job.
39:22
So I basically looked at it as if I was,
39:26
because for a long time
39:27
it was 80, 90 hours a week.
39:29
So if I peel, what job
39:32
description would I be able
39:33
to peel off of myself
39:34
and hand to somebody else?
39:35
What do I need most of?
39:37
And thankfully everybody
39:41
here were all great friends.
39:44
Adam's my best friend,
39:47
he runs the shop now.
39:49
I brought him in in, I think 2015.
39:52
We never really remember
39:53
because he was by my side in 2000.
39:56
I was gonna say they were
39:56
just there all the time anyways.
39:58
I, "Hey, you should work here."
39:59
Yeah, pretty much.
40:00
And which is great because we also,
40:04
we have a great dynamic and
40:05
we can leave things at work.
40:07
And then-
40:08
That's important.
40:09
Yeah, but it took a long time.
40:11
I think I struggled with that more than,
40:14
I mean, I don't know
40:15
everybody else's struggle,
40:16
but I do know that that
40:17
was a big struggle for me
40:19
to be able to leave things at work.
40:21
Well, you're worried
40:22
about it all the time.
40:23
You gotta make payroll.
40:24
There's people depending on you
40:25
and your decisions that you make.
40:26
So I think a lot of people think,
40:30
"Oh, I'm gonna start my own business.
40:31
This would be great."
40:32
And they don't really
40:33
think about what happens
40:35
when they're in the middle of it.
40:36
Managing people can be very difficult.
40:40
It is difficult.
40:40
And it's not always the manager's fault.
40:44
Right, right.
40:46
And sometimes, we're going through some
40:49
tough times right now.
40:50
Like the waxing and waning never stops.
40:53
Right.
40:53
And so it's either it builds and it
40:59
builds and it builds
41:01
or yeah, it goes like,
41:03
how far can you take it?
41:04
Right.
41:05
And you never know when to spend money.
41:07
I imagine doing the
41:08
expansion was a hard decision
41:10
because that's gonna
41:11
be a huge cash outlay.
41:12
It was, it was, yeah,
41:14
it definitely changed
41:14
the way everything is.
41:16
And we were slated,
41:17
we had a lot of builds
41:19
and we just kept getting phone calls,
41:21
kept getting phone calls.
41:22
That's great.
41:22
That's wonderful to hear.
41:23
Well, and then, yeah,
41:26
it was almost like a hangover from COVID.
41:28
A lot of those calls stopped.
41:29
So we don't have to
41:31
pivot and figure things out.
41:32
And what's the next step?
41:33
How are we gonna, it didn't
41:36
necessarily work into the plan
41:37
exactly how we wanted, but that's life.
41:40
Oh, it's like going all
41:42
these adventures that you go on.
41:43
You go on them and then
41:44
when there's an issue,
41:45
you work through it
41:46
and then you continue on.
41:47
It's exact same thing.
41:49
So it's just another challenge.
41:50
Yep, yep, absolutely.
41:53
All right, man, like I
41:53
warned you at the top of the,
41:55
before we started recording,
41:56
I like to say the kids
41:57
love the social media.
41:59
They love looking at the pictures.
42:00
I'm one of them.
42:01
I like looking at pictures too.
42:02
It's back at the kindergarten for me.
42:04
Where can people find
42:05
you, Max built, et cetera,
42:07
the Epic Willys Adventure.
42:09
Where can they find you online?
42:11
So we are Max built on TikTok, Instagram,
42:16
Facebook, YouTube.
42:18
We got a website, Max built off-road.
42:20
You can Google it.
42:21
You can get all those there.
42:23
Now everything points to everything else.
42:25
And then Epic Willys
42:26
Adventure Course as well as Facebook,
42:29
Instagram, don't
42:30
believe we've got a TikTok.
42:31
Oh, we do have a TikTok.
42:33
Don't push it as much.
42:34
And then a YouTube as well.
42:35
So you can spend plenty of time,
42:37
reach out to me anytime.
42:39
You can find me, I'm
42:39
Mr. Max built on Instagram
42:42
or Phil Norwell on Facebook.
42:44
I love to chat, but
42:45
adventures, cheap stuff,
42:46
or anything.
42:47
So small business questions.
42:49
Yeah, I hear you.
42:50
Very interesting, a lot if
42:52
you're leading there, Phil.
42:54
And we'll have to have you back
42:55
and talk more about the adventure.
42:57
Who knows, maybe you'll get a star link.
42:59
So the next time you're
43:00
out on one of the adventures,
43:01
we can do a live video feed for the show.
43:03
I love it.
43:04
I love it.
43:06
All right, man, thank you so much.
43:07
And thank you very
43:08
much for being with us.
43:09
Take it easy.
43:10
You're my friend, you're my new friend.
43:14
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43:16
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43:18
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43:19
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43:20
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