Latest / Ambitious Podcast / EP.69: The SECRET Shifts High-Achieving Women Need to Cut Through Noise & Build Momentum w/ Tomasha Suber | The Ambitious Podcast

Transcript

EP.69: The SECRET Shifts High-Achieving Women Need to Cut Through Noise & Build Momentum w/ Tomasha Suber | The Ambitious Podcast · Ambitious Podcast

• 0:00
  People, as they scale, create their own prison like they're
• 0:02
  inside the box, reinforcing the walls around themselves.
• 0:05
  They don't even know who they are.
• 0:06
  They are what they want and what they need.
• 0:08
  All of their needs and their relevance, which is unfortunate,
• 0:12
  lies in this business. Your clients can be happy and
• 0:15
  getting results and you can be miserable and that is not OK.
• 0:18
  Yeah. But does your offer just feel
• 0:20
  like it's suffocating you? Leaders get bored, and they
• 0:23
  equate boredom to broken. And just because you're bored
• 0:25
  doesn't mean that the business is broken for you to scale with
• 0:27
  the way that you did it. It's like, yeah, more money,
• 0:29
  more clients, more stress. The most important person you're
• 0:32
  going to lead today is going to be you.
• 0:33
  The most important person you're going to influence today is
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  going to be you. With your actions, with your
• 0:36
  thoughts, with the way in which you move.
• 0:38
  It's all about you. Hello and welcome back to
• 0:40
  Ambitious. I am very excited for today's
• 0:43
  episode because we are joined by an absolutely incredible guest,
• 0:46
  Tamasha. I'm going to tell you a little
• 0:48
  bit about Tamasha. Tamasha is a strategic
• 0:50
  leadership coach and works in business operations as a
• 0:53
  consultant dedicated to helping women build profitable,
• 0:56
  sustainable businesses without sacrificing their personal
• 0:59
  well-being. She specializes in leadership
• 1:01
  development, operational strategy, guiding clients to
• 1:03
  achieve consistent results while maintaining balance within their
• 1:06
  lives. She has a background in
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  healthcare and entrepreneurship, and she brings a unique
• 1:12
  perspective to her coaching because she emphasizes the
• 1:15
  importance of aligning business growth with personal values and
• 1:18
  lifestyle. This episode, I will say we
• 1:21
  covered a lot of ground. OK, I just need to highlight to
• 1:25
  you some of the incredible things that you're going to be
• 1:27
  listening to in the next hour. Listening to this episode, we
• 1:31
  talked about what leadership really looks like beyond the
• 1:34
  traditional way we see it, of delegation and team management.
• 1:38
  We talked about why CE OS struggle to let go even though
• 1:42
  they've built a strong team or have strong team members that
• 1:45
  they could delegate to. We talked about the hidden
• 1:48
  emotional challenges of scaling a successful, growing, and
• 1:51
  expanding business. We talked about how boredom
• 1:54
  actually shows up in business and what it might actually be
• 1:57
  telling you about what it means and also what you need to do.
• 2:00
  We talked about the difference between vision, mission, values,
• 2:03
  and why most people in this bucket are missing the mark.
• 2:06
  What happens when your values actually live more in a Google
• 2:10
  Doc than they actually do within your company?
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  How entrepreneurs unintentionally create a
• 2:14
  business that they want to escape, the overlooked
• 2:17
  consequences of building a business without personal
• 2:19
  alignment, and why so many leaders feel isolated even in
• 2:24
  the peak of some of their success.
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  So as I said, we touched on so much and we covered so much
• 2:30
  ground. So I cannot wait for you to dive
• 2:31
  in. So without further ado, let's
• 2:33
  get into the episode. All right, you guys, welcome
• 2:43
  back to Ambitious. We're so excited to dive in
• 2:45
  today. We were just vibing out before
• 2:47
  we press record and I feel like today is going to be like a good
• 2:50
  unfiltered one. I have continuously religiously
• 2:54
  consumed her lives and I'm obsessed with hearing her talk.
• 2:57
  So I was so excited to see her name on the calendar to come on
• 3:00
  the podcast today. So, Tamasha, welcome to
• 3:02
  Ambitious. Thank you for having me.
• 3:04
  I'm so excited. I'm glad that you like, you
• 3:07
  know, consume my lives. What's a good time on there?
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  Oh, I love it. And the thing that I love is
• 3:12
  anyone who just has like an unfiltered like channeling of
• 3:15
  the thing that they talk about all day every day.
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  So if someone listening maybe hasn't consumed as much of your
• 3:20
  stuff or maybe it's not as familiar with like your work,
• 3:23
  give us like a quick snapshot of kind of the the one O 1 of the
• 3:26
  type of work that you do with people.
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  Yeah, so hi, I'm Tamasha, and if you have not encountered me, you
• 3:32
  should. I'm a coach that you need to
• 3:34
  know. I am a lover of all things
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  strategy, structure, leadership, sales and honestly, my clients,
• 3:41
  like they call me when they're like done overthinking.
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  They're ready to make decisions and actually move the needle in
• 3:46
  their business. And that's the type of coach
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  that I am. I have a sharp eye for strategy,
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  no fluff approach and I really enjoy helping high achieving
• 3:54
  women really cut through the noise of life and business and
• 3:56
  get clear on what really matters and start creating momentum.
• 3:59
  Yeah, I love it. So you guys cut throat.
• 4:01
  I love it. Cut throat strategy is like
• 4:03
  exactly my flavor. OK, so we were just talking
• 4:06
  before we press record and we were talking about, you know,
• 4:08
  there's all these terms, right, of like leadership and team and
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  delegate and all of these things.
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  And obviously both of us work with a lot of scaling women in
• 4:17
  business. And so I think there's
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  definitely a lot to unpack around that because I think even
• 4:22
  the idea of leadership feels for many people so Gray, like so
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  many of us know delegation, we think about like SO PS and we
• 4:31
  think about processes and it feels so structured.
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  But I think there's this aspect around leadership, which is
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  like, what does leadership even mean?
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  Like in the sense of is it an embodiment?
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  Is it something we integrate in the business?
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  Is it both? So like for you, when you think
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  about leadership and the type of work that you do, what does that
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  look like for you with the businesses you work with?
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  Yeah. So leadership for me looks like
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  clarity and it looks like not just leading A-Team, but really
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  leading yourself, your business and your decisions with not just
• 5:02
  clarity and confidence, but also conviction.
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  And that last piece is typically missing because it's like, yeah,
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  it's not about doing more. It's and it's not about being
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  everywhere at one time. It's about doing what actually
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  matters, being clear on what matters, and positioning
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  yourself for long term success, not just like something quick
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  without sacrificing yourself, right, Without losing the
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  presence that you have in your life, without losing the
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  position that you have in your business.
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  Good leadership to me is well-rounded.
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  I love that idea of like in you because I think one of the
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  things that most people ignore is the fact that even if you
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  have a team or even if you're going to leave clients, it's the
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  whole idea of what's caught versus what's taught.
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  And I think in my opinion, at least with a lot of businesses
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  that I work with, there's so many people ready to preach all
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  the time. But then there's also this
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  aspect of like, hey, super quick, let's pull up the mirror
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  and see if you embody these aspects.
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  And so I think like, for example, I have entrepreneurs
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  who come to me like, I just want my team to like, you know,
• 6:02
  really be heart centered. I'm like, but you're not heart
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  centered. Like you do business or I want
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  my, my team to be really, you know, this specific way.
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  But then when they check themselves or when I gently
• 6:13
  check them in that area, there's this lack of embodiment.
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  And so I'm curious, like for you, what you see with clients
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  because at least for me, I feel like what ends up happening when
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  people think about leadership, they think of this oftentimes as
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  a misconception. That's like top down idea.
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  And you know, one of the best quotes that I heard was like the
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  every business, the leader is like the lid of the business.
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  So like the business will never outgrow its leader.
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  But the thing with that quote that I think is interesting is
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  like, I think you being the cap means that you hold the space,
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  but it also doesn't mean it has to be this idea of like top
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  down. It's kind of you embodying it
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  with your team as well. So I'm curious for you, like
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  when you work with people on that embodiment, what do you
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  see? I often see people being inside
• 6:59
  the jar, right? And so when I think about
• 7:01
  business, I think about a jar. And this is how I explain it to
• 7:03
  clients. It's like a good leader is
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  someone who knows how to be in the jar, but also be outside of
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  the jar, right? And you really should start
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  figuring out how do you spend at least 50% or more of your time
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  outside of the jar, outside of the day-to-day of what's going
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  on outside of just sitting in the work and looking at the work
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  and planning for what's coming after this work in this step.
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  And so I often see people over glorifying the grind, right?
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  And like really loving being the busiest person in the room.
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  And it's so interesting because like you build this team and,
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  and you're still like, I just got so much going on.
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  I got this and I got that. And they're like, that's what's
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  fueling them and that's what's exciting them and them.
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  And I'm like, but there's, there's so much more.
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  If you would just let it go. Well, I feel like when we first
• 7:51
  get in business and I talk to people about this all the time
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  when it comes to team or leadership, we when we get into
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  business, we're kind of like a firefighter.
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  Like we just love getting in there and putting up the fires
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  and being in the problems. And we get this kind of like
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  indirect dopamine hit when we have an issue, we're like boom,
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  solved, boom solved. And like we're just killing it
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  and crushing all these problems. The issue is then when you go to
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  delegate, if you don't, in my opinion, create like a new
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  identity, a new like this is where I fit or this is how I'm
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  impactful in the business. I've literally had conversations
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  with people who are the CEO and the leader of a $200,000 a month
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  business and they're like Kate, I work with their teams and
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  they're like, he won't get out of my emails.
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  And I'm like, what are you talking about?
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  Like he's trying to get in there and manage the inbox of the
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  e-mail when he hired me to do that.
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  And so when we start to unravel it, what we've recognized is
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  like, it's not because he wants to answer the e-mail.
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  He's not like eager to dive into emails.
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  He doesn't know what to do with the space that has been created
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  because that identity hasn't been shaped yet.
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  So because of that, the only identity that he knows that's
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  like in his core and in his being is to be in the weeds.
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  So I think there's also this aspect when people delegate and
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  kind of not really truly delegating it entirely is also
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  maybe there's some people who don't trust the team.
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  I've had that before. But I think there's also this
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  aspect of they don't know what to do with themselves if they're
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  not in those weeds and having that dopamine hit and putting
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  those fires out. Yeah.
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  And to take it a step further is they don't trust themselves,
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  right? It's just one thing to build
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  something that you're a part of that you're like literally in
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  the seat doing it all the time. Like you built that, I created
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  that. I wrote that script, I created
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  that program. I was teaching all those people
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  with all those results and where they came from versus when you
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  say I'm now I'm pulled out of it.
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  You got to trust that what you've built can stand without
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  you. And I think that that is a whole
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  new level to trust that the things that you have been doing
• 9:54
  for years and the seed that you've been sowing that it can
• 9:57
  produce without you literally being there.
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  So many people, I think especially leaders in
• 10:02
  entrepreneurship, they consider themselves to be the seed versus
• 10:05
  being the ground, right? Like for a long time, you are
• 10:09
  the seed. You're the thing that like
• 10:11
  you're planning yourself in this business and you're doing all
• 10:13
  the work and you're the thing that's supposed to produce.
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  Yeah. And when you become a leader,
• 10:17
  now you're just your ground, you're the roots.
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  You don't really have to do anything right but nourish the
• 10:23
  rest of the plant. And that is a very boring place
• 10:26
  to be because if you think about it, we rarely see the root.
• 10:31
  Yeah, you just see the trees and the fruit, and that's the
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  difficulty. And I wonder, though, if people
• 10:38
  have that as a conscious awareness.
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  I doubt it because I, I, yeah, I was going to say as soon as you
• 10:43
  said that my, my thought goes to potentially this being the
• 10:48
  reason that people pivot because in my opinion, and I'm sure you
• 10:51
  see this, I, I can't wait to hear your thoughts on this.
• 10:53
  But I see so many people build teams and then collapse the team
• 10:59
  and it, it's interesting because there's so many layers to it,
• 11:03
  right? Like obviously there's the
• 11:04
  consideration of all the people that were involved and who are
• 11:07
  now not involved. Like you.
