How Brands Are Using Interactive Content to Boost Engagement

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners · Jun 4, 2026 · 7m · transcript

In this episode of Marketing Made Simple, Lucas and Luna explore how brands are leveraging interactive content — quizzes, polls, calculators, and augmented reality try-ons — to boost engagement and drive conversions. They break down the numbers: interactive content generates 2x more conversions than passive content, and 81% of marketers agree it grabs attention more effectively than static posts. Using specific examples like Sephora's Virtual Artist, BuzzFeed's quizzes, and Zillow's mortgage calculator, the hosts explain why interactivity works psychologically — it taps into…