Morning Drive | Are Influencers Still Relevant? | Mira Business FM
Tim Elliott is joined by Linda Kender, Regional Director for MENA at MMA Global, to explore the rapidly evolving influencer landscape in the UAE as we enter 2026. Linda shares expert insights into why "creators" is now the preferred industry term and how they have transitioned from a "nice-to-have" to an essential marketing tool for brands. The conversation delves into the future of the creator economy, the necessity for increased government governance and regulation, and the ongoing challenges of measuring brand-building impact in a digital-first world.
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