• 11:08
  We see so many people pivoting and as you said that my first
• 11:12
  inclination goes to like lack of acknowledgement and awareness of
• 11:16
  that being the case of what your role is going to be could very
• 11:20
  well be the seed of why people are needing to make those pivots
• 11:24
  potentially 235 years down the road because now they have us
• 11:28
  awareness. OK, great.
• 11:29
  I'm not the center of everything.
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  Am I OK with that? And does that mean that I have
• 11:34
  the business that I want? You know what I what I hear when
• 11:39
  when you say that really is this idea of boredom, right?
• 11:43
  And especially in our space, I find that more leaders get bored
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  and they equate boredom to broken.
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  And just because you're bored doesn't mean that the business
• 11:51
  is broken. It just means, right that maybe
• 11:53
  you have built something so good, maybe you have done such a
• 11:56
  great job that like, yeah, the sales team can do things without
• 11:59
  you and yeah, you're admin people, they can take care of
• 12:02
  the business and deal with any discrepancies or, you know,
• 12:05
  challenges with clients on their own and in the program is doing
• 12:09
  well and clients don't need you as much.
• 12:11
  And there's this like internal desire to be needed.
• 12:14
  We all want that whether we want to say it or not.
• 12:16
  And so when business owners tell me that they're getting bored,
• 12:19
  which I hear a lot from women, I feel bored in my business.
• 12:22
  They there is this like sibilance in their brain and oh,
• 12:25
  this must be broken if I'm bored.
• 12:27
  And it's like, no, maybe you did a really good thing.
• 12:32
  And now that you feel bored, it's time for you to make a bold
• 12:34
  decision, right? And figure out how is it that
• 12:39
  you can get rid of that boredom and just do something more bold.
• 12:44
  It's one of the reasons why I recommend for all of my clients
• 12:46
  when they do have the bigger teams or they are in the bigger
• 12:50
  businesses, is to find a role in the business that fulfills you.
• 12:54
  Especially if you are actually ACEO, right?
• 12:57
  Like you're not just an owner, someone who just kind of pops
• 13:00
  in, see how things are going. XY and Z, you really are ACEO.
• 13:04
  Find a role that works for you and hold on to that.
• 13:07
  You may be the salesperson you really enjoy, that you wanted.
• 13:09
  You still want to do the calls and you still want to deal with
• 13:12
  people in the DMS or whatever that is.
• 13:13
  Do that, find a role, and you will kind of like be able to
• 13:18
  overcome the boredom that I think really leads people to
• 13:21
  burning down and actually breaking their own businesses a
• 13:24
  lot. I was just going to say, I think
• 13:26
  that the boredom, it's kind of like when people who haven't
• 13:30
  been exposed to silence experience silence and they
• 13:32
  start to go crazy and they're kind of like, I don't like this,
• 13:34
  this is uncomfortable. I'm just regulated.
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  I think that happens in business.
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  And I think to your point, people experience that and then
• 13:41
  they go and they break something.
• 13:43
  So they have something to do. And sometimes to the point,
• 13:48
  which is the hard part, I'm sure for you and something that I
• 13:50
  experienced, obviously for me, the tough part is seeing the
• 13:53
  collateral damage that happens, the collateral damage of people
• 13:57
  who really maybe didn't have an understanding of the vision of
• 14:01
  the business other than to be just totally transparent, direct
• 14:04
  finances. Like it's like, I want to hit X
• 14:06
  number of money and I don't care how I do it.
• 14:08
  I see this collateral damage because people's vision is
• 14:10
  completely rooted in revenue. And then because they have no
• 14:14
  other bumper lanes, it's just like, in any way, shape or form,
• 14:17
  let's do it. And it always happens.
• 14:19
  And I, I preface it with every person that comes into like my
• 14:23
  virtual office. I'm like, when you get here, I'm
• 14:26
  going to tell you what the process is going to look like.
• 14:27
  And I'm telling you the potential of what could happen
• 14:29
  when you arrive because I've seen it 15 times over.
• 14:32
  You're going to be so excited to hit, say, 7 figures, multiple 7
• 14:34
  figures, whatever the number is, because that's your vision.
• 14:37
  You're going to build all this structure.
• 14:38
  And if you're not careful along the way, you're going to get
• 14:40
  there and you're going to hate it and then you're going to
• 14:42
  break it to the ground. And I was like, it's much better
• 14:45
  if we can to try to build it from a place of intention and
• 14:48
  like rooted in values and all of those pieces.
• 14:52
  And I'm curious for you, like when you've seen obviously and
• 14:55
  you have exposure to people who've quote, UN quote broken
• 14:57
  their business, what do you see as kind of like, I guess
• 15:00
  symptoms or like signs that maybe someone kind of does lack
• 15:04
  that tuning in with their business that they might need to
• 15:06
  have to be successful long term? You know, I often find that when
• 15:11
  I ask them, I always ask this one question, right?
• 15:14
  So I always ask people like, tell me about your dream life
• 15:18
  and I'll just ask that question. It's very, it's very vague,
• 15:20
  right? There's nothing specific there.
• 15:22
  And I listen to what their answers are.
• 15:24
  Or I read it in a form and everything's about the business,
• 15:29
  right? They don't mention much about
• 15:31
  their personal lives. It's just everything like, I'm
• 15:32
  going to do this. I want to hit this.
• 15:33
  I want to have this, one of this.
• 15:34
  I don't have this many people. And then I'll turn around and
• 15:37
  I'll say, OK, so then tell me about how this will affect you
• 15:41
  as a person. And it's they're very slow to
• 15:44
  answer. And so I would encourage anyone
• 15:46
  who's listening to this, right, especially is if you find that
• 15:49
  you're very fast and quick to respond to all of your business
• 15:53
  goals and desires and wants. And when I ask you about
• 15:56
  yourself or your life, it's real slow.
• 15:58
  And it's almost like you're confused.
• 16:01
  That immediately lets me know that this person is so deep into
• 16:05
  this business that they don't even know who they are more than
• 16:08
  likely, or what they want and what they need.
• 16:10
  All of their needs and their relevance, which is unfortunate,
• 16:14
  lies in this business. It's a scary place to be because
• 16:18
  as the business then roller coasters, as they do you roller
• 16:21
  coaster along with it. So I'm thinking for that
• 16:24
  question, someone's listening to that and they think, OK, well, I
• 16:28
  have a a vision for my business, but I feel like I have no vision
• 16:32
  for my life in connection with that.
• 16:35
  So again, like, I think a lot of people that come to me when I
• 16:38
  ask, you know, what's the goal or what do you see for yourself?
• 16:41
  Same thing, 7 figures, 4-5 team members, maybe make 2 signature
• 16:46
  offers, low ticket, high ticket. Like it's like it's crystal
• 16:50
  clear. On like what they?
• 16:51
  Could see. And then I was like, OK, like
• 16:54
  how many hours a week do you want to work?
• 16:56
  Or like what do you prioritize outside of work that's really
• 16:58
  important to you that we want to make sure you have space for?
• 17:01
  Like what are those things? And again, to your point, they
• 17:04
  end up being very slow. So I'm curious if someone feels
• 17:07
  like they have like the business number clarity or like
• 17:10
  hypothetical structure clarity, but they don't have that, that
• 17:14
  congruency between that and their life.
• 17:16
  Where do you usually start with clients to kind of help people
• 17:18
  to to unpack that or create some synergy between it?
• 17:22
  I typically start with what's going OK that they could see
• 17:28
  being better. You know, oftentimes we kind of
• 17:30
  lean to like, you know, especially when people come to
• 17:32
  us, it's like, well, what are the challenges?
• 17:33
  What's not going well? And I typically start especially
• 17:37
  because I work primarily with women.
• 17:38
  Is what's going good that you would like more of right?
• 17:42
  Like are you feeling, do you feel like you're not making it
• 17:44
  to all of your kids soccer games, maybe only making it to
• 17:46
  one a month? Do you find that like you would
• 17:48
  love to be able to read them, you know, bedtime stories?
• 17:50
  Are you not getting in all of your workouts at the start of
• 17:54
  the day and and you're like, well, what's going on?
• 17:56
  Like, what do you do? You prefer to read and you
• 17:59
  haven't read in six months, you know, just a regular romance
• 18:03
  novel, like Netflix and chill. And so I started asking them,
• 18:07
  like, what are some of the areas where you know you desire
• 18:11
  better, you want more. You find yourself when you do
• 18:14
  get in those little pockets of peace or those pockets of joy,
• 18:16
  you're like, oh, I wish this didn't have to end right.
• 18:20
  Like I find women saying like, I just when I do go on vacation,
• 18:23
  I'm just like, Oh my gosh, I could just always have a few
• 18:27
  more days. Well, what if we got you to the
• 18:29
  place to where when you went on vacation, you didn't have that
• 18:31
  feeling anymore because you were vacationing and taking off time
• 18:35
  so frequently? And so we don't always
• 18:37
  recognize, I think like in me asking that question, I start
• 18:41
  there because sometimes you don't recognize how much more
• 18:44
  you desire in those areas that are OK, they're just good
• 18:47
  enough. Let's make it great.
• 18:49
  Let's make it excellent. And the fact that we're creating
• 18:51
  it, that's what's mind boggling to me is like for so many people
• 18:55
  to be entrepreneurs and like this innovator of the life that
• 18:58
  they want, the business that they want.
• 18:59
  What I see time and time again, which is sad, is that people, as
• 19:03
  they scale, create their own prison.
• 19:05
  Like they're inside the box, reinforcing the walls around
• 19:08
  themselves. And it's just because of a lack
• 19:10
  of awareness of the fact of what the decisions are that they're
• 19:13
  making and then the consequences of those.
• 19:16
  And I think, you know, the thing for me around vision, which was
• 19:18
  a huge eye opening thing. I used to have vision as like
• 19:22
  metrics and milestones, which was a massive problem because it
• 19:27
  meant that I was never happy. And it also wasn't really
• 19:30
  helpful in having a team because truthfully, when I first
• 19:33
  started, it was all about like, hey, hit seven figures.
• 19:35
  That was like I was gunning for that goal.
• 19:38
  Of course got there, super caffeinated dry shampoo in my
• 19:42
  hair, miserable. Haven't take.
• 19:43
  I was that girl. I had not taken a vacation, let
• 19:46
  alone gone and wanted more. I hadn't gone at all.
• 19:48
  And so I remember kind of having that pivotal moment then and
• 19:52
  being like, OK, well, this ain't it.
• 19:54
  Cuz I was like, if this is 7 figures, I don't want it.
• 19:57
  And so I kind of started to reevaluate.
• 19:59
  And so I thought, don't make it about the number, make it about
• 20:01
  the structure. So like make it about the offers
• 20:04
  or make it about the marketing or whatever it might be of
• 20:06
  things I wanted to see happen or come to fruition that weren't
• 20:09
  connected to a specific number. But that also was hard because.
• 20:13
  In business, so many things change so fast.
• 20:16
  If the market changes, you might adjust.
• 20:18
  I would say, I want to really sell this offer.
• 20:20
  And then we had like triple the demand for one-on-one and I
• 20:23
  thought what the heck is this? This doesn't go with the vision,
• 20:25
  right? This isn't in the bucket.
• 20:27
  And I think what I did actually an intensive for coaching for
• 20:31
  myself and for our team, one of the things that came up was this
• 20:35
  kind of constant feeling of failure because it was a marker.
• 20:39
  It wasn't a matter of this kind of like overall pathway we were
• 20:43
  going down that had two bumper lanes that generally speaking,
• 20:46
  we're in the right area. And so I think starting to build
• 20:49
  a vision off of a mission that we had and a impact that we
• 20:53
  wanted to create and also values around what we cared about
• 20:58
  helped us to feel less shame and not going a certain path or
• 21:03
  fitting a certain bucket. And also helped our team to feel
• 21:07
  really empowered to know that like if it changes around this
• 21:10
  offer, this marketing, we don't kind of judge ourselves.
• 21:13
  We just overall are trying to head in this direction.
• 21:16
  And I'm curious for you like what you with the teams that you
• 21:19
  work with or for yourself even, what do you think when it comes
• 21:23
  to like vision, say versus like mission and those sorts of
• 21:25
  things when it helps to guide the vision of the company?
