Latest / Banking Transformed with Jim Marous

Banks Have More Data But Still Can't Get Personal
Banks and credit unions have never known more about their customers. So why does so much of banking still feel impersonal?
In this episode, David Acevedo, Vice President at Abrigo, joins Jim Marous to examine the gap between what an institution knows about a customer and what it actually does about it.
They get into why more customer data has not led to better personal service, what separates the banks and credit unions that build lasting relationships from those that do not, and how to move from customer data to customer action at the front line.
The conversation also covers the real…
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