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TransUnion's Matt Spiegel on the AI confidence-readiness paradox: AI is only as good as the data you feed it
Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, says AI is not a shortcut around your data problems — it's a force multiplier that makes them bigger. New TransUnion research found 89% of marketers are increasing AI investment while only 13% have fully scaled it.
Adoption is not the same as scale. Nearly half of surveyed leaders say AI now spans multiple core marketing functions, but only 13% have scaled it fully. Spiegel on what stalls organizations between a working pilot and enterprise integration.
Confidence is running ahead of readiness. 64% are confident they'll hit their…
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