• 21:29
  When I think about vision versus mission, I always really just
• 21:33
  look at the intention behind what it is that we see
• 21:37
  oftentimes. Like our mission is like, I want
• 21:39
  to impact a bunch of people, right?
• 21:41
  And I want to, you know, help women to change their lives.
• 21:43
  But when I think vision, I think that it includes both the
• 21:47
  founder and the people impacted, right?
• 21:50
  Vision is something that is, again, it's the whole
• 21:53
  perspective and impact. And so, you know, when you think
• 21:56
  about vision, I'm always pushing clients and women to think from
• 22:00
  the place of not just what impact are you going to provide
• 22:04
  to people, but how is that going to be able to impact you as
• 22:07
  well? Because I think we focus so much
• 22:10
  in our, in like, especially in our mission, it's all about
• 22:12
  other people, but our vision includes us.
• 22:14
  And so we have to intentionally think like, I actually get to
• 22:18
  decide how I'm going to be impacted by this.
• 22:21
  How is this going to also help me?
• 22:23
  Yes, I'm helping clients make 6 and multiple six and seven and
• 22:26
  multiple 7 figures, but how is that going to impact me as a
• 22:30
  human being? How is that freeing me for more?
• 22:34
  What are? Some examples of what you've
• 22:36
  seen, like in the sense of examples of what that might look
• 22:38
  like when people start to define that distinction between like
• 22:42
  vision for the team versus vision for themselves or the
• 22:44
  mission for the team versus themselves.
• 22:47
  Yeah, so I've seen like 1 client.
• 22:50
  She had a great business, came to me almost around 7 figures at
• 22:54
  this point. And you know, her goal was to be
• 22:56
  able to, obviously she wants to be able to impact more people,
• 23:00
  but in a deeper way. And so she was having challenges
• 23:03
  with like so much 1 to 1 and things like that.
• 23:05
  And I started asking, I said, well, what is it doing for you?
• 23:09
  And so one of the things that she wanted was to have, you
• 23:12
  know, a marriage where she felt like she was more present there
• 23:16
  with her husband, right? So they had kids and there was a
• 23:19
  lot going on constantly back and forth.
• 23:21
  And so for her, it looks like, yes, while I am sometimes
• 23:24
  traveling and I'm seeing clients and I'm serving, I also want to
• 23:28
  be seen and I also want to enjoy life as a married person, right?
• 23:34
  And so for her, that looks like her being present with husband,
• 23:37
  actually going out on regular dates and you know, like
• 23:40
  spending quality time on the weekend with him versus like
• 23:42
  being inside the program or doing client feedback reviews.
• 23:46
  And that gave her energy in life.
• 23:48
  So there's like a small example of something that she wanted to
• 23:51
  do to have more time. She wanted to speak more instead
• 23:54
  of coach all the time, right? She enjoys in person that she
• 23:58
  reminded me a lot of myself. She enjoys in person things.
• 24:01
  And so she wanted to do more in person experiences and kind of
• 24:05
  get off of the Zoom for her that we really were able to get to.
• 24:09
  Like, what do you see? How do you see yourself playing
• 24:12
  a part in all of this amazing transformation that you're
• 24:16
  causing for other people? So short answer is mission is a
• 24:21
  transformation for people. Vision is a holistic
• 24:23
  transformation for you and your people.
• 24:26
  And I so want to echo something that you just said, because I
• 24:28
  think I, I think it's basically on every single business owners
• 24:31
  vision board, which is impact. And it's this such general word
• 24:36
  because I think the idea of impact, impact in what way?
• 24:40
  Like I think what you just did there, which I really want to
• 24:43
  highlight for everybody is you're giving impact texture.
• 24:46
  Like you're being able to really pull it apart and say, OK, but
• 24:49
  if I, if you're creating impact, what does that look like?
• 24:52
  And I remember for me when I was growing and kind of starting, I
• 24:56
  was like, I'm going to help everybody.
• 24:57
  I'm just going to be like this like massive giver in this space
• 25:00
  and just impact everybody that I touch.
• 25:03
  But obviously, like many people, I got completely at capacity and
• 25:06
  couldn't do it. And I felt stretched 1,000,000
• 25:08
  in different directions. And I was like, I feel like this
• 25:09
  is not helping anybody because I've got nothing left to give.
• 25:12
  And I was trying to help beginners and mid tier and
• 25:14
  scaling and teams and all of the things.
• 25:17
  And I remember a coach coming to me.
• 25:19
  I said, yeah, but like, I don't want to not help beginners
• 25:21
  because if I don't help beginners, like I'm not gonna be
• 25:23
  able to impact them. And I remember him asking me
• 25:25
  like a very simple question, but it was always to stay something
• 25:28
  that I've kind of kept in my heart as like the compass of
• 25:30
  decisions which came from the impact you're looking to make.
• 25:34
  Who says that it has to be financial?
• 25:37
  And I was like, oopsie, let me journal on that one.
• 25:42
  So I remember sitting there and it just like hit me like a ton
• 25:45
  of bricks because I was thinking about this offer in this course,
• 25:48
  in this whatever. And he's like, you realize that
• 25:50
  people are impacted everyday by brands and they never spend a
• 25:54
  penny. You consume their TikTok, you
• 25:56
  listen to their podcast, you watch their YouTube and he's
• 26:00
  like, what if you could look at keeping the offers you love,
• 26:03
  like keep the keep the mastermind, keep the one-on-one,
• 26:05
  keep the in person stuff if you like it.
• 26:07
  But what would it look like if you impacted people and it
• 26:09
  wasn't connected to any investment at all?
• 26:11
  And when I got that permission slip to again, give texture to
• 26:15
  like impact for me meant I don't want an offer around it.
• 26:18
  I just want to pour into you and you can get it accessed
• 26:21
  anywhere. It allowed this new level of
• 26:24
  like permission in the business to do it quote UN quote my way,
• 26:29
  but still hit that impact bucket.
• 26:31
  And so I think like obviously I'm sure you see the word, you
• 26:34
  know, it's all like it's so funny because not very original.
• 26:37
  Our programs are called impact income ITI.
• 26:40
  But you know, it was something I created back in the day.
• 26:42
  I could have done better with that that label or that title,
• 26:44
  but we'll move on from there. But I basically was someone who
• 26:47
  really wanted to make sure I worked with people who focused
• 26:49
  on impact. But I'm curious for you, when
• 26:53
  you see that word impact and you see that come up with clients or
• 26:58
  even with people that you're helping to kind of create this
• 27:00
  vision for their business, what do you see in the sense of the
• 27:03
  categories or the texture of how you kind of look at impact?
• 27:08
  When I think about impact, and I say this say this a lot, I think
• 27:11
  about like acting accordingly, right?
• 27:14
  Impact is about how is it that you actually want to be living,
• 27:20
  breathing, seen, adorned in, viewed.
• 27:25
  Oftentimes, I think that we are moving in a way that we think
• 27:28
  people want us to move versus how we want to move.
• 27:32
  And so impacting is leading by example.
• 27:34
  It is about shifting your mind and not just changing the
• 27:39
  strategy, right? It's about creating long lasting
• 27:43
  change and even being willing to shift or challenge the norm.
• 27:47
  That's impact to me, right? And so when I think about the
• 27:52
  the way that I impact right, like I from the beginning,
• 27:55
  wanted to help women move differently in their businesses
• 27:58
  and lives. I wanted women to see that you
• 28:01
  get to challenge the norm of what people say business
• 28:06
  leadership should look like, but especially for a woman, you get
• 28:11
  to say that I'm going to have this incredible, glorious
• 28:15
  business and I'm also going to have a very joyful life.
• 28:17
  And they're going to be in tandem.
• 28:19
  It's not going to be just when I go on vacation or, you know,
• 28:22
  just when I get time off. It's going to be every day.
• 28:25
  And that's what impact is for me.
• 28:28
  It is not just saying I'm going to impact your revenue.
• 28:31
  I'm going to also impact the reinvention of who you are and
• 28:36
  what it is that you do and how you move through it because a
• 28:39
  lot of us are really good at what we do.
• 28:42
  The challenge is how we do it and how we impact people because
• 28:45
  that affects how we live our lives.
• 28:49
  Well, and I'm curious because obviously many of us who've been
• 28:52
  in business for years, like have to repeat our mission 15 times a
• 28:55
  day, team members, clients, content, whatever.
• 28:58
  You obviously summarize that so distinctly.
• 29:00
  And I'm thinking someone listening to this is probably
• 29:02
  like, I don't have that distinct of a mission for my business.
• 29:06
  How did you get there to make that feel like #1 that that was
• 29:11
  your mission and #2 to make it something so distinct to
• 29:14
  communicate? Because I think a lot of people
• 29:16
  are like, yeah, like, I want to help people.
• 29:17
  It's like have more freedom and do this and it's it's kind of
• 29:20
  grey. There's not like a really like
• 29:22
  when you stand with us, this is what you stand for.
• 29:26
  How did you find or is there anything that you found helpful
• 29:30
  that were tools to help you really create a easily definable
• 29:33
  mission number one and two, memorable.
• 29:36
  Like as you said, that I'm like, that's really memorable.
• 29:38
  And I think it's important. Like obviously that's in a brand
• 29:40
  bucket in marketing and all of that, but I think it's really
• 29:43
  important because when you speak to that, and I just want to kind
• 29:46
  of like break the 4th wall here, when she speaks to that on a
• 29:50
  podcast, you're going to remember that statement, which
• 29:53
  means now you remember tamasha. So the thing I'm curious about
• 29:56
  is like how you distill it down? Cuz I think for many people it's
• 29:59
  a big difficulty. They just think I want to help
• 30:00
  people make more money or help them be more free.
• 30:03
  Yeah. You know, it's, I mean, this is
• 30:05
  years in the making, right, even before I became a business
• 30:08
  owner. And so I always give that
• 30:09
  because I think we feel, and let me put this out there, right?
• 30:13
  It's just off the cuff. There's this rush to really
• 30:16
  figure out this cute and curated mission.
• 30:18
  And I promise you that's not where it is.
• 30:21
  You know, I found that my impact was in the results and not the
• 30:24
  noise. And we create a lot of noise in
• 30:26
  our heads trying to find the best way to say this and the
• 30:29
  best way to articulate that. And so through me doing the
• 30:32
  work, I had a heart to help women do business differently.
• 30:36
  It started there really just helping real women get real
• 30:40
  results and be able to live a real life.
• 30:42
  That's literally what I used to say back in the day.
• 30:44
  And it was, it was generic, right?
• 30:47
  But through the results that I was getting for women, through
• 30:50
  me having to navigate their challenges and help them to
• 30:53
  navigate what they were going to do, the results showed me what
• 30:57
  my mission was and what I was really doing.
• 31:01
  And they've continued to push me in ways where sometimes I don't
• 31:04
  want to be pushed to make challenges and to make changes
• 31:07
  sometimes I didn't want to make right.
• 31:09
  And so I always tell people that the impact that you want to have
• 31:13
  and the mission that you're going after, it is in the
• 31:15
  results. I promise you there.
• 31:17
  What are the women? Not what you want to say, not
• 31:19
  what your cute positioning statement says, not what your
• 31:22
  bio says. Yeah.
• 31:24
  What are the women and the people in their reviews and in
• 31:27
  their conversations with you and in those Fox or chats and the
• 31:30
  Slack channels and in those, you know, individual conversations
• 31:33
  and in the rooms, What are they vocalized rising that you've
• 31:36
  helped change in their life? I have women tell me that kept
• 31:40
  them from getting divorced. Women tell me that their kids
• 31:42
  are now saying, Mommy, I I love that you made it to all of my
• 31:45
  games. You didn't miss a game this
• 31:47
  season or, you know, a woman saying like, I finally I feel
• 31:51
  healthier because I'm, I'm walking every day and I'm eating
• 31:54
  lunch and I'm not skipping it because a client call went
• 31:57
  longer. Or like I'm on vacation and my
• 31:59
  phone is off and it's off. That is impact.
• 32:04
  Those are the things that I needed to hear and I needed to
• 32:07
  see. I wasn't just helping them to
• 32:08
  create more revenue. I was helping them to create
• 32:11
  more space. I was helping them to be more
• 32:13
  joyful. I wouldn't have seen that had I
• 32:15
  not done the work. And so I think that number one,
• 32:18
  the work will work if you allow it to work.
• 32:21
  But #2 your mission is in the results, not the noise.
