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The Price Is the Price

A rancher can choose which sale barn to drive to, but he cannot simply charge more when his costs rise. That limited room to move anchors a response to Scott Galloway and Jessica Tarlov’s case for a $25 federal minimum wage. We share the goal: work should support a life without asking the neighbors to make up the difference.

This April 2026 essay asks what else must change for higher wages to deliver that result. Housing supply, employer incentives, and competition among meatpackers matter alongside the wage floor. A diner, a financial firm, and a cattle ranch face different choices. The…

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