Latest / Forget The Noise / 14. Your Network Sets Your Ceiling | Featuring AJ Cappuccitti
Transcript
- Tharun Binu: They say motivation is something you want. Discipline is something you need. Obsession is something you have to have. I'm gonna show you what I wanted, how I got it, and how I was obsessed to get there. All right, another episode of Forget the Noise Podcast. I'm gonna be honest, I've been slacking a little bit the past few weeks. There's just been like I when I scraped my toe. I don't know why that's like put me off so much. We ended up dialing in some more stuff with the company. We ended up just doing some more personal branding stuff. We revamped the way we're doing social media with the AC custom. It's just been a lot on my plate. And I actually wasn't gonna do a podcast today. Like we were driving. And I looked at T Dog and I'm like, you what? Maybe we're just gonna postponed till tomorrow. Today's just a hectic day. There's just so much going on. And then I got back to the office and I sat down. I'm like, you know what? No, fuck it. I have to do it. Like I say I'm gonna do it. I'm gonna do it. Every Thursday we record our podcast. And I just had to just follow through with that. I literally go out there promoting everything to everyone that you just do it. Like if you say you're gonna do it, do it. If you have it in the plants, follow through with it. Have your non negotiables. And this was a non negotiable. Is it my favorite thing to do today? Yes, I love my podcast. No, I don't have the time for it, but I'm creating the time for it. If I got to work a little bit later this evening, then so be it. So when I walked into this room, I didn't have much to talk about. I literally like we were just sitting there talking to the camera, and I'm like, you know what? I don't know. And they're like, you seriously don't have a topic? And I'm like, no, I don't have a topic. But somebody hit home the other day, and this is what I wanted to talk about is that ceiling cap. So I've been, I don't know why this topic keeps like. Flipping around to me, and it's become like a buzzword in my life, but sealing is such a buzzword for me. And I have a speaking event or speaking gig coming up. So I'll be the keynote speaker at a networking event. And it's about networking. And every other speaker we had was either about their business or it was about how networking's helped their business. And the thing people don't exercise as a muscle in business with networking. Is the growth aspect of it? Like that's huge. And it's probably the most beneficial part of networking. Sure, you might cut a deal here and there, you might land a big contract, but that won't be there forever. Your personal growth will literally fucking be there forever. From the day you start until the day you stop, it it just gets stick, stick there. You can go to the gym for six years straight, you can stop. That strength will still be there. That like muscle memory will still be there. If you stop for a year and then pick it up again. It's gonna take you half the time to get back there. And that's not just fitness. It's everything. It's time blocking. It's like accomplishing what you say you're gonna do. It's you know, creating non-negotiables, it's creating or I guess constructing your life around what your goals are. I was just talking to someone and they're like, Should I do this or that? And I'm like, What's gonna move the fucking needle mark? And I'm becoming so short with giving advice and explaining to people what I would do in that situation. Because before I would sit back and say, What's the best scenario for this person here? Someone came to me with a problem and I'm like, what is their best move? Consider on their scenario. I don't know fuck all about their scenario. I don't know anything about them. I don't know their day-to-day life. Sure, I might know them as an acquaintance or something like that, but I don't know like their struggles or anything. So I started giving advice based on what I would do. And I find it's going so much further for people because it's very black and white the way I operate in my life. There's no like grays or maybes. It is or it isn't. It's yes or it's no. It's top or it's bottom. It's left or it's right. Like I don't like to go in that like middle nonchalant kind of area where things don't have an like an indefinite result. So let's go back to speaking about. So the thing I'm gonna talk about is personal development as a return on investment through networking. And it's gonna tell people in that group because I've been to this group, I've seen them talk, and it's all what business do you run? What do you do? Like, what's the name of your business? What services do you provide? I appreciate that. I really appreciate that. Like I wanna get to know people, I want to get to know about people. But at the end of the day, I to know who you are. You can tell me you're an accountant until you're blue in the face. You can tell me you're the best accountant in the world. But if you are a piece of shit, I'm not going to work with you. So I want to know who you are personally. That's how I've chosen who I work network with and who I work with. So if you're in my circle, just know I look at you as like a high performer. I look at you as someone that like pushes boundaries and moves goalposts and all those other stupid buzzwords. Because I'm not going to do business with someone that doesn't perform at the level I perform at. Because when I need something, like I know my expectations, I expect everyone else around me to have those same expectations. It's the same thing as like when someone comes to me and says, Hey, I need this done. I'm like, yeah, you know what? I'll get it done today. Just like in turn, where I'm like, I need this done. I expect it done the same day. No ifs, ands, or buts about it. Just that's the way I operate, that's why I deliver, that's why I expect back. So that's the first thing I'm gonna talk about. And the second thing