• 32:25
  And I'm hearing from that there's two things I take from
• 32:27
  that, which is I think there's an aspect of what we want our
• 32:29
  impact to be versus what it inevitably becomes.
• 32:32
  So like if you're like, but no, this isn't what our impact is
• 32:35
  supposed to be. It's like all your clients are
• 32:36
  saying something different. So we might want to lean with
• 32:40
  listening to the data that's happening in your world.
• 32:42
  But I think the other thing that also comes from that for me is
• 32:45
  that I very much resonate with it is the idea that your impact
• 32:49
  can also find you instead of you finding it.
• 32:52
  And that's basically how my quote UN quote mission came to
• 32:56
  be because I was in a mastermind that had like 3 women in the
• 32:59
  room. And I thought, what is going on?
• 33:01
  Either women couldn't make it all at the same time or this
• 33:05
  program only has like 5 women in it.
• 33:07
  That's shocking. So I was like, first of all, we
• 33:11
  need a different room. This is not OK.
• 33:13
  And it's not even to say that there had to be, you know,
• 33:15
  female or male rooms, but just like we need more balance.
• 33:18
  And so that was kind of the initial spark.
• 33:21
  And then I remember going into the female business coaching
• 33:25
  consulting space and I would go into masterminds where I would
• 33:28
  go to like look to basically get a mentor.
• 33:30
  And it was like join our wine night and join like meet your
• 33:33
  best girlfriends in this program.
• 33:35
  And I thought like, and I love it.
• 33:38
  I love building my network and where's the funnels like, and
• 33:42
  where's the strategy? Like I wanted to still learn the
• 33:45
  things that you're talking about today.
• 33:46
  How do I build the vision for my business?
• 33:48
  How do I build my mission? What are my values?
• 33:51
  And I found that I couldn't find that anywhere.
• 33:54
  So I was like, I'm not, you know, negating all the work
• 33:56
  that's needed in mindset to help you to have the business you
• 33:59
  want. But can we get a little bit of
• 34:01
  like, you know, both together? Like why do we have to have such
• 34:05
  extremes? So that made me think, OK, more
• 34:08
  women in the room paired with more masculine and feminine
• 34:11
  combination. Interesting.
• 34:13
  And then I remember being around trying to look for rooms of
• 34:17
  people who had been doing 7 figures a year in revenue and I
• 34:20
  couldn't find a lot of rooms that again, were masculine,
• 34:22
  feminine, who had that amount of women in them.
• 34:25
  And so I thought, like, where are they?
• 34:27
  Like either they're hiding in their offices working on their
• 34:31
  laptop, or they don't exist. And so I literally the nerd that
• 34:35
  I am, I literally searched how many women on average have a 7
• 34:39
  figure a year business and revenue.
• 34:42
  And then I see the stat of the time was like 3% of all female
• 34:46
  founded businesses. And I thought you'd be freaking
• 34:48
  kidding me right now. So I was pissed.
• 34:50
  Obviously being raised by a single mom and hardcore feminist
• 34:53
  household, I was pissed because I thought this makes sense.
• 34:56
  There wasn't women in the room. Women are not maybe getting
• 35:00
  access to the resources or the strategies of the approaches
• 35:02
  that they need. And so then it became we want to
• 35:05
  change the stat and the way in which we do it is by integrating
• 35:09
  masculine and feminine and not making women have to choose
• 35:11
  anymore. And so like the mission was not
• 35:13
  me in a Google doc because I had to your point earlier, that doc,
• 35:18
  I had the doc of I'm going to make my vision and my mission
• 35:22
  and I like went and I sat down and made this BS statement that
• 35:25
  I never looked at after the day I completed it.
• 35:27
  Yeah. But I think the thing that I
• 35:29
  want to accentuate of what you're saying for people
• 35:31
  listening is also maybe if you're early in business or you
• 35:34
  haven't been in business that long, it just maybe hasn't found
• 35:36
  you yet. Or to your point, the results
• 35:39
  are not there enough to give you the evidence you need to feel
• 35:42
  clear that OK, that's it. That's the nugget.
• 35:44
  Yeah, no. And, and because I think a part
• 35:46
  of the way is, you know, a lot of things in business, it's
• 35:50
  first proved to you before you can prove it to other people.
• 35:53
  And we don't love to give room for that process.
• 35:56
  There is a proving of almost everything before we actually
• 36:00
  have the solid ability to prove it to other people.
• 36:04
  You think about the journey in business, your first six figures
• 36:05
  is about you proving right to yourself that this really is
• 36:09
  even a thing. Like, yes, you have to prove to
• 36:11
  people that you have something you know to to buy and that it's
• 36:13
  going to get them results, but you're also proving to yourself
• 36:16
  like, oh, like this thing actually works, right?
• 36:18
  The first couple of months it's mainly to your parents.
• 36:20
  After that, yeah, it's, it's basically you and then a larger
• 36:23
  audience for. Sure.
• 36:24
  And then you start growing beyond that six figures, you get
• 36:26
  to multiple six or seven figures.
• 36:27
  And, and now it's even thicker about like, Oh, I got to prove
• 36:31
  that I can do this exercise to myself.
• 36:33
  And so there's so much about yourself in that and allowing
• 36:38
  yourself to know like it's going to come to me.
• 36:40
  Like you said, mission will come to you if you start with the
• 36:45
  heart and with the intention. Let the mission come because no
• 36:49
  matter what, if you got the heart and the intention, you're
• 36:51
  going to stay in it and people are going to get the result
• 36:54
  because you're committed to it. But the mission it will, it will
• 36:58
  expose itself and it's and I feel like that's a much
• 37:00
  beautiful way than trying to force it.
• 37:02
  For sure, for sure. OK.
• 37:04
  So obviously that gives us a good clarity on vision also
• 37:07
  mission. But I think a big part of it,
• 37:09
  which I'm sure you do obviously in this work with clients is the
• 37:12
  values that are the underbelly of it.
• 37:14
  And so you kind of nodded to those obviously with some of the
• 37:16
  clients. But I'm curious for you, where
• 37:19
  do values fit into this? Because again, you know, I think
• 37:23
  many business owners and if you're triggered listening to
• 37:25
  this, that's a sign to dive deeper.
• 37:27
  This is an invitation, I think for people to also look at, take
• 37:30
  this out of the Google doc. And I think when, which is why I
• 37:33
  was so excited for today's conversation, leadership and
• 37:37
  vision and mission and values, it becomes this HRBS document
• 37:41
  that we never look at. That's the foundation of the
• 37:44
  business, but never gets integrated or embodied.
• 37:47
  And so I really want to kind of, I guess, make contextual for
• 37:50
  people when you see like determining our business values,
• 37:53
  what the heck does that mean in your opinion to you or with
• 37:56
  clients? And like how does that integrate
• 37:59
  into helping these clients that you work with or for yourself?
• 38:02
  How's it help to shape the business that they really want
• 38:06
  to happen? Yeah, when I think about like
• 38:09
  determining values and then looking at from a business
• 38:12
  perspective, values are like the foundation of everything that
• 38:15
  you do. And determining business values
• 38:19
  really just comes down to like identifying your non
• 38:22
  negotiables. To me, that's what a value is.
• 38:25
  This is something that is not negotiable with me.
• 38:27
  This is a part of who I am as a part of my being, what I do and
• 38:30
  how we're going to do it, how I run my business, how I make
• 38:33
  decisions, how I serve my clients.
• 38:35
  You know, what do we do? So they're not just words on the
• 38:37
  page. They're like, they're your
• 38:38
  influence, right? They're your brand positioning
• 38:41
  and your offers. And so when I think about how do
• 38:45
  I identify like what do I not compromise on?
• 38:49
  How do I identify the boundaries that I set like that protect my
• 38:53
  time or my energy. You know, some of the behaviors
• 38:57
  and expectations, like what are they going to be those deal
• 38:59
  Breakers? And what's the business
• 39:00
  structure that's going to allow you to thrive rather than just
• 39:03
  merely be here working and surviving on a day-to-day?
• 39:08
  An example of that might be like, I refuse to build a
• 39:11
  business where like my success is tied to me being exhausted or
• 39:15
  overworked all the time. To me, that's a value.
• 39:18
  I think that scaling should bring you success, not stress.
• 39:21
  That's like something I say all the time if you really want to
• 39:24
  grow, like it shouldn't be about you being more stressed and more
• 39:27
  worked, right? So small things like that, like
• 39:30
  I think about respect is a huge part.
• 39:32
  It's like one of my values I talk to clients about all the
• 39:35
  time. In order for you to have a
• 39:37
  business where clients and people respect you, you must
• 39:40
  first respect yourself, right? And so your results are going to
• 39:43
  follow your respect. Do you respect your boundaries?
• 39:46
  Do you have integrity? Do you respect the leadership
• 39:49
  and the influence that you have in your space?
• 39:51
  So that's what values and leadership looks like to me.
• 39:56
  OK, so I want to take a quick little brief interruption from
• 39:58
  today's episode to let you know about something really exciting.
• 40:01
  And I want to 1st preface, there is nothing here that I have to
• 40:03
  sell you. This is about something that is
• 40:05
  entirely free that I think would be a massive support for you if
• 40:09
  you are someone who's loving all things Ambitious podcast.
• 40:12
  So we have created an absolutely incredible community that is
• 40:16
  called the Ambitious Network. This is really a place where
• 40:19
  coaching and masterminds meet high level networking of other
• 40:22
  women who were just like you. So a little bit of what you can
• 40:25
  anticipate. This is a place for you to grow,
• 40:27
  to connect, and ultimately to get the support that you need to
• 40:29
  elevate your business. And so some of the things you
• 40:32
  can anticipate inside #1 live Hot Seat Coaching.
• 40:35
  This is literally live coaching in the way that I would do
• 40:37
  inside of our masterminds, our different offers only inside of
• 40:41
  this community, entirely free. You'll also get the opportunity
• 40:43
  to get access to exclusive giveaways that are not available
• 40:46
  anywhere else. So these are things like
• 40:48
  giveaways of different books and resources that I'm obsessed with
• 40:51
  that have really helped me in my journey of business, but also
• 40:55
  things on a larger scale, like some of which have been six
• 40:58
  months of private coaching type of giveaways.
• 41:00
  So all of this to be said, massive, massive amount of
• 41:03
  resources being given inside and also trainings and resources,
• 41:07
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• 41:10
  master classes that are going to be things that will really help
• 41:13
  to take you and your business to the next level.
• 41:15
  Now, it's also not just about me.
• 41:16
  I have an incredible network and a community of other
• 41:19
  entrepreneurs who also want to give back to you if you've loved
• 41:22
  their interviews and their discussions on the Ambitious
• 41:25
  podcast. So we have guests that are also
• 41:27
  providing resources in the community that will only be
• 41:30
  available inside the ambitious network.
• 41:32
  But there's also the networking aspect.
• 41:34
  And this is a place for you to not Only Connect with other
• 41:36
  women about what's going on in your business, what's currently
• 41:39
  working or not working in today's current market.
• 41:41
  It's a place to share wins, but it's also a place to connect
• 41:44
  with me and get my feedback and support for you and your
• 41:47
  business. Now all of that to be said, this
• 41:50
  is a, as I said, mastermind meets networking.
• 41:53
  And I really have created this as a community that I want to be
• 41:57
  something you've never gotten anywhere else.
• 41:58
  It's not this low ticket membership that you feel like
• 42:01
  you're paying for. You know, this graveyard of
• 42:03
  resources that the person has they don't know what to do with.
• 42:05
  And it's also not that Facebook group that you're inside of that
• 42:08
  you feel like you get tons of notifications, but you don't
• 42:10
  really want anything that's inside of it.
• 42:12
  It all feels surface level. We want to give you the ability
• 42:16
  to have mastermind meets high level networking all in one
• 42:18
  place. And the ambitious network is
• 42:20
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• 42:23
  If you want to go to the show notes beneath, you can click a
• 42:25
  link to join, join us inside the ambitious network.
• 42:28
  And if you also want to connect with me on Instagram, I'm also
• 42:30
  happy to chat with you about it. So if you DM me the word
• 42:32
  ambitious, we'll be sure to chat a little bit more about the
• 42:35
  network for you and give you the link to get inside.
