A dollar for Stuff: Sinead Boucher's media journey
Sinead Boucher is the owner of Stuff, one of New Zealand's biggest media companies, and in this interview with Mumbrella editorial director Hal Crawford she recounts her journey from the newsdesk to the boardroom.
Revelations in the discussion include details of the 2020 phone call from then-Nine CEO Hugh Marks that informed Boucher he was going to shut down her company. At that time, Nine owned Stuff as a kind of hangover from its merger with Fairfax in Australia, and Boucher was the CEO.
"I just couldn't believe this decision to wind us up, which I think was really in preparation for…
The skinny
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