I'm gonna talk about is networking with the right people in a certain environment. We tend to realize how realistic certain things are. Like what someone's stealing cap is. If you are in a low operating, like say networking group, everyone just say, Hey, my goal is to run my business, make a hundred thousand dollars a year. And you know what? I took that extra step and I paid to get in di different rooms. I literally paid out of my pocket thousands and thousands and thousands of dollars to be in different rooms. And when I got into those rooms, like the average conversation was, yeah, my business doesn't need me. Yeah, I'm making a quarter mil off my business. Yeah, I can own my lifestyle. Like I don't have any debt. Yeah, I employ a hundred people. Like it's crazy. Like that's where their ceiling is. And that pushes you to be a better person because you start to look at like, holy, they make a quarter million dollars a year. How do they make a quarter million dollars a year? Well, they're operating at a high capacity, their expectations are here. When they say they're gonna do something, it's already done in their head. And that puts you at a different level personally where you begin to operate better. So sure, I could be in a room with 10 business consultants and they can tell me how to operate my business better. But that if I'm not operating at my best. Then my business is gonna isn't gonna operate at its best. If I don't have high impact expectations of myself, like I'm not gonna have high impact results from my business. And with that is a result of the rooms you're putting yourself in. So imagine yourself in a room and you're around a bunch of people that make $100,000 a year. Great. They're making $100,000 a year. What do you think you're gonna look at as a realistic salary for yourself? $100,000 a year. And even if there's a hundred people in that room, now let's scale the room down to 10 people. But there's 10 people in that room, they're all saying my salary is a quarter million or half million dollars a year. It doesn't matter if there's a hundred or ten. You're gonna look at this room and say, Hey, you know what? They can all do it. I can do the same thing. And the best part about that is when you're in that room that people are making a half million, million, two, five, ten million dollars a year, they want you to make that money too. That's what's crazy about the whole thing is like when you're in a room with like a hundred thousand people or ⁓ people making a hundred thousand dollars, and I've been in those rooms, there is so much competition that it's almost like heartbreaking. Where I'm like, why is everyone competing with each other? Why do you give a shit about the next person? Why do you want to bury the other person? That's not what it's about. Look at the biggest companies out there: Coca-Cola and Pepsi. Sure, they're competition, but you see banter commercials on there. They spend millions of dollars creating commercials, making fun of each other. But it's like both the logos are in that commercial. They know either way, one of them is making the sale. But who's going to make the sale is a matter of like the end of their equation. But at the end of the day, like they're working off each other. You're telling me out of all those marketing executives in Pepsi or Coke, aren't in that room saying, Hey, we're going to do a video where we make fun of Pepsi. They don't think to themselves like, That's gonna promote Pepsi a little bit. But they know the people that are gonna go with Pepsi are already with Pepsi. So why not have a familiar brand in that commercial that are gonna draw people in? Why not create something and collaborate with Pepsi? And I know they don't call each other and collaborate, but they indirectly think about it and saying, Hey, you know what? If we make a competitive video where we're making fun of Pepsi, people are it's gonna go viral online. It's gonna start trending. People are gonna like, hey, do you see that commercial here? Let me look it up. And your brand comes front and center. Sure, they might not be looking at to buy a coke product, but they're looking up your brand, they're looking up who you are. And that wasn't like one company just bashing on another one. That was strategic. You don't see them putting out press conferences, bashing each other, saying we taste better, their ingredients are horrible. They don't do that. Because they're operating at another level. And those are the rooms you need to get into. And I'm telling you, once you get into those rooms, it's not about business. Yes, we all want to help each other with business. We all want to see business grow. But we want to see that business grow to help yours help those people better their lives. They want people to like have more time with their family. They want to be able to have a business that runs itself. It's not the goals of making fifty thousand dollars a year. There's no goal of like, you know, I just want to be able to support myself and say I work for myself. Those are like out the window. Those are like expectations when you walk into the bigger rooms. And sometimes, yeah, you have to like pay to be in those rooms. But I'm telling you, if you can do anything with networking, get into other rooms where personal growth is a mindset, not business. Step away from the business, step into rooms where people want to know who you are, what you can do better, and what you want better. Now, I know today was short and sweet. I think we've had a long episodes here. We've had guests on last week, or I don't even know who we had last week. Either way, every episode's run like an hour. I feel like maybe a solo episode was good, especially I'm a little pressed for time, but I said I was gonna do it. I got it done. So signing off, forget the noise. Hopefully, you got some value out of that. And make sure, just make sure you're getting it in the right rooms. Besides that, go crush it. Until next week, forget the noise podcast.