• 42:38
  So all of that to be said, I don't want to take any more time
• 42:40
  away from today's episode. So without further ado, let's
• 42:43
  get back into the show. I think for us, I very much
• 42:47
  agree in the sense of like really using them as the
• 42:49
  compass. I almost think about it.
• 42:50
  And again, this is not to say as you're listening to this that
• 42:53
  you have to be religious or faith-based in any way, but it's
• 42:56
  kind of similar in the essence of the principle of it to
• 42:58
  commandments. Like commandments don't give you
• 43:01
  in this situation with your neighbor, act accordingly in
• 43:03
  this way. It's basically saying, in
• 43:05
  general with human beings, we care about them by following
• 43:08
  these principles. And so I think about
• 43:10
  commandments in religion or in faith in a similar way that I do
• 43:16
  to values in business, because I think that the bumper lanes,
• 43:18
  they teach us a way of operating a, a principle to live by.
• 43:23
  And I think for me, I've realized that it's made a lot by
• 43:27
  understanding what our values were, we were able to make
• 43:30
  decisions quicker and easier because it wasn't about the
• 43:32
  decision, It was just about cross referencing it with, does
• 43:35
  this align with our values? Like does this align with what
• 43:37
  we say we want to do? And so I think especially
• 43:41
  because obviously both of us are kind of strategy nerds when
• 43:43
  people get overwhelmed with strategy, I think, you know,
• 43:46
  should I have, let's just say, should I do a course or should I
• 43:49
  do one-on-one? Should I do in person?
• 43:51
  One of our values is it's all about depth, not width.
• 43:54
  Meaning like for me, you're not going.
• 43:56
  Again, there's no shade to this. It's just for my business
• 43:58
  specifically. I'm never going to be like the
• 44:01
  passive queen, like you're never going to see that side to my I'm
• 44:05
  just not that person. Like I just, I like to get
• 44:07
  behind the curtain of people's businesses, pull all the pieces
• 44:10
  apart and put it back together. Like that's what I just nerd out
• 44:13
  on with myself and my team. So the idea for us, we have
• 44:16
  looked at it 15 times over and we're just like, it's just not
• 44:19
  who we are. It's just not the way that we
• 44:21
  can operate. And what we did, because we
• 44:23
  found that, you know, kind of to your point around values and
• 44:26
  sometimes them not being always like easily integrated, is we
• 44:31
  ended up switching ours actually this past year into phrases.
• 44:34
  And one of them how it came to be.
• 44:36
  But I went to an intensive of a client in person and they had
• 44:38
  all their their values on the wall.
• 44:40
  And I pulled one of the team members aside and said, hey, do
• 44:42
  you guys live by those? And they were like, no, I'm
• 44:45
  like, OK, can people riff them off?
• 44:47
  Like, do you guys know what they are like off the top of your
• 44:48
  head? She's like, no, I'm like, OK, so
• 44:51
  they just sit in the frame. She's like, yeah, I'm like,
• 44:53
  cool, so we're going to work on that.
• 44:55
  So then what I realized was the words were not being embodied,
• 44:59
  but they also weren't memorable. And so I thought, you know, one
• 45:02
  of the things we know in brand is like statements and even
• 45:05
  Scripture, anything that basically can be easily
• 45:08
  memorized and also has emotion connected to it will naturally
• 45:11
  be remembered. And so we're like, what if we
• 45:13
  turned our values into statements or phrases?
• 45:16
  And So what we ended up doing when we thought about, OK, like
• 45:18
  we really push people to get uncomfortable.
• 45:20
  So like anything that you don't want to do, we're going to ask
• 45:23
  you to go head on 1st into it. So one of our our quotes and our
• 45:28
  our business as our core value is be the bison, which is
• 45:31
  basically like when it starts to rain and it storms, every other
• 45:35
  type of animal runs in the opposite direction of the storm.
• 45:38
  The bison run through it in the effort to try to get through it
• 45:40
  as fast as possible. So our quote basically goes back
• 45:44
  to be the bison. So in a moment where a team
• 45:46
  members like I don't want to do it, this is uncomfortable for
• 45:48
  me. This is like, I'm scared of it.
• 45:50
  I'm nervous about it. We're like, Hey, be the bison
• 45:53
  and you're like and it's like, you know, you kind of like 321
• 45:55
  go. But I found that when you can
• 45:58
  also make them fun, you make them team created.
• 46:02
  You also make them revised as the business grows.
• 46:05
  Like the values again I had in that Google doc are not what I
• 46:08
  have today. I think my biggest advice for
• 46:11
  anyone listening is to your point, even with all the ones
• 46:15
  that you've mentioned, looking at how is it integrated in the
• 46:19
  business and also maybe checking yourself to see if you're living
• 46:22
  by it, because otherwise it does end up in that HR doc before you
• 46:25
  know it. Oh gosh, the HR doc, I feel like
• 46:27
  that is the best thing that I've heard today, to be honest,
• 46:31
  because that's exactly what it is, right?
• 46:32
  And so I love that you brought up the part, the part phrases
• 46:35
  too, because like, that's pretty much how I do them.
• 46:38
  Like I don't have like cute. Here's, you know, here are my
• 46:41
  value statements, XY and Z. It's like there are certain
• 46:44
  things that I say all the time between my content with clients,
• 46:47
  like people heard me say, act accordingly for a long time.
• 46:49
  It's a value. It's not just something I'm
• 46:51
  saying to be cute or to like get recognition.
• 46:53
  It's like, no, make decisions from your future self.
• 46:56
  That's what that means, right? And so I think when you just
• 47:01
  kind of piggybacking on what you were saying, when you give your
• 47:04
  values and a phrase or a statement, not only does it
• 47:06
  allow your team and for people to catch on to it, I think that
• 47:10
  it really allows you to embody it even more, right?
• 47:14
  It becomes a part of you and what you're doing and how you're
• 47:18
  leading people because we all have a level of influence, you
• 47:23
  know, in our respective industries and with our clients.
• 47:26
  But the most important person for you to influence yourself
• 47:29
  every single day, right? And so for me, it's always
• 47:33
  important. I tell clients, like the most
• 47:34
  important person you're going to lead today is going to be you.
• 47:36
  The most important person you're going to influence today is
• 47:39
  going to be you with your actions, with your thoughts,
• 47:41
  with the way in which you move. It's all about you.
• 47:44
  So I love that part about just like the values being in phrases
• 47:48
  because that's typically how we speak and how we think if it's
• 47:53
  our faith in our belief, not religious, just in general.
• 47:55
  Yeah, yeah. Well, I remember a quote to a
• 47:58
  song that I don't even want to remember, but I happen to like,
• 48:00
  Call Me Maybe. Why do I know all the lyrics?
• 48:02
  Don't know. Like it just is something you
• 48:04
  remember. So it also makes it integratable
• 48:06
  for people when it has emotion connected to it as well.
• 48:10
  Now I'm thinking as we've gone through this, right, we have the
• 48:13
  vision, we've got mission, we've got values.
• 48:17
  I also know as I know, you know, which is I can't wait to hear
• 48:21
  this side is what it means to not have this because both of us
• 48:26
  experience. She takes a deep breath.
• 48:28
  Both of us experience what so many businesses that come to us
• 48:31
  saying I hate my business. I, you know, want to burn it to
• 48:35
  the ground potentially or the quote UN quote.
• 48:37
  I want to pivot and often times like kind of like, you know, I
• 48:42
  just want to highlight what we were just saying with the
• 48:44
  values. If you don't have the values,
• 48:46
  you don't have the compass from which to make decisions, which
• 48:48
  then means you lead into decisions that you maybe
• 48:50
  shouldn't have been making, which ultimately lead to
• 48:53
  compound overtime, sometimes two to five years before you have
• 48:57
  this aha moment. Oh, it's not right for me.
• 48:59
  So I'm curious if you could share, like for you, what do you
• 49:02
  see when people don't have these things established?
• 49:06
  And if they haven't prioritized getting clarity on the vision,
• 49:09
  the mission, the values and maybe even for themselves or to
• 49:14
  communicate it or integrate it with a team.
• 49:16
  What do you see transpires within businesses and like what
• 49:19
  kind of ends up at your desk, if you will, when you when people
• 49:22
  don't have those integrated? Yeah, I call it chaos under the
• 49:26
  carpet. It's like, you know, it's, it's
• 49:30
  this, it's this nice carpet, you know, like just imagine you walk
• 49:33
  into a nice living space and it's there and it's beautiful.
• 49:36
  It's like the star of the room and you just don't know if you
• 49:40
  lift that bad boy up, there's a lot of chaos and trash and dirt
• 49:43
  things swept under it. And that's what I see often.
• 49:46
  It's into to contextualize that it's typically we cause chaos in
• 49:50
  our finances. We start spending on things that
• 49:52
  don't make any sense or we're over outfourcing and we're over
• 49:55
  investing into things, trying to, you know, patch or cover
• 49:59
  something up. And I start to see this
• 50:01
  withdrawal from the business. All of a sudden now all of the
• 50:04
  offers are about, you know, it's either very high ticket or
• 50:07
  nothing. And then you start to almost, I
• 50:10
  hear them even start to diminish their audiences or my audience
• 50:13
  doesn't want to do this and my audience isn't ready for that.
• 50:15
  And it's like, no, are you not ready for this?
• 50:19
  You're not listening? It's and, and so there's,
• 50:22
  there's, there's this financial chaos, there is like leadership
• 50:25
  chaos. And I would also say too, it
• 50:28
  starts to turn into it also manifests in their
• 50:31
  relationships. This is probably one of the the
• 50:34
  biggest ones that I didn't really expect to talk about
• 50:36
  today, but I will see women that I have that I've known or even
• 50:41
  sometimes looked up to, and they end up, you know, on the zoom
• 50:43
  with me. And these are people I know that
• 50:45
  have really great circles, relationships that well known in
• 50:48
  their streets. And all of a sudden they're like
• 50:50
  on this island alone. Well, I don't have this friend
• 50:53
  anymore and I'm not connected to these people.
• 50:55
  And all of a sudden they're siloed.
• 50:57
  And to me, that is probably one of the fastest ways to identify
• 51:02
  if you are on your way to being in like a chaotic situation.
• 51:07
  When you start losing friends for nothing, when you start
• 51:10
  siloing and putting yourself into these very, you want to say
• 51:14
  it's intimate, but it's really alone, lonely spots and places.
• 51:18
  It's a sign of chaos to come. That's a sucker punch right
• 51:21
  there. Are you really having intimate
• 51:24
  time and getting some solo time to pour in or you just alone?
• 51:28
  It's true, It's a it's a valid, it's a valid piece.
• 51:32
  I've seen, I've seen people who've come to me, man.
• 51:36
  I'm just thinking about everything you just listed and
• 51:37
  how many people come to mind with those symptoms who've come
• 51:42
  to me. The blaming of the audience.
• 51:45
  My audience is the problem I 1000% agree with.
• 51:48
  And I think this aspect of the isolation is often under the
• 51:52
  cloak of the fact that it's like productive.
• 51:55
  I'm in like a hustle season or like things like that that kind
• 51:59
  of allow it to be glamorized. I love the analogy of the chaos
• 52:03
  under the carpet because it's such a an accurate
• 52:05
  representation of the fact of how it looks on the outside to
• 52:08
  most people versus what's really going on underneath the hood.
• 52:12
  Yeah. And I want to do take, I want to
• 52:14
  take a quick second that if you resonate with the chaos under
• 52:18
  the carpet, I don't want you to feel bad.
• 52:19
  I just want you to be aware that that is not a place that you
• 52:23
  need to sit in and nothing good is going to come from that.
• 52:27
  And right now, you have made yourself believe that this is
• 52:31
  the only way, right? For some reason, when you get
• 52:34
  into those spaces, when you don't have the values and you
• 52:36
  don't really have a clear mission, and sometimes you just
• 52:38
  really don't even have any more hope or joy, you'll become
• 52:42
  committed to this silent loneliness in business.
• 52:46
  Like this is the only way I'm going to do it.
• 52:49
  And I want you to know that in those seasons, your
• 52:54
  relationships matter more than anything else.
• 52:57
  You can be broke with a relationship, turn a rich
• 52:59
  overnight, rich in money, rich and comfort rich and you know,
• 53:06
  like someone giving you love or just showing you grace.
