From The Super Bowl to Nando’s: A Conversation with Melusi Mhlungu
From working on Super Bowl ads in the US to leading Nando’s as their newly appointed lead creative agency in South Africa, Melusi Mhlungu, Founder and Chief Creative Officer of We Are Bizarre, shares his global creative journey. Having shaped campaigns for brands like Instagram and Uber, Melusi reflects on what it takes to make brands truly interesting.
We discuss:
Why trust fuels bold creative work
The rise of independent agencies in South Africa
Instinct versus data in marketing decisions
What holds back South Africa’s creative potential
___________________________
The Lead Creative Podcast…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.