Latest / The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic
How Google Uses Image Search for SEO in 2026
Google Image Search has quietly become a major organic traffic driver, but most SEOs still treat it as an afterthought. In this episode, Lucas and Luna dig into the 2026 changes to Google Lens and image rankings, using the example of a niche recipe site that saw a 40 percent traffic jump after optimizing its images for entity recognition. They explain why alt text alone isn't enough anymore, how Google now interprets the content within an image, and what that means for e-commerce and local businesses. If you've ever wondered why some images appear in the top carousel while others…
The skinny
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