• 53:09
  That's what I mean when I say going from growth to rich
• 53:12
  overnight. And so when I start to see women
• 53:13
  lose their relationships, we often think about the revenue
• 53:16
  going down. But babes, if all of a sudden
• 53:19
  you feel alone when you just had a bunch of people core
• 53:22
  relationships, there's something there and I don't want to sit
• 53:26
  there. Is it worth it?
• 53:30
  Like if you picture having a 7 figure business, but you're
• 53:33
  completely alone in your home and you speak to nobody, is that
• 53:36
  really to your point of vision? Is that really the vision?
• 53:39
  Like that's what we're, that's what we're doing, that's what
• 53:41
  we're building toward. And I think, you know, it's a
• 53:45
  slippery slope because I think that there's moments in business
• 53:50
  when we don't have those established that we kind of let
• 53:53
  the outside environment determine the action.
• 53:56
  So like, to your point of, you know, kind of ending up with
• 54:00
  friends going like, I think in those moments there was, you
• 54:04
  know, obviously the season of like, you know, it's all about
• 54:06
  volume, the amount of content you can get out.
• 54:08
  And people are like post 5 Tik Toks a day and you're like, OK,
• 54:12
  and that's just gonna take half my day, no big deal.
• 54:14
  So they go into doing that. And then you end up, for
• 54:16
  example, spending tons of time on marketing and like, I can't
• 54:18
  go to that dinner. I got a film.
• 54:20
  I can't go to this this commitment.
• 54:21
  I got a film and while you think like this is what I need to do,
• 54:26
  like this is sacrifice. And we're told all of these
• 54:28
  things around hustle culture, like this is the way.
• 54:30
  And you know, they don't want it as bad as you and you don't want
• 54:33
  to be like everybody else. There's so many deep ingrained
• 54:36
  narratives that can become the guiding compass if you don't
• 54:40
  have your own. And so then you start to kind of
• 54:43
  follow those. And at least that's what
• 54:45
  happened to me. I looked up and I thought what
• 54:47
  happened because it felt like I was like head in the sand almost
• 54:52
  like I blacked out or something. It was just, I was so deep in it
• 54:55
  and there was so many micro decisions not rooted in the time
• 54:59
  and any values that I just was OK, like next action, next
• 55:03
  action. But before you know it, the
• 55:04
  compound of how much has to be unravelled is so significant
• 55:09
  that when when most people build their business without values or
• 55:13
  mission or vision and they get to that place where it is big,
• 55:16
  sometimes to the tune of seven and multiple 7 figures.
• 55:19
  It is so overwhelmingly high pressure because you have so
• 55:25
  much on the line, audience, team, clients, There's so much
• 55:30
  that's been integrated off this flawed belief system that to
• 55:33
  undo it, there's a lot of domino that has to happen and it breaks
• 55:38
  people because they want the relief almost immediately.
• 55:44
  But then the domino obviously we kind of spoke, spoke to and
• 55:47
  nodded to earlier of collateral damage.
• 55:49
  There is damage to so many people involved.
• 55:52
  So I'm curious for you, like when someone ends up in that
• 55:54
  place and like, OK, I maybe I did have my head down or I felt
• 55:58
  like I was kind of just like doing, doing, doing and go, go,
• 56:01
  go. And I kind of didn't check in
• 56:03
  along the way to see if it met some of those markers.
• 56:07
  Where do they start when it comes to starting to realign?
• 56:10
  Like are you of the mindset of small change over time?
• 56:13
  Are you like, RIP the Band-Aid, live the life you want?
• 56:16
  Like what should people do if they feel the need for that
• 56:19
  change, but it feels overwhelming because their
• 56:21
  business has scaled based on it? Yeah.
• 56:24
  So I am all about, I would say smart.
• 56:27
  So you smart in a lot of my language.
• 56:29
  You know, it's not fast, it's not slow, it's just smart for
• 56:33
  you. There's some people who do need
• 56:35
  the RIP the Band-Aid off effect and you know who you are?
• 56:38
  You know that if you take too long, you're not going to do it
• 56:41
  or you're going to like your brains going to overthink,
• 56:43
  right? You're going to figure out all
• 56:45
  the ways that this won't work, right?
• 56:47
  And then you have some people where like fast is scary and
• 56:50
  it's so scary that it'll cause you to kind of go into this like
• 56:52
  virtual hole, if you will. And so for me, when I think
• 56:56
  about it with like the approach, it's just be smart with it.
• 57:01
  Know your financial situation, right?
• 57:03
  Obviously, if you scaled and you know, depending on your finances
• 57:07
  and and how you saved and all these other facets, you need
• 57:10
  context. Are you prepared to RIP the
• 57:13
  Band-Aid off financially? Well, if not, then let's do a
• 57:15
  slow and steady wins the race here.
• 57:18
  And if that's you identify what's most pertinent to change,
• 57:24
  there's always one or two. It's not 3.
• 57:27
  There's one or two very specific things that you can do to give
• 57:31
  you instant relief. So if you're looking for instant
• 57:34
  relief, instant relief doesn't always mean 100% of everything
• 57:37
  being done. Let's also say that sometimes
• 57:40
  you could get instant relief by just taking one of the top, I
• 57:45
  don't know, five things that you would love to see differently
• 57:48
  about your business or changed in your life and focus on them.
• 57:51
  And that thing can provide an insane amount of relief, right?
• 57:54
  I take my stuff, for example, last year at the top of the
• 57:57
  year, I really felt like I had gotten myself to a place to
• 58:02
  where I just wasn't moving intentionally enough.
• 58:05
  Not just working out, but just like moving my body and getting
• 58:10
  out of my office or my office is not at my home and I purposely
• 58:13
  don't work at my home because I know myself, I'll just be in
• 58:16
  there all the time, but I need to move.
• 58:19
  And so I started doing every single day I have to do a
• 58:22
  wealthy Wellness walk, right? So I named it and I call it's 30
• 58:25
  minutes at least a day and I just go for a walk wherever I
• 58:28
  am. Neighborhood park doesn't
• 58:30
  matter, right? And for me, that was important.
• 58:33
  And it took off this weight like I just wasn't able to be as
• 58:37
  creative and as innovative as I needed to be, not for my
• 58:41
  clients, but for myself, for my own business, for my own vision
• 58:44
  and mission. And so that for me, that was, it
• 58:47
  was a small thing because there are a lot of other things that
• 58:50
  changed last year. That was the start.
• 58:52
  Yeah, yeah, it was the starting place.
• 58:55
  And so that's how I would approach it.
• 58:58
  It's he's smart about what you need to do.
• 59:01
  Do you need to RIP off the Band-Aid and can you handle
• 59:03
  that? Are you at that place or is it
• 59:06
  AI need a slow and steady no matter what they are?
• 59:09
  Identify the one to two primary things that you know could
• 59:12
  provide you immediate relief and start moving from there.
• 59:16
  Yeah, I remember saying to a a mentor that I just at a time in
• 59:20
  my business, I was like, everything just feels hard.
• 59:22
  Like everything I go to do right now just feels like hard.
• 59:26
  And I remember the question he asked me.
• 59:27
  He said, well, what if it could be easy?
• 59:29
  What would that look like? And I was like, first of all,
• 59:32
  shut up, second of all. And then I went into thinking
• 59:34
  about what would that look like? And when I started to think,
• 59:38
  what would it look like if it was easy?
• 59:40
  To your point of the one to two things, they're like, why I just
• 59:42
  wouldn't want to do X anymore. And he's like, OK, great, done
• 59:46
  make that change. And it was something that I
• 59:49
  think we're so to the point of that self created prison, We're
• 59:52
  so in this box of how it's always been or we've always
• 59:56
  operated this way or we've always marketed this way or run
• 59:58
  the day this way that we don't really consider another
• 1:00:01
  alternative. And for me, it was simple things
• 1:00:03
  when I was feeling like pushed at all sides, I realized that my
• 1:00:07
  work had started to kind of like slowly seep into weekends.
• 1:00:10
  And so I would just like quick little thing on the Saturday,
• 1:00:12
  but then I end up being 4 hours and then quick thing on the
• 1:00:14
  Sunday morning that was 3 hours. And I was like working on the
• 1:00:18
  weekends, it feels like I get no mental break at all from the
• 1:00:21
  conversations and the kind of like being in tune with work.
• 1:00:24
  So that was a change. And I think the other thing too
• 1:00:27
  was this aspect of like I felt sometimes like when I was
• 1:00:31
  having, for example, one-on-one calls in any of the buckets
• 1:00:34
  where we offer it, it felt repetitive.
• 1:00:36
  I was like, I feel like I'm having the same conversation
• 1:00:38
  over and over and over again. Like it just feels like even
• 1:00:41
  though I have what I deem to be a scalable business, why do I
• 1:00:45
  feel like I'm having the same, like it's like the Truman Show
• 1:00:47
  every day. And when I started to really
• 1:00:50
  lean into restructuring how we did the programs and the framing
• 1:00:54
  and the onboarding of how to use each of the resources, my slack
• 1:00:57
  time that I spent in there was like basically chopped 2/3 of it
• 1:01:01
  out and resources completely removed all of that issue of the
• 1:01:05
  ongoing conversations we were having.
• 1:01:07
  But you sometimes are so in the weeds and the routine, to be
• 1:01:12
  honest of how it's always been done, that unless you sometimes
• 1:01:16
  have either, in my opinion, a very stern mentor who gives you
• 1:01:21
  a good check that kind of puts you back into line like
• 1:01:24
  yourself. Unless you have somebody to do
• 1:01:26
  that for you or you have a situation that does it for you.
• 1:01:30
  Sometimes you don't pop up enough to even have that
• 1:01:32
  evaluation, which is why I think even some of the things you're
• 1:01:35
  talking about today are a good almost like self-assessment for
• 1:01:38
  people to say, hey, am I in tune here?
• 1:01:41
  And like, is my business checking these boxes that I say
• 1:01:45
  matter to me? So I'm curious, like, do you
• 1:01:48
  have questions people should ask or things that they could
• 1:01:50
  consider that would almost be, in your opinion, like the way
• 1:01:54
  that they might self assess to say like, OK, you're in flow of
• 1:01:57
  business right now. You're in routine, you're in
• 1:01:59
  your schedule. This is going to be your tamasha
• 1:02:02
  pulse check to see if you're on track.
• 1:02:04
  And if not, it means we have an opportunity of work to do.
• 1:02:08
  Yeah, I would say it's like a value in the business and
• 1:02:12
  something I constantly tell clients to do because I like for
• 1:02:15
  self-assessment to be easy. So I want you to think of us
• 1:02:17
  having a conversation on your own and it needs to just be a
• 1:02:20
  very straightforward statement. And here's what I tell clients.
• 1:02:24
  You decide or you drown. So the area that we're looking
• 1:02:29
  at, you ask yourself like, am I drowning here?
• 1:02:34
  If you say yes, make a decision, take decisive action, don't wait
• 1:02:40
  for the perfect moment. Don't overthink it.
• 1:02:41
  Like you said earlier, you were like, how could business be
• 1:02:44
  easier? OK, just do that, right?
• 1:02:47
  So when you look at the areas of your business, whether it's in
• 1:02:49
  your finances, it's in your programming, it's your offer
• 1:02:52
  structure, is your schedule, is your time off, it is, you know,
• 1:02:55
  you're the number of people on your team, whatever that is.
• 1:02:58
  You look at those areas and when it comes to your finances in the
• 1:03:01
  business and how things are going, do you feel like you're
• 1:03:03
  drowning? Yes or no?
• 1:03:05
  Yes. OK, well let's make some
• 1:03:07
  decisions with the come see your team and the number of people
• 1:03:10
  that are on it or how they're working their, their
• 1:03:12
  performance, their productivity. Are you happy with it?
• 1:03:15
  Are they above board? Do you feel like they're
• 1:03:18
  drowning? Do you feel like the business is
• 1:03:19
  drowning in this area? Yes or no?
• 1:03:21
  So it's always a decide don't drown.
• 1:03:25
  That's as simple as I make it. When you look at that area, you
• 1:03:29
  look at that specific topic, do you feel like you're drowning in
• 1:03:32
  those areas are so easy to call out?
• 1:03:35
  And so instead of you trying to turn this into some like very
• 1:03:37
  elaborate assessment and I want to ask you 10 questions.
