WARC Talks: Differentiation and distinctiveness
This week WARC’s David Tiltman talks about differentiation and distinctiveness with Jenni Romaniuk, Research Professor at the Ehrenberg-Bass Institute, and Koen Pauwels, Distinguished Professor of Marketing at Northeastern University. How do these two ideas differ and does this difference matter? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday…
The skinny
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