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Farmers Markets Aren’t as Simple as You Think
Inside the hidden systems, rules, economics, and realities shaping America’s farmers markets.
Most people think they understand farmers markets.
You show up. You buy produce, eggs, cheese, meat, flowers, or honey from a farmer. You support local food. Done.
But behind every stand is an entire system most consumers never see.
In this episode, Dana sits down with Catt Fields White for a fascinating conversation about what’s really happening behind the scenes at farmers markets across America and why the details matter far more than most of us realize.
Catt has spent decades managing markets…
The skinny
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