• 1:03:41
  Yeah. It's very simple.
• 1:03:42
  Where do you feel like you're drowning?
• 1:03:45
  You know that. You know what's an example of
• 1:03:48
  that? Maybe I'm thinking in the sense
• 1:03:49
  of the one I hear the most, in the sense of like the trigger
• 1:03:52
  that goes off the most is in offers.
• 1:03:54
  Oh yeah, I would say drowning in offers is normally I would say
• 1:04:00
  it's like the root. And if it's not just the offers,
• 1:04:02
  it's the structure of the business, right?
• 1:04:04
  And so when you think about like an offer, I've seen people, I
• 1:04:08
  know we've seen over the last few years where like people had
• 1:04:10
  built these, these programs, these like, especially we think
• 1:04:13
  about the masterminds that were just so full of things.
• 1:04:18
  I mean, we got 10 coaches inside of here.
• 1:04:20
  They're coaching on like, I'm supposed to be coming here to
• 1:04:23
  learn about just like how to sell.
• 1:04:25
  I got ads in here, I got branding in here.
• 1:04:27
  I got a website person, an SEO person, XY and Z not in the
• 1:04:30
  leader, not thinking like, oh, great, this is it's going to be
• 1:04:33
  a one stop shop. But also you've turned yourself
• 1:04:37
  into a one stop shop with 10 different coaches that you now
• 1:04:43
  have to lead and train and be responsible for full right.
• 1:04:49
  And so that's an example of what that looks like when you say
• 1:04:52
  like, oh, in in your in your offer, Does your offer just feel
• 1:04:55
  like it's suffocating you for you to scale with the way that
• 1:04:59
  you did it? Do you feel suffocated?
• 1:05:01
  It's like, yeah, more money, more clients, but more stress.
• 1:05:05
  Yeah. And also, do you want more
• 1:05:06
  clients? Well, and and man, like don't
• 1:05:11
  even get me started on that. Let's go.
• 1:05:13
  You know, for me, I love a concierge modeled coaching
• 1:05:20
  business. I have other desires outside of
• 1:05:25
  coaching, right specifically and I was very honest about that and
• 1:05:30
  upfront with myself. I also never saw myself being
• 1:05:33
  ACEO. So the fact that I am ACEO of
• 1:05:35
  this business is also different. This is probably the only one
• 1:05:38
  that I'd ever want to be a full time CEO of to be honest with
• 1:05:41
  you. And so knowing that about
• 1:05:43
  myself, I'm really clear. I don't desire to have 100
• 1:05:46
  people inside of a program. I just don't.
• 1:05:49
  And it's just not like my way. And so I remember the times
• 1:05:53
  where I tried those things in the past because that's what
• 1:05:56
  someone suggested to me. And it was the most miserable
• 1:05:58
  season of business. People were still getting
• 1:06:01
  results. And I think this is also a good
• 1:06:03
  point for us to make. Your clients can be happy and
• 1:06:06
  getting results, and you can be miserable, and that is not OK.
• 1:06:09
  Yeah, let's, like, please get that.
• 1:06:13
  That's not OK. Right.
• 1:06:16
  The goal is to be rich from your results.
• 1:06:20
  Yeah. Not rushed, not feeling like you
• 1:06:24
  just you don't have anything left to give.
• 1:06:26
  And so that's that's what I mean by by looking at it from that
• 1:06:29
  perspective. I think that's the aspect to the
• 1:06:33
  to the more clients thing. I'm so happy that you said that
• 1:06:37
  because I think there is a narrative in business that more
• 1:06:40
  is better and there is this belief that the vision is always
• 1:06:45
  you need to have tons of clients, tons of money, tons of
• 1:06:49
  offers, lots of marketing. It's always more.
• 1:06:52
  There's always more to do, more to be, more to have.
• 1:06:56
  And even for me, and I've talked about this a couple times on
• 1:07:00
  here, but I when I was going into business coaching, the
• 1:07:03
  cardinal sin of business coaching was one-on-one you're.
• 1:07:06
  Training. Time for money and I'm like oh
• 1:07:09
  shoot can't do that so I was like OK, great masterminds and
• 1:07:12
  do I need a course and should I do this and should I do that and
• 1:07:16
  I tried to think of all these things that I could do and like
• 1:07:18
  you have to remove yourself you can't be in the weeds with your
• 1:07:21
  clients that's like a very delegatable task you shouldn't
• 1:07:24
  be doing it use. Everything.
• 1:07:25
  Oh, my gosh. And so I had all this messaging
• 1:07:28
  of like, it's the wrong way. As a business coach.
• 1:07:30
  I felt so much shame around it because I loved it and
• 1:07:35
  everyone's like, you can't have one-on-one clients.
• 1:07:37
  And again, back to vision. When I started to look at I, I
• 1:07:40
  went to a conference and I realized in that moment, I
• 1:07:42
  really didn't like the way my business was growing and
• 1:07:44
  scaling, even though to your point, it was getting great
• 1:07:47
  results. So I remember kind of sitting
• 1:07:51
  with someone and talking through it and I was like, I just like
• 1:07:53
  like VIP days where I sit down and I'm like in the weeds of
• 1:07:56
  their business. Or I like to like meet their
• 1:07:58
  team and get like a real assessment of how the CEO is
• 1:08:01
  actually operating and then work with the team and the individual
• 1:08:03
  and like bring them together and all of it.
• 1:08:07
  I couldn't see without doing one-on-one work.
• 1:08:11
  So to have it be, oh, that's not the right way.
• 1:08:14
  I also wanted to ask cuz I'm, I'm sure you have an opinion on
• 1:08:18
  this, around this idea of the right way.
• 1:08:19
  And we talked about today values and vision.
• 1:08:22
  And I think especially as business consultants, people
• 1:08:25
  feel this this kind of contradicting energy because
• 1:08:28
  people feel like you're telling me to do it my way.
• 1:08:32
  But if you're saying do it my way, then why do I hire you if
• 1:08:35
  you're going to teach me your ways?
• 1:08:37
  So like where that balance is between it and for you to know,
• 1:08:41
  I'm definitely very anti blueprint.
• 1:08:42
  Like I don't believe that there's one way of doing
• 1:08:44
  business and anyone who sells it is just to be transparent and
• 1:08:47
  direct, lazy and wanting to make easy money.
• 1:08:50
  So I think on that note, what do you see as a way for someone to
• 1:08:57
  kind of take all of this and to put a bow on it to be able to
• 1:09:01
  integrate this in a way that feels good for them, all the
• 1:09:04
  while having business success? Because I think sometimes when
• 1:09:07
  we're in this place of like deeply desiring, someone give me
• 1:09:10
  an answer. Somebody tell me the aha moment
• 1:09:13
  I need to know or the strategy to do or the offer I need to
• 1:09:15
  have. And then maybe you're coming in
• 1:09:18
  and you're like, I don't know my vision, I don't know my values.
• 1:09:20
  It can kind of feel like you're like castaway floating about and
• 1:09:23
  you're trying to figure out how do I get to shore here?
• 1:09:26
  What do you recommend for someone who kind of feels like
• 1:09:29
  they are trying to figure out how to succeed, but yet don't
• 1:09:32
  know how to do so? Unless they take someone else's
• 1:09:35
  insight, but that might mean they're ignoring their own.
• 1:09:38
  You know, I think that there is. This is such a good question by
• 1:09:42
  the way, because there is a difference between you testing
• 1:09:48
  and trialing and totally duplicating something.
• 1:09:53
  And I want people to give themselves permission to test as
• 1:09:57
  much as possible, trial as much as possible.
• 1:10:00
  Right. When I said earlier, I mentioned
• 1:10:01
  that I tried, I tried going after the, the really bigger
• 1:10:04
  group coaching programs where I had a lot of people in them and
• 1:10:07
  a lot of people in offer an XYZ and I just found that I didn't
• 1:10:11
  enjoy it. But I, if I had not tried, it
• 1:10:13
  would be in the back of my head of, well, I could have been
• 1:10:15
  successful had I done XY and Z Business could look different
• 1:10:18
  for me had I not tried it. And so I'm all for testing and
• 1:10:21
  go into the testing with an open mind and write down the things
• 1:10:26
  that you don't like, right? Like when I think about this
• 1:10:29
  business is very much the journey of business and finding
• 1:10:32
  your way. It's like buying a house.
• 1:10:34
  Everyone knows what they want, but very few people have a list
• 1:10:39
  of what their non negotiables are when they walk in.
• 1:10:41
  I love the countertops and I love the spacious room.
• 1:10:43
  And look at the open concept kitchen.
• 1:10:46
  Yeah, but is that the neighborhood that you wanted in?
• 1:10:49
  Does it have the backyard that you were looking for?
• 1:10:53
  Right. Like, is the tile exactly what
• 1:10:55
  you were thinking? Does it have the number of
• 1:10:57
  bathrooms? Like thinking about those
• 1:10:59
  things, where is the master bedroom?
• 1:11:01
  Is it with all the other rooms? Or is it all right, like those
• 1:11:04
  small things where it's like you could get distracted by the
• 1:11:07
  countertops, right? Like I saw people get distracted
• 1:11:10
  by all the talk about group is the only way to scale and people
• 1:11:13
  get distracted by the only way that you're going to be able to
• 1:11:15
  build a luxury business by having luxury branding, right?
• 1:11:18
  Or like whatever that is, be open to testing, but keep notes
• 1:11:24
  of what you absolutely don't enjoy, what doesn't, what, what
• 1:11:28
  makes you feel suffocated, what makes you feel tight and what
• 1:11:32
  makes you feel burnt out, right? And then also be really clear
• 1:11:36
  about what brought you joy. Highlight those things.
• 1:11:40
  And from there, you can start to when you have that catalog and
• 1:11:44
  that list of those things, you can utilize those as data to
• 1:11:47
  build something that really aligns with who you are.
• 1:11:52
  But you got to 1st, not only know what you want, you got to
• 1:11:55
  know what you don't want. And that's often the missing
• 1:11:58
  piece. And the only way you're going to
• 1:12:00
  know what you don't want is by testing and trialing.
• 1:12:03
  And I think also that criteria that you just noted, I think
• 1:12:07
  just to also share with everyone is also a great way to pick a
• 1:12:10
  mentor because for me, like a non negotiable for someone that
• 1:12:14
  I work with is like, you have to be heart centered.
• 1:12:16
  I don't need you to be woo woo. Like I got no shade to it, but I
• 1:12:20
  don't need you to be super on the other side of the spectrum.
• 1:12:23
  But I do need you to like just be.
• 1:12:25
  And I feel core in my heart, You're a good human.
• 1:12:28
  You really care. You want to add value, you want
• 1:12:31
  to help people. It's not about the number.
• 1:12:34
  And again, even with people who have big numbers, like if I
• 1:12:37
  hired someone who's doing 10 million a year, that's amazing.
• 1:12:40
  And I want to feel like you really care about people.
• 1:12:44
  And so I think when someone's hiring a mentor, also asking
• 1:12:48
  those questions, which is like, what are those non negotiable
• 1:12:51
  values, which is why those values are so important.
• 1:12:54
  What are the non negotiable values almost in a way that you
• 1:12:57
  hire a team member that you could use for a mentor?
• 1:13:00
  Because I've also found that when you know and listen, all of
• 1:13:05
  us consume marketing, I'm just as easily like intrigued as the
• 1:13:08
  next person who's called on social media.
• 1:13:09
  I'm like, that's a big number how they do that.
• 1:13:12
  All of us are intrigued. But I also, when I put it
• 1:13:14
  through the compass of values. That's why often at times, if
• 1:13:17
  I'm going to be really honest, it's been hard for me to find a
• 1:13:20
  coach because I've, I've had maybe like a handful, like under
• 1:13:24
  5 in my entire career. And I've been with many of them
• 1:13:28
  for a long time. And that's because if I go, I
• 1:13:31
  haven't found anywhere else to go because when I cross
• 1:13:35
  reference it with the values that I care about, they don't
• 1:13:37
  embody it. To your earlier point, starting
• 1:13:39
  today. And I also see it with mentors
• 1:13:43
  who talk about it but don't do it.
• 1:13:45
  I really care about people and it's really about serving
• 1:13:48
  people. Oh, but also like, if you're not
• 1:13:49
  ready to pay in full, don't waste my time.
