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The Retail Stock Mistake Even Veteran Retailers Make

I’ve had retailers with 18 years in business tell me the same thing after just a few months working with us — and it isn’t what you’d expect.

Hi, I’m retail strategist and founder of Resilient Retail Club, Catherine Erdly.

Most of us are convinced we’re on top of our numbers. Shopify pings with every sale, we know our best sellers by heart, and we watch the sales roll in. But in this episode I dig into the uncomfortable gap between looking at your numbers and actually understanding what they’re telling you to do next — the difference that quietly decides whether your stock is working for you…

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