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Jeff Skeldon - Turning Channel Complexity into Strategic Advantage
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In this episode of Partnerships Unraveled, we dive deep with Jeff Skeldon, Head of Go-To-Market at ArmorCode, to explore the full spectrum of building and managing a channel-centric revenue engine.
Jeff shares his decades of wisdom on navigating timing, trust, and transparency in partner ecosystems, and why true commitment, not convenience, defines successful channel strategy.
Here’s what we cover in this conversation:
- We discussed the critical indicators founders should watch for before diving into the channel, and why product-market fit must come first.
- Jeff highlighted…
The skinny
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