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You Don’t Need a Weekly Show: The Truth About Podcast Consistency · Your Mic

• 0:00
  Somewhere in the LinkedIn guru's fear of influence somebody a so-called podcast experts is saying if you're not publishing weekly don't even bother
• 0:12
  Cool tell that to a founder with the business to run kids to feed and exactly four hours a week to create
• 0:19
  Listen weekly is not a commandment. It's a suggestion and for a lot of people. It's terrible advice
• 0:27
  The logic goes like this. Listeners are creatures of habit. You need to be top of mind. Therefore publish every week or they're going to forget you even exist.
• 0:38
  Now there is a grain of truth to that consistency does matter.
• 0:43
  Shows that show up on a predictable cadence are in fact easier to build into somebody's routine but consistent and weekly are not the same word.
• 0:54
  What actually kills most podcasts isn't a bi-weekly or even a monthly cadence. It's hosts promising weekly burning out and then ghosting their own feed for three months.
• 1:06
  Weekly is a machine. Even a simple show needs topic selection, proper scripting, recording, editing, show notes, graphics, and distribution.
• 1:15
  If you don't have a system or a team or if you can't at least delegate some time over a weekend to work on your show by yourself as your own executive producer that can easily chew up
• 1:27
  6 to 10 hours every week and for a founder I get it on the founder of a production house and it's 90% on me minus my amazing video team.
• 1:38
  Well, it's not stretching itself sabotage and here's the kicker. The listener doesn't care if your show is weekly by weekly or seasonal they care if every time an episode appears it's a strong one. They also care that you don't vanish without a word.
• 1:58
  So here's what you do you pick a cadence that's not going to kill you or burn you out all right start where you can win on your worst week ask yourself on my busiest weeks what cadence can I still hit without hating my life if the honest answer is bi weekly congratulations you've got a bi weekly show.
• 2:19
  Bank your episodes before you launch or pivot have at least four episodes in the can and I get it four episodes is a lot that's like more than half of an afternoon that buffer however is your emergency parachute when a client fire illness or travel nukes your schedule.
• 2:38
  What you also want to do is make a public contract that fits your reality don't say new episodes every Tuesday if you know for a fact that's actually a fantasy instead say new episodes every other Tuesday then keep that promise
• 2:51
  religiously reliability is always going to beat frequency and it builds trust and if your podcast is an extension of your business you need that trust you also want to use seasons if you need
• 3:05
  breathing room I love this idea do 10 to 12 episodes around a tight theme take a plan break tell listeners what you're doing then come back with a new arc it's not flakiness it's actual structure so no you don't need a weekly show to have a podcast that matters you need a show that can keep alive long enough to get good find your people in feed your business or nonprofit any guru on LinkedIn who shames you for choosing bi weekly consistency over weekly burn out is
• 3:34
  selling you their ego not a strategy if you want help designing a cadence and a format that matches your real life and your business or nonprofit goals hit me up I've got to speak podcasting road map that will be able to assist you along the way
• 3:50
  just shoot me a message ready with a why at speak podcasting dot com really appreciate you listening.