• 1:13:52
  And I'm like, wait a second, what's happening here?
• 1:13:54
  So like, it's that assessment. I I just want to echo for anyone
• 1:13:58
  who just listened to what Tamasha said, it's really
• 1:14:00
  important too to cross reference that not only for your business
• 1:14:03
  strategy, but also for the person who's providing it to
• 1:14:05
  you. Because if you go and you get
• 1:14:06
  insight from the person who also doesn't align with the values
• 1:14:09
  that you have, do not be shocked when you're 30 to 60 days inside
• 1:14:13
  of that commitment, whatever container it is.
• 1:14:16
  And you're like, this kind of feels like it's a little bit
• 1:14:18
  gross. Yeah, because you were so again,
• 1:14:21
  similar to the way you might be looking at your business, so
• 1:14:24
  pulled by the numbers, they're making this much money or they
• 1:14:26
  have this many clients and you're like, that's what I want
• 1:14:29
  to have. If you don't have other
• 1:14:31
  understanding or underbelly of the reason you build your
• 1:14:34
  business, you also hire people based off that.
• 1:14:36
  So I just wanted to add that because I think it's such a
• 1:14:40
  critical aspect to not make the mistake of making massive
• 1:14:44
  impactful investments. I I think you hit a dead on
• 1:14:47
  because in the beginning of my journey, you know, obviously I
• 1:14:50
  came from corporate and so corporate I was dealing with
• 1:14:53
  millions like managing hundreds of millions of dollars in annual
• 1:14:58
  budgets across, you know, 3 to 5 cost centers at a time.
• 1:15:01
  And so me dealing with numbers was nothing like I was used to
• 1:15:04
  it. But coming here into the space,
• 1:15:06
  it was like if you hadn't made this amount of money, you
• 1:15:09
  weren't sharing the screenshots, people wouldn't take you
• 1:15:11
  seriously. And to your point, yes, to find
• 1:15:14
  a mentor. But I also say for those of you
• 1:15:16
  that are looking for clients, be mindful of those clients as
• 1:15:18
  well, right? Like I'm yes.
• 1:15:21
  And I'm very clear that I do not want to work with people who are
• 1:15:25
  driven strictly by certain things.
• 1:15:27
  So there's certain stuff I don't do in my marketing.
• 1:15:28
  I don't share screenshots in my income in my marketing.
• 1:15:31
  I don't even talk about how much money I make in my marketing.
• 1:15:33
  Does that make it tougher for me?
• 1:15:34
  Absolutely. I'm always honest about that.
• 1:15:36
  It makes it harder. Yeah.
• 1:15:38
  I don't talk about those things. However, I rarely get a client
• 1:15:42
  that is out of alignment. I rarely get a client that is
• 1:15:45
  not happy with me. And before I even made six
• 1:15:47
  figures, I was helping people make 7, right?
• 1:15:51
  And, and so and I say this stuff out loud for the people who
• 1:15:54
  maybe are on that journey, right to those to their first multiple
• 1:15:57
  6-7 figures or wherever that number is for you.
• 1:16:01
  Be mindful as well about the clients that you're attracting
• 1:16:05
  by what you are doing and what you're embodying.
• 1:16:08
  Don't be shocked when you get the clients who are hard pressed
• 1:16:12
  and only worried about revenue when all you did was sell to
• 1:16:14
  them using it right A. 100%. Because all of a sudden you want
• 1:16:19
  to be humanized when they don't reach their results.
• 1:16:22
  But all you never humanized yourself, right?
• 1:16:25
  I see it all the time. People are like, it's so crazy.
• 1:16:29
  People want to just get these results effortlessly, I said.
• 1:16:32
  Here's a video from your social media saying the results are
• 1:16:36
  basically effortless once you have our strategy.
• 1:16:39
  And I was like, and now she's using the word back on you.
• 1:16:42
  Shocker, right? Like it's not this is your
• 1:16:45
  training. The people you literally in your
• 1:16:48
  embodiment are deciding who is a magnet for your message.
• 1:16:52
  So there's so many areas I think, you know, today,
• 1:16:55
  obviously talking about getting clarity of those aspects, but
• 1:16:58
  also how that impacts who you hire on your team.
• 1:17:00
  It impacts who you hire and not having clarity of this in hiring
• 1:17:04
  a mentor. It attracts the kind of clients
• 1:17:06
  you're going to have. And it also just designs the
• 1:17:08
  kind of business you're going to end up with and also impacts the
• 1:17:12
  life you're going to have. Because at the root of this,
• 1:17:14
  it's really about to Tamasha's point earlier, I love that word.
• 1:17:18
  It's about clarity. And it's about having the
• 1:17:21
  clarity of the pieces that matter so that the domino and
• 1:17:24
  all these other areas can be shaped from that.
• 1:17:27
  Because also on the other side, if you lack that clarity, it
• 1:17:30
  dominoes into all those in a negative way.
• 1:17:32
  So, so good. Like genuine Tamasha master
• 1:17:36
  class. Now you guys know I'm obsessed
• 1:17:37
  with her lives. OK?
• 1:17:38
  Like just so good Tamasha. We ask every single guest who
• 1:17:42
  comes on and I'll give you a minute to kind of think of
• 1:17:44
  something that comes through for you.
• 1:17:45
  And we ask for a nugget of wisdom.
• 1:17:47
  And it doesn't have to be about our topic today of leadership
• 1:17:50
  and of values and vision. It doesn't need to be in this
• 1:17:53
  bucket. But just obviously, you are a
• 1:17:56
  very successful female CEO. You've been in business for
• 1:17:59
  years. You've worked with a lot of
• 1:18:00
  different business owners. And I'm curious if there's a
• 1:18:02
  nugget, a phrase, a lesson, a situation that you feel kind of
• 1:18:07
  has shaped your perspective of why you feel you've been able to
• 1:18:11
  be successful or why you feel that you've been able to help
• 1:18:14
  other people to see success as well.
• 1:18:16
  Oh, this is good. I feel like so many things, just
• 1:18:20
  like I'd say move like you deserve it because you do.
• 1:18:25
  That's something that I say to myself almost daily.
• 1:18:29
  And it's a reminder for me that, you know, in everything that
• 1:18:32
  we're doing, whether it's me working on my business or
• 1:18:34
  working with clients or, you know, maybe, you know, applying
• 1:18:37
  or, you know, going after different opportunities.
• 1:18:40
  I'm not waiting for permission. You're not waiting for
• 1:18:43
  permission, right? You're not playing small.
• 1:18:47
  Act like the CEO that you are, act like the woman that you are
• 1:18:53
  and really shift yourself out of this becoming mindset.
• 1:18:59
  Yes, we're becoming something every single day, but today be
• 1:19:03
  who it is that you know you need to be.
• 1:19:05
  That's my nugget for you all. No more becoming, being.
• 1:19:10
  I have one quick question as a follow up to that because I
• 1:19:12
  already know the kind of audience member that I have.
• 1:19:15
  What if you don't believe it? If you don't believe it.
• 1:19:20
  Yet I should add comma yet. If you don't believe it yet, do
• 1:19:27
  it anyway. One thing that I tell clients
• 1:19:31
  every single time that we talk about belief is that it doesn't
• 1:19:35
  need to make sense to make success Too often.
• 1:19:39
  We want things to make sense, and on your journey of becoming
• 1:19:45
  and growing into something bigger, you're going to have a
• 1:19:48
  lot that you don't understand that you've never encountered
• 1:19:50
  before. What we do here in business to
• 1:19:54
  say that we are online and we're able to impact through these
• 1:19:57
  screens and we're impacting through a podcast right now
• 1:20:00
  merely with people hearing our voices and not being in a room
• 1:20:02
  with us. That doesn't make logical sense
• 1:20:06
  to most people, but it does make change, it does cost shifts, and
• 1:20:11
  it does bring us success. And so stop waiting for
• 1:20:14
  something to make sense for you to believe it.
• 1:20:17
  Just decide to believe it. I feel like the only thing I, I
• 1:20:21
  would just to add to what she said is to basically act without
• 1:20:24
  evidence. And I, I love that because I
• 1:20:28
  feel like there's an aspect of early entrepreneurship.
• 1:20:31
  You're kind of crazy. You've got no evidence to do
• 1:20:33
  what you're doing in the sense of like for you or for me or for
• 1:20:36
  anybody, you're kind of just going in blind.
• 1:20:39
  And there's this deep trust. I think less in the identity of
• 1:20:44
  like, I'm going to be this person or make this much money.
• 1:20:46
  There's not as much confidence in that because we just don't
• 1:20:48
  know. We don't have the evidence to
• 1:20:49
  say. But I think there's this aspect
• 1:20:52
  of like trusting yourself and leaning into the trust of who
• 1:20:56
  you are, which is it's so perfectly connected to today's
• 1:20:59
  message because I think when you know who you are, what you want,
• 1:21:03
  what you stand for and not really it's the core of
• 1:21:05
  everything you decide to do, your life will basically be
• 1:21:09
  shaped around that. So it's beautiful, it's
• 1:21:11
  beautiful. I love it, I love it.
• 1:21:13
  All right, Tamasha, if somebody want like obviously you guys
• 1:21:15
  understand why I'm obsessed with her content and just hearing her
• 1:21:17
  speak in general. If someone wants to also Co
• 1:21:21
  watch your lives with me or consume any of your other stuff,
• 1:21:24
  where is the best place for them to connect with you and to reach
• 1:21:26
  out? Yeah, so the best place for you
• 1:21:28
  to connect with me is going to be on Instagram.
• 1:21:30
  That is my home. I love it there.
• 1:21:32
  In terms of social platforms, obviously you can always go to
• 1:21:35
  my website, watchsuper.com and hang out with me on my e-mail
• 1:21:38
  list. But Instagram is the place to
• 1:21:40
  be. It's a party over there.
• 1:21:41
  It is a party, honestly, please go.
• 1:21:44
  Like please go watch her live. It's like genuinely, I'll be
• 1:21:46
  doing makeup or like making food prep and I'll just watch her go
• 1:21:49
  and it's the best thing. It's so good.
• 1:21:51
  It's like a private podcast basically with Tamasha.
• 1:21:54
  All of that to say, Tamasha, thank you so much for coming on.
• 1:21:56
  This was so good. This was genuinely a master
• 1:21:58
  class in all things like personal and also team and
• 1:22:01
  business leadership. It was so good.
• 1:22:02
  Thank you so much for having me. I'm super excited and I know
• 1:22:05
  that the ambitious people are going to love it.
• 1:22:07
  For sure, for sure. She's got all the notes now and
• 1:22:09
  now she's to go do. And so I would say the other
• 1:22:13
  thing, which also was a quote that one of our past guest
• 1:22:15
  George had mentioned, which was not letting things be shelf help
• 1:22:18
  and basically allowing today to just be something that was like,
• 1:22:22
  wow, that was really insightful. And then ending this episode and
• 1:22:24
  letting it stay here. So I want to encourage, you
• 1:22:27
  know, the things that Tamasha shared today.
• 1:22:29
  These are things that people spend some big bucks to work
• 1:22:32
  with her to do. And you got a nugget and the
• 1:22:35
  surface of some of the things that you would get inside of
• 1:22:38
  obviously coaching. And so use that as a stepping
• 1:22:40
  stone toward getting a little bit of momentum, maybe outline
• 1:22:43
  what is my mission, getting clarity of your vision for your
• 1:22:45
  business and life, outlining your values.
• 1:22:48
  I want to invite you to take some action on this today.
• 1:22:51
  And maybe even honestly, which both of us love, slide into our
• 1:22:54
  DM, send Tamasha a message and say, you know, maybe this was
• 1:22:57
  the aspect that downloaded for you.
• 1:22:59
  Maybe you had an aha moment around vision or around mission.
• 1:23:03
  And any of those insights are always good.
• 1:23:05
  We always talk about being witnessed in transformation on
• 1:23:07
  every episode. And so if you're having an aha
• 1:23:10
  moment, the best thing you can do is be witnessed in it.
• 1:23:12
  So go be witnessed by messaging Tamasha or myself.
• 1:23:15
  We'd love to hear from you and kind of hear what downloaded for
• 1:23:18
  you. With all of that being said, we
• 1:23:20
  will see you next week and as always, stay ambitious.