How Brands Are Using Data to Verify Influencer Authenticity

Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals · Oct 25, 2026 · 8m · transcript

In this episode of Influencer Marketing with Fexingo, we dig into the growing crisis of fake engagement and how modern brands are fighting back. We look at why a million followers doesn't mean a million customers, exploring the shift toward micro-influencers and AI-driven authenticity tools. Lucas and Luna break down specific metrics like engagement rate decay and audience quality scores that marketers now use to vet deals. We examine real-world examples of campaigns that failed because they ignored these signals, and discuss how creators can protect their long-term value by building…