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From Search to Answers: Winning Visibility in the AI Era
In this episode of Digital Marketing Today, we unpack one of the biggest shifts happening in the industry right now: digital marketing is moving from search visibility to answer visibility. It’s no longer enough to simply rank on Google. As platforms like ChatGPT, Gemini, Claude, and Perplexity increasingly shape how people discover brands, marketers need to think beyond clicks and start focusing on whether their business is being understood, trusted, cited, and recommended by AI. We explore the rise of Generative Engine Optimization (GEO) and why brands can maintain solid SEO